This document discusses the importance of public relations (PR) for libraries. It states that PR is important for libraries to communicate what services they offer to the public and combat outdated stereotypes. The document recommends that all library staff be involved in PR efforts and provides examples of PR strategies libraries can implement, such as developing communications goals and marketing their collections and events to different target audiences. Effective PR is positioned as crucial for increasing public awareness and usage of library resources.
This document discusses marketing of library services in Spain. It provides context on the history and development of marketing concepts in Spanish libraries. Specifically, it outlines how [1] the theoretical base of marketing was introduced starting in the 1940s-1970s through isolated efforts, [2] libraries began designing products for specific user groups in the late 1970s-1980s, and [3] the importance of promotion as part of the marketing mix grew in the late 1970s-present across various communication vehicles. It also notes that user studies to inform marketing became more common in libraries after the 1990s.
Marketing of Digital Libraries - I presented this presentation in a guest lecture for students from the University of Leiden, the Netherlands. [December 3rd, 2009 - National Library of the Netherlands]
This document summarizes the results of a survey conducted by BlogHer Inc. and DeVries regarding what influences women's purchasing of beauty products. The key findings are:
1) Beauty bloggers are highly influential on women's beauty purchases, more so than magazines. Over half of respondents had purchased a product based on a blogger's recommendation.
2) Familiar bloggers within one's regular reading are most trusted for beauty advice. Beauty advice is also found on blogs outside the beauty category, like lifestyle blogs.
3) Offline, discounts and deals sway purchases the most. Online, branded beauty sites are most popular for shopping. Recommendations, reviews, and samples are top motivators to buy.
Presented by Fe Angela M. Verzosa at the forum sponsored by the Ortigas Center Library Consortium held at the Jose Rizal University, Mandaluyong City, on 5 March 2010
Social Networking & Libraries: Best Practices & ChallengesEllyssa Kroski
This document discusses best practices and challenges for libraries using social networking. It begins by defining social networking and explaining why libraries should engage with patrons through these platforms. Popular social media sites like Facebook, YouTube and Twitter are described. The document then outlines how libraries can use social networking for goals like building community, promoting services and gathering feedback. Challenges of social networking for libraries are also presented. The bulk of the document provides best practices for libraries in using specific social media platforms effectively and developing strategies, policies and metrics for assessing their social media efforts.
Let's Get Serious: Promoting Library Online ServicesLesley Williams
Lesley Williams discusses strategies for promoting library online services to address declining usage statistics and budget threats. The document outlines 4 main strategies: 1) Individual libraries should make their online services highly visible and easy to access on their own websites and through social media. 2) Libraries should partner with schools, homeschool groups, and local organizations to promote online resources. 3) Consortia can pool resources for larger marketing campaigns. 4) Libraries need to negotiate with vendors to prioritize usability and marketing of library products to the public. Promoting online services will require creative, multi-channel approaches to reach users where they already get information.
The document provides an overview of a webinar on basic graphic design principles for library handouts and materials. It discusses important design concepts like contrast, whitespace, alignment, repetition, color psychology, font psychology, and using images over text. Examples are provided for each concept. Recommendations are made to find inspiration from trends, use design tools you are familiar with, and ensure designs match the purpose, tone, and brand of the library. Favorite design resources like stock image sites, color pickers, and font directories are also shared.
This document discusses marketing of library services in Spain. It provides context on the history and development of marketing concepts in Spanish libraries. Specifically, it outlines how [1] the theoretical base of marketing was introduced starting in the 1940s-1970s through isolated efforts, [2] libraries began designing products for specific user groups in the late 1970s-1980s, and [3] the importance of promotion as part of the marketing mix grew in the late 1970s-present across various communication vehicles. It also notes that user studies to inform marketing became more common in libraries after the 1990s.
Marketing of Digital Libraries - I presented this presentation in a guest lecture for students from the University of Leiden, the Netherlands. [December 3rd, 2009 - National Library of the Netherlands]
This document summarizes the results of a survey conducted by BlogHer Inc. and DeVries regarding what influences women's purchasing of beauty products. The key findings are:
1) Beauty bloggers are highly influential on women's beauty purchases, more so than magazines. Over half of respondents had purchased a product based on a blogger's recommendation.
2) Familiar bloggers within one's regular reading are most trusted for beauty advice. Beauty advice is also found on blogs outside the beauty category, like lifestyle blogs.
3) Offline, discounts and deals sway purchases the most. Online, branded beauty sites are most popular for shopping. Recommendations, reviews, and samples are top motivators to buy.
Presented by Fe Angela M. Verzosa at the forum sponsored by the Ortigas Center Library Consortium held at the Jose Rizal University, Mandaluyong City, on 5 March 2010
Social Networking & Libraries: Best Practices & ChallengesEllyssa Kroski
This document discusses best practices and challenges for libraries using social networking. It begins by defining social networking and explaining why libraries should engage with patrons through these platforms. Popular social media sites like Facebook, YouTube and Twitter are described. The document then outlines how libraries can use social networking for goals like building community, promoting services and gathering feedback. Challenges of social networking for libraries are also presented. The bulk of the document provides best practices for libraries in using specific social media platforms effectively and developing strategies, policies and metrics for assessing their social media efforts.
Let's Get Serious: Promoting Library Online ServicesLesley Williams
Lesley Williams discusses strategies for promoting library online services to address declining usage statistics and budget threats. The document outlines 4 main strategies: 1) Individual libraries should make their online services highly visible and easy to access on their own websites and through social media. 2) Libraries should partner with schools, homeschool groups, and local organizations to promote online resources. 3) Consortia can pool resources for larger marketing campaigns. 4) Libraries need to negotiate with vendors to prioritize usability and marketing of library products to the public. Promoting online services will require creative, multi-channel approaches to reach users where they already get information.
The document provides an overview of a webinar on basic graphic design principles for library handouts and materials. It discusses important design concepts like contrast, whitespace, alignment, repetition, color psychology, font psychology, and using images over text. Examples are provided for each concept. Recommendations are made to find inspiration from trends, use design tools you are familiar with, and ensure designs match the purpose, tone, and brand of the library. Favorite design resources like stock image sites, color pickers, and font directories are also shared.
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Learn the basics of marketing in Part 1 of MLC's Social Media for Libraries series with Kayla Martin-Gant, MLC's Continuing Education Coordinator.
YOUTUBE: http://bit.ly/librarymarketingplaylist
RESOURCE GUIDE: http://bit.ly/socmedforlibraries
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Texas: Uncloaking Your Electronic Collections Lesley Williams
The document discusses strategies for promoting library online services to patrons beyond a library's traditional user base. It recommends that individual libraries make their online resources easy to understand and find for all patrons. It also suggests that libraries partner with community organizations, library consortia, and vendors to more widely market digital collections through shared advertising campaigns. The document argues that increased promotion of online services can help libraries remain relevant and boost usage of electronic resources.
Marketing of library services in india anil mishraAnil Mishra
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The document discusses several qualities of effective leadership and strategies for libraries. It defines strategy as a company or organization's game plan for achieving goals and positioning itself against competition. It also provides examples of mission and vision statements that clearly identify a library's purpose and desired future state. Additionally, the document covers external and internal analysis techniques like PESTLE, key success factors, and value chain analysis to help libraries develop strong strategic plans.
Greensboro public libraries are launching information literacy courses to teach research skills for self-education, academic papers, careers, and lifelong learning. They should research previous successful programs to understand what made them effective and apply similar strategies. Word-of-mouth marketing will be key, targeting influential groups and creating surveys to understand different audiences' needs and interests to design relevant classes. The libraries will promote classes through existing programs, podcasts, newsletters, mailings, and social media, asking regular patrons to provide feedback and recommendations.
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The document discusses the importance of marketing library and information services. Marketing helps libraries fulfill objectives like influencing and sustaining relationships with users and gaining support. It involves promoting the information resources and knowledge contents available in various forms. Direct marketing techniques mentioned include advertising services on websites and publications. Indirect techniques include maintaining a friendly staff and attractive signage. Developing life skills in staff like communication and maintaining a pleasant environment also help in marketing. Continuous promotion of resources is needed as user needs constantly change.
Marketing Your Library: Heroes, Tips & Tools to Promote Libaries and Resourcesila2009
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3) To deliver total quality service, librarians must understand customers, package information to meet their needs, promote services effectively, and exceed customer expectations through high performance.
Strategy First: Common mistakes in planning library marketing and outreachIntelliCraft Research
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This presentation is present in Indian Library Association (ILA) Conference held in Birla Institute of Management Greater Noida from 21 Jan to 24 Jan 2010
Marketing of Information Products and services
by
Chandrashekhara N
Dept of Studies and Research in Library and Information Science.
Tumkur University Tumakuru.
NC LIVE launched a marketing campaign called "Working for North Carolina" to promote their job, career, and business resources and make these resources easier for patrons to access. They defined their target audiences, gathered feedback, and developed themes, logos, and promotional materials. The campaign was successful in driving a large increase in website traffic and usage of key resources over the same period last year. The campaign demonstrated that marketing is essential to establishing the value of library services and driving awareness and usage of resources.
This document discusses marketing strategies for libraries and information centers (LICs) based on experiences in Kenya and Ghana. It outlines the types of LICs including academic, public, and special libraries. LICs provide various services and products such as lending books, reference services, and current awareness services. The document then discusses different marketing strategies used by LICs, including print advertisements, library tours, workshops, and social media. It emphasizes that marketing is important for LICs to promote their resources and services, enhance their image, and achieve financial self-sufficiency in the modern information era.
This document discusses several topics related to library leadership in an international context:
- The skills and competencies needed for leadership in a complex organization like NATO libraries.
- The importance of partnerships and collaboration rather than working alone.
- Eight elements that are important for well-launched projects.
It also provides advice on advocacy, focusing on value and impact, understanding user experiences, and prioritizing initiatives.
Social Media in Marketing in Support of Your Personal Brand - Nicola Osborne, EDINA Digital Education Manager, for Abertay University (Dundee) 4th Year Marketing Students.
1. Marketing is important for libraries to raise awareness of resources and services among users and increase usage. It involves understanding user needs and wants through research and tailoring the library's offerings accordingly.
2. The marketing mix for libraries includes the resources/services (products), access points (place), promotion methods, and objectives which do not focus on price since libraries do not directly sell their offerings.
3. Effective library marketing requires defining target user groups, learning their needs through surveys and interviews, and developing strategies around the marketing mix to meet the needs of each group.
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This document provides an overview and instructions for using Business Monitor Online (BMO), a service that provides daily news, reports, data, and analysis on global markets across industries. It includes the following key points:
1. BMO monitors 175 global markets across 24 industries, producing around 100,000 articles and 46,000 reports/analyses per year.
2. The service provides daily news, in-depth industry and country reports, proprietary data and forecasts, risk ratings, and analytics to help users understand opportunities and risks across markets and industries.
3. Users can search and filter content by geography or industry to find relevant news, reports, data, and analytics. The tools allow saving searches, annotating
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This document discusses marketing of library products and services. It begins with an introduction and objectives. It then discusses the concept of marketing and how it can help address financial crises faced by libraries and improve their image. The document outlines the key elements of a marketing mix, including products, services, pricing, promotion and more. It describes various library products and services that can be marketed, as well as methods for promotion. Challenges of marketing for libraries are also examined, and the document concludes that marketing is important for libraries to understand user needs and remain successful.
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This document discusses marketing strategies for libraries and information centers (LICs) based on experiences in Kenya and Ghana. It outlines the types of LICs including academic, public, and special libraries. LICs provide various services and products such as lending books, reference services, and current awareness services. The document then discusses different marketing strategies used by LICs, including print advertisements, library tours, workshops, and social media. It emphasizes that marketing is important for LICs to promote their resources and services, enhance their image, and achieve financial self-sufficiency in the modern information era.
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His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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3. Banyak perpustakaan tidak
berubah BUKAN kerana
mereka tidak mahu berubah.
TETAPI mereka tidak tahu
atau tidak nampak keperluan
untuk mereka berubah.
6. Image Building and Library
The image of the libraries and information professionals
are not impressive as compared to other professions.
Following are some of the clichés or outmoded reputations
and old stereotypes associated with the professions:
o Deplored
o Ignored
o Laughed off
7. Image Building and Library
o Silence image (boring, inactive, and non-proactive)
o As a monument
o I didn’t know the library had that...etc..
8. Image Building and Library
Lack of effective communication about what libraries have
has resulted in public misunderstanding and disinterest.
Libraries are non-profit organizations and so is difficult to
attract users as they do not have any special ‘product’ to
offer to the public. What they have are services that some
people might find they can do without!
9. Image Building and Library
In any organization, there is always a specific department
that handles PR’s work. It exists on its own as a separate
entity and plans or conducts its own PR programs for the
parent organization.
In a library environment, all units are somehow engaged in
PR work and it must be accepted as an integral part of the
library’s total program, which involves all staff members.
PR is everybody’s job!
10. PR InThe Library
Include:
o Individual’s personal PR.
o Selling of oneself – one’s ideas both inside and outside
of the library.
o Preventive PR – anticipate problems before they
become PR trouble areas.
11. PR InThe Library
The day to day operations of a library involves a lot or PR –
eg: Acquisition Department with suppliers; Circulation
Department with users etc…
Therefore goal setting is important in library’s PR
programs. Whatever type of activities to be carried out by
any one type of library, it should first match with the
library’s objectives and mission.
12. PR InThe Library
Why Library PR?
o To ensure the maximum number of people know of the existence
of our libraries.
o Where they are located?
o What do libraries have to offer?
o What do libraries do?
o How can libraries help users get information?
o To inform public and constantly keep them informed of the
library’s daily activities or special events etc.
13. PR InThe Library
Who AreThe Library PRTargets?
o Users.
o PR and other library governing bodies.
o Libraries and book trade.
o Libraries and educationists.
o Internal/External PR
14. PR InThe Library
So, why is image and identity important to a library PR?
o Maintain loyalty of users to the library.
o Portrayal of image.
o Perceived image.
o It is an intrinsic communication of the organization to
their various public.
15. PR InThe Library
Libraries project their personalities – their products and
services, the way they treat or attend to their customers,
their advertisement, brochures, corporate names, symbols,
slogans, the vehicles, tabloid or newsletter, the media
publicity and quality of services that they give to their
customers.
16. PR InThe Library
Libraries must be projected internationally, regionally,
nationally and locally with related activities such as with
the central government, the civil service, education
sectors, local government, the social services, the
publishing and book trade industries etc.
17. PR InThe Library
So, how can you ensure your library products and services
are meeting users requirement and satisfaction?
How else can you make the library to be a better place for
everybody?
18. PR InThe Library
What about your role as the future/new information professional of the
millennium?
Can you think of ways to improve the library’s image and identity?
Can you suggest new taglines which is most suitable to libraries in this
era?
What about good slogans and catchy phrases to mark information
professionals of today working within a new library environment?
19. Public Information Program
Why PIP? To inform, influence and persuade!
Establish these first before you begin:
What are you communicating?
1. Interpretation of the library’s goals, objectives, priorities.
2. Is the library’s main function to be a caretaker of a cultural
monument or a custodian functions or on service activities?
3. is the library to serve all the people or just the enlightened
who seek it out?
20. Public Information Program
Why?
Libraries are supported by public’s money- taxpayers’ money. So
you must justify your existence by informing the public you do have
some services for them, one way or another.
To whom (target audience)
The general public. Who ever that constitutes the general public.
But for promotional purposes, it is easier to divide your client into 3
groups:
1. Users (regular patrons)
2. Non-users (never enter)
3. Potential users (will enter if one or more obstacles removed)
21. Public Information Program
How (methodology)
Translate the objective into actions and techniques. E.g. increase
membership (GOAL)
Actions: membership drive plan
: poster
: free registration for those who register between certain dates/times
: new members will be given a free computer course worth RM100
: application form available at supermarkets, bus stations, parks etc.
: introduce smart card
22. Public Information Program
FEE BASED SERVICE
One way to promote your library
If a library can generate income, it shows that it has
value and this will increase confidence in management’s
part
So they will have to accept our publicity’s proposal and
budget’s request
An indication of respected reputation for reliability and
high quality
23. Public Information Program
The publicity for selling information (fee-based) shows that you are
offering good service or/ and providing the information that people want
and do not mind paying. The word will spread. Income will increase.
Then management will realize that your service is not a drain on their
budgets, but actually contributing to the overall company’s income.
Turning your library to become an ‘information brokerage’ i.e. treating
information as a commodity- can be analyzed, re- packaged and sell- for
a price.
24. Public Information Program
For a start:
1. What is the strength of your collection? “ stick to what you
know/ have” is the golden rule when starting out as an
entrepreneur.
2. Decide which one you can charge for?
3. Market research (not necessary unless you are a big
organization and willing to spend some money)
4. Questionnaires
5. Know your competitor. Who else provide the same
information? Or think something that has not been done by
other library
25. Public Information Program
Why PR in Information Work
To create awareness among users and potential- users.
To increase utilization of library materials
Information is now considered as a commodity. May
generate income if properly marketed.
To publicize on a continuous basis library’s activities/ new
collections.
To create an atmosphere of aggressive, active, lively and
conducive library environments.
26. Public Information Program
To justify the very existence of libraries.
To establish contact and rapport with the users to ensure
repeat visits.
To increase public interest and participation
To rectify the cliché image that librarians/ libraries are dull
creatures.
Increase professionalism (accepted and recognized)
Increase positive/ effective communications between
library staff and patrons.
27. Public Information Program
Use nametags to break the gap between a patron and a nameless face behind
the desk.
Do not use jargons in assisting patrons
E.g. ILL
Check out counter
Make friends with patrons/ be friendly
Smile
Attentive listening
Do not be indifference
Show enthusiasm, not boredom. Recognize the patron’s individuality
and importance.
28. Public Information Program
The Process and Planning for PR or PIP in LIBRARIES
In any organization, PR is one of the important elements in
helping them to meet the needs and achieve the objectives of
the organization. It seems that PR and marketing are the
appropriate functions within the library organizations, and
intelligent use can be helpful in attaining the overall objectives
of the library.
29. Public Information Program
The Library PR Process
The PR process have been divide into 4 simple sub- functions:
Fact finding
Involves investigation of public attitudes and community analysis
Planning
Setting down of the objectives, budget, timetable and tactics to be
employed
Communicating
Involves the various promotional and feedback systems set up by libraries
to ensure two- way communication
Evaluating
Involves examination of results more complex than simple bottom line
statistics.
30. Public Information Program
Philip Kotler has made another set of sub functions for the library
PR process.
Identifying the organization’s relevant publics.
Measuring images and attitudes of the relevant publics toward the
organization.
Establishing image and attitude goals for the key publics.
Developing cost effective public relations strategies.
Implementing actions and evaluating results.
31. Public Information Program
A Library PR Program Plan
Assess the current PR of the library
Establish goals and objectives for a PR programs
Determine strengths and weaknesses
Budget, timetable and tactics or strategies
Staff communication
Implementation
Feedback
Evaluation