Moses Gomes emphasizes the importance of integrating social media with traditional media for effective public relations. He suggests using social media releases and case studies to engage journalists by telling relevant stories, while also highlighting the need for better communication and reputation management through direct engagement with customers. Additionally, he notes that social media can amplify crisis responses, making timely engagement crucial.

1. Moses Gomes – Digital Marketing Expert
Leverage PR using Social Media

2. Moses Gomes – Digital Marketing Expert
Social media does not replace
traditional media…. traditional
media is still very important, when
paired with social media, it’s even
more powerful

3. Moses Gomes – Digital Marketing Expert
Social Sharing With Press Releases
• Incorporate social sharing
buttons in press releases as
journalists rely a lot on this
feature
• This feature also helps to build
credibility as journalists have a
wide following of readers on
social networks
• Sharing a press release is less
intruding, while email
becomes spam
• Don’t use jargons in press
release, as journalists want to
know the story, not what you
are

4. Moses Gomes – Digital Marketing Expert
Social Media Release
• Press release was written
with just the “press” in
mind, but in the online
world story needs to be told
in a format that is relevant
• Social Media Release
incorporates all the
elements of social media,
SEO along with press
release, offering all required
information for the reader
• SMR is beneficial to target
bloggers, journalists,
content marketers, etc

5. Moses Gomes – Digital Marketing Expert

6. Moses Gomes – Digital Marketing Expert
Build Campaign around Case Studies
• Case study helps to build story
for engagement with
journalists to explain about
products / services
• It’s easier to explain in the
form of case studies, while
only product is boring
• Better strategy would be to
identify key facts from client’s
success story and highlight
those
• Creation of visual case study
has better impact than textual
Results
Solution
Problem

7. Moses Gomes – Digital Marketing Expert
Journalist access and insights
• Social media makes it easier to
find more information about
journalists, helps to build
relationships
• Social Media has given rise to
citizen journalism, so don’t
overlook bloggers
• Media is often searching for
sources and Twitter is the first
place they turn to tweet out
the request to their audience
• Document interviews, with fun
photographs to share online
on social media

8. Moses Gomes – Digital Marketing Expert
Sharing is caring
• Providing information
to journalists and fans
builds engagement
• Provide information to
your customers and
fans
• Work collaboratively to
build engaging
communication

9. Moses Gomes – Digital Marketing Expert
Managing Reputation
• Now reputation management is
about reaching out to fans and
clients through social media,
rather than depending on
journalists
• The term press release is no
longer valid, since have to target
• customers directly, so write a
story.
• When creating a news release for
print, catchy headline works to
attract attention, but when
writing for an online audience
have to include the keywords and
search terms that you want to be
found for

10. Moses Gomes – Digital Marketing Expert
Managing Crisis
• With social media, crisis has
multiplier / viral effect
• One social media day = 8
hours, so response time for
crisis has been reduced
• It is much easier to respond
to crisis with social media,
as offline media takes time
to respond
• To avoid such situation
engage regularly rather
than when NEEDED.

11. Moses Gomes – Digital Marketing Expert
Solve Problems offline
• Even though social media
gives the option to engage
online, any negativity
should be taken offline as
high chances of hitting viral
• Maintain professional
standards when engaging
online.
• Provide clear instructions
which are helpful, don’t
confuse. If you don’t know
then assign person having
technical knowledge

12. Moses Gomes – Digital Marketing Expert

13. Moses Gomes – Digital Marketing Expert
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