LinkedIn is an essential tool for students to increase their visibility, employability and commercial awareness. It is essential that university and even school students build their LinkedIn networks as soon as they can. This presentation outlines the key opportunities for both students and universities in the successful use of LinkedIn to develop engaged students, strong alumni networks and engaged business communities.

1. company/evo3-consulting evo3coevo3co

2. the social business consultancy
consulting | training | coaching | support services | planning tools

7. you only have
to make a great first impression

11. inappropriate or missing professional profile on linkedin;
no demonstration of any expertise or interests;
no investment in professional or university connections;
uninformed about timely industry and market trends;
unsecure personal social media profiles;
sharing inflammatory content through social networks?
engaged in visible inappropriate & contentious behaviour?

12. professional social media profile demonstrating expertise
& interests;
100’s of engaged professional connections including
peers, alumni and the university;
researching and sharing relevant & timely intelligence;
informed about industry and market trends;
following and engaging company & brand pages;
publishing and sharing their expertise & thoughts online;
private and secure personal social media profiles.

13. alumni
group
staff
partners
alumni
1st level
1st level
1st level
2nd
3rd
2nd
2nd
2nd
2nd
3rd
3rd
3rd
3rd
3rd
3rd
3rd
3rd
CompanyCompany
group
members
group
members
group
members
group
members
215,000 8,160,000730
Company
University
student

14. commercial awareness | project research | learning | professional networks

16. access to network of peers – to ask questions or get recommendations
learn from experts – in their industry
obtain learning – insights or best practices
find information and opinions – to answer their questions

17. enhance their commercial awareness ;
build their network of professional and university connections whilst at
university;
build a tailored news feed to learn about industry and market trends by
following influential companies and thought leaders;
learn the language and etiquette of professional networking, whilst
building their own visibility & credibility;
develop the habits to use linkedin as an essential daily business tool,
which will be valued in the workplace.

18. demonstrate expertise | increase visibility | research target audiences

23. build credibility and trust in the marketplace by demonstrating their
skills & expertise through their project and work experience;
build their network of connections to tap into the wealth of
unadvertised jobs on linkedin;
engage with experts, alumni and university staff to build a robust
support network that will add value to any future employer;
educate themselves on potential employers through linkedin to
demonstrate their understanding of the business at interview;
demonstrate their understanding of industry by following influential
people’s updates long before entering the jobs market.

24. evo3

26. increase the employability and commercial awareness of your
students;
build long lasting and resilient connections with your students, creating
a strong, generous and active alumni;
build a strong online university brand with the ability to reach out
through your students’ extended network;
increase the strength of your connection to your business community
through your extended networks of students, alumni and staff.

27. 3 essential sessions to successfully integrate linkedin as a professional collaboration tool
linkedin lecture programme

28. create a tailored news
feed and increase your
commercial awareness
optimise your linkedin
profile to attract the right
attention
influence your target
audiences in a
professional way
reach out, connect and
build your own
professional network
linkedin lecture

29. practice finding timely &
relevant intelligence
through linkedin
peer review of linkedin
profiles to give you
confidence
influence your target
audiences in a
professional way
connect with students,
alumni & staff and follow
companies
follow-up workshops

30. create a tailored news
feed to track and support
students’ activities
optimise your own
linkedin profile to
demonstrate credibility
develop a collegiate
approach to engaging
your connections
connecting with students,
alumni and business
connections
staff workshop