Social Brilliance IMPACT! is an online 12-week course to help make social media easy so you can turn your fans, followers, and connections into paying clients. This particular webinar focuses on understanding the demographics of the different social media platforms.

1. Social Brilliance IMPACT!
GETTING STARTED WITH SOCIAL MEDIA FOR YOUR BUSINESS
#sbIMPACT

2. #sbIMPACT
@ReadySetGrow @MelDepaoli

3. Hello!
Tracey Warren | @ReadySetGrow Mel DePaoli | @MelDepaoli

4. #sbIMPACT
@ReadySetGrow @MelDepaoli
Agenda & “Web-keeping”
● Setting your social media expectations.
● What are your goals?
● Who is using what social media tool?
● Your social assignments are…

5. This may surprise you, but social media…
● is not a quick marketing fix.
● is not the end all of marketing—it’s just one
piece of the marketing wheel.
● is no longer optional.
#sbIMPACT
@ReadySetGrow @MelDepaoli

6. #sbIMPACT
@ReadySetGrow @MelDepaoli

7. PROFESSIONAL
● Brand alignment
● Polite
● Serious
● Topic / Industry specific
● Time specific
● Neutral
● Proper grammar or
industry acronyms
● Customer-focused
PERSONAL
#sbIMPACT
@MelDepaoli
● Funny / Jokes
● Nicknames
● Family and friends
● Parties
● Opinions / Emotions
● Political views
● Religious beliefs
● Texting lingo / Slang

8. #sbIMPACT
Where do I
find my target
market?
Remember, your target market is
made up of individuals and it is
individuals that use social media!
#sbIMPACT

9. #sbIMPACT
Who uses
Facebook?
Articles for your reference:
● Teens Are Leaving Facebook, by
iStrategyLabs.
● Facebook users are getting
older, by InvestorPlace.
● Facebook Statistics, by Statistic
Brain.
● No Social Network Can Match
Facebook for Marketers, by
Business Insider.
● Facebook skews slightly toward women. But it is more
gender neutral than Pinterest and Google+.
● Nearly 75% of U.S.
Internet users
who have had at
least some
education in
college use
Facebook,
according to
Pew Research.
● There is strong
growth with the
55+ group (+80%).
● While there is a
25% drop in teen
users (13-17), they
are not the biggest spenders.
● The 25+ crowd is the biggest spenders with an
estimated 90% of e-commerce activity.

10. #sbIMPACT
Who uses
LinkedIn?
● LinkedIn gets two
new users every
second.
● There are over 200
conversations
occurring every
minute on LinkedIn.
● LinkedIn is the
source for white-
collar professionals
to network. Its users
have a high-income
and are highly
educated.
● 79% of users are
over the age of 35.
Articles for your reference:
● LinkedIn is Becoming More
Valuable to Businesses,
Business Insider.
● How People Use LinkedIn, by
MarketingProfs.
● LinkedIn User Portrait Statistic,
by Online Social Media.

12. #sbIMPACT
Who uses
Pinterest?
● 80% of
users are
women.
55% are
women
aged
25-44.
● 52% of
users
consult
Pinterest
for purchasing guidance while shopping in the store.
● 83% of active users would rather follow a brand than a
celebrity.
● 47% US online shoppers that bought something as a
result of Pinterest. Average sale is $58.95.
● 31% of users do not mind promoted pins.
● Pinterest is the leading referral traffic generator site
for retail businesses.
Articles for your reference:
● By the Numbers: Pinterest
Statistics, by Digital Marketing
Ramblings.
● Pinterest Market Research, by
Brandon Gaille.
● Pinterest: Statistics, by
Marketing Land.
● The Behavior on Pinterest
Makes its Attractive to
Marketers, by Business Insider.

13. #sbIMPACT
BONUS: Who
uses Instagram?
● 17% of all online adults use Instagram. 70% are female.
● 93% of prestige brands use Instagram.
● Photos get 1.5x
higher engagement
than videos for
brands.
● 34% of teens and
millennials use
Instagram.
● 25% of the
Fortune 500 use
Instagram.
● Instagram’s
interaction-per-follower rate for brands is 4.21%
● 90% of all of the users are under the age of 35.
Articles for your reference:
● Instagram Statistics for 2014,
by Jenn’s Trends.
● Instagram Business and Brand
Statistics, by Digital Marketing
Ramblings.
● Instagram’s Demographics are
Attractive to Brands, by
Business Insider.

14. #sbIMPACT
Who uses
SlideShare?
● With 50 million monthly visitors and 90 million page views,
it is amongst the most visited 250 websites in the world.
SlideShare supports slideshows, documents, PDFs, videos
and webinars.
● Integrates
with LinkedIn.
● SlideShare
has 5x the
traffic from
business
owners
versus other
platforms.
● Can boost
your SEO and
increase
traffic to
your website.
Articles for your reference:
● A SlideShare about SlideShare,
by Rishma Kassam.
● 10 Essential SlideShare Tactics,
by Ragan.com.
● The Value and Use of
SlideShare, by Nonlinear
Thinking.

15. #sbIMPACT
Who uses
Twitter?
● 90% of Internet users do not use Twitter, but 8% of
Americans get their news from it.
● 29% of off-line sales are attributed to promoted
tweets.
● People who follow a brand are 72% more likely to
purchase a product from that brand.
● Wall Street estimates that the value of each Twitter
user is $118.
● User interaction with brands: 55% is positive. 20% is
negative.
● 40% of Twitter users do not tweet, but they watch
other people tweet.
Articles for your reference:
● By the Numbers: Amazing
Twitter Statistics, by Digital
Marketing Ramblings.
● Twitter Statistics, by Statistic
Brain.

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Who uses
YouTube?
● According to Nielsen, YouTube reaches more US adults
ages 18-34 than any cable network.
● Average sales order value for visitors by YouTube is
$37.63.
● 28% of Internet users used YouTube for local shopping
in Q3 of 2013.
● Generations that visit YouTube at least monthly:
o 40% of Baby Boomers
o 58% of Gen X
o 70% Millennials
o 83% of Gen Z
● YouTube was the #2 search engine in 2013.
Articles for your reference:
● YouTube by the Numbers, by
Digital Marketing Ramblings.
● The Facts and Figures on
YouTube, by Jeff Bullas.
● YouTube Statistics, by
Viralblog.

19. #sbIMPACT
@ReadySetGrow @MelDepaoli
Things to Consider When Setting Up
YOUR Social Profiles…
● Should you use your company name or personal name?
● Should you use your photo or company logo?
● What is your brand messaging?
● Should your profiles on different social media tools look the same?
● How would YOU like to engage on this particular social media tool?

20. KEYWORDS
A word with a special meaning to a
computer. They help search engines sort
the data on websites and social sites.
#HASHTAGS
A word or phrase preceded by a hash. It is
used to identify messages relating to a
specific topic.
Social Media Sites That Use #Hashtags:
#sbIMPACT
@MelDepaoli
● Facebook
● Flickr
● Google +
● Instagram
● LinkedIn
● Pinterest
● Tout
● Tumblr
● Twitter
● YouTube

21. #sbIMPACT
@ReadySetGrow @MelDepaoli

22. #sbIMPACT
@ReadySetGrow @MelDepaoli
What are YOUR next steps?
● What social media tools are you going to commit to using for your business?
● Set up / refine your profile on those tools.
● Create a list of 3-10 social media focused goals that we can help you achieve.
● Read / watch at least two articles / videos that we post each week and share
your comments with us.
As you finish your assignments, share them with the group.
We will provide feedback to help you improve. You are also encouraged
to provide feedback and to ask questions of others in the group.