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LinkedIn 201
- 1. Advanced Features for Sales Professionals Linked In 201
- 2. I. II. III. IV. V. Make sure your Profile Performs Updates that drive interaction The art of searching, finding, connecting Leveraging Groups How to influence your network
- 3. Attention Getting Headline Fill out location and industry Professional looking head shot photo Personalize your URL Fill out your Contact Information Include a company and personal summary Link your experience with the company page Add skills and expertise
- 6. Under Privacy & Settings Turn on/off activity broadcasts
- 7. In this Drop Down + You Can Add LINKS to websites, video And brochures!
- 9. Insert links to other connections or your company!
- 10. You can also choose to share a document And you can choose who to send it to.
- 13. INTRODUCTIONS FREE – Request an introduction through one of your connections IN MAILS Private messages you can send directly to another LinkedIn user – while still protecting their privacy – a PAID feature.
- 14. 1. 2. 3. 4. 5. 6. 7. 8. Locate the member's profile. Click "Get introduced through a connection" on the right side of the profile. The Request an Introduction page will appear. Move your cursor over the arrow next to the Send InMail button and click Get introduced. If more than one person can make the introduction, you may choose who you want to make the introduction. Enter a subject for your message. Write a message to the person who will introduce you and be clear about why you're asking for an introduction. This message may eventually be seen by the person you want to be introduced to. Click Send Request. THIS IS NOT A CONNECTION – THAT’S ANOTHER STEP http://help.linkedin.com/app/answers/ detail/a_id/1959
- 15. WHY? Get an opportunity Get a connection Build your profile views Build your credibility Be a resource Engage possible customers/partners
- 16. Research relevant industry / field Look at the people in the group – do you want to connect with them? Are your connections in that group? Watch the groups discussions – do they fit? Participate – respond to comments in the group Post relevant links to articles
- 18. Type relevant industries into the Search See what groups are available Biodiesel Industry Food Processing Equipment Duplex Stainless Steel Fuel Ethanol Workshop Metal Fabrication Food Safety Technology Pharmaceutical Manufacturers Process Expo LNG Unlimited Wisconsin Manufacturing Professionals
- 19. Go to something you ALREADY POSTED, click SHARE
- 20. Then Click Post to Groups
- 21. You need only know the first name of the group – auto recognition takes over! Then just share!
- 22. Keep the bold title heading short – less than 100 characters Do not put complex URLs in your post Photos next to posts get more play Videos in your posts get even more play Engagement will usually entice A call to action that the reader wants Keep the conversations toward business People like to give advice
- 23. Share company news Like a blog article or LinkedIn post Share an industry article Comment on a discussion Ask for input on a relevant topic Recommend someone who isn’t a co-worker Share events on your page – shows, webinars Add a comment to someone else’s post
- 25. DO’s Keep the updates short Include a picture Post a Video! Keep it relevant Keep it business oriented Share expertise Post once a week DON’Ts Don’t post personal things Don’t post long URLs Be vague Sound like an advertisement Rant and rave Post 3X a day
- 26. Check out the LinkedIn Help Center / Webinars • • • • Basics of LinkedIn Get the most out of Premium How to Build your Company Page Search Techniques Linked In 201
Editor's Notes
- Welcome to LinkedIn 201 for Sales Professionals – These are features that go beyond the basics. I’ve developed this curriculum based on the fastest results for the investment of people in busy sales roles.
- We are going to make sure we have the right settings on your profile to make sure your messages AREN’T being blocked.I’ll show you a couple of ideas to make your profile more interactive.We’ll talk about how to search and find people you don’t know and how to get connected with them.Then we’ll talk about how to Leverage Groups.And how to WRITE and POST to influence your network
- Attention Getting HeadlineFill out location and industryProfessional looking head shot photoPersonalize your URLFill out your Contact InformationInclude a company and personal summaryLink your experience with the company pageAdd skills and expertise
- Under your picture – Go to the drop down and choose privacy & settings Then Edit your profile.
- Linked In has also altered the updates to include automatic recognition of other contacts and companies on Linked In; so when you share something about a connection – their profile can be selected. The same goes for a company on LinkedIn.