This document provides guidance on using LinkedIn for business development purposes. It discusses connecting with first, second, and third degree connections; searching for and connecting with prospects; engaging with connections by commenting on and sharing content; using groups to engage your network; and tips for using social media safely and ethically for business development. The overall message is that LinkedIn can be leveraged to stay top of mind with your network and find new opportunities if used strategically and in accordance with privacy and ethics guidelines.
Connected for a Cause: Build Your NetworkMike Mintz
These are slides from a webinar we did on December 7th called "Connected for a Cause: Build Your Network." For the month of December 2009 we are donating money to The Smile Train, an organization that performs free surgeries for children in third world countries with cleft lip and palate problems. Donations are made for every corporate counsel that signs up during the campaign and for any connection made by or to a corporate counsel member. This presentation shows you how to maximize the donation and your network.
share tips on how to realize the full creative potential of a LinkedIn profile. You’ll also gain insider advice on profile, long-form posts and other LinkedIn tools that agency professionals are using to increase their productivity and success.
After attending this session, you'll understand:
How to create a rock star LinkedIn profile
The importance of having a strong professional brand
How to build your own professional brand
LinkedIn Groups are a great way to connect and interact with others who have similar interests and promote yourself to a targeted market. Murtaza Vahanvaty from our social media team tells you how you can utilize the power of LinkedIn Groups
Connected for a Cause: Build Your NetworkMike Mintz
These are slides from a webinar we did on December 7th called "Connected for a Cause: Build Your Network." For the month of December 2009 we are donating money to The Smile Train, an organization that performs free surgeries for children in third world countries with cleft lip and palate problems. Donations are made for every corporate counsel that signs up during the campaign and for any connection made by or to a corporate counsel member. This presentation shows you how to maximize the donation and your network.
share tips on how to realize the full creative potential of a LinkedIn profile. You’ll also gain insider advice on profile, long-form posts and other LinkedIn tools that agency professionals are using to increase their productivity and success.
After attending this session, you'll understand:
How to create a rock star LinkedIn profile
The importance of having a strong professional brand
How to build your own professional brand
LinkedIn Groups are a great way to connect and interact with others who have similar interests and promote yourself to a targeted market. Murtaza Vahanvaty from our social media team tells you how you can utilize the power of LinkedIn Groups
JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...JustCo
We all know LinkedIn is a powerful business tool but the million-dollar question is how do you best use it?
On Friday at JustCo @ 120 Robinson Road, LinkedIn’s Jenson Tham, give us some tasty tips on how to get started and supercharge your personal and business profiles.
If you missed the session or would like to see the main points again, don’t worry, as we’ve got a summary of all the key points here.
This presentation covers the question: "Why should I join LinkedIn?". Are you already a member of this social media platform? Then it will also help you to discover if you are using it on maximum. Full article can be found here: https://goo.gl/qq7Z7u
Leveraging LinkedIn for B2B: Transitioning Contacts to ClientsStrella Social Media
LinkedIn is more than an online rolodex or resume site! When used optimally, this powerful medium presents an opportunity to directly connect with your target audience and strategically transition connections into leads. In this presentation, Rachel will share tactics for how to make lasting connections, enhance current relationships, and strategically transition contacts into viable leads. She’ll also share some common best practices to help you stand out from the crowd!
Topics covered:
Setting the stage: creating an optimal LinkedIn profile
Prospecting using groups and advanced search
Staying Top-of-Mind with relevant content
Transitioning contacts to leads
Utilizing best practices
Staying up with all of the terms and phrases on LinkedIn can be hard. So we here over at Linked University have compile an aggregation of terms you should become familiar with. This will help you more efficiently work through our training program without being caught up in what every term may mean.
Staying up with all of the terms and phrases on LinkedIn can be hard. So we here over at LinkedSelling have compile an aggregation of terms you should become familiar with. This will help you under stand the different tools that LinkedIn has and what they mean for you business.
Using the Internet and Social Networking in Your Job SearchClearedJobs.Net
http://www.ClearedJobs.Net This version of Using the Internet and Social Networking in Your Job Search is presented at military transition classes.
For more information on Cleared Job Fairs, visit:
http://www.ClearedJobs.Net/cleared-jobfairs
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands is covered as well as going mobile with the LinkedIn app.
For job seekers, LinkedIn can be one social media tool that may help them find and land a new job. This deck provides a checklist, tips on using LinkedIn's Job Seeker tools, and how recruiters use LinkedIn to view profiles.
Statistics and examples are shared, along with tips on completing your LinkedIn profile with keywords recruiters use in finding potential candidates. Boolean searchers are also discussed, which can be a powerful way to use LinkedIn search to land your new job.
How Business Coaches are Using LinkedIn to Grow their Practice - Fall 2011Social Jack
How Business Coaches are Using LinkedIn to Grow their Practice - Fall 2011
Webinar hosted by ISEI - The Institute for Social and Emotional Intelligence.
Using LinkedIn Answers, the introduction function, who's viewed my profile, benefits of joining Groups, LinkedIn Etiquette, how to manage your network in 5 minutes a day.
Linked in updates you need to know and masterMaggi Finlayson
LinkedIn isn’t just a great social media fad that can help you find a new job. It’s also an amazing resource that can help drive sales for your business!
JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...JustCo
We all know LinkedIn is a powerful business tool but the million-dollar question is how do you best use it?
On Friday at JustCo @ 120 Robinson Road, LinkedIn’s Jenson Tham, give us some tasty tips on how to get started and supercharge your personal and business profiles.
If you missed the session or would like to see the main points again, don’t worry, as we’ve got a summary of all the key points here.
This presentation covers the question: "Why should I join LinkedIn?". Are you already a member of this social media platform? Then it will also help you to discover if you are using it on maximum. Full article can be found here: https://goo.gl/qq7Z7u
Leveraging LinkedIn for B2B: Transitioning Contacts to ClientsStrella Social Media
LinkedIn is more than an online rolodex or resume site! When used optimally, this powerful medium presents an opportunity to directly connect with your target audience and strategically transition connections into leads. In this presentation, Rachel will share tactics for how to make lasting connections, enhance current relationships, and strategically transition contacts into viable leads. She’ll also share some common best practices to help you stand out from the crowd!
Topics covered:
Setting the stage: creating an optimal LinkedIn profile
Prospecting using groups and advanced search
Staying Top-of-Mind with relevant content
Transitioning contacts to leads
Utilizing best practices
Staying up with all of the terms and phrases on LinkedIn can be hard. So we here over at Linked University have compile an aggregation of terms you should become familiar with. This will help you more efficiently work through our training program without being caught up in what every term may mean.
Staying up with all of the terms and phrases on LinkedIn can be hard. So we here over at LinkedSelling have compile an aggregation of terms you should become familiar with. This will help you under stand the different tools that LinkedIn has and what they mean for you business.
Using the Internet and Social Networking in Your Job SearchClearedJobs.Net
http://www.ClearedJobs.Net This version of Using the Internet and Social Networking in Your Job Search is presented at military transition classes.
For more information on Cleared Job Fairs, visit:
http://www.ClearedJobs.Net/cleared-jobfairs
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands is covered as well as going mobile with the LinkedIn app.
For job seekers, LinkedIn can be one social media tool that may help them find and land a new job. This deck provides a checklist, tips on using LinkedIn's Job Seeker tools, and how recruiters use LinkedIn to view profiles.
Statistics and examples are shared, along with tips on completing your LinkedIn profile with keywords recruiters use in finding potential candidates. Boolean searchers are also discussed, which can be a powerful way to use LinkedIn search to land your new job.
How Business Coaches are Using LinkedIn to Grow their Practice - Fall 2011Social Jack
How Business Coaches are Using LinkedIn to Grow their Practice - Fall 2011
Webinar hosted by ISEI - The Institute for Social and Emotional Intelligence.
Using LinkedIn Answers, the introduction function, who's viewed my profile, benefits of joining Groups, LinkedIn Etiquette, how to manage your network in 5 minutes a day.
Linked in updates you need to know and masterMaggi Finlayson
LinkedIn isn’t just a great social media fad that can help you find a new job. It’s also an amazing resource that can help drive sales for your business!
Understanding social media is an important component to tapping into the hidden job market. This presentation focuses on assisting business professionals as well as job seekers understand the power of networking with LinkedIn and the first steps to establishing a solid online profile.
You are an expert in your field, but do you know how to effectively promote yourself and sell your services? Whether you are an attorney, accountant, architect, or other professional, LinkedIn is a powerful tool you can use to create relationships, build your client base and reach the influencers who support your practice.
How to Build a Personal Brand on LinkedIn - Perception is EverythingJonathan Duarte
How to Build a Personal Brand on LinkedIn!
This presentation describes the 5 Steps is use when Building a Personal Brand for a Client using LinkedIn.
B= Build
R= Reconnect
A= Add-Value
N= Network
D= Do Coffee
Overview for Realtors and Real Estate Agencies on how to use Linkedin to Network, Advertise, and Generate Leads for real estate. Profile, Company Page, Groups and more is discussed.
Find Info on Social Networks for Job Seekersbizcareer
Join us as we explore ways you may social network your way to a job. By the end of this program you will be introduced to popular websites like LinkedIn and Meetup. You will learn to maximize social networking strategies that can lead to a job.
LinkedIn has established its staying power and proves to be one of the most useful tools for your business and career. In this year’s 7x7x7, hear from 7 experts who have leveraged LinkedIn’s tools, features, and groups to enhance their own profile, increase contacts, and grow their business. Tips will span from personal applications of LinkedIn to enterprise level features that can be used for your business.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...dsnow9802
Jill Pizzola's tenure as Senior Talent Acquisition Partner at THOMSON REUTERS in Marlton, New Jersey, from 2018 to 2023, was marked by innovation and excellence.
4. Who am I connected to?
1st Degree Connection
A contact you’re directly connected to because you accepted
an invitation from them or they’ve accepted your invitation.
2nd Degree Connection
People who are connected to your 1st degree connections.
3rd Degree Connection
People who are connected to your 2nd degree connections.
connections
5. How do I contact them?
1st Degree Connection
A contact you’re directly connected to because you
accepted an invitation from them or they’ve accepted
your invitation.
Send them a message.
connections
6. How do I contact them?
2nd Degree Connection
People who are connected to your 1st degree
connections.
Send them an invitation by clicking “Connect” on their
profile page, or send them an InMail.
InMail is only available with LinkedIn Premium (paid)
accounts & is limited based on your subscription.
connections
7. How do I contact them?
3rd Degree Connection
People who are connected to your 2nd degree
connections.
• If their full first and last names are displayed, you can
send them an invitation by clicking “Connect”.
• If only the first letter of their last name is displayed,
clicking “Connect” isn’t an option but you can contact
them though InMail.
connections
8. Contacts vs. Connections
Contacts are people &
email addresses that
LinkedIn has pulled in
from your personal or
professional email
accounts if you ever
provided your
password and access
to these accounts.
Connections are
anyone who has
accepted your invitation
to connect or you’ve
accepted theirs.It is not recommended
to give LinkedIn access
to your email accounts
or contacts.
connections
10. Are you connected to the
right people?
• Colleagues at BB&K
• Clients (past & present)
• Members of alumni association(s)
• Past colleagues
• Members of groups/clubs/associations
• Influencers in your industry
• Prospective clients
connections
11. How do I find the right people?
Use search bar at the top to search for contact name
1
1
2 Use filters to filter search results by location, company, etc.
2
connections
12. How do I search for prospects?
Use search bar to
search for people,
select filters based
on your target
audience
1
2 Hit “Apply” to view
search results
1
2
connections
13. How do I search for prospects?
Add connections
that fit into your
target audience.
Pay attention to
shared
connections.
connections
15. How should you connect
with your connections?
• Invitations
• LinkedIn milestone notifications
• Comment on content they’ve shared
• Send them a message about content they’ve
shared
• Send them a message about content you’ve
shared
connections
16. Invitations
Limited to 300
characters
Great to meet you at ACWA, are
you free for lunch next week?
Glad Bob introduced
us. Looking forward
to learning more
about water rights.
Your piece on
PublicCEO was spot
on, do you think that
will have a long term
effect on the city?
connections
17. Milestone Notifications
Instead of the default
message, choose to
personalize it –
perhaps try “Wow,
Kristie, I can’t believe
it’s been 5 years
already. Are you free
for lunch soon?”
connections
18. Engage with your connections
Scroll through your feed
and comment or “like”
any content you are
interested in, is relevant
to your field, or was
posted by someone
you’re interested in
developing a stronger
relationship with.
connections
21. What should I post?
• Original content
• Legal Alerts, Authored Articles, blog posts
• Content by or shared by connections
• Relevant news articles or industry publications
Do not post:
• Personal
• Political (unless professionally related)
• Cartoons or jokes
23. Sharing content via link
Paste link you
want to share.
After link preview
(below) populates
you can erase the
URL & write your
own note
Link preview is
automatically
generated once
you paste link &
cannot be
changed.
24. Sharing content via link
Always include a
note letting your
contacts know
why you’re
sharing this
content.
31. Why post content?
Almost 4,000 visits to bbklaw.com
in 2017 came directly from social
media.
Sharing your content reminds your
contacts what you do and keeps
you top of mind.
32. Did you know?
More than one-third of
respondents said casual
conversation on LinkedIn
Messaging has led to
new business
opportunities.
* According to a LinkedIn global survey
released in June 2017.
33. Share content in groups
Click at the top of
a group page to
share content via
link.
34. Share content in groups
Paste link to
content, delete
after link
preview appears
& replace with
your own
message.
Put in title of content
or message of your
choosing.
35. Engage with your content
Respond back to any
comments or
questions you receive
on anything you post.
38. Which groups should I join?
• Best Best & Krieger LLP Alumni
• Alumni association(s)
• Other groups/clubs/associations
• Industry related
• City/municipality related
39. Which groups should I join?
Search for known
organizations or industry
topics
You might need to “see all results” if
you can’t find what you’re looking for.
40. Which groups should I join?
View search results
by “Groups”.
Groups are in no
particular order so
scroll down for
most relevant
groups.
41. How do I find my groups?
Select “Work” drop down
1
2
1
2 Choose “Groups”
42. Engage with your groups
Scroll through your
group’s feed and
comment or “like” any
content you are
interested in, is relevant
to your field, or was
posted by someone
you’re interested in
developing a stronger
relationship with.
Don’t forget, you’re part
of the community!
44. Let’s Talk About Social Media
• Do not be afraid
• BB&K Social Media Guidelines
• Marketing Department Resources
• Common Sense
• You can be a “people” person online and
in person
• Be great to more people at once
• Leverage your knowledge and
personality
45. Let’s Talk About Social Media
• Privacy concerns
• Business of lawyering based on
relationships
• You choose what you share
• You choose your privacy settings
46. Let’s Talk About Social Media
• Ethics
• State Bar of California lawyer advertising
rules apply to social media posts
(California Ethics Opinion No. 2012-186)
• Do not disclose privileged or confidential
information
• Do not inadvertently create attorney-
client relationships
• More information:
https://www.americanbar.org/publications/blt
/2014/01/03_harvey.html
47. 2017 Best Best & Krieger LLP
Best Best & Krieger
2017 Best Best & Krieger LLP
Alyssa Selogie
Best Best & Krieger LLP
Office: Los Angeles
Phone: (213) 787-2578
Email: alyssa.selogie@bbklaw.com
www.bbklaw.com