In today's highly competitive market it’s not realistic to think that every prospect will become a customer. In other words, some lead leaks are inevitable but you can plug leaks and close more business by following these 25 marketing best practices.
Presentation with my POV on the critical elements necessary for successful B2B marketing.
1. Know your customer journey
2. Always be helping
3. Create marketing so good people would pay for it
4. Promote the power trio
5. Simmer your leads
6. Get in bed with Sales
7. Cultivate continuous improvement culture
8. Build products that sell themselves
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
It’s not debatable that the Internet and social media have changed the way we communicate, learn, work, play, and buy. So, have you taken the time to really think about the process your customers take to find you, research you, compare you to competitors, and ultimately choose you? We call that process the consumer buying journey, and this ebook explains how to apply it to your marketing strategy in order to get more customers.
My view on 7 fundamental pillars of marketing.
1. Mindset - always be helping
2. Usefulness - marketing so useful people would pay for it
3. Trio of Owned, Earned, Paid Media
4. Marketing Automation
5. "Smarketing" - Integrated Sales & Marketing team
6. Continuous Measurement, Testing & Optimization
7. Product that markets itself
B2C and B2B advertisers view their audiences from two completely different perspectives even though they’re often both talking to the same people. The infographic below showcases how important it is for B2B marketers to ensure that they are using the right lens to identify, target and communicate with their potential customers online.
B2B vs. B2C: 10 Marketing Experts Have Their Say (SlideShare)Babcock Jenkins
In B2B marketing we've got funnels and waterfalls, channels and verticals. But none of that matters until you hook someone with a big idea. So is B2B is the same as B2C? It depends on who you ask. See what 10 leading B2B experts say.
Presentation with my POV on the critical elements necessary for successful B2B marketing.
1. Know your customer journey
2. Always be helping
3. Create marketing so good people would pay for it
4. Promote the power trio
5. Simmer your leads
6. Get in bed with Sales
7. Cultivate continuous improvement culture
8. Build products that sell themselves
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
It’s not debatable that the Internet and social media have changed the way we communicate, learn, work, play, and buy. So, have you taken the time to really think about the process your customers take to find you, research you, compare you to competitors, and ultimately choose you? We call that process the consumer buying journey, and this ebook explains how to apply it to your marketing strategy in order to get more customers.
My view on 7 fundamental pillars of marketing.
1. Mindset - always be helping
2. Usefulness - marketing so useful people would pay for it
3. Trio of Owned, Earned, Paid Media
4. Marketing Automation
5. "Smarketing" - Integrated Sales & Marketing team
6. Continuous Measurement, Testing & Optimization
7. Product that markets itself
B2C and B2B advertisers view their audiences from two completely different perspectives even though they’re often both talking to the same people. The infographic below showcases how important it is for B2B marketers to ensure that they are using the right lens to identify, target and communicate with their potential customers online.
B2B vs. B2C: 10 Marketing Experts Have Their Say (SlideShare)Babcock Jenkins
In B2B marketing we've got funnels and waterfalls, channels and verticals. But none of that matters until you hook someone with a big idea. So is B2B is the same as B2C? It depends on who you ask. See what 10 leading B2B experts say.
7 Content Marketing Trends That Matter in 2017Jay Baer
Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and his Convince & Convert Consulting team present the 7 content marketing trends you need to know (and implement) in 2017.
One-day seminar on Customer Acquisition for startups using web marketing, online lead generation and outbound lead generation. Covers Customer Development, Value Proposition, Product Market fit, website design, content marketing, search engine optimization, pay-per-click advertising, email marketing, social media marketing, sales prospecting and lead generation
In a nutshell, Inbound is what's replaced traditional, costly broadcast advertising with an adaptable model where customer behaviour is made visible, results tangible and effectiveness measurable.
An opportunity for the savvy marketer to connect early and make a deeper, more meaningful relationship with prospects – through lead nurturing.
1. Build custom buyer personas
2. Make all your marketing touchpoints personal
3. Use social marketing effectively
4. Provide the right content at the right point in the cycle
5. and much, much more!
The B2B Buyers Journey Sales Guide eBookMark Gibson
New eBook on The B2B Buying Process; why you need to understand it and how to facilitate transitions with the buyer through the process.
Will be of value to sales professionals, sales managers, sales enablement and operations professionals, marketers and product managers
We specialize in identifying, nurturing and qualifying B2B leads for high-tech companies wishing to expand into international markets and rapidly increase overseas sales.
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
"Content Marketing is one of 2014's hottest marketing phrases. Learn what it is and what its role is in travel and tourism. Learn how to produce viral content that deeply engages consumers in step-by-step, from planning through execution.
Stephen Wind-Mozley, Digital Director of Virgin Media Business goes through the 7Cs of effective digital marketing: customer, content, conversion, context, community, convenience, cohesion and how they can help SMEs succeed.
This deck was originally presented on an FSB webinar in September 2016
The days of "Launch and See" are over. No longer will we exhaust our budgets and then find out if it was money well-spent. This is because the design process is getting smarter. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Inbound marketing is a methodology that uses numerous types of pull marketing – content marketing, events, SEO, blogs, social media and that's only the tip of the iceberg – to pull in new business. As opposed to outbound marketing, where marketers endeavor to discover clients, inbound marketing wins the consideration of clients and makes the organization simple to be found.
Conversion Blunders eTailers Should Avoid at all Costs - Webinar SlidesHubSpot
The end goal of an ecommerce website is to drive increasing number of transactions. However, around 97% of visitors that come to your website are not ready to place a order yet. It is extremely important to successfully convert those visitors to customers.
Are popular security symbols really worth the money? Should your item pages have standard left-hand navigation? What's the fastest way to boost conversion rates 20%? In this webinar, jointly conducted by HubSpot and Conversions on Demand, we'll share practical answers to these questions and many more:
- Why you should focus on improving conversion rates
- Top 10 easy-to-fix conversion killing blunders
- What is conversion testing, and how to do it right
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
What Works Where in B2B Digital Marketing [2011]Omobono
The 2011 edition of our annual 'What Works Where' research. The 2012 edition will be released shortly, but until then the statistics and insights here are still very useful.
How does Staples manage marketing to small businesses in the digital age? Advice and insights for CMO's on how to position themselves and their companies as marketing continues to evolve.
7 Content Marketing Trends That Matter in 2017Jay Baer
Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and his Convince & Convert Consulting team present the 7 content marketing trends you need to know (and implement) in 2017.
One-day seminar on Customer Acquisition for startups using web marketing, online lead generation and outbound lead generation. Covers Customer Development, Value Proposition, Product Market fit, website design, content marketing, search engine optimization, pay-per-click advertising, email marketing, social media marketing, sales prospecting and lead generation
In a nutshell, Inbound is what's replaced traditional, costly broadcast advertising with an adaptable model where customer behaviour is made visible, results tangible and effectiveness measurable.
An opportunity for the savvy marketer to connect early and make a deeper, more meaningful relationship with prospects – through lead nurturing.
1. Build custom buyer personas
2. Make all your marketing touchpoints personal
3. Use social marketing effectively
4. Provide the right content at the right point in the cycle
5. and much, much more!
The B2B Buyers Journey Sales Guide eBookMark Gibson
New eBook on The B2B Buying Process; why you need to understand it and how to facilitate transitions with the buyer through the process.
Will be of value to sales professionals, sales managers, sales enablement and operations professionals, marketers and product managers
We specialize in identifying, nurturing and qualifying B2B leads for high-tech companies wishing to expand into international markets and rapidly increase overseas sales.
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
"Content Marketing is one of 2014's hottest marketing phrases. Learn what it is and what its role is in travel and tourism. Learn how to produce viral content that deeply engages consumers in step-by-step, from planning through execution.
Stephen Wind-Mozley, Digital Director of Virgin Media Business goes through the 7Cs of effective digital marketing: customer, content, conversion, context, community, convenience, cohesion and how they can help SMEs succeed.
This deck was originally presented on an FSB webinar in September 2016
The days of "Launch and See" are over. No longer will we exhaust our budgets and then find out if it was money well-spent. This is because the design process is getting smarter. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Inbound marketing is a methodology that uses numerous types of pull marketing – content marketing, events, SEO, blogs, social media and that's only the tip of the iceberg – to pull in new business. As opposed to outbound marketing, where marketers endeavor to discover clients, inbound marketing wins the consideration of clients and makes the organization simple to be found.
Conversion Blunders eTailers Should Avoid at all Costs - Webinar SlidesHubSpot
The end goal of an ecommerce website is to drive increasing number of transactions. However, around 97% of visitors that come to your website are not ready to place a order yet. It is extremely important to successfully convert those visitors to customers.
Are popular security symbols really worth the money? Should your item pages have standard left-hand navigation? What's the fastest way to boost conversion rates 20%? In this webinar, jointly conducted by HubSpot and Conversions on Demand, we'll share practical answers to these questions and many more:
- Why you should focus on improving conversion rates
- Top 10 easy-to-fix conversion killing blunders
- What is conversion testing, and how to do it right
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
What Works Where in B2B Digital Marketing [2011]Omobono
The 2011 edition of our annual 'What Works Where' research. The 2012 edition will be released shortly, but until then the statistics and insights here are still very useful.
How does Staples manage marketing to small businesses in the digital age? Advice and insights for CMO's on how to position themselves and their companies as marketing continues to evolve.
Session 1 of Build Engage Recruit Series: the importance of building your followers. We'll cover what followers look for before they start following companies, how to generate awareness across key industries and how to effectively attract the right followers for your business.
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...Digital Downloads
It's easier than ever for consumers to quickly research and compare various contacting businesses.
You can see this is a chart from a search for “top contractors in Denver, Colorado, and I can easily, easily pull up this type of information from a huge variety of sites, and see how other people are rating certain services, right?
So you can see here “Tim’s Tree Services” 4.8, three stars out of five. That’s great. You can see how many people have reviewed it, the ratings of reviews that are out there, and the average rating of all the contractors in Colorado, on this particular site.
But this is just one of dozens and dozens of sites that I could check at any time to learn more about you and your competitors.
In a perfect world, turning every prospect to into a customer would be a snap. From the second consumers go online to look for your types of products or services, they would always discover your business, visit your website, contact you, and choose to become your customer. In reality, only some prospects will turn into customers. But what if you could find the problems where you are losing prospects and then fix these “leaks”? What would those extra customers mean to your bottom line?
This presentation covers what followers look for before they start following companies, how to generate awareness across key industries and how to effectively attract the right followers for your business.
We are specialized in Online reputation management and Remove/Suppress fake reviews and fake information from Google, Yahoo, Bing etc
https://www.singadbs.com
Daniel Richards – Insight Marketing
- Using marketing to grow your client base, with practical examples
- Online marketing tools – Websites, email and social media
- Referrals and lead generation – Two steps every firm can take to produce new results
ReachLocal webinar presented by our Healthcare Director Golda Hartman, MD and Mike Merrill Director of Marketing. Great content for any healthcare organization looking to increase their patients through search engine marketing strategies.
Consumers Are Showrooming and Webrooming Your Business, Here's What That Mean...Md. Mehadi Hassan Bappy
The total presentation is based on two pdf and discusses two different scenarios of e-commerce and the digitalization of the online market system.
The first pdf is
Consumers Are Showrooming and Webrooming Your Business, Here's What That Means and What You Can Do About It
The second pdf is
How AI is Streamlining Marketing and Sales
The pdf are described with proper survey statistics and relevant examples.
This is a presentation on leadership traits that doesn't take itself too seriously - i.e. each trait illustrated through a meme. It is my view on the top 20 leadership traits of great leaders I've worked for. I kept the slides simple but have many stories and talking points behind them so feel free to ping me for the deeper explanation. And/or let me know your thoughts from your own experiences.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
501 Questions Every B2B CMO Needs To AskTodd Ebert
Taking the reins as a new CMO can be daunting. You need learn all about the company, strategies, markets, products, customers, personas, buying journeys, competitors, processes, technologies, etc. -- not to mention all the myriad details about the marketing team, brands, plans and budgets. What does the marketing team do well? What do they not do well? What do they not do at all?
You've got just a few months to gather all the information, analyze it, identify gaps, develop your plan and present it to the CEO and Board.
Having gone through this process several times, I created an Evernote list with questions to ask in order to be thorough in gathering all the information. Over the years that simple list grew unwieldy with hundreds of questions so I dumped it into a Word doc and then got the bright idea to turn it into an ebook for B2B CMOs -- the only one of it's kind.
Rebranding: A 4 Step Plan for B2B MarketersTodd Ebert
Your brand has huge strategic importance for improving your competitive position, engaging more prospects and ultimately winning more customers. So that’s why I wrote this ebook, “Rebranding: A 4-Step Plan for B2B Marketers”. In the book, I lay out detailed how-to’s for pulling off every part of a rebranding from aligning your leadership around the brand to launching it internally and externally. You’ll discover examples of what my team and I did to make MultiView’s rebranding successful at every stage. I’ve also included a scorecard for selecting your digital agency and a checklist for making sure you have all your bases covered. I hope you find the content helpful and if you have any questions, please DM me on Twitter @ToddEbert. I’d be happy to share my experience having done this several times.
A simple but powerful slide deck that I use to explain the mission, structure, and guiding principles of an effective B2B marketing team. I use the analogy of a flywheel to show how the key components of the org revolve around and pick up energy from, the brand, website, content assets and marketing automation system.
The process that happens between the time a site visitor clicks a link and a page loads with targeted ads can seem mysterious – but this infographic sheds light on what goes on behind the scenes of programmatic advertising and the technology that brings your message to your buyers.
Audience Targeting Techniques for B2B MarketersTodd Ebert
According to Google’s Changing Face of B2B Marketing, many B2B marketers operate under the myth that B2B marketing should only target the highest-level executives. In reality, the decision-making ecosystem has dramatically changed. 81% of non-C suite workers now have a say in purchase decisions.
“B2B marketers need to understand that it’s not just about targeting a specific buyer, online. The B2B decision making process is a journey that involves not just one audience, but many. Company influencers and end users actually weigh in on the purchase decision,” says Todd Ebert, MultiView’s Chief Marketing Officer.
This ebook shows B2B marketers how to navigate today’s changing world of digital marketing by understanding online audiences and applying a variety of audience targeting techniques.
The buying journey has completely changed over the last decade due in large part to the Internet and the amount of information now accessible online. Businesses must come to the realization that their prospective buyers are completing up to 70% of their buying journey before contacting them. This stat may be staggering to some, but there’s good news — you still have the ability to influence your audience early on and throughout their entire buying journey. My new eBook takes a deep dive into what a modern day B2B buyer’s path to purchase looks like, the marketing solutions that play into each phase of their buying journey, and how those marketing solutions ultimately influence the buyer’s decision to purchase. This eBook is a must read for any marketer looking for a fresh perspective on the B2B digital landscape and how their business can capitalize on the online marketing opportunities available to them.
Don't Leak Leads is all about educating SMBs on the importance of identifying where they are missing opportunities to reach new clients and get new business. These stats provide a few insights into how consumers find local businesses online, what they expect from business websites, and how businesses follow up and nurture leads. To learn more about the Don't Leak Leads movement, visit www.dontleakleads.com.
Today, everything posted about your business online has the potential to make a big impact on the consumer’s decision whether or not to do business with you. That’s because the Web is a vital resource consumers turn to when researching a purchase. So, what do people see when they research your business online? The answer might surprise you. Even some of the best businesses find that consumers aren’t afraid to express frustrations online. In fact, a recent study showed that almost half of Internet users feel they can be “brutally honest” online, and over a quarter of social media users are likely to “share dissatisfaction with a company, brand or product via social media” (Source: Harris Interactive).
10 Website Mistakes and How to Avoid ThemTodd Ebert
As a core part of your online marketing strategy, your website is essential to attracting consumers to your business. Your website is often where potential customers form their first impressions of your company and decide whether or not to contact you. But is your website doing all it can to attract visitors, hold their attention, and convince them to contact you? Take a look at 10 of the most common mistakes that businesses make to their websites and then assess your website. Are you making any of these mistakes, too?
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelTodd Ebert
In the perfect world, every prospect you want to do business with would see your ad, visit your site and turn into a customer. In that world you would have a sales cylinder instead of a sales funnel. But sadly that is not the real world and most businesses have rather steep funnels with only a few customers dripping out the bottom. If they are honest every marketer on earth would agree that they have leaks in their sales funnel. Hence we created this ebook to help identify the most common leaks and help businesses plug them so they get more customers from their marketing investment.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
4. 4
Prospects Discover You
as they search, surf and socialize online and then click to visit
Leads Contact You
when they are impressed with your website
Customers Choose You
when you stand out with good, timely follow-up
Marketing 101Refresher
5. 5
Do You Close 100% of Your Visitors?
In Reality
Potential customers leak out of your
sales funnel at each stage
Ideally
ALL ad views turn into site visits
ALL site visits become leads
ALL leads become customers
6. 6
• Circle line pic of DLL
Don’t Leak Leads
www.DontLeakLeads.com
8. 8
Claim & Optimize Google+ Local1
Accounts for 33% of visits to local
business websites
Google Listings + Organic Search
account for 58% of visits to local
business websites
59% of consumers use Google
every month to locate a local
business (31% every week)1
9. 9
Claim & Optimize Local Listings & Review
Sites
50%
of business owners
have found wrong
information on their
business listings,
which causes
consumer
frustration.2
2
…and 50+ others
11. 11
…and Don’t Forget Industry’s Sites, Too!
Education Legal Automotive Home Services Real Estate Healthcare
12. 12
Use Tracking Phone Numbers for Offline
Half the money I spend on advertising is wasted;
the trouble is I don’t know which half.
John Wanamaker, Department Store Innovator
555.666.7777
3
555.666.8888
13. 13
Advertise on ALL Major Search Engines
35%
of Searchers
don’t use
Google.3
4
14. 14
Always Advertise on Your Business Name5
YOUR
BUSINESS
COMPETITOR
COMPETITOR
YOUR
BUSINESS
15. 15
Always Advertise on Your Business Name5
http://searchenginewatch.com/article/2363320/Brand-Terms-To-Bid-or-Not-to-Bid-Bing-Ads-Study
Bing research
proves 32% lift
16. 16
Monitor & Optimize Search Campaigns
IDENTIFY local search terms
WRITE better paid search ads
LINK to highly relevant landing pages
REALLOCATE BUDGET daily based on
which keywords get clicks and calls
CONSIDER enhanced campaigns
Extensions for location, phone #, website, sitelinks, and
offers
6
53%
of SMBs only
optimize their
search
campaigns 1x
per quarter.4
17. 17
Check Your Social Media Pages Daily7
of consumers who contact a brand on social
media expect a response within 1 hour.542%
18. 18
Regularly Post Fresh, Authentic Content8
Post content weekly: new offers, community
service projects, product demos, how-to videos,
helpful reminders, etc.
Leverage relevant events: news stories,
holidays, seasons, community events, etc.
Encourage fans to enter contests and to post
questions, reviews, photos, etc.
19. 19
Get More Customer Reviews
90%
of consumers
reported that a
positive online
review influenced
their decision to
purchase.6
Don’ts…
DON’T pay for or offer
gifts for good reviews
DON’T encourage fake reviews
about you or a competitor
Do’s…
DO send
follow-up surveys
DO follow-up via email
within 24 hours
9
26. 26
Check All Contact Info is Active & Accurate
Delivery to the following recipient
failed permanently:
not-active@email.com
We’re Sorry, something went
wrong with request. Please try
again later.
15
CHECK your website, email forms, and directory
listings regularly to keep them up-to-date
27. 27
Live Chat Social ChannelsWeb Forms
Free Consultation
Chat with: Visitor, Nicole
Offer Additional Contact Choices16
Marion: Hello, thanks for contacting
Armstrong Plumbing. My name is
Marion, may I have your name?
Visitor: Mike
Visitor: What areas do you service?
Marion: Okay. We service the Greater
Sacramento Area and Beyond
Marion: Hi Mike, how may I help you?
Businesses using live chat on their website
have seen a increase in leads. 11
30%
29. 29
…at Minimum Call Back Within an Hour18
50%
of consumers will
choose to do
business with the
company that calls
them back first.12
30. 30
Reply to Forms / Emails Within an Hour19
A visitor
contacts you
1 You reply within an
hour
2
$$$
You generate
more revenue
3
Emailing a new contact within 20 minutes boosts
conversion rates by
49%.14
32. 32
Use Automated Emails21
Hello Robert,
Thank you for contacting us! Someone will
respond to you very soon about your inquiry.
We appreciate your interest and look forward
to speaking with you!
Best regards,
Armstrong Plumbing
(555) 555-5555
555-555-5555
Driving Directions
Increase
conversions by
when using
follow-up
emails.13
30%
40. 40
Resources
1. BrightLocal http://blumenthals.com/blog/2011/04/14/brightlocal-survey-59-of-consumers-use-google-each-month-to-find-a-good-local-business/
2. Search Engine Land http://searchengineland.com/survey-half-of-small-businesses-never-update-their-listings-online-147459
3. comScore http://www.comscore.com/Insights/Press_Releases/2013/5/comScore_Releases_April_2013_US_ Search_Engine_Rankings
4. Wordstream http://www.wordstream.com/blog/ws/2013/10/09/free-adwords
5. The Social Habit http://socialhabit.com/uncategorized/customer-service-expectations/attachment/slide1/
6. Zendesk http://www.zendesk.com/resources/customer-service-and-lifetime-customer-value
7. B2B Marketing Mentor http://b2b-marketing-mentor.softwareadvice.com/5-lessons-learned-in-site-retargeting-1120412/
8. Online Marketing institute http://www.onlinemarketinginstitute.org/blog/2013/05/importance-website-usability/
9. Online Marketing institute http://www.onlinemarketinginstitute.org/blog/2013/05/importance-website-usability/
10. Telmetrichttp://www.telmetrics.com/2013/top-mobile-local-companies-xad-and-telmetrics-announce-results-from-highly-anticipated-2nd-annual-u-s-mobile-
path-to-purchase-study/
11. ReachLocal Internal Data
12. Inside Sales http://www.insidesales.com/insider/lead-management/lead-response-management-infographic/
13. ReachLocal Internal Data
14. MarketingCharts http://www.marketingcharts.com/wp/direct/calling-new-leads-in-under-a-minute-boosts-conversion-rates-by-391-24755/
15. MarketingSherpa http://www.marketingsherpa.com/data/public/reports/special-reports/SR-A-Tactical-Approach-to- Content-Marketing.pdf
Editor's Notes
We’ve separated these lead conversion tips into 3 sections Discover, Contact and Choose
So let’s start with the top of the funnel with how prospective clients discover your business
Note that we’ve also assumed you have an existing website for this session
It’s imperative to optimize your institution for local search and there is no better place to start than with an optimized Google+Local page. It helps you appear higher in search results especially on mobile searches.
Not only do you need to have the Google Map piece but you need to combine this with Google+ for Google+Local
Google+ is the social media platform tied to Google. There are other SEO benefits too of tying your G+ profile to your website with Google Authorship profiles.
The second step is to claim and optimize all the other directories that prospects may find your firm on when searching online. Don’t forget that many of these databases power third party sites as well so you want to ensure they are accurate.
You’ll see at the top we have the most popular local directories and review sites
Below here we have some of the specific legal directories you need to make sure you have your listing in
The second step is to claim and optimize all the other directories that prospects may find your firm on when searching online. Don’t forget that many of these databases power third party sites as well so you want to ensure they are accurate.
A key way to track ROI of ad spending or promotion performance is with tracking phone #s. You’re leaking leads if you spend money on things that don’t work when you couldve spent it on things that do. Research shows people spend the most time online today so why are marketing budgets still weighted so heavily to offline things like direct mail that have poor response rates and worse that are hard to track ROI?
These are unique phone #’s you can procure to use on each specific marketing piece where you’d like to track it separately.
These are easy to purchase and can cost $30 or less a month.
To capture searchers it’s important to be at the top of search results.
Although Google may be the primary search engine for many consumers, Bing & Yahoo are popular as well representing close to a 1/3 of all search volume
So make sure to capture your fair share of the market by being present in all these places.
Your competitors are most likely running ads against your business name keyword and you want to make sure they don’t your competitor's ad above yours
Also advertise on common misspellings and other institution names
Why
Low cost
Defend against competitive poaching
Ask me for the study that Bing just did and I’ll send it to you. Both Google and Bing research shows an incremental lift in total traffic when bidding on your name + organic so while you think you’re just paying for traffic you would have gotten organically it’s not true – there is 30% or higher lift. And you’ve kept your competitors from poaching.
All the major brands do this – ATT vs. Verizon, Insuance companies, etc etc. Go try it.
Your competitors are most likely running ads against your business name keyword and you want to make sure they don’t your competitor's ad above yours
Also advertise on common misspellings and other institution names
Why
Low cost
Defend against competitive poaching
Ask me for the study that Bing just did and I’ll send it to you. Both Google and Bing research shows an incremental lift in total traffic when bidding on your name + organic so while you think you’re just paying for traffic you would have gotten organically it’s not true – there is 30% or higher lift. And you’ve kept your competitors from poaching.
All the major brands do this – ATT vs. Verizon, Insuance companies, etc etc. Go try it.
Fact is we could spent a full webinar on how to run better paid search ads. If you only optimize once a month or quarter then you’re leaking leads….and wasting your budget while your competitors are out in front of consumers searching for your types of products.
First of all it’s not that hard to build a decent facebook page that reflects well on your brand. Think of it as a satellite to your website. You want it to look great don’t you.
Secondly when a customer calls you you answer the phone right? What’s the difference between that and social media? It’s how many people communicate with businesses today – not just kids but customers of all ages. I see posts every week by neighbors looking for businesses on social and more importantly we run a social media service for a lot of clients and they get leads from social weekly. It might not be as many as via search engines or other advertising but it is growing and every lead counts. Again you wouldn’t not answer your phone or email would you?
Social Media sites have a high domain rank so can help your business name rank higher in organic search results.
Even more important, is clients leverage social media on a regular basis so make sure you have a presence where possible.
At a minimum claim and optimize these listings to help with SEO
Multiple benefits….brings your brand and personality to life online and people who like you will vote for you right [i.e. call you]. Also Google loves fresh content and signals from social sites helps push your content to the top of search results which ultimately means more searchers find you. Virtual cycle.
Bring your business to life online – matters for plumbers too – why not post about little league team you sponsor, or to wrap pipes because a freeze is coming, etc.
Search engine optimization (SEO) can help your website rank at or near the top of the search engine results page (SERP). If your business doesn’t rank well in organic search, or if there are negative results showing up, you’re losing a lot of searchers looking for trustworthy, quality businesses like yours. Help your website, blog, and other content rank higher by creating informative, useful, and interesting content that contains relevant product and service, geographic, and business keywords.
Fact is prospects pay attention to results at the top of the search results pages.
If your business doesn’t rank well in organic search, or if there are negative search results appearing, you’re losing a lot of prospects looking for trustworthy, quality business just like yours
Help your website, blog and other content rank by creating informative, useful, and interesting content that contains relevant degree and course information, geographic keywords and other related keywords
When it comes to getting positive reviews, the following tips are recommended:
Place review badges on your website that link to your various review page listings
Send follow-up surveys and include one of the following phrases in your messaging: “Check us out on Yelp!” or “Happy with our service? Then please consider leaving us a review on Yelp.”
Send a follow-up email within 24 hours and include links that direct your audience to review sites. Also, add social share buttons at the bottom of your email that takes the reader to your Facebook, Twitter, and Google+ page.
NEVER pay for or offer gifts in exchange for a good review.
NEVER ask someone to post a fake review about you or a competitor.
Some prospects leave your website without contact you but still may be interested in learning more about your institution
By using site retargeting you can get your display ads in front of those interested consumers as they surt the web aiming to drive them back to your website
Search retargeting pinpoints people who’ve shown purchase intent by searching for keywords related to your business.
If a consumer visits your website and sees and unsightly, unprofessional, or outdated design, they may leave without even learning if your institution is right for them.
They make an immediate judgment based on the look and feel of the website.
Your goal is to build credibility and trust with visitors so they’ll learn more about why you are a fit for them
*Place phone # in upper right corner
Why Mobile
Google says that more and more businesses are simply directing mobile search traffic to a mobile home page rather than to the specific indexed page that a searcher really wants to see ….This results in a poor user experience for searchers. So Google has changed its mobile search results to now alert smartphone users if they are about to click a link that may redirect them to a homepage rather than the page they’re actually looking for. The searcher can select either visit the page anyway, or they may instead choose to click on a search result that doesn’t provide this poor user experience and instead offers mobile-optimized content relevant to their search.
Help visitors find the information on the go
Easily accessible phone numbers that a visitor can click-to-call you for better conversion - Make it easy for contacts to call you from their mobile
Increase your search advertising quality score by ensuring your ad landing pages match the ads. One way to do that is by creating stand alone landing pages that are directly correlated to the ads.
Often times prospective clients may not be able to call while visiting your website such as if they are work or in a public space.
Include alternative contact methods including live chat to capture
consumers are in hurry and will go with the company that answers.
Treat them with the same urgency as a phone call – many consumers prefer online contact over picking up the phone, but still expect the same response time
Be sure to pay extra attention to your HOT leads
Come up with example here. Check hours didn’t ask for email or phone #?
Given the value of each customer, the behavior on each inbound critical is paramount to getting that prospective client to set an appt.
Send a series of follow-up emails:
Why your business / how you’re different
Services offered
Customer testimonials
Educational topics
Special offers to take next steps
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