All about LinkedIn for Business #sbIMPACT
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Use LinkedIn to grow your business. Here are some tips which then led into a live demo in Social Brilliance IMPACT! Learn more at www.SocialBrillianceIMPACT.com
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All about LinkedIn for Business #sbIMPACT
- 1. Social Brilliance IMPACT! ALL ABOUT LINKEDIN
- 3. Hello! Tracey Warren | @ReadySetGrow Mel DePaoli | @MelDepaoli
- 4. Agenda & “Web-keeping” ● Value of your profile ● Are you following and connected to the right people? ● Content and engagement techniques ● Homework! @ReadySetGrow @MelDepaoli #sbIMPACT
- 5. Who uses LinkedIn? ● LinkedIn gets two new users every second. ● There are over 200 conversations occurring every minute on LinkedIn. ● LinkedIn is the source for white-collar professionals to network. Its users have a high-income and are highly educated. ● 79% of users are over the age of 35. Articles for your reference: ● LinkedIn is Becoming More Valuable to Businesses, Business Insider. ● How People Use LinkedIn, by MarketingProfs. ● LinkedIn User Portrait Statistic, by Online Social Media.
- 7. This may surprise you, but LinkedIn… ● is not a sales pitch forum, but you can get a lot of sales from it ● is not a platform for direct selling ● is not something that you have someone “ghost” engage for you ● and, LinkedIn is not Facebook! @ReadySetGrow @MelDepaoli #sbIMPACT
- 8. YOU! @ReadySetGrow @MelDepaoli #sbIMPACT
- 9. What You Need to Know About Groups Members-Only • Padlock icon next to the group name. • Discussions will NOT appear in search engines. • Discussions are visible to members of the group only. Open Groups • Discussions ARE searchable by the search engines. • Discussions ARE visible to anyone online. • Discussions can be shared on other social networking sites.
- 10. LinkedIn’s Best Practices ● Remember time zones! ● The best times to post are at the beginning or end of the work day. ● Keep your posts professionally relevant and post daily. ● Images get liked and shared, but don’t usually turn into business. ● Participate in Group discussions. ● Use SlideShare! ● Publish on Pulse. @ReadySetGrow @MelDepaoli #sbIMPACT
- 11. Do You Need A Company Page? ● Are you a one-man shop or do you have multiple employees? ● Company pages are passive, profiles are active. ● Regardless of your industry, we all are a H2H business. ● Company pages can run sponsored updates. ● And, they are very SEO friendly! @ReadySetGrow @MelDepaoli #sbIMPACT
- 14. What are YOUR next steps? ● Make sure your LinkedIn profile is up to date. ● Do you need to update your Headline? ● Commit to participating in 5 groups weekly. ● Use LinkedIn search to find prospects or people you would like to meet and get the conversation started. ● Post your questions in #sbIMPACT Facebook group so we can help you succeed. As you finish your assignments, share them with the group. We will provide feedback to help you improve. You are also encouraged to provide feedback and to ask questions of others in the group. @ReadySetGrow @MelDepaoli #sbIMPACT
Editor's Notes
- [Mel] LinkedIn is the place to do business… [Tracey] Wait! What is that? [Mel] Its this ancient artifact called a rolodex. Before the days of social media, this is how professionals kept track of all of their business contacts. Now we have LinkedIn. But like a rolodex, if you don’t do anything with the contacts that you have, its nothing more than paper that spins around in a circle. We are going to show you how to leverage those contacts for business, how to get more contacts, and how to build your brand, reputation, and credibility on LinkedIn so your profile is not just a modern day rolodex.
- We briefly introduce ourselves.
- Tracey-Agenda Mel-Web-keeping
- [Tracey]
- [Mel] Since we talked about Facebook last week, here is a comparison of the two tools for your reference.
- [Tracey]
- [Mel] This may look familiar to you. This is a sample of what LinkedIn use to call InMaps—a visual representation of your rolodex. Every person’s graph was different because it was based on your connections. Before you hurry off to create your own, LinkedIn has discontinued this feature. However, a common mistake that I see businesses fall into, is the belief that they have to be connected to everyone in order to do business with anyone on social media. [Tracey] Those are what you call connection collectors. [Mel] Exactly! (Explain connection collector) But the real value in LinkedIn is not your first degree connections, it is in understanding and applying the 6 degrees of separation. [Tracey] That’s not real is it? [Mel] Actually it is, and if you are in Pittsburgh it’s only 2 degrees. Anyway, you are connected to people on LinkedIn that are not actually your connections even if you don’t realize it. Groups, company pages, and engaging on status updates.
- [Tracey] There are two types of groups on LI and each will help you build your reputation and brand, but in different ways. Explain the two… [Mel] You forgot the two most important points on the groups…. [Tracey] No I was getting to them but you interrupted me… [Mel] SMO builds your SEO and group settings.
- [Tracey]
- [Mel]
- [Mel]
- [Tracey]