Existing technologies working togetherNeed to give users a reason to engage
BBC has lots of social media and lots of budgetSteve Pavlina is a blog (created in Wordpress) that has lots of well optimised content.One man business but over a million unique visitors a month and very high repeat visits.Generates over $100k profit per month and gets lots of interaction.Low cost but engaging, well optimised content.Try searching “How to be an early riser”! Seems silly but over 5000 searches per month and he ranks number 1 and 2 in Google.Targeted, relevant, engaging.
Health and Beauty Association Social Media
Social Media MarketingExploiting Its Potential<br />
Who Am I?<br />CIM Course Director<br />Trainer/Consultant for IAB, Econsultancy & Utalk<br />13 Years experience in digital marketing<br />Both client and agency side<br />Clients like Vodafone, Boots, BBC and Warner Bros<br />
Agenda<br />Social Media in Perspective<br />The Impact on the Search Engines<br />Social Media Engagement<br />Where next?<br />
What is Social Media?<br />Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves<br />Wikipedia<br />Social networks , Social bookmarking, User Generated Content, Wiki’s, Blogs,etc<br />Not a new technology<br />Ability and reason to engage<br />Content is key<br />
Show of hands…..FourSquare?Twitter?LinkedIn?Facebook?<br />