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Leveraging LinkedIn NAPO Virtual Chapter
This document provides an overview of leveraging LinkedIn for business purposes. It discusses that LinkedIn is not just a sales platform but can also be used for search engine optimization through social media optimization. It explores connecting with others on LinkedIn and establishing communication with first, second, and third degree connections. The document outlines tips for making connection messages relevant and joining and participating in different types of LinkedIn groups. It provides recommendations for customizing group settings and contributing to LinkedIn Pulse.
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Leveraging LinkedIn NAPO Virtual Chapter
- 1. Leveraging LinkedIn NAPO Virtual Chapter @MelDePaoli| 425.440.1099 | mel@omicle.com
- 3. @MelDepaoli Agenda → What isLinkedIn? → SEO → Your Connections → LinkedIn Groups
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- 5. @MelDepaoli This may surprise you…• a sales pitch forum, though you can get a lot of sales from it. • a platform for direct selling. • something that you have someone “ghost” engage for you. • and, most importantly, LinkedIn is not Facebook! but, LinkedIn is NOT
- 6. @MelDepaoli Why is LinkedIn really important? Search EngineOptimization SEO is influenced by your SMO Social Media Optimization
- 7. YOU! 1st Degree Connections aka…YourConnections 2nd Degree Connections 3rd Degree Connections
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- 9. Past colleague Likeda comment they posted Work in the same city Friend They are a client Competitor Went to college with them Belong to the same church Went to high school with them Met at a networking event Met at a job interview Support a cause you also support Belong to a group they belong to Went on a date with them Kids play together Read an article they wrote They launched a new product Service provider for someone you knowLiked an article they shared Current colleague You follow them on Twitter Shared one of their updates Live in the same city Your neighbor On a board with them Complementary business Want to learn more about them Presented at their event You are connected on Facebook Liked one of their updates Read an article about their company Looking for a job Someone introduced you You have a common friend They are a prospect Read an article written about them They won an award Work in the same building LinkedIn suggested them Venture / Angel funding Family member Political affiliation Responded to a comment they posted You want them to hire you Had a conversation with them You don’t know how to say “no” Belong to the same association Hold meetings at the same location
- 10. @MelDepaoli Establish communication with people you donot know! Hi Janel, Thank you for reaching out. I am happy to connect with you. May I ask how you heard about me and why you are interested in connecting? Thank you in advance for your help. ~Mel
- 11. @MelDepaoli Make your message relevant to theperson you are contacting! Hi Jenny, in doing research for an article that I am writing about ____. I came across your article "insert title". When I looked you up on LinkedIn, I noticed that we have a few groups in common as well. I am interested in connecting with you to ____.
- 12. @MelDepaoli Types of LinkedIn Groups Members-Only Padlock iconnext to the group name. Discussions will NOT appear in search engines. Discussions are visible to members of the group only. Open Groups Discussions ARE searchable by the search engines. Discussions ARE visible to anyone online. Discussions can be shared on other social networking sites.
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- 14. 60% 30% 10% YOUR GROUP BREAKDOWN ClientFocused Industry Focused Other @MelDepaoli
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- 16. @MelDepaoli LinkedIn Pulse DO! • Write articlesrelated to your profession. • Include a royalty-free photo, or give appropriate credit. • Keep them short! Under 750 words. • Professional development articles are ok. • Comment on other articles that you read. Do NOT! • Copy and paste articles from your company website. • Use copyrighted images. • Share jokes or overly personal posts. • Post a sales pitch. • Use slang. • Insult another LinkedIn user.
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- 18. Leveraging LinkedInDo you wantto learn more about Leveraging LinkedIn? www.oLearningLab.com @MelDePaoli | 425.440.1099 | mel@omicle.com Thank YOU!
Editor's Notes
- #2 Did you know that 1 out of every 3 professionals on the planet are on LinkedIn? Did you know that LinkedIn gets two new users every second? LinkedIn is tool that levels the professional playing field. It sets a standard of what is expected and accepted across all industries. It allows you to brand your small business in a big way. It encourages your employees to become the voice of your brand. It allows you to become perceived as credible, professional, and accessible. As a professional, you already know the value in being perceived as credible, professional, and accessible. But what those words mean to you in your industry, may be different than what they mean to me, or my industry, or to Erica in her industry.
- #3 What burning questions do you have about LinkedIn? What don’t you understand? Or what do you want to know how to do better?
- #4 LI levels the playing field—credible, professional, accessible. You are encouraged to ask questions throughout.
- #7 Explain how Search engines learn who you are and what you know based on your LI profile Profiles with a photo get 14% more views according to LI YOU own your profile, not your company HR will look at your profile BEFORE they contact you! If they can’t find you, you do not exist!
- #8 Explaining the level of connections
- #9 Connection collectors In real life What do you do when you receive a connection request from someone you don’t know? Ignore Respond w/o accepting Breaking a connection
- #10 There are any number of reasons why you can choose to connect with someone…some are more credible than others
- #11 Reply instead of accept. 1-weeds out connection collectors 2-opens up dialog [Tracey story—coming back from a conference] Why can you connect with someone? [pause]
- #12 Customize your message… [Carlos Story] Message NEVER to use! “Person that I trust” SoMe is a free resource, not a country club. Remember, we need to be credible, professional, and accessible. What are other possible messages you could send to people?
- #13 Members only / Open Explain SEO—getting on the first page
- #14 Do you use LI groups? Magic number: 50—recommendation But what groups should you join?
- #15 60 / 30 / 10 10, other 30, your industry 60, customer focused Connecting groups back to connections
- #16 You choose your own settings when you join a group Group rules…
- #18 Connection and Group demo