Nathan Albertson is exploring his personal brand to pursue a career in sports management. He comes from a small town in Virginia where family and community are important to him. His goals are to help people through his work while improving any jobs or organizations he is part of. He aims to use his passion for sports and skills in areas like player analysis to obtain a position with a sports team.

1. PERSONAL BRAND EXPLORATION
Nathan Albertson
Project & Portfolio I: Week 1
September 4th, 2022

2. I come from a small town in New Kent Virginia,
not that many people stay here but where
growing fast. Being that I’m from a small
southern town it’s taught me that family is
everything, loyalty is everything. I live off of
having a community around me and wherever I
go in life, those same morals will follow me. I
want to leave the world a better place then when
I got here, My passion is to always help people
who deserve help. My goal is to do what I love
while improving the jobs I come across, I will
give 100% on everything I do.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Marketing manager of a Sports
team
• Scout for an MLB team
• Assistant to the General Manager
of a Sports team
BRAND ARCHETYPE -I put my
head down and get to work, I am
headset on finishing my work and
making sure it’s as good as
possible. I’ll make sure my potential
is reached in all facets.
High value Position for a Sports team
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Mercedes Riley
Outreach Plan:
• I will put an application in the rangers hiring process so
my name will already be in the system when I reach out
• I will email Mrs.Riley and make one phone call to her
office
• I will follow up weekly not bugging but stay consistent
PROFILE
PICTURE
HR Manager of the Texas
Rangers
Trey Wilson
Outreach Plan:
• I will submit an online application
• I will email or show up in person to show my
commitment
• A follow up email or phone call will be how I check up
on the situation
PROFILE
PICTURE
Director of Communications
and Broadcasting
Jeanne Pierce
Outreach Plan:
• I will send detailed application and stating how the
cowboys have been a major part of myeline and id be
willing to fill any position of value
• I will email and make a phone call to the Director
• I will follow up weekly
PROFILE
PICTURE
HR Director of the Dallas
Cowboys

5. GOALS
Short Term: 2024-2025
‣ Get within a sports teams organization
I will increase my online ID by at least 50%, I will grow
Majorly in the end of 2024
Mid Term: 2027-2028
‣ Move up within a sports team and have a high
ranking position of value while building my
personal brand
I will increase linked in connections by 30% in 2027
Long Term: 2034-2035
-Be highly respected and have Position that I
will retire at and have enough of an online identity to
make income outside of work with my name
‣ I will Have grown in every aspect of my life
hopefully on my way to Vin Scully level of
respect, pushing all growth online by 45% in
2035

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
MLB/NFL Player Analysis
SOFT
HARD
Novice / Adept / Expert
Presentation Skillset Novice / Adept / Expert
Leadership Novice / Adept / Expert
Problem solving Novice / Adept / Expert
Spreadsheet
SOFT
HARD
Novice / Adept / Expert
Knowledge of a business Novice / Adept / Expert
Time management Novice / Adept / Expert
Organizational Novice / Adept / Expert

7. I help Sports teams make money by
winning.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• LTL Sorter at Evergreen Enterprises
• Security Guard for Rosies Gaming
Emporium
Education:
• New Kent High School Graduate, 2020
• Full Sail University, Sports marketing and Media- 2024
Volunteer Work:
• Multiple time volunteer of the New Kent
County Rotary Club Christmas Tree Lot
• Thrift Store
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Sophie Tippl
Industry Experience:
• Media Marketing Associate
Education:
• NYU Bachelors of Science
• University of Southern California, School of Business,
Entrepreneurship Coarse
Leadership Experience:
Skills and Proficiencies:
• Marketing Skills- NYU
Nathan Albertson
Overall Online Presence:
• Ton of connections, banner is edited, lots of schooling,
experience is there
• Grade: Superior, 85 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Personal Player analysis
Education:
• New Kent High School Graduate, 2020
• Sports Marketing and Media- 2024
Volunteer Experience:
• New Kent Rotary Club Christmas Tree Lot
• Thrift Store
Skills and Proficiencies:
• Editing- High School Media endorsements
• MLB/NFL Player analysis - Peers endorsements
• Leadership and Communication - All previous Work
managers and higher ups endorsements
Overall Online Presence:
• Online Presence is weak but has potential being young
Grade: Average , 70 out of 100

10. COMPETITION
Kenny Killer
Noteworthy Experience:
• Best Buy Mobile Sales Associate
• HP Representative of Marketsource Inc.
Nathan Albertson
HEADSHOT HEADSHOT
Industry Experience:
• Head Coach of Durham Basketball
Education:
• Bachelors in Sports Market and Media from Full Sail
University
Skills and Proficiencies:
• Leadership to coach a team- Durham Endorsments
• Communcations Skils- Slaes associate at Best Buy
Overall Online Presence:
• Weak Online Pressance, not much going on but does
have a linkedIn account but could be way better with his
background
• Grade: Average, 69 out of 100
Industry Experience:
• Industry experience goes here
Education:
• New Kent High School Graduate, 2020
• Sports Marketing and Media- 2024
Volunteer Experience:
• New Kent Rotary Club Christmas Tree Lot
• Thrift Store
Skills and Proficiencies:
• Editing- High School Media endorsements
• MLB/NFL Player analysis - Peers endorsements
• Leadership and Communication - All previous Work
managers and higher ups endorsements
Overall Online Presence:
• Online Presence is weak but has potential being young
Grade: Average , 70 out of 100:

11. BRAND POSITION
For Sports managers who need a winner, I
provide a lot of sports knoledge and a drive to out
work, out hustle, out will my competitiors because
my whole life has been devoted to sports, I’ll do
anything to win and succeed in my life, I’ll do the
tasks no one wants to do to get where I need to
go.
NAE

12. NETWORKING &
MARKETING
Industry Events & Organizations
‣ Washington D.C. Sports & ENT. Career Fair
‣ SEPT 17 | College Park, MD
‣ Bally Sports job Fair
‣ Sept 19 | Kansas City, MO
• TECHEXPO Top Secret
‣ Sept 14-15 | Richmond VA
Digital Marketing
• Primary Content:I will create player analysis and player
breakdowns. I will also track teams attendance and try my
best at seeing what works for certain teams.
• Primary Tools: I will use YouTube, Instagram, Facebook to
promote my creations and I would try to post every week with
great content
• Website: I’ll show what I know and how I can help a team, Ill
use my brain to show that I can work in a big market
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Definitely an older companion who has been doing it for
a long time, I want someone to give me tips and help
me in life not just work, EST. in 2026
Formal Education
• Sports marketing and Media Degree- 2024
• School of scouting-2027
Technical Skills
• Keep all notes for school organized and ordered-
November 2022
• Watch a bunch of videos about how the business side
of sports work- YouTube, December 2022
• Take a course on spreadsheets and take the time to
really understand what I’m doing- Google, August, 2023
Soft Skills
• Take even bigger strides at work with my leadership
and show I can take control - Rosies, September, 2022
• Build on my Communication at work and take a seminar
on basic communication to improve an already strong
point of mine - Rosies, Google, December, 2022

14. Nathan Albertson
You know losing? Well, what I do is win. In fact, I’ve never lost in my
professional career, watch me turn your situation around.
Picture of You
Goes Here

15. REFERENCES
English text. Upcoming Job Fairs | Virginia Employment Commission. (2022,
September 7). Retrieved September 4, 2022, from
https://www.vec.virginia.gov/job-fairs
Front Office Directory: Texas rangers. MLB.com. (n.d.). Retrieved September
4, 2022, from https://www.mlb.com/rangers/team/front-office
Jeanne Pierce, Shrm-SCP - HR director - dallas cowboys - linkedin. (n.d.).
Retrieved September 5, 2022, from https://www.linkedin.com/in/jeanne-
pierce-shrm-scp-831a3055
Job search result. Bally's Interactive Careers. (2022, January 24). Retrieved
September 4, 2022, from https://careers.ballysinteractive.com/job-
search-result/?team&loc&text=Sports
Michael Tomaszewski, C. P. R. W. (2022, August 29). What are hard skills?
definition & examples for every resume. zety. Retrieved September 4,
2022, from https://zety.com/blog/hard-skills
Michael Tomaszewski, C. P. R. W. (2022, August 29). What are hard skills?
definition & examples for every resume. zety. Retrieved September 4,
2022, from https://zety.com/blog/hard-skills
Pavlou, C. (2022, July 8). What are soft skills? Recruiting Resources: How to
Recruit and Hire Better. Retrieved September 4, 2022, from
https://resources.workable.com/hr-terms/what-are-soft-skills
Teamwork online. Eventbrite. (n.d.). Retrieved September 4, 2022, from
https://www.eventbrite.com/o/teamwork-online-7877086310