2. Hi I’m Kyler Grant and hail from Utah. It’s all
about snow and being outdoors up in the Rocky
Mountains. After growing up the oldest of a big
family and coaching high school soccer, lots of
natural leadership is engrained in my persona.
Alongside my deep desire to entertain and make
people laugh, I have a vision where I can
commentate and broadcast in the Call of Duty
League and grow a strong fan base/community.
IDENTITY
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3. PROFESSION
Potential Job Titles:
• Overwatch Caster
• Fortnite Caster
• Esport Show Producer
Guy Next Door- With my archetype
my focus within my profession
would entail being inclusive,
friendly, and building relationships
with my community.
[Commentator] for [Esports]
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4. Call Of Duty League’s Hiring Employees
TARGET AUDIENCE
Menas Andouzian
Outreach Plan:
• Expand my LinkedIn account.
• LinkedIn will be my primary source.
• Ill follow up with him around graduation.
PROFILE
PICTURE HR Operations Specialist at
Activision Blizzard
Alex O.
Outreach Plan:
• Gain more Esport experience.
• LinkedIn will be my primary source.
• When I have a good portfolio of esport work.
PROFILE
PICTURE Programs Leader, Talent
Attraction - Blizzard
Entertainment
Jesse Meschuk Outreach Plan:
• Gain a foothold in Blizzard.
• LinkedIn will be my primary source.
• Once I have made a start in Blizzard’s company
PROFILE
PICTURE Human Resources &
Compensation Expert
5. GOALS
Short Term: Entry Level Job In Pro COD
• Work on professional casting where I can begin a
community and a professional portfolio in Esports
• I’d like to have this job a year after graduation, and it
would begin with reaching out through Full Sail to esport
contacts and begin preparing my resume for HR reps
and interviews.
Mid Term: Have a prominent role in front of the camera for
a top Esport League.
• Either hosting or commentating an Esport. I’d like to have
a very direct contribution to on camera work.
• About 3-4 years after obtaining my first goal and having
built a following on social media and have a general
appreciation in the community.
Long Term: Social Media Influencer
• Working with an organization or as my own brand I think
going into streaming and video content could be a very
beneficial and fun route after I feel accomplished in
commentating.
• Must have a big enough brand that I can switch from
commentating to more personal content. This could be
any given amount of time but approximately 10-8 year
after obtaining previous goal.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Tools
SOFT
HARD
Novice / Adept / Expert
Working With Youth Novice / Adept / Expert
Leadership Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Esport Casting
SOFT
HARD
Novice / Adept / Expert
Knowledge On League Novice / Adept / Expert
Cohesion/Teamwork Novice / Adept / Expert
Writing Novice / Adept / Expert
7. I help viewers of the Call Of Duty League
enjoy and understand the game they are
watching by providing clear, fun, and in-
depth analysis on in game performances.
PROMISE
8. CREDENTIALS
Work Experience:
• Certified UYSA Soccer Referee
• Ran Wasatch Wasps local sporting
broadcasts.
Education:
• High school Diploma, Wasatch
Highschool
• Dan Patrick’s School of Sportscasting, B.S., Full Sail University (Exp. 2024)
Awards:
• Head Coach of freshmen/sophomore
Skyline soccer team at 18.
• Assistant Coach at Skyline’s JV and
Varsity soccer team. Varsity finished with
a 3rd place and JV went undefeated.
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9. COMPETITION
Landon Sanders
Industry Experience:
• Activison Blizzard OnAir Talent
Education:
• Agape High School Diploma
• Dan Patrick School of Sports Casting
Leadership Experience:
• On air talent at Optic
• On air talent at CDL World Championship 2019
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections? 500+, banner image
customized? no, professionalism of headshot?
Professional, how detailed is the profile? Detailed,
published articles? NA, active on other social media?
Yes, is their LinkedIn URL customized? Yes
• Grade: Superior, 95 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Wasatch Wasps Sportscaster
Education:
• Wasatch High School Diploma
Leadership Experience:
• Coached high school soccer for Skyline
• Led stream productions for Wasatch sports.
Skills and Proficiencies:
• Leadership - Shawn Kennedy
• Commentating – Corey Lange
• Teamwork / selflessness – John Webb
Overall Online Presence:
• How many connections?- 0, banner image
customized?- No, professionalism of headshot?- NA,
how detailed is the profile?- NA, published articles?-
None, active on other social media?- yes, is their
LinkedIn URL customized?- no
• Grade: Poor, Average, or Superior?, 10 out of 100
10. BRAND POSITION
For [competitive Call Of Duty competitions] who
[need a COD esport casting], I provide [IN-
DEPTH ANALYSIS ON CALL OF DUTY WITH
LOADS OF PASSION AND PROFESSIONALISM
] because [I WENT TO FULL SAIL UNIVERSITY
TO STUDY CASTING, HAVE MULTIPLE YEARS
OF CASTING AND HAVE FOLLOWED COD
CLOSELY FOR MOST OF MY LIFE.]
“REDROKE”
11. NETWORKING &
MARKETING
Industry Events & Organizations
• Call of Duty Major 1
‣ TBD next season
Executive Management Level Operation in Sports Broadcasting
‣ June 9th Zoom
• & The Hook
• June 23 Zoom
Digital Marketing
• Primary Content: Livestreams on Twitch to Full Sail Armada
and my own streams as well.
• Primary Tools: I will use Instagram, YouTube and Twitch to
promote my brand with videos, photos and live streams.
• Website: I will use it to gain relationships within Blizzard or
other companies that do Esports.
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12. PROFESSIONAL DEVELOPMENT
Mentor
• I’m looking for a mentor who has been in the industry
for a long time and either wants more caster or is
looking at the end of his career soon. 2025 hopefully I’ll
have a good mentor by then.
Formal Education
• Dan Patrick School of Sportscasting August 2024.
Technical Skills
• Do Broadcasting with Armada- Full Sail Armada, 2023-
2024
• Broadcast Rollins College games- Full Sail, 2023-2024
• Watch and study the game and league of Call Of Duty-
Blizzard, 2023-NA
Soft Skills
• Working with students and teachers at school- Full Sail,
2023-2024
• Work with coworkers- Boca restaurant, 2023-2024
• Take writing classes- Full Sail, 2023-2024
13. YOUR NAME
You know [how people want young Esport Commentators?]? Well, what I do
is [Cast Call of Duty]. In fact, [at 20 years old I have already done dozens of
live castings and I am also studying at Full Sail University.].
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Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
