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A LinkedIn Primer



Michelle Magoffin
Principal, Bossy Interactive
michelle@bossyinteractive.com
LinkedIn.com/in/magoffin
Facebook.com/BossyInteractive      January 2013
Let’s Do This
 Introductions

Demographics

     You

 Your Business

  Questions
200,000,000 people use LinkedIn
200
MILLION
Source: CMSwire.com
Source:
CMSwire.com
200,000,000 + 1




            you
Anatomy of a
LinkedIn Profile
If you can’t be found in search,
         you don’t exist
Connections
Cinderella wasn’t the only girl invited to the ball
                    The One
                 Ugly Stepsisters
                     Hotties
                     Maybes
And now, for my next trick…
Invitations
I, Robot
That’s enough about me…
What about my company?
What about LinkedIn Groups?
This is the best use of LinkedIn Groups…
Join relevant groups

Interact if it appears to work
   for others in that group
Questions?
And

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A LinkedIn Primer