#sbIMPACT Setting the Stage
•Download as PPTX, PDF•
0 likes•247 views
There is more to social media than just posting to Facebook, tweeting, updating your LinkedIn profile, and liking videos on YouTube. Social media is a part of your marketing strategy to build your brand.
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (7)
Similar to #sbIMPACT Setting the Stage
Similar to #sbIMPACT Setting the Stage (20)
Recently uploaded
Recently uploaded (16)
#sbIMPACT Setting the Stage
- 1. #sbIMPACT Social Brilliance IMPACT! SETTING THE STAGE
- 3. Hello! Tracey Warren | @ReadySetGrow Mel DePaoli | @MelDepaoli
- 4. Agenda & “Web-keeping” ● sbIMPACT technicalities ● Branding YOU and identifying your audience ● Technical tips ● Content creation and editorial calendars @ReadySetGrow @MelDepaoli #sbIMPACT
- 5. The How to of #sbIMPACT!
- 9. How do I find content? Talk about what you know What do you have access to that they don’t Share who you are helping in your business Promote your business partnerships What else can you share
- 10. How to find information online… Use quotes. When searching a phrase or a person’s name, put it in quotes, “Tracey Warren” Use the plus sign. If you are searching for two related words, put the plus sign between them, “speaker + Seattle” Use the minus sign. If you do not what your search results to contain specific information, attach the minus sign to the word you don’t want to appear, “Vikings –football”
- 11. Creating an editorial calendar… keeps you focused and accountable! Start broad, then go narrow. What do you need to accomplish in the next year? Identify specific goals or events. When is your end of year? Do you have annual or monthly events or sales? Are there national awareness or celebrations your company recognizes? Does your company do anything for Black History Month or National Lame Duck day? Establish a monthly theme. What can you spend 4 weeks educating your clients and prospects about? Establish a daily theme. Meatless Monday. Tech Tip Tuesday. Wacky Wednesday. Top 10 Thursday. Colorful Friday.
- 13. What are YOUR next steps? ● Share your #sbIMPACT goals with the group ● What is your number one challenge with social media today ● Look at your marketing calendar/plan and develop an editorial calendar As you finish your assignments, share them with the group. We will provide feedback to help you improve. You are also encouraged to provide feedback and to ask questions of others in the group. @ReadySetGrow @MelDepaoli #sbIMPACT
Editor's Notes
- [Mel] I know that you know that I know that you know that you are an expert. [Tracey] What did you just say? [Mel] I know that you know that I know that you know that you are an expert. [Tracey] Oh, I get it…I think. But, can you really say that? [Mel] I just did! That is the challenge is with marketing. You are confident that you know your expertise. You know you can help that prospect sitting in front of you. But tooting your own horn only leaves them feeling like they have been sold to. When you build your brand, there is a fine line between marketing, sales, and the operations of your business. Every touch point with your customers and prospects either build or knocks down your brand. Social media is another opportunity to build relationships with your customers, prospects and employees. In the next five weeks we will be showing you how to make social media easy, how to build your brand and your reputation, and how you can do more in less time. Tracey – let me emphasize one of the things Mel just said…we want to make it EASY!! Social media can really be as easy as having a conversation in real life.
- [Tracey] Intro [Mel] Intro * We don’t always agree *
- [Tracey] Agenda [Mel] Twitter handles / hashtag
- [Mel] A little yellow bird told me that our members have a few questions about Social Brilliance, so let’s quickly address those before we get started. Why are we using a Facebook group? [Tracey] Because it is the easiest platform for tracking conversations and sharing all of the different forms of media. [Mel] What do they need to know about the group? [Tracey] It is a secret group. You will learn more about that next week. All you need to know right now is that only members of this group can see what you post in our group. [Mel] How do they get their questions answered? [Tracey] Post them in the group. We encourage you to answer each other and we will chime in as well! [Mel] Do we really want them to post their questions and comments in the group? [Tracey] Ahhh YES! Now let’s move on to why we are really here!
- [Mel] If I were to ask you to describe your best friend. What would you say? Would you say they funny, or serious, overly optimistic, or are they always late? [pause] What you are describing is their personality. Your brand, like your best friend has a personality. That personality sets the tone for how your company communicates and engages with your customers, prospects, and the community. It is your voice. That voice is very important in your marketing… [Tracey]…Wait. Can I interrupt? You said, “marketing” not social media?!? [Mel] Yes, because social media is a part of your marketing and brand building strategy, not a replacement for it. [Tracey] So as we are teaching them the tools and strategies for social media success, they should be looking for ways to incorporate the tools into their marketing plans? [Mel] Exactly! #ItsABrandingThing
- [Tracey] Who are you talking to? Have you ever been to a networking event where someone says, my ideal client is “anyone with skin”? NO!! It is absolutely impossible to talk to EVERYONE on any social platform. Identifying your target market will help you in a few different ways. It will allow you to choose the platforms you use to communicate and it will help you know WHAT to say on those platforms. What works for a 25-year-old man will NOT work for a 60-year-old woman. And, while everyone maybe be at a specific party – like Facebook, for example – not everyone will resonate with your product, brand or message. We will talk more about search when we get to each of the platforms, but just know each tool has very specific ways that will help you to find YOUR target market. For now, just know – except in very few cases – YOUR ideals customers and prospects (and even better, the people they know) are on social media.
- [Tracey] All this talk about search brings us around to the topic of content. And, there is so much out there about content being king and context being queen, and blah, blah, blah. The truth is content is very important! But, I don’t care who is at the top of the monarchy. Content is important, being a subject matter expert is important, knowing what people are searching for is important – and they all work together. They are all pieces of a puzzle and one missing piece can affect your outcome in major ways. Effective social media allows you to shorten the sales cycle – I will tell a story here about how that happens, which really wraps up a lot of what we’ve just been talking about.
- [Tracey] there is so much you know about your industry – that other people don’t know, but could benefit them in some way. Remember earlier when we talked about shortening the sales cycle? Well, sharing your expertise adds to that. It is important to mention not all content has to come from you. As we go through the next 5 weeks, we will show you many different places to find content – or even how to “social media-ize” the content you have already created.
- [Mel] I hear all the time, “Why should I spend my time creating content when my target market isn’t on social media”! Most of the time that is not true. What usually is true, is you don’t know how to find them. Here are three tips to help you get more targeted and more accurate search results in the search engines as well as most of the social media tools. As we cover each tool, we will make a point to cover the nuances of finding people and information specific to that tool. [Tracey] I need to interrupt again. Why are you talking about search engines? This program is called Social Brilliance IMPACT! and is about social media. [Mel] Yes and social media is a part of each of our members marketing and business strategy, it does not replace it! Which means we need to cover techniques that will help them beyond social media. And we need to teach them how their SMO or their social media optimization influences their SEO or their search engine optimization. [Pause] Your SMO influences your SEO. As you establish your marketing and sales goals, for many companies they need to drive prospects to their website at some point in the prospect cycle. In order to do that, you want to have the confidence that your company will appear on the first page of the search results. Yes having your website optimized is important, but your activity and engagement on social media boosts that.
- You have content, now what? Let me share an example with you. Most businesses are cyclical. So, think about Cosmopolitan Magazine. If you look, over the past many number of years, at every January issue – they are almost identical from a content/subject perspective. Yes, it is slightly adjusted for what’s current. But, you can always count on articles about New Years Resolutions, 10 ways to lose 10 pounds in 10 days, and what your sweetheart might be thinking about Valentines Day. We can do the same things with our businesses.
- Post your questions in our Facebook group and remember to Tweet your ah ha moments!
- Tracey – Next Steps Mel - Recap