The document provides an overview of digital marketing, defining it as marketing through digital technologies, mainly on the internet. It contrasts traditional and digital marketing, highlighting benefits such as measurable results, personalized consumer journeys, and lower entry barriers. Additionally, it outlines key components of digital marketing, including SEO, SMO, PPC, email marketing, and affiliate marketing, while discussing the growing scope of digital marketing due to technological advancements.

2. What will We Cover in this PPT?
•Definition
•Traditional Vs Digital Marketing
•Objectives of Digital Marketing
•Benefits of Digital Marketing
•Scope of Digital Marketing

3. Definition of Digital
Marketing
Digital Marketing is the marketing of products or services
using Digial Technologies ,mainly on the Internet ,but also
including mobile phones , display advertising , and any
other Digital Medium .

4. Traditional Vs Digital
Marketing
Image result for traditional Vs digital Marketing Traditional Marketing
dosen’t allow direct Interaction with customers , whereas digital marketing
offer a higher level of engagement and interaction . Whether it is through
social media camments or email messages ,your target audience is instantly
connected with you through various Digital Marketing Channels .

5. Objectives of Digital
Marketing
The Primary objective of Digital Marketing is to provide online
presence to your business through website and Social Media . You can
spread awareness about your brand and provide support to your
customer by handling their greivance and queries which ultimately leads
to sales , customer asquistion & satisfaction .

6. Benefits of Digital Marketing
Measurble Result
There is no effective way to measure home many people looked at your
billboard or how many people looked at your flyer instead of recycling it .with
Digital Marketing , you are provided with solid, reliable reports that show you
the exact results of how many people opened your email or clicked a
specific link , for example .

7. Flexible
Consumers todey are looking for more custom and personalized
customer journey that simply is not possible with Traditional
Marketing , which is generic by nature . Digital Marketing allows to you
use to individual ’ interests and preferences to tailor the marketing
message the recive . Personalization may just be the biggest asst of
digital and online marketing .

8. Low barrier to entry
Traditional marketing activities come with a large price tag . Billboards ,
tv ads , and radio commecials are certainly not cheap . Digital Marketing
products come in scalable sizes so that small , medium and large
businessess can all utilize these products to reach their audiences .

9. Benefits of Digital
Marketing

10. What will we learn
SEO
SMO
PPC
Email Marketing
Affiliate Marketing

11. SEO
Search engine optimization is the process of increasing
The quality and quantity of website traffic by increasing visibility of
a website or a web page to users of a web search engine . SEO
refers to the improvement of a unpaid results and excludes the
purchase of paid placement .

12. SMO
Social media optimization is the use of a number of outlets and
communities to generate publicity to increase the awareness of a
product , service brand or event .

13. PPC
PPC stand for pay –per – click , a model of internet marketing in which
advertisers pay a fee each time one of their ads is clicked . Essentially ,
it’s a way of buying visits to your site , rather than attempting to “Earn”
those visits oraganically . Search engine advertising is one of the most
popular forms of PPC .

14. Email Marketing
Email Marketing is the act of sending a commercial message
typically to a group of people , using email . In its broadest sense ,
every email sent to a potential or current customer could be
considered email marketing .

15. Affiliate Marketing
Affiliate marketing is an online sales tactic that lets a product owner
increase sales by allowing others targeting the same audience -
“Affiliates” – to earn a comission by recommending the product to
others .

16. Scope of Digital Marketing
By now you have probably heard the team ‘Digital Marketing ’
This came into existence for three reason : The usage of internet,
smartphones and well optimized user – friendly mobile apps . These
three things changed the world entirely to go digital . As the scope of
the digital marketing increasing , a lot of startup’s are arising and at
the same time , job apportunities are available for the coming
generation . So first , let us discuss how these impact the market to
go in a digital way .

17. Scope of Digital Marketing

18. Evolution of Internet
In the year 1995 VSNL introduced public internet access in India .
By the end of 2000 ,only 0.5% of the population has internet
facilities . But at the end of 2016 , the figure climbed to 28 % with
373 million people who are using the internet .
Smart phones
When it come to mobile phones initially they were launched in
1990’s with a small display and number pad . They only purpose
is to make a call or send messages . But due to the drastic
change in the technology , the smart phones came in to the
market with Full - Screen display and completely with touch and
with a lot of features .