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Health and Beauty Association Social Media

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Presentation from the Health and Beauty Association Conference February 2011. Presented by Daniel Rowles

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Health and Beauty Association Social Media

  1. 1. Social Media MarketingExploiting Its Potential<br />
  2. 2. Who Am I?<br />CIM Course Director<br />Trainer/Consultant for IAB, Econsultancy & Utalk<br />13 Years experience in digital marketing<br />Both client and agency side<br />Clients like Vodafone, Boots, BBC and Warner Bros<br />
  3. 3. Agenda<br />Social Media in Perspective<br />The Impact on the Search Engines<br />Social Media Engagement<br />Where next?<br />
  4. 4. What is Social Media?<br />Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves<br />Wikipedia<br />Social networks , Social bookmarking, User Generated Content, Wiki’s, Blogs,etc<br />Not a new technology<br />Ability and reason to engage<br />Content is key<br />
  5. 5. Show of hands…..FourSquare?Twitter?LinkedIn?Facebook?<br />
  6. 6. http://econsultancy.com/blog/5401-the-horror-the-horror-vodafoneuk-s-social-media-balls-up<br />
  7. 7.
  8. 8.
  9. 9. Great web content examples<br />Repeat and engaged audience is the key<br />
  10. 10. User Reviews<br />
  11. 11. Not Just Hotels….<br />
  12. 12. Google Products<br />
  13. 13. SideWiki<br />
  14. 14. Search can be our first brand experience<br /><ul><li> Search “Comcast”
  15. 15. Frontpage result YouTube Video</li></ul>http://www.youtube.com/watch?v=CvVp7b5gzqU<br />
  16. 16. Comcast Video<br />
  17. 17. Social Media and Search Magnification<br />Consumer writes review<br />Other consumers<br /> comment and link<br />Reach: 1%<br />Google ranks in top 3<br />Reach: 5%<br />Reach: 70%<br />
  18. 18. Crowd Sourced R&D: Dell Ideastorm<br />
  19. 19. Blogger Engagement<br />Technorati.com<br />Blogsearch.google.com<br />Google PageRank - toolbar.google.com<br />
  20. 20. Pagerank: <br />Part of Google algorithm<br />Quality of links<br />Reciprocal relevancy<br />PageRank<br />
  21. 21. Social Media in Action<br />
  22. 22.
  23. 23. Viralheat<br />
  24. 24. Google Reader<br />
  25. 25. RSS Feeds<br />
  26. 26. RSS Feeds<br />
  27. 27. Google Alerts<br />Sign up for an alert<br />Set to deliver as feed<br />
  28. 28. LinkedIn<br />
  29. 29. Where next….<br />www.mashable.com<br />www.fourhourworkweek.com/blog<br />http://googleblog.blogspot.com<br />sethgodin.typepad.com<br />www.targetinternet.com<br />
  30. 30. @DanielRowles<br />daniel@targetinternet.com<br />www.targetinternet.com<br />Free Digital Marketing Podcast<br />iTunes Search “Digital Marketing Podcast”<br />Thank you<br />

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