This is a project that I completed on behalf of Full Sail University, completed 28 October 2023.

1. PERSONAL BRAND EXPLORATION
Chavisse “Ross”
Project & Portfolio I: Week 1
October 26, 2023

2. My Name is Chavisse Valez Ross Sr also known
as just Ross. I’ve been in the military for 13
years and counting and have loved every
moment of it. From Afghanistan, to El Salvador,
Kuwait and South Korea, the army has instilled
in me the core values of loyalty, duty, respect,
selfless service, honor, integrity and personal
courage. With the skills I’ve learned throughout
that time, I’ve used them going into the service
industry as a bartender and has succeeded
tremendously being able to communicate and
build rapport with customers on a regular basis. I
hope to continue using these attributes one day
as an anaylist, commentator or just a sports
personality on ESPN or Sportscenter one day.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Bartender
• Coach
• Athlete and Sports Competitor
HERO ARCHETYPE - Being a top-
notch competitor and a bartender, I
work different that others through
my way of building rapport with
customers or athletes. I take pride in
finding out what makes a person
tick and use that to my advantage to
bring the light out of anyone.
[Bartender or Coach] for [Service and Sports Industry]

4. [Owners and Hiring Managers]
TARGET AUDIENCE
Outreach Plan:
• Learn as much as I can about the company to prepare
for any questions they may have.
• In person or on the phone are preferred methods of
communication needed for this person.
• I will follow up within a week of meeting and talking with
this person initially.
Sally Smith
CEO at Buffalo Wild Wings
Kevin Hochman
Outreach Plan:
• Learn as much as I can about the company and the
owner to prepare for any questions.
• Face to face is the preferred method of communication.
• The week following the initial contact will be the
timeframe in which I will follow up with this person.
CEO at Chilis
Jahi Rawlings
Outreach Plan:
• Learn about the ends and outs of the Atlanta
Entertainment Basketball League
• In Person would be the main method of communication
to discuss coaching possibilities..
• One week after initial contact with this person will I
follow up.
PROFILE
PICTURE
Founder at AEBL

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Start Interning at ESPN or Sports Network.
‣ Within 1-2 months post graduation I will work
with a big organization within the sportscasting
world.
Mid Term: (2026-2029)
• Have a good role at ESPN as an analyst or
sportscaster or announcer.
‣ Within 3 years after internship or full-time job at
sports network
Long Term: (2030)
• Have main role as a sportscaster at ESPN or Sports
Network.
‣ Knowledge of multiple sports and have the
ability to discus those sports on a regular basis
being a main host to a sports show starting in
2030.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Graphics or photo imaging software
SOFT
HARD
Novice / Adept / Expert
Video creation and editing software Novice / Adept / Expert
Internet browser software Novice / Adept / Expert
Point of sale POS software Novice / Adept / Expert
Contact With Others
SOFT
HARD
Novice / Adept / Expert
Face-to-Face Discussions Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Judgment and Decision Making Novice / Adept / Expert

7. I help the customer feel at home by
providing excellent service.
PROMISE

8. CREDENTIALS
Work Experience:
• Section Leader US Army, Afghanistan
2012, Lead Soldiers during war
• Bartender, projects, Helped revamp bar,
manager over 3 other servers and
bartenders
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2025)
Leadership Roles:
• Lead soldiers successfully during
Enduring Freedom
• Successfully Train bartenders how to
serve, pour and bartender etiquette
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Industry Experience:
• Student
Education:
• Westminister College (2018-2022)
• Full Sail University (Present
Leadership Experience:
• United States Army Sergeant
Skills and Proficiencies:
• Cyber Security
• Combat
• Critical Thinking
Chavisse Ross
Overall Online Presence:
• How many connections? 142. banner image
customized? yes. professionalism of headshot?
Professional.. how detailed is the profile? detailed.
published articles? Yes. active on other social media?,
yes. Is their LinkedIn URL customized? Yes
• Grade: Superior. 95 out of 100
HEADSHOT
Industry Experience:
• Student
Education:
• Gordon State College (2008), Brewton Parker College
(2009), Full Sail University (present)
Leadership Experience:
• Squad Leader of 6 soldiers, led mission in Afghanistan
• Manages 2 bartenders at Atmosphere Atlanta
Skills and Proficiencies:
• Sports Knowledge
• Strategic Leadership
• Microsoft Office
Overall Online Presence:
• How many connections? 0, banner image customized?
0, professionalism of headshot? Professional. how
detailed is the profile? Not detailed. published articles?
No, active on other social media? Yes, is their LinkedIn
URL customized? No
• Grade: Poor. 35 out of 100
Austin Givan

10. COMPETITION
Industry Experience:
• Sports Anchor/Reporter/Host
Education:
• Unuversity of Missouri-Columbia
Leadership Experience:
• Sports Reporter/Host at KPRC
Skills and Proficiencies:
• Avid Newscutter
• Microsoft Office
• Editing
Chavisse Ross
Overall Online Presence:
• How many connections? 500+. banner image
customized? No. professionalism of headshot? Not
professional.. how detailed is the profile? detailed.
published articles? Yes. active on other social media?,
yes. Is their LinkedIn URL customized? Yes
• Grade: Average. 70 out of 100
HEADSHOT
Industry Experience:
• Student
Education:
• Gordon State College (2008), Brewton Parker College
(2009), Full Sail University (present)
Leadership Experience:
• Squad Leader of 6 soldiers, led mission in Afghanistan
• Manages 2 bartenders at Atmosphere Atlanta
Skills and Proficiencies:
• Sports Knowledge
• Strategic Leadership
• Microsoft Office
Overall Online Presence:
• How many connections? 0, banner image customized?
0, professionalism of headshot? Professional. how
detailed is the profile? Not detailed. published articles?
No, active on other social media? Yes, is their LinkedIn
URL customized? No
• Grade: Poor. 35 out of 100
Ari Alexander

11. BRAND POSITION
For [Owners and Hiring managers] who [needs
excellent bartenders or future sportscasters], I
provide [THE ENERGY AND SKILLSET YOU
NEED TO BE SUCCESSFUL] because [I BRING
WHAT A LOT OF PEOPLE CAN NOT BRING TO
THE TABLE, AND THAT’S ME.]
“ROZAY?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Bartender’s Weekend
‣ March 20-22 | San Diego
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: The type of content that will be created will
circle around different mixed drinks along with sports
conversations.
• Primary Tools: Instagram, TikTok and Facebook will be the
primary online tools that will be used to post and promote
content on a daily basis through video.
• Website: I will use my digital portfolio moving forward with
links that will go directly to my promoted content pages.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor that is heavy into sports that can
show me the ropes on the ins and outs of the
sportscasting world that has been doing the job for a
minimum of 5 years.
Formal Education
• Full Sail University B.S of Sportscasting Fall of 2025.
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

14. Chavisse Ross
You know when you need a drink and have no one around to make one or
even help you decide what to drink? Well, what I do is [break down exactly
what you’re in the mood for and create the perfect beverage for your liking.
In fact, I have customers that only come in on certain days to get a specially
made drink that only they get!
“

15. REFERENCES
35-3011.00 - bartenders. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/35-3011.00
Hero brand archetype: Psychology-driven brand strategy.
Kaye Putnam | Psychology Driven Brand Strategist. (2023,
May 23). https://www.kayeputnam.com/brand-archetype-
hero/
Sign up. LinkedIn. (n.d.).
https://www.linkedin.com/posts/austin-givan_austin-
givanbssmmpb22022-10-activity-6984231545536483328-
zY4_
Ari Alexander - Sports Anchor/reporter/host - KPRC | linkedin.
(n.d.). https://www.linkedin.com/in/ari-alexander-37118a30
27-2021.00 - athletes and sports competitors. O*NET OnLine.
(n.d.-a). https://www.onetonline.org/link/summary/27-2021.00