The document discusses several qualities of effective leadership and strategies for libraries. It defines strategy as a company or organization's game plan for achieving goals and positioning itself against competition. It also provides examples of mission and vision statements that clearly identify a library's purpose and desired future state. Additionally, the document covers external and internal analysis techniques like PESTLE, key success factors, and value chain analysis to help libraries develop strong strategic plans.

5. Qualities of a Leader

10. Qualities of a Leader

12. A great leader is also a
S - strategist

13. What is a strategy?

14. - is a company’s GAME PLAN to
achieve a specific goal
- It is a game plan on how a company
would position itself when face with
adversities & competition
Strategy

15. What is a strategy?
Defined in the library setting

16. - Is the library’s game plan on how to:
a. thrive in the digital age
b. stay relevant in the mindset of the millenials
c. Continously become the place where education and
ambition are nurtured.
Strategy
(library setting definition)

17. How do I apply the concept of
strategy in the management of the
library?

18. Question 1: Who are you & what do you have to offer?
Question 2: Where do I see my library?
EXTERNAL ANALYSIS
Question 3: What are the success factors of the industry?
Question 4: What factors may affect the business or industry?
INTERNAL ANALYSIS
Question 5: What activities create customer value?
CREATE STRATEGIES
Question 6: What do you want to achieve?
Question 7: What are your strategies to achieve your objective/s?

19. Question 1: Who are you & what do
you have to offer?
How: through a MISSION Statement

20. Mission Statement
Conveys a company’s purpose in
language specific enough to give the
company its own identity
It is WHO YOU ARE? And WHAT DO YOU OFFER?

21. Mission Statement
Description Your Library
Identify the products/services
What customer needs does your
library want to satisfy?
Approach in Satisfying the
needs

22. Mission Statement
Description Your Library
Identify the products/services Books, research materials, meeting
rooms, internet access
Specify the customers’ needs it
seeks to satisfy
The need for information
Approach in Satisfying the
needs
Through friendly & knowledgeable
staff

23. Final Mission Statement
Our University Library gives our
customers the best books and resource
materials that they can find anywhere
that will satisfy their need for
knowledge through our friendly and
knowledgeable staff

24. Mission Statement
Description Your Library
Identify the products/services Provide quality services, resources,
and lifelong learning opportunities
Specify the customers’ needs it
seeks to satisfy
the informational, educational,
cultural, and recreational needs and
interests of its diverse and changing
population
Approach in Satisfying the
needs
Through books and a variety of
other formats

25. Final Mission Statement
The mission of the Queens Library is to
provide quality services, resources, and
lifelong learning opportunities through
books and a variety of other formats to
meet the informational, educational,
cultural, and recreational needs and
interests of its diverse and changing
population.

26. Mission Statement
Let’s create our mission statement

27. Question 1: Who are you & what do you have to offer?

28. Question 2: Where do I see my
library?
How: through a VISION Statement

29. Vision Statement
It tells you where you want to be
Characteristics of a well written vision statement:
Graphic
Paints a picture of
where you’re going
Easy to Communicate
Can be explained
quickly
Focused
Specific in providing
guidance
Flexible
Can adjust in
circumstances
Feasible
Can be achieved
Desirable
Makes good business
sense

30. The Queens Library
Vision Statement
As Queens Library enters its second century, it will be
universally recognized as the most dynamic public library in
the nation. This recognition will arise from: the Library's
dedication to the needs of its diverse communities; its
advocacy and support of appropriate technology; the
excellence of its programs and services; the commitment of
its staff to its customers and the very highest ideals of library
service.

31. Question 2: Where do I see my
library?
Time to create a vision statement

32. Question 1: Who are you & what do you have to offer?
Question 2: Where do I see my library?

33. It’s time to do
EXTERNAL ANALYSIS

34. Question 3: What are the success
factors of the industry?
How: Identifying the KEY SUCCESS
FACTORS of a library

35. Key Success Factors (KSFs)
Key Success Factors (KSFs) are those
competitive factors that most affect
the ability of all firms in an industry
to prosper.

36. Key Success Factors (KSFs)
Step 1. Identify which industry you fall in
Step 2: Identify the KSFs of the industry
Step 3: List down your competitors
Step 4: Rate yourself + competitors based on the
KSFs and identify whether KSF is an opportunity
or threat

37. Industry – is a group of companies that
perform or offer similar (not exactly the
same) function/products/services
Question: Which industry do libraries belong to?
INFORMATION SERVICES INDUSTRY
Step 1. Identify which industry you
fall in

38. ANSWER THIS: What characteristics would
make a library successful?
A survey made with 50 Filipino college students
said that a library should be:
Step 2. Identify the KSFs of the
industry?
1) Wealth of materials
2) Accessible/Convenient
3) Personalized Service

39. Who are your TOP competitors in the
information services industry?
Step 3. List down your competitors

40. Step 3. List down your competitors

41. Step 4. Rate yourself + competitors based on the KSFs
& identify whether the KSF is a THREAT or
OPPORTUNITY
KEY SUCCESS
FACTORS
Your Library
OPPORTUNITY
or THREAT TO
YOU
1. Wealth of
Materials
2. Accessible and
Convenient
3. Personalized
Service
YES YES PROBABLY
YES
THREAT
YES YES NOT SO THREAT
NO NO YES OPPORTUNITY

42. Question 3: What are the success
factors of the industry?
Let’s do itStep 1. Identify which industry you fall in
Step 2: Identify the KSFs of the industry
Step 3: List down your competitors
Step 4: Rate yourself & competitors based on the KSFs

43. Question 1: Who are you & what do you have to offer?
Question 2: Where do I see my library?
EXTERNAL ANALYSIS
Question 3: What are the success factors of the
industry?

44. Question 4: What factors may affect
the business or industry?
How: Using PESTLE analysis

45. PESTLE Analysis
P – political factors
E – economics factors
S- social
T- technological
L- legal
E - Environmental

46. PESTLE Analysis
P – political factors
E – economics factors
S- social
T- technological
L- legal
E - Environmental

47. SOCIAL FACTORS
1. Learning Styles of Millenials
Millenials love to learn but traditional workplace
training often does not reflect their distinctive
learning style. Traditional professional learning
methods like classroom training have been proven
to have low effectiveness (informationage.com,
2015)
QUESTION: Is this an OPPORTUNITY or THREAT?OPPORTUNITY

48. SOCIAL FACTORS
2. Coffee shops are the preferred place to study
According to theodysseyonline.com, coffee shops are
the best place to study because they’re social, better
wi-fi connection and have the best vibe.
(theodysseyonline.com, 2015)
QUESTION: Is this an OPPORTUNITY or THREAT?
THREAT

49. TECHNOLOGICAL FACTOR
3. Philippines No.1 in terms of Time Spent on Social
Media
The Philippines has taken the global lead in time spend
on social media in 2016. Filipinos spend an average of 4
hours and 14 minutes per day on social media sites like
Facebook, Twitter and Instagram (inquirer.net 2017)
QUESTION: Is this an OPPORTUNITY or THREAT?
OPPORTUNITY

50. PESTLE Analysis - summary
Description Which
PESTLE?
Opportunity or
Threat
1. Learning Style of
Millenials
Social Opportunity
2. Coffee Shops as
Preferred Place to Study
Social Threat
3. Philippines #1 in terms
of Time Spent on Social
Media
Technological Opportunity

51. PESTLE Analysis - summary
Let’s do it

52. Question 1: Who are you & what do you have to offer?
Question 2: Where do I see my library?
EXTERNAL ANALYSIS
Question 3: What are the success factors of the
industry?
Question 4: What factors may effect the business or
industry?

53. It’s time to do
INTERNAL ANALYSIS

54. Question 5: What activities create
customer value?
How: Value Chain Analysis

55. Value Chain Analysis
It is a strategy tool use to identify
the most valuable activities of the
company and which ones need to be
improved

56. Value Chain Analysis

57. Library Value Chain
Inbound
Logistics
Inbound
Logistics
OperationOperation MarketingMarketing Service
FINANCEFINANCE
HUMAN RESOURCESHUMAN RESOURCES
PRIMARY
ACTIVITIES
RESEARCH & DEVELOPMENT; I.T.RESEARCH & DEVELOPMENT; I.T.
SECONDARY
ACTIVITIES

58. Library Value Chain
Inbound
Logistics
Inbound
Logistics
DESCRIPTION:
•How supplies of books, resource materials etc are
achieved
•Inventory Management
EXAMPLE:
•The library gets it wide selection of books from various
suppliers and also donations.
•The library uses an automated system to manage its
inventory.
IS IT A STRENGHT OR WEAKNESS:IS IT A STRENGHT OR WEAKNESS:
STRENGTH

59. Library Value Chain
DESCRIPTION:
•How the library operates
•How quality control is maintained or practiced
•Other than books, what other services does it have
EXAMPLE:
•The university library is only open from 8am to 5pm
Mon-Fri
•There is not enough space to hold special events
•The staff are mainly students who work for the library
for two months a time.
IS IT A STRENGHT OR WEAKNESS:IS IT A STRENGHT OR WEAKNESS:
WEAKNESS
OperationOperation

60. Library Value Chain
DESCRIPTION:
•How the library markets and sells its products/services
•Is there market research or customer database to
manage?
EXAMPLE:
•The university library has flyers outside its doors to
advertise its new books and materials
•It has no way of tracking the number and profile of its
visitors.
IS IT A STRENGHT OR WEAKNESS:IS IT A STRENGHT OR WEAKNESS:
WEAKNESS
MarketingMarketing

61. Library Value Chain
DESCRIPTION:
•How do you support the customers outside of the
normal borrowing of books/materials
EXAMPLE:
•The library has a website where students/teachers can
renew their books without going to the library
•The library has printing and photocopying services
IS IT A STRENGTH OR WEAKNESS:IS IT A STRENGTH OR WEAKNESS:
STRENGTH
Service

62. Library Value Chain Summary
Value Chain Description S or W
Inbound Logistics Wide selection of books and automated
inventory system
Strength
Operation Limited operating hours and lack of space
for other activities
Weakness
Marketing Flyers and no customer database Weakness
Service Website for books renewal. Has printing
and photocopying
Strength

63. Library Value Chain Summary
Let’s do it

64. Library Value Chain
Inbound
Logistics
Inbound
Logistics
OperationOperation MarketingMarketing Service
FINANCEFINANCE
HUMAN RESOURCESHUMAN RESOURCES
PRIMARY
ACTIVITIES
RESEARCH & DEVELOPMENT; I.T.RESEARCH & DEVELOPMENT; I.T.
SECONDARY
ACTIVITIES

65. Question 1: Who are you & what do you have to offer?
Question 2: Where do I see my library?
EXTERNAL ANALYSIS
Question 3: What are the success factors of the industry?
Question 4: What factors may affect the business or industry?
INTERNAL ANALYSIS
Question 5: What activities create customer value?

66. It’s time to
CREATE STRATEGIES

67. Question 6: What do you want to
achieve?
How: Create (marketing) objectives
using the SMART model

68. Marketing Objectives
Objectives are goals set by the
library when promoting its products
and services
It should answer the question: how
do I want my library to look like in
the next 3 to 5 years

69. SMART approach

70. Marketing Objectives Examples
Increase the number of people
borrowing books/materials by 50% in
the next 3 years.
Launch library services that will
attract at least 1000 new patrons in
the next 3 years
Increase the awareness of our various
books, materials, services by 70% in
the year 2020
S M A R T
✔ ✔ ✔ ✔ ✔
✔ ✔ ✔ ✔ ✔
✔ ✔ ✔ ✔ ✔

71. Let’s do it
Marketing Objective

72. Question 1: Who are you & what do you have to offer?
Question 2: Where do I see my library?
EXTERNAL ANALYSIS
Question 3: What are the success factors of the industry?
Question 4: What factors may effect the business or industry?
INTERNAL ANALYSIS
Question 5: What activities create customer value?
CREATE STRATEGIES
Question 6: What do you want to achieve?

73. Question 7: What are your strategies
to achieve your objective/s?
How: Create strategies using TOWS
analysis

74. TOWS Analysis
STRENGTHS
(internal)
WEAKNESSES
(internal)
OPPORTUNITIES
(external)
THREATS
(external)

75. TOWS Analysis
STRENGTHS
(internal)
WEAKNESSES
(internal)
THREATS
(external)
Where will you get your strengths and weaknesses?
FROM THE VALUE CHAIN
(question #5)

76. TOWS Analysis
STRENGTHS
(internal)
WEAKNESSES
(internal)
1)Wide selection of books
and automated inventory
system
1) Limited operating hours
and lack of space for other
activities
2) Website for books
renewal. Has printing and
photocopying
2) Flyers and no customer
database
OPPORTUNITIES
(external)
THREATS
(external)

77. TOWS Analysis
STRENGTHS
(internal)
WEAKNESSES
(internal)
OPPORTUNITIES
(external)
THREATS
(external)
Where will you get your Opportunities and threats?
FROM KEY SUCCESS
FACTORS (question #3) and
PESTLE (question #4)

78. TOWS Analysis
STRENGTHS
(internal)
WEAKNESSES
(internal)
OPPORTUNITIES
(external)
1) Personalized Service
2) Millenials love to learn in non-
traditional way
3) Filipinos are #1 in terms of social
media
THREATS
(external)
1) Wealth of material of competition
2) Accessibility of competition
3) Coffee shops are the new study areas

79. Strength and Opportunity Strategy
(S-O Strategy)
STRENGTHS
(internal)
WEAKNESSES
(internal)
1) Wide selection of books and
automated inventory system
2) Website for books renewal. Has
printing and photocopying
OPPORTUNITIES
(external)
S-O Strategy/ies
1) Personalized Service
2) Millenials love to learn in
non-traditional way
3)Filipinos are #1 in terms of
social media
THREATS
(external)
Create a Youtube Channel for
the library where we will have
teachers/experts discuss new
findings or hard to understand
lessons (S1, O2, O3)

80. Weakness and Opportunity Strategy
(W-O Strategy)
STRENGTHS
(internal)
WEAKNESSES
(internal)
1) Limited operating hours and lack of
space for other activities
2) Flyers and no customer database
OPPORTUNITIES
(external)
W-O Strategy/ies
1) Personalized Service
2) Millenials love to learn in
non-traditional way
3)Filipinos are #1 in terms of
social media
THREATS
(external)
Spend X amount of pesos a month to
promote the library and its
services/events on Facebook and
Instagram. (W2, O3)

81. Strength and Threat Strategy
(S-T Strategy)
STRENGTHS
(internal)
WEAKNESSES
(internal)
1) Wide selection of books and
automated inventory system
2) Website for books renewal. Has
printing and photocopying
OPPORTUNITIES
(external)
THREATS
(external)
S-T Strategy/ies
1) Wealth of material of
competition
2) Accessibility of
competition
3) Coffee shops are the new
study areas
Subscribe to online electronic
research databases like
euromonitor, economic
intelligence unit, Philippine
ejournals (S1, T1, T2, T3)

82. Strength and Threat Strategy
(W-T Strategy)
STRENGTHS
(internal)
WEAKNESSES
(internal)
1) Limited operating hours and lack of
space for other activities
2) Flyers and no customer database
OPPORTUNITIES
(external)
THREATS
(external)
W-T Strategy/ies
1) Wealth of material of
competition
2) Accessibility of
competition
3) Coffee shops are the new
study areas
Make the library an open space for
students to meet and study on
Saturdays where coffee & limited
food can be served for a fee (W1, T3)

83. TOWS Analysis
STRENGTHS
(internal)
WEAKNESSES
(internal)
OPPORTUNI
TIES
(external)
W-O Strategy/ies
THREATS
(external)
W-T Strategy/ies S-T Strategy/ies
S-O Strategy/ies
Create a Youtube Channel for the
library where we will have
teachers/experts discuss new
findings or hard to understand
lessons (S1, O2, O3)
Subscribe to online electronic
research databases like
euromonitor, economic
intelligence unit, Philippine
ejournals (S1, T1, T2, T3)
Make the library an open space for
students to meet and study on
Saturdays where coffee & limited
food can be served for a fee (W1, T3)
Spend X amount of pesos a month
to promote the library and its
services/events on Facebook and
Instagram. (W2, O3)
Let’s Remember Your Objective:
Launch library services that will
attract at least 1000 new patrons in
the next 3 years
Let’s Remember Your Objective:
Launch library services that will
attract at least 1000 new patrons in
the next 3 years

84. Let’s do it
TOWS Analysis

85. Question 1: Who are you & what do you have to offer?
Question 2: Where do I see my library?
EXTERNAL ANALYSIS
Question 3: What are the success factors of the industry?
Question 4: What factors may affect the business or industry?
INTERNAL ANALYSIS
Question 5: What activities create customer value?
CREATE STRATEGIES
Question 6: What do you want to achieve?
Question 7: What are your strategies to achieve your objective/s?

87. S - Strategist