The document discusses the different levels of communication needed for a perfume company to communicate with its male and female customers. It defines the levels of communication as intrapersonal, interpersonal, small group, public, and mass communication. Intrapersonal communication refers to communication within oneself. Interpersonal communication occurs between two people, while small group involves 3-12 people. Public communication takes place with groups too large for all to interact, and mass communication allows messages to reach many people across locations and times.

2. You are running a
company that
sells a perfume
brand to both
male and female.
How is
communication
needed?

3. COMMUNICATION
The process
of sending
and receiving
messages.

4. How do you achieve successful
communication?
There must be an
understanding.

5. Learning Targets:
I can explain the
levels of
communication.

6. Learning Targets:
I can share experiences
in communicating
related to the levels of
communication.

8. LEVELS OF
COMMUNICATION

9. INTRAPERSONAL
COMMUNICATION
•the
communicatio
n within
yourself

10. INTERPERSONAL
COMMUNICATION
•This level of communication
usually involves two people.
•also called ‘Dyadic
Communication’

11. SMALL GROUP COMMUNICATION
•Three (3) or more
people (3 – 12)
are considered a
small group

12. PUBLIC COMMUNICATION
•takes place when
people gather in a
unit that is too
large for everyone
to talk and
contribute

13. PUBLIC COMMUNICATION
•Feedback from
audience is
primarily
nonverbal.

14. MASS COMMUNICATION
•Many people, in
different places, at
different times
can receive the
same messages.

15. MASS COMMUNICATION
•Feedback is
primarily absent
at this level or is
delayed.

16. What are the levels
of communication?

18. What level of
communication is
shown when you
communicate
with the majority
of people through
various means?
MASS
COMMUNICATION

19. What level of
communication is
shown when you
are talking with 3
or more
individual?SMALL GROUP
COMMUNICATION

20. What level of communication is
shown when you are talking
with another individual?
INTERPERSONAL
COMMUNICATION

21. What level of
communicatio
n is shown
when you are
talking with
yourself?
INTRAPERSONAL
COMMUNICATION

22. What level of
communication is
shown when you
are talking with
more than 12
people?
PUBLIC
COMMUNICATION

23. What do you think is the
difference between public
communication from mass
communication?

24. Learning Targets:
I can explain the
levels of
communication.

25. Have you already
experienced a
situation in all
levels of
communication?

26. Learning Targets:
I can share experiences
in communicating
related to the levels of
communication.

27. Learning Targets:
I can plan for a
presentation that will
show the level of
communication assigned
to our group.

28. NICE JOB!