Presentation about various levels of communication including Intrapersonal Communication Interpersonal Communication Group Communication Public Communication Mass Communication Extra personal Communication Organizational communication

1. LEVELS OF
COMMUNICATION
Dr.Smitha K.P.
Assistant Professor
Dept of Agrl Extension
College of Agriculture
Vellayani

2. WHAT IS
COMMUNICATION?

3. LEVELS OF
COMMUNICATION
HUMAN COMMUNICATION TAKES PLACE AT
VARIOUS LEVELS:
1. Intrapersonal Communication
2. Interpersonal Communication
3. Group Communication
4. Public Communication
5. Mass Communication
6. Extra personal Communication
7. Organizational communication

4. 1. INTRAPERSONAL
COMMUNICATION
⚫Intrapersonal level of communication is the
communication with the own self.
⚫It take place within an individual.
⚫Intrapersonal communication where a person is
sending message and the same person receives
them.

5. ⚫Intrapersonal communication is a method of
communication that helps every person to
communicate with himself or herself.
⚫It helps in clarifying what is known as
self-concept
⚫It is basically an inward-looking exercise.

6. ⚫It can also be understood as self-talk.
⚫Intrapersonal communication is an act of
imagination and visualization , and even recall and
memory.
o The communication within yourself.
o The sound of your thinking
o The little voice from within
o Self Concept; Self Awareness
o This the level where your self concept is
formed.

7. Examples:
⚫ Thinking
⚫ Self-talk
⚫Day dreaming
⚫Communication between body parts
⚫Making gesture while thinking

8. Thinking Daydreaming

9. Self-talk

10. 2. INTERPERSONAL
COMMUNICATION
⚫Interpersonal communication is the by which
people exchange information, feelings, and
meaning through verbal and non-verbal messages.
⚫It is sending and receiving of messages between
two or more number of people.
⚫It can be formal and informal.

11. INTERPERSONAL
COMMUNICATION
⚫Usually it is purely oral communication.
⚫It is face-to-face communication.
• This level of communication usually involves
two people.
• Getting to know someone personally.

12. ELEMENTS OF INTERPERSONAL
COMMUNICATION
⚫Sender and Receiver
⚫Message
⚫Feedback
⚫Chanel
⚫Noise
⚫Context

14. SKILLS OF INTERPERSONAL
COMMUNICATION
⚫Listening Skill
⚫Communication Skill
⚫Verbal communication
⚫Non-verbal communication
⚫Persuading etc..

15. Examples:
⚫Talking with friend and family members
⚫Writing an email
⚫Giving a presentation
⚫Chatting/ calling
⚫Negotiations
⚫Facing an interview

16. COMMUNICATION WITH
FRIENDS

17. GIVING
PRESENTATION

19. GROUP COMMUNICATION
An extension of interpersonal
communication where more than two individuals
are involved in exchange of ideas, skills and
interests.
A group is a number of people with a common
goal who interact with one another to accomplish
their goals, recognize one another’s existence
and see themselves as part of the group.
Groups provide an opportunity for people to
come together to discuss and exchange views of

20. GROUP COMMUNICATION
Casually formed groups with friends over a drink, coffee
break, games, dances or religious gatherings have a
different purpose than that of groups attending a meeting
or seminar to help fight COVID or interacting with
committee members to draft a proposal.

21. GROUP COMMUNICATION
Communication in a group, small or big, serves many
goals including collective decision-making, self-
expression, increasing one’s effect, elevating one’s status
and relaxation.
Group communication is considered effective :
• It provides an opportunity for direct interaction among
the members of the group;
• it helps in bringing about changes in attitudes and
beliefs.
Group communication has limitations too :
• It is time consuming and often inefficient, especially in
an emergency.
• Imbalances in status, skills and goals, may distort the

22. GROUP COMMUNICATION
A small group comprises of three to seven members.
Small groups are informal and less structured.
Larger groups adopt formal rules to maintain order.
There is more chance for individual participation in small
groups.
Small groups are easy to manage and are more efficient
in accomplishing tasks and making decisions.
Most researchers define a small group as having at least
three and no more than twelve or fifteen members.

23. 4. PUBLIC
COMMUNICATION

24. 4. PUBLIC
COMMUNICATION
Public communication happens when individuals
and groups engage in dialogue in the public sphere
in order to deliver a message to a specific
audience.
Public speaking events, newspaper editorials and
billboard advertisements are a few forms of public
communication.
Public communication takes place when people
gather in a group too large for everyone to talk and
participate.

25. 4. PUBLIC
COMMUNICATION
In Public Communication The speeches you deliver fall
into three general categories:
to inform, to persuade, and to entertain.
Sometimes you may want to share information and
create a clear understanding with an audience.
Other times you may want your audience to change
their attitude and/or follow a different course of action

26. 5. MASS
COMMUNICATION

27. ⚫Mass communication is the communication with
the large crowd.
⚫Mass communication is a process in which a
person, group of people,or an organization
sends a message through a channel of
communication to a large group of people and
organizations.

28. ⚫The process whereby media organizations produce
and transmit messages to large publics and
the process by which those messages are
sought , used, understood, and Influenced by
audience.
⚫It is the high objective form of communication.

29. Examples:
⚫News paper
⚫Press conference
⚫Media interview
⚫Films
⚫Advertisement
⚫Social media

32. 6. EXTRA PERSONAL
COMMUNICATION
⚫Extrapersonal communication is theway of
communicationin which a human interacts with
other species or non-living objects.
⚫Communication between human beings and
non-human entities is extra personal
communication.

33. EXAMPLES:
⚫ Communication
⚫ Communication
with Animal/Birds
with Plant
⚫ Communication with Robots/Machines
⚫ Talking to wall
⚫ Talking to god
⚫ Talking to mirror
⚫ Shouting at an inanimate objects like telephone
while not working

34. COMMUNICATION WITH
ANIMALS:
We communicate
With animals.
We trained them,
And they react
And follow it.

35. Talking with Robot Talking with wall

36. Taking with God shouting at phone

37. 7. ORGANIZATIONAL
COMMUNICATION

38. ORGANIZATIONAL COMMUNICATIONIS THE
EXCHANGE OF INFORMATION , IDEAS AND
VIEWS WITHIN AND OUTSIDE THE
ORGANIZATION.

39. FORMS OF ORGANIZATIONAL
COMMUNICATION
Organizational communication takes different forms
⚫ Internal-operational Communication
⚫ External-operational Communication
⚫ Personal Communication
⚫ Vertical communication
⚫ Horizontal communication
⚫ Grapevine communication

40. INTERNAL-OPERATIONAL
COMMUNICATION:
⚫ Communication that occurs for carrying out
operations of the organization is know as the
internal- operational communication.
⚫Example :Worker , manager , board of director ,
etc…

41. EXTERNAL-OPERATIONAL
COMMUNICATION:
⚫Communication with the external parties Or
groups is known as External-operational
communication.
⚫It include Customer , Suppliers , government
agencies , general public etc…

42. PERSONAL COMMUNICATION:
personal information , ideas and feeling rather
than business related information is termed as
personal communication.
⚫ Communication that occurs for exchanging

43. Examples:
⚫Letters
⚫Email
⚫Memo
⚫Report
⚫Meeting
⚫interview

45. VERTICAL COMMUNICATION
• Flows vertically upwards or downwards through formal channels.
• Upward communication refers to the flow of communication from
a subordinate to a superior whereas downward communication
flows from a superior to a subordinate.
• Application for grant of leave, submission of a progress report,
request for loans etc. are some of the examples of upward
communication.
• Sending notice to employees to attend a meeting, delegating work
to the subordinates, informing them about the company policies,
etc. are some examples of downward communication.

46. HORIZONTAL COMMUNICATION
• Horizontal or lateral communication takes place between one
division and another.
• It happens among employees of the same cadre
• For example, a production manager may contact the finance
manager to discuss the delivery of raw material or its
purchase.

47. GRAPEVINE COMMUNICATION
• It spreads rapidly, often gets distorted and it is very difficult
to detect the source of such communication.
• It also leads to rumors which are not true.
• People’s behaviour is often affected by the rumors and
informal discussions which sometimes may hamper the work
environment.
• However, sometimes these channels may be helpful as they
carry information rapidly and, therefore, may be useful to the
manager at times.

48. THANK
YOU