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TOPIC 4:
CLASSIFICATION OF
COMMUNICATION
ORGANISATIONAL COMMUNICATION
• We define organizational communication as the ways in which
groups of people both maintain structure and order through their
symbolic interactions and allow individual actors the freedom to
accomplish their goals
• This definition recognizes that communication is the primary tool
to influence organizations and gain access to organizational
resources.
ORGANISATIONAL COMMUNICATION
(a)Internal vs external communication
 Internal communication occurs within the organisation while
external communication is between an organisation and other
organisations, customers or individuals who are external to the
particular organisation.
 Internal communication networks are patterns of relationships
through which information flows in an organization
ORGANISATIONAL COMMUNICATION
 External communication must pass through the
registry section which keeps record of such
communication.
 It involves communication with individuals and
organisations outside our organisation.
ORGANISATIONAL COMMUNICATION
(b) Formal vs informal communication
 Formal communication consists of messages that follow
prescribed channels of communication throughout the
organization.
 The most common way of depicting formal communication
networks is with organizational charts
 Organizational charts provide clear guidelines as to who
is responsible for a given task and which employees are
responsible for others’ performance.
 Organizational charts demonstrate that communication
can flow in several directions: downward, upward, and
horizontally.
1. Downward Communication
1. Downward communication occurs whenever superiors
initiate messages to subordinates. Ideally, downward
communication should include such things as job instructions,
job rationale, policy and procedures, performance feedback, and
motivational appeals. When abused, it can lead to dictatorship.
2. UPWARDS COMMUNICATION
2. Messages flowing from subordinates to superiors are
labelled upward communication. Obviously, effective
decision making depends on timely, accurate, and complete
information traveling upward from subordinates.
Horizontal Communication
3. Messages between members of an organization with equal power are
labelled horizontal communication. Horizontal communication is important to
organizational success when used to coordinate tasks, solve problems, share
information, and resolve conflict.
Horizontal communication receives much more attention in participatory
organizational structures in which employees have more opportunity to
formally participate in decision making (such as quality circles or autonomous
work teams)
Organizational Communication
b)Informal/grapevine communication has no definite
route of communication for sharing information.
Information converges a long way by passing from one
person to another leaving no indication from which point it
started. This is similar to the vines of grapes.
b)Informal/grapevine communication
 This kind of communication is in the form of
(a)office gossip involving telling a number of persons in one’s group,
(b)single standard office stories to a trusted colleague who in turn tells
another trusted colleague, and so on.
(c)Probability; an employee may also become indifferent about whom he
should pass the information to
Informal/grapevine communication
He/she may pass the information to anybody around him who
may be interested to listen.
(d) Cluster: in this case the person who has the information
passes it to selected individuals who also pass it on to selected
individuals. In every organization, some people have good liaison
with other persons
 Informal communication is generally considered to be any
interaction that does not generally follow the formal structure of
the organization but emerges out of natural social interaction
among organization members.
 Whereas formal communication consists of messages the
organization recognizes as official, informal messages do not
follow official lines.
 Managers who take time to develop and listen to sources of informal
information are better equipped to understand employees’ attitudes and
concerns.
 When entering an organization, such as when you start your first job,
asking other employees about communication practices is smart because
you not only discover formal procedures but also make contact for
informal sources of information.
(c) Intrapersonal vs interpersonal
communication
Intrapersonal Communication
 Intrapersonal communication is the communication that occurs
within your own mind.
 Intrapersonal communication occurs, when you evaluate or
examine the interaction that occurs between yourself and
others, but it is not limited to such situations.
Intrapersonal vs interpersonal
communication
 This form of communication occurs before and during other forms of
communication as well. For instance, you might argue with yourself during a
conversation in which someone asks you to do something you don’t really
want to do: Before you accept or decline, you mull over the alternatives in
your mind.
 Intrapersonal communication also includes such activities as solving problems
internally, resolving internal conflict, planning for the future, and evaluating
yourself and your relationships with others.
Intrapersonal vs interpersonal communication
Interpersonal Communications
• Interpersonal communication is the process of using messages to
generate meaning between at least two people in a situation that allows
mutual opportunities for both speaking and listening.
• Like intrapersonal communication, interpersonal communication occurs
for a variety of reasons: to solve problems, to resolve conflicts, to share
information, to improve perceptions of oneself, or to fulfil social needs,
such as the need to belong or to be loved
Interpersonal Communications
 Through our interpersonal communication, we are able to establish
relationships with others that include friendships and romantic
relationships.
 Dyadic and small-group communications are two subsets of
interpersonal communication.
 Dyadic communication is simply two-person communication, such as
interviews with an employer or a teacher; talks with a parent, spouse, or
child; and interactions among strangers, acquaintances, and friends.
Interpersonal Communications
 Small-group communication is the process of using
messages to generate meaning in a small group of people
(Brilhart & Galanes, 1998).
 Small-group communication occurs in families, work
groups, support groups, religious groups, and study
groups.
Clasification of Communication Topic 4.pptx

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Clasification of Communication Topic 4.pptx

  • 2. ORGANISATIONAL COMMUNICATION • We define organizational communication as the ways in which groups of people both maintain structure and order through their symbolic interactions and allow individual actors the freedom to accomplish their goals • This definition recognizes that communication is the primary tool to influence organizations and gain access to organizational resources.
  • 3. ORGANISATIONAL COMMUNICATION (a)Internal vs external communication  Internal communication occurs within the organisation while external communication is between an organisation and other organisations, customers or individuals who are external to the particular organisation.  Internal communication networks are patterns of relationships through which information flows in an organization
  • 4. ORGANISATIONAL COMMUNICATION  External communication must pass through the registry section which keeps record of such communication.  It involves communication with individuals and organisations outside our organisation.
  • 5. ORGANISATIONAL COMMUNICATION (b) Formal vs informal communication  Formal communication consists of messages that follow prescribed channels of communication throughout the organization.  The most common way of depicting formal communication networks is with organizational charts
  • 6.  Organizational charts provide clear guidelines as to who is responsible for a given task and which employees are responsible for others’ performance.  Organizational charts demonstrate that communication can flow in several directions: downward, upward, and horizontally.
  • 7. 1. Downward Communication 1. Downward communication occurs whenever superiors initiate messages to subordinates. Ideally, downward communication should include such things as job instructions, job rationale, policy and procedures, performance feedback, and motivational appeals. When abused, it can lead to dictatorship.
  • 8. 2. UPWARDS COMMUNICATION 2. Messages flowing from subordinates to superiors are labelled upward communication. Obviously, effective decision making depends on timely, accurate, and complete information traveling upward from subordinates.
  • 9. Horizontal Communication 3. Messages between members of an organization with equal power are labelled horizontal communication. Horizontal communication is important to organizational success when used to coordinate tasks, solve problems, share information, and resolve conflict. Horizontal communication receives much more attention in participatory organizational structures in which employees have more opportunity to formally participate in decision making (such as quality circles or autonomous work teams)
  • 10. Organizational Communication b)Informal/grapevine communication has no definite route of communication for sharing information. Information converges a long way by passing from one person to another leaving no indication from which point it started. This is similar to the vines of grapes.
  • 11. b)Informal/grapevine communication  This kind of communication is in the form of (a)office gossip involving telling a number of persons in one’s group, (b)single standard office stories to a trusted colleague who in turn tells another trusted colleague, and so on. (c)Probability; an employee may also become indifferent about whom he should pass the information to
  • 12. Informal/grapevine communication He/she may pass the information to anybody around him who may be interested to listen. (d) Cluster: in this case the person who has the information passes it to selected individuals who also pass it on to selected individuals. In every organization, some people have good liaison with other persons
  • 13.  Informal communication is generally considered to be any interaction that does not generally follow the formal structure of the organization but emerges out of natural social interaction among organization members.  Whereas formal communication consists of messages the organization recognizes as official, informal messages do not follow official lines.
  • 14.  Managers who take time to develop and listen to sources of informal information are better equipped to understand employees’ attitudes and concerns.  When entering an organization, such as when you start your first job, asking other employees about communication practices is smart because you not only discover formal procedures but also make contact for informal sources of information.
  • 15. (c) Intrapersonal vs interpersonal communication Intrapersonal Communication  Intrapersonal communication is the communication that occurs within your own mind.  Intrapersonal communication occurs, when you evaluate or examine the interaction that occurs between yourself and others, but it is not limited to such situations.
  • 16. Intrapersonal vs interpersonal communication  This form of communication occurs before and during other forms of communication as well. For instance, you might argue with yourself during a conversation in which someone asks you to do something you don’t really want to do: Before you accept or decline, you mull over the alternatives in your mind.  Intrapersonal communication also includes such activities as solving problems internally, resolving internal conflict, planning for the future, and evaluating yourself and your relationships with others.
  • 17. Intrapersonal vs interpersonal communication Interpersonal Communications • Interpersonal communication is the process of using messages to generate meaning between at least two people in a situation that allows mutual opportunities for both speaking and listening. • Like intrapersonal communication, interpersonal communication occurs for a variety of reasons: to solve problems, to resolve conflicts, to share information, to improve perceptions of oneself, or to fulfil social needs, such as the need to belong or to be loved
  • 18. Interpersonal Communications  Through our interpersonal communication, we are able to establish relationships with others that include friendships and romantic relationships.  Dyadic and small-group communications are two subsets of interpersonal communication.  Dyadic communication is simply two-person communication, such as interviews with an employer or a teacher; talks with a parent, spouse, or child; and interactions among strangers, acquaintances, and friends.
  • 19. Interpersonal Communications  Small-group communication is the process of using messages to generate meaning in a small group of people (Brilhart & Galanes, 1998).  Small-group communication occurs in families, work groups, support groups, religious groups, and study groups.