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PersonalBrandCanvas-TEMPLATE-2021.pptx

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KylerGrant

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PERSONAL BRAND EXPLORATION
Kyler Grant
Project & Portfolio I: Week 1
June 4, 2023
Hi I’m Kyler Grant and hail from Utah. It’s all
about snow and being outdoors up in the Rocky
Mountains. After growing up the oldest of a big
family and coaching high school soccer, lots of
natural leadership is engrained in my persona.
Alongside my deep desire to entertain and make
people laugh, I have a vision where I can
commentate and broadcast in the Call of Duty
League and grow a strong fan base/community.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Overwatch Caster
• Fortnite Caster
• Esport Show Producer
Guy Next Door- With my archetype
my focus within my profession
would entail being inclusive,
friendly, and building relationships
with my community.
[Commentator] for [Esports]
Picture Relevant
to Your Industry
Goes Here
Call Of Duty League’s Hiring Employees
TARGET AUDIENCE
Menas Andouzian
Outreach Plan:
• Expand my LinkedIn account.
• LinkedIn will be my primary source.
• Ill follow up with him around graduation.
PROFILE
PICTURE HR Operations Specialist at
Activision Blizzard
Alex O.
Outreach Plan:
• Gain more Esport experience.
• LinkedIn will be my primary source.
• When I have a good portfolio of esport work.
PROFILE
PICTURE Programs Leader, Talent
Attraction - Blizzard
Entertainment
Jesse Meschuk Outreach Plan:
• Gain a foothold in Blizzard.
• LinkedIn will be my primary source.
• Once I have made a start in Blizzard’s company
PROFILE
PICTURE Human Resources &
Compensation Expert
GOALS
Short Term: Entry Level Job In Pro COD
• Work on professional casting where I can begin a
community and a professional portfolio in Esports
• I’d like to have this job a year after graduation, and it
would begin with reaching out through Full Sail to esport
contacts and begin preparing my resume for HR reps
and interviews.
Mid Term: Have a prominent role in front of the camera for
a top Esport League.
• Either hosting or commentating an Esport. I’d like to have
a very direct contribution to on camera work.
• About 3-4 years after obtaining my first goal and having
built a following on social media and have a general
appreciation in the community.
Long Term: Social Media Influencer
• Working with an organization or as my own brand I think
going into streaming and video content could be a very
beneficial and fun route after I feel accomplished in
commentating.
• Must have a big enough brand that I can switch from
commentating to more personal content. This could be
any given amount of time but approximately 10-8 year
after obtaining previous goal.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Tools
SOFT
HARD
Novice / Adept / Expert
Working With Youth Novice / Adept / Expert
Leadership Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Esport Casting
SOFT
HARD
Novice / Adept / Expert
Knowledge On League Novice / Adept / Expert
Cohesion/Teamwork Novice / Adept / Expert
Writing Novice / Adept / Expert

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PersonalBrandCanvas-TEMPLATE-2021.pptx

  • 1. PERSONAL BRAND EXPLORATION Kyler Grant Project & Portfolio I: Week 1 June 4, 2023
  • 2. Hi I’m Kyler Grant and hail from Utah. It’s all about snow and being outdoors up in the Rocky Mountains. After growing up the oldest of a big family and coaching high school soccer, lots of natural leadership is engrained in my persona. Alongside my deep desire to entertain and make people laugh, I have a vision where I can commentate and broadcast in the Call of Duty League and grow a strong fan base/community. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Overwatch Caster • Fortnite Caster • Esport Show Producer Guy Next Door- With my archetype my focus within my profession would entail being inclusive, friendly, and building relationships with my community. [Commentator] for [Esports] Picture Relevant to Your Industry Goes Here
  • 4. Call Of Duty League’s Hiring Employees TARGET AUDIENCE Menas Andouzian Outreach Plan: • Expand my LinkedIn account. • LinkedIn will be my primary source. • Ill follow up with him around graduation. PROFILE PICTURE HR Operations Specialist at Activision Blizzard Alex O. Outreach Plan: • Gain more Esport experience. • LinkedIn will be my primary source. • When I have a good portfolio of esport work. PROFILE PICTURE Programs Leader, Talent Attraction - Blizzard Entertainment Jesse Meschuk Outreach Plan: • Gain a foothold in Blizzard. • LinkedIn will be my primary source. • Once I have made a start in Blizzard’s company PROFILE PICTURE Human Resources & Compensation Expert
  • 5. GOALS Short Term: Entry Level Job In Pro COD • Work on professional casting where I can begin a community and a professional portfolio in Esports • I’d like to have this job a year after graduation, and it would begin with reaching out through Full Sail to esport contacts and begin preparing my resume for HR reps and interviews. Mid Term: Have a prominent role in front of the camera for a top Esport League. • Either hosting or commentating an Esport. I’d like to have a very direct contribution to on camera work. • About 3-4 years after obtaining my first goal and having built a following on social media and have a general appreciation in the community. Long Term: Social Media Influencer • Working with an organization or as my own brand I think going into streaming and video content could be a very beneficial and fun route after I feel accomplished in commentating. • Must have a big enough brand that I can switch from commentating to more personal content. This could be any given amount of time but approximately 10-8 year after obtaining previous goal.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Adobe Tools SOFT HARD Novice / Adept / Expert Working With Youth Novice / Adept / Expert Leadership Novice / Adept / Expert Problem Solving Novice / Adept / Expert Esport Casting SOFT HARD Novice / Adept / Expert Knowledge On League Novice / Adept / Expert Cohesion/Teamwork Novice / Adept / Expert Writing Novice / Adept / Expert
  • 7. I help viewers of the Call Of Duty League enjoy and understand the game they are watching by providing clear, fun, and in- depth analysis on in game performances. PROMISE
  • 8. CREDENTIALS Work Experience: • Certified UYSA Soccer Referee • Ran Wasatch Wasps local sporting broadcasts. Education: • High school Diploma, Wasatch Highschool • Dan Patrick’s School of Sportscasting, B.S., Full Sail University (Exp. 2024) Awards: • Head Coach of freshmen/sophomore Skyline soccer team at 18. • Assistant Coach at Skyline’s JV and Varsity soccer team. Varsity finished with a 3rd place and JV went undefeated. Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Landon Sanders Industry Experience: • Activison Blizzard OnAir Talent Education: • Agape High School Diploma • Dan Patrick School of Sports Casting Leadership Experience: • On air talent at Optic • On air talent at CDL World Championship 2019 Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements YOUR NAME Overall Online Presence: • How many connections? 500+, banner image customized? no, professionalism of headshot? Professional, how detailed is the profile? Detailed, published articles? NA, active on other social media? Yes, is their LinkedIn URL customized? Yes • Grade: Superior, 95 out of 100 HEADSHOT HEADSHOT Industry Experience: • Wasatch Wasps Sportscaster Education: • Wasatch High School Diploma Leadership Experience: • Coached high school soccer for Skyline • Led stream productions for Wasatch sports. Skills and Proficiencies: • Leadership - Shawn Kennedy • Commentating – Corey Lange • Teamwork / selflessness – John Webb Overall Online Presence: • How many connections?- 0, banner image customized?- No, professionalism of headshot?- NA, how detailed is the profile?- NA, published articles?- None, active on other social media?- yes, is their LinkedIn URL customized?- no • Grade: Poor, Average, or Superior?, 10 out of 100
  • 10. BRAND POSITION For [competitive Call Of Duty competitions] who [need a COD esport casting], I provide [IN- DEPTH ANALYSIS ON CALL OF DUTY WITH LOADS OF PASSION AND PROFESSIONALISM ] because [I WENT TO FULL SAIL UNIVERSITY TO STUDY CASTING, HAVE MULTIPLE YEARS OF CASTING AND HAVE FOLLOWED COD CLOSELY FOR MOST OF MY LIFE.] “REDROKE”
  • 11. NETWORKING & MARKETING Industry Events & Organizations • Call of Duty Major 1 ‣ TBD next season Executive Management Level Operation in Sports Broadcasting ‣ June 9th Zoom • & The Hook • June 23 Zoom Digital Marketing • Primary Content: Livestreams on Twitch to Full Sail Armada and my own streams as well. • Primary Tools: I will use Instagram, YouTube and Twitch to promote my brand with videos, photos and live streams. • Website: I will use it to gain relationships within Blizzard or other companies that do Esports. Picture of You Goes Here
  • 12. PROFESSIONAL DEVELOPMENT Mentor • I’m looking for a mentor who has been in the industry for a long time and either wants more caster or is looking at the end of his career soon. 2025 hopefully I’ll have a good mentor by then. Formal Education • Dan Patrick School of Sportscasting August 2024. Technical Skills • Do Broadcasting with Armada- Full Sail Armada, 2023- 2024 • Broadcast Rollins College games- Full Sail, 2023-2024 • Watch and study the game and league of Call Of Duty- Blizzard, 2023-NA Soft Skills • Working with students and teachers at school- Full Sail, 2023-2024 • Work with coworkers- Boca restaurant, 2023-2024 • Take writing classes- Full Sail, 2023-2024
  • 13. YOUR NAME You know [how people want young Esport Commentators?]? Well, what I do is [Cast Call of Duty]. In fact, [at 20 years old I have already done dozens of live castings and I am also studying at Full Sail University.]. Picture of You Goes Here
  • 14. REFERENCES Sanders, L (2023) Linkedin Profile: Landon Sanders – Blizzard On-Air Talent – Website: https://www.linkedin.com/in/lando nsanders/ Meschuk, J (2023) Linkedin Profile: Jesse Meschuk - Human Resources & Compensation Expert – Website: https://www.linkedin.com/in/jesse- meschuk/ Offer, A (2023) Linkedin Profile: Alex Offer - Programs Leader, Talent Attraction - Blizzard Entertainment – Website: https://www.linkedin.com/in/alexof fer/ Andouzia, M (2023) Linkedin Profile: Menas Andouzia - HR Operations Specialist at Activision Blizzard - Website: https://www.linkedin.com/in/mena s/ https://one.fullsail.edu/connect/ev ents

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.