From our session at the Charleston Conference, 7 November 2013, hosted by Nader Qaimari, SVP, Marketing & Sales for Gale, part of Cengage Learning, and Carol Anne Germain, Information Literacy Librarian, University of Albany. Participants will learn outcomes of an academic library survey conducted July, 2013. Suggestions for academic institutions and an overview of free resources and materials available from Gale dedicated to your library's success are covered.

1. MARKETING ACADEMIC
LIBRARY RESOURCES
The Good, the Bad and the Ugly
Nader Qaimari
SVP, Marketing & Sales
Gale Cengage Learning
Carol Anne Germain
Information Literacy Librarian
University of Albany

2. TODAY
WHY MARKET?
COMMUNICATION ESSENTIALS
MARKETING PLAN

3. NEARLY
LIBRARIANS
CAN’T BE WRONG
made possible by

4. 274
267
245
158
111
109
101
92
88
75
74
made possible by

5. The
Right
mix
made possible by

6. made possible by

7. eBooks collecting virtual dust?
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8. Expensive subscriptions going unused?
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9. Do students brag about NOT
using the library?
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10. Are you observing low
counts for online
resources?
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11. made possible by

12. 1
Buy-in from Library staff
Get the word out to patrons
3
Collaborate with faculty,
administration and campus units
made possible by

13. made possible by

14. Overview
Point person
Mission
Environmental scan
Target audience(s)
Define current services and resources
Goals/objectives
Short-term Marketing Plan
Long-term Marketing Plan
Design promotional strategies
Budget
Calendar
Develop assessment tools
Review Progress
made possible by

15. Point Person
probably
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16. Department Secretaries
Deans and Chairs
Support Services
Faculty
Students
made possible by

17. Target Audience(s)
First Year Experience Classes
Subject-Specific Courses
Graduate Students
Researchers
Athletes
made possible by

18. Goals
SHORT-TERM
Specific Databases
LONG-TERM
Multi-year curriculum
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19. Design promotional strategies
One Shot Sessions
Course Development
Embedded Librarian
Social Media Options
Assignments
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20. Assessment Tools
QUESTIONS:
Are students using the materials in assignments?
Are your eResource statistics increasing?
TIPS:
Survey faculty about the use of electronic materials in papers.
Conduct campus research to determine use and effectiveness.
made possible by

21. if your plan is
working
you will
results
made possible by

22. REVISIT
REEVALUATE
DECIDE
CHOOSE
the marketing plan
what you’ve done
what to continue
new strategies
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23. KEEP
CALM
AND
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24. PRESS RELEASES
SOCIAL MEDIA POSTS
EFFECTIVE ADS For You
Curriculum alignment
And
more...
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25. made possible by

26. iowaaea

27. made possible by

28. made possible by

29. DEPOSIT
ACCESS
OWN
made possible by

30. Take the risk out
OF PURCHASING
made possible by

31. Learn More
About providing all Gale titles on GVRL
made possible by

32. made possible by