Presentation by EditorPR's Dina Helal and Amira El Tohamy expert guest speakers at Michael Leander's Digital Marketing Seminar Amplexus in Cairo, Egypt

1. Presented By:
Dina Helal & Amira El Tohamy

2. ‫سمعت آخر خبر؟؟؟‬
Have you heard the latest News???

3. I’m checking my new updates
It’s on the go..
And gets updated by the second

4. 2 press releases + 1 interview per month =
your pr job is done

5. Facebook + Twitter+ Youtube channel & more to come

6. Appearance in the right talk show was the
ultimate goal

7. Appearing in a talk show is just a start and you
have to monitor social media to assess the
impact!

8. Our focus was to put our message in mass
media and reach enough people

9. Instead of reaching a lot of people it is a lot
smarter to target smaller passionate audience
who will convert at a higher rate

10. The cost of acquiring a customer and
maintaining him loyal was extremely high

11. Once u make the customer interested, the will
follow you and make others follow you as well
Cost is lower
And gives you scale

12. CRM

13. 1. Play on the long term
2. Build a friendly relation with your customers
3. Slowly growing your authentic fan base
In brief, acting like a famer not a hunter

17. Prospect
current
customers
investors Employees
Media
PR Government
Influencers NGOs

18. The viral nature of this platform

19. Other benefits
And yes, it is out of your control!!!

21. But now it is time to BELIEVE in social media
And to do it right we have to…..

22. You become obsolete…

24.  People has always been saying
good and bad things about
your brand
 And now since that social
media has risen in popularity,
this means people have
another platform to talk about
your brands and company
Good Bad
 When you are mentioned in
social media, it is more likely
for other people to notice and
its momentum of spreading is
more easier and faster

25.  These conversations have
the potential to reach a much
larger audience than ever
before
 If the affected company is
not participating in social
media today, it is strongly
missing the opportunity to
spread its message and
missing valuable and even
damaging conversations that
could tackle any of the
company’s brands

27. Listening Networks

29. Social Media is the art and science of leveraging the internet to
get your message across so that you can move people to take
action and communicate back with you
Social media is Critical in any PR planning!

30. Nowadays, the web and social media are making it easier for
businesses to communicate with their public audience and
however the fact that there used to be a clear delineation
between marketing and PR, the impact of the web has resulted in
a blurred line between the two industries

33. - Utilize websites with active mobile browsing versions
- Develop and consider more use of mobile and social media
platforms and applications

35.  Generating media coverage
1. Connect and Develop Relations with influencers in
Social Media
2. Use creative, fun and interesting content as an
outreach tool
3. Develop News Releases
4. Initiate a blog for your company
5. Create an effective social media newsroom
6. Use social media monitoring
7. Be prepared with social media crisis
communications methodologies
8. Focus on your employees relations

36. • Launch product and services campaigns
• Demonstrate your company’s unique personality
• Take client’s comments seriously
• Answer quickly
• Don’t ignore
• Be constructive in defending your company’s
image
• Include interactive elements in your social
media platforms

41.  Pepsi campaign