The document proposes strategies for The Economist to leverage "Mass Intelligence" and ensure future growth amid rising digital competition. It recommends expanding their digital content through a new "E-College-ist" model targeting college students, increasing their social media presence on campus, and boosting print advertising revenue through viral videos incorporating public input. A 5-year plan outlines growing advertising in apps, expanding topics, and establishing brand ambassadors on college campuses to engage younger audiences online and increase revenues.