The document is a guide for social media marketing and training, aimed at individuals or small groups, emphasizing the importance of self-awareness, confidence, and respect in online interactions. Key steps for effective community engagement include having clear professional and personal goals, sharing valuable content, and connecting with relevant individuals and organizations. It also advises on maintaining a respectful online presence and managing social media activity effectively.

1. Les Go Social Media Marketing & Training
For individual or small group training visit
http://LesGo4it.com/
Call (734) 469-0460
Or e-mail Leslie@lesgo4it.com
2015 Women of Color Task Force 33rd Annual Career Conference
Tools for the Journey: Self-Awareness, Confidence, and Respect

2. Introductions
•What’s your name?
•What are your
expectations today?

3. What is Social Media?
Just Online!
Community CommunicationCONTENT

5. PROFILE
POST
LIKE
COMMENT
HASHTAGS
SHARE
PAGES
FOLLOW
CONNECTION
VS. FRIEND

6. Before you connect with your community,
Take the following steps:
 Know exactly what you want professionally
and personally
 Follow a few people and organizations

9. After your profile is set, begin sharing
resources that will add value to the people
connected to you.

10.  Accuracy
 Grammar
 Spelling
 Respect
 Verify All Deaths
 Check relevance
 Give credit where
credit is due

11.  Be Tasteful
 Remember your audience
 Respect others
 Avoid religious jokes
 Avoid jokes that divide
 Use humor that is inclusive
 Be ready to clarify
 Understand some people
won’t get it. Ever.

12. If you want to increase the exposure of your
information, make it easy on your followers

14. CATS
 Connect with two to
three people from each
position you have held.
 Connect with 5-10
people from your
organization.
 Connect with 5-10
people that are from
organizations or
causes you support.
 Add a couple each
week.
LIONS
 If you have your
activity hidden to
connections, unhide
your activity
 Connect with all the
“friendlies” that you
have worked with
 Connect with people
across departments in
your organization.
 Import your email
directory.

15.  Look for virtual of extensions of the
organizations you belong to in the “real
world”
 If you join a group and it is not active
enough, too active, or not what you thought
…LEAVE. It is better to leave than to just be a
fly on the wall for years on end.
 If you are a lion, you might want to change
your digest of notifications to be emailed to
you weekly instead of daily or real time.

19. Presented by Leslie McGraw of Les Go Social MM&T
For individual or small group training visit
http://LesGo4it.com/
Call (734) 469-0460
Or e-mail Leslie@lesgo4it.com
2015 Women of Color Task Force 33rd Annual Career Conference
Tools for the Journey: Self-Awareness, Confidence, and Respect