Final Presentation from Tamta Tsutsunava, Rusudan Asatiani, Tinatin Sharashidze, Marina Alania and Maia Simonishvili

1. National Parliamentary Library of Georgia LIBRARY MARKETING Tamta Tsutsunava Rusudan Asatiani Tinatin Sharashidze Marina Alania Maia Simonishvili

2. A Few Words About Library Marketing Library Marketing is a job and function that should include training and support for all staff of the Library. Marketing the value of any library is a responsibility that should not be fulfilled by "employee job titles or job descriptions" - but should be a responsibility of all who have a stake in the survival of the Library facilities and the services & collections it offers its Community of users.

3. Libraries are more than just collections of books and other materials. “Libraries are dynamic forces in their communities with the power to improve lives” (Jill Stover, www.librarymarketing.blogspot.com) Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.

4. Objective To introduce students to the theory and practice of marketing, with particular reference to libraries, information and culture.

6. Students will be able to choose a marketing strategy which depends on specific factors facing the Library

7. Students will be able to segment the market and target appropriate segments

8. Students will understand the role of advertising, promotion and public relations.

10. Computer skills

12. Participation in Discussions 20%

13. Preparation and Presentations 20%

15. Library Marketing Overview

16. Marketing Libraries and Information

17. Marketing Concepts

18. Strategic Marketing For Libraries and Information

19. The Marketing Environment

20. Market Segmentation and Targeting

21. Cultural Programming Overview

22. Public Relations and Advertising

23. Distribution and Pricing of Library and Information Services

24. Marketing using listserv and Web sites

27. The 2nd assignment: Write a brief report on the marketing of cultural activities (or one particular cultural activity) at the National Parliamentary Library of Georgia. Length: 1000 words. Weighting: 25%. Due : 10th week.

28. 3rd assignment Students will devise a marketing plan for a product or service at The National Parliamentary Library of Georgia. You should select a group of users and provide a rationale for linking the product or service with the particular group. Your plan should be linked to marketing theory and practice. You should include references to relevant literature, both general marketing literature and literature specific to library and information marketing.

29. The duration of the presentation will be 20 minutes, which should be followed by a 2500 word write up Weighting: 50%. (25% for presentation and 25% for write up.) Due : 15th week.

33. Understandability

34. New information

35. Challenging

37. Robertson, D.A. (2005) Cultural Programming for Libraries: American Library Association, Chicago.

38. Management Challenges for the 21st Century by Peter F. Drucker (Paperback - June 26, 2001)