1) Mark Penn wrote the book Microtrends to help people understand societal trends by examining small but growing groups identified through polling and statistical data that often go unnoticed.
2) Microtrends are groups as small as 3 million people (1% of the US population) that can have an outsized impact through their preferences and choices counter to conventional wisdom.
3) Examining microtrends through numbers helps identify facts about identity groups and then understand the stories behind these numbers to see how people's lives are changing.
The Canadian economy is in a recession due to the global economic downturn. Key trends include rising unemployment, falling real estate prices, and increased personal bankruptcies. While the stock market has rebounded about 35% from its March low, it remains unclear whether this signals a recovery or not. Analysts expect the recession to continue through 2009 before the economy returns to growth in 2010.
This document discusses how emojis, emoticons, and text speak can be used to teach students. It provides background on the origins of emoticons in 1982 as ways to convey tone and feelings in text communications. It then suggests that with text speak and emojis, students can translate, decode, summarize, play with language, and add emotion to language. A number of websites and apps that can be used for emoji-related activities, lessons, and discussions are also listed.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
The document defines trends and different types of trends. A trend is a continuous development towards something new that influences people's behavior. There are three main types of trends discussed: megatrends, which are long-term global patterns influencing behavior; macrotrends, which are widespread phenomena lasting 5-10 years; and microtrends, which are short-lived interests lasting 3-5 years. The key difference between trends and fads is that trends have longer lifespans and more potential to be long-term influencers, while fads are brief crazes with little lasting impact. It is important for organizations to understand the difference so they do not waste resources chasing every short-term fad but also do not miss important
This document discusses trends, fads, and critical thinking in the 21st century. It provides definitions of trends and fads, noting that trends last longer while fads are short-lived. Elements of trends include staying power over time, widespread adoption, and influencing beliefs and behaviors. The document also examines how culture and media shape trends. Students are asked to identify examples as trends or fads and analyze how trends gain popularity. They must also consider the role of technology like cellphones in defining 21st century culture.
1) Mark Penn wrote the book Microtrends to help people understand societal trends by examining small but growing groups identified through polling and statistical data that often go unnoticed.
2) Microtrends are groups as small as 3 million people (1% of the US population) that can have an outsized impact through their preferences and choices counter to conventional wisdom.
3) Examining microtrends through numbers helps identify facts about identity groups and then understand the stories behind these numbers to see how people's lives are changing.
The Canadian economy is in a recession due to the global economic downturn. Key trends include rising unemployment, falling real estate prices, and increased personal bankruptcies. While the stock market has rebounded about 35% from its March low, it remains unclear whether this signals a recovery or not. Analysts expect the recession to continue through 2009 before the economy returns to growth in 2010.
This document discusses how emojis, emoticons, and text speak can be used to teach students. It provides background on the origins of emoticons in 1982 as ways to convey tone and feelings in text communications. It then suggests that with text speak and emojis, students can translate, decode, summarize, play with language, and add emotion to language. A number of websites and apps that can be used for emoji-related activities, lessons, and discussions are also listed.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
The document defines trends and different types of trends. A trend is a continuous development towards something new that influences people's behavior. There are three main types of trends discussed: megatrends, which are long-term global patterns influencing behavior; macrotrends, which are widespread phenomena lasting 5-10 years; and microtrends, which are short-lived interests lasting 3-5 years. The key difference between trends and fads is that trends have longer lifespans and more potential to be long-term influencers, while fads are brief crazes with little lasting impact. It is important for organizations to understand the difference so they do not waste resources chasing every short-term fad but also do not miss important
This document discusses trends, fads, and critical thinking in the 21st century. It provides definitions of trends and fads, noting that trends last longer while fads are short-lived. Elements of trends include staying power over time, widespread adoption, and influencing beliefs and behaviors. The document also examines how culture and media shape trends. Students are asked to identify examples as trends or fads and analyze how trends gain popularity. They must also consider the role of technology like cellphones in defining 21st century culture.
This document discusses the differences between trends and fads. It states that trends have longer lifespans, can influence markets for years or decades, and involve altered classics. Fads, on the other hand, are short-lived passing enthusiasms that last only a season or less and are novelty driven. Examples of trends include social networking sites, denim jeans, and business process outsourcing. Fads include Loombands, ALDUB, and gadgets. The document emphasizes that while engaging in fads can be fun, trends are more worthy of significant investment of time and money.
TNT 12 Q1_0101_PS_Definition, Characteristics, and Elements of a Trend.pptxDan Lhery Gregorious
This document discusses trends, their characteristics, elements and types. It defines a trend as a continuous pattern of change that occurs in conditions, processes or outputs. Trends have five characteristics: they prevail for a considerable time, are accepted by many people, have cultural roots, may increase or decrease in popularity, and are flexible. The elements of a trend include fulfilling basic needs, driving change and innovation. There are three types of trends: megatrends that have long-standing influence, macrotrends that are specific to parts of megatrends, and microtrends that are limited in scope.
Lesson 1- Trends, Networks, Critical Thinking in the 21st Century CultureJENNIFERFORTU1
This document discusses trends, networks, and critical thinking in the 21st century. It begins by differentiating between trends and fads, explaining that trends last for a long period of time and influence future generations, while fads are short-lived interests or styles. The document then provides examples of trends, like social networking sites and cashless transactions, and fads, such as fidget spinners and mannequin challenges. Finally, it outlines five ways to spot and capitalize on trends: anticipate change, see trends coming, distinguish between fads and long-term trends, ensure solutions are realistic, and create a competitive advantage.
This document summarizes key concepts about personal influence and the diffusion of innovations from marketing literature. It discusses personal influence as communication that leads to changes in attitudes or behaviors. It also describes opinion leaders as individuals who influence others, and the two-step flow model of communication where mass media messages flow to opinion leaders and then to others. Regarding diffusion of innovations, it outlines the innovation adoption process individuals go through (awareness, decision, implementation) and categorizes adopter types from innovators to laggards. Marketers can target early adopter opinion leaders to accelerate new product diffusion.
With innovation cycles becoming shorter and shorter, the foresight skills become one of the most important in building sustainable brands, businesses and products. Here is a short introduction outlining the ways in which we can systematically think about trends and their impact.
This document provides an overview of key concepts in consumer behavior, including:
1. The meaning and nature of consumer behavior is defined, focusing on how individuals make decisions to spend resources on consumption items.
2. Models of consumer decision making and factors influencing consumer behavior are discussed. Consumer behavior draws from various disciplines and is influenced by both personal and external factors.
3. An example of innovative consumer products is given to illustrate the dynamic nature of today's marketplace. Consumer behavior is constantly evolving with new technologies and products.
The Changing Consumer - Rise of the Consumer ActivistMarkKershaw11
At Continuous, we believe that brands no longer need radical transformation. What they do need to do is adapt - to stay relevant in a constantly changing landscape. But what is that constantly changing landscape? What does it mean for our consumers?
At the end of 2020, after a particularly challenging year,
we set about researching exactly how consumers had changed. We read trend reports (lots), articles, news stories and other research papers and then workshopped all of
our ideas. What we found? An emerging, but powerful voice; a consumer holding brands accountable and ready to boycott the ones that didn’t match up. They demanded certainty, responsibility and connection. We called them the Consumer Activist.
We’ve written a lot in the past year about the Consumer Activist, but it was still a hypothesis — albeit backed up with lots of desk research. We wanted to test our thinking; to find out if the Consumer Activist really existed, if they thought and acted how we thought they did and, most importantly, how they’re growing. We got in touch with our research partners at Market Measures to help us.
This piece forms the beginning of tracking the Consumer Activist and the influence that they have on other consumer groups. It explores what they care about, what other brands they like, and how that compares to other groups. It proves they exist.
Say hello to the Consumer Activist.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
TNC_QUARTER 3_WEEK 1_SESSION 1 AND 2.pptxleslie1984
This document provides an overview of a course on trends, networks, and critical thinking in the 21st century. The course aims to help students discover patterns and extract meaning from emerging trends in order to develop critical and creative thinking skills. It covers topics like defining trends, understanding local and global networks, planetary networks related to climate change, information and communication technology, and neural and social networks. The document includes sample content from Week 1 which focuses on defining trends versus fads and providing guidelines for how to spot trends. It describes trends as ideas or innovations that gain consistent acceptance over the long term and have impact, while fads are short-lived novelties.
The slide consists of the basics of the fashion trend analysis terms, you will get to know about the basics of FAD MICRO MACRO and MEGA trends. and the difference between a fashion forecaster and fashion analyst
Building value through branding food & nutritionPeter Leighton
Branded companies tend to outperform unbranded companies financially. Brands that are consistently managed have better performance through higher margins, returns, and growth. Building brand value requires focusing on the customer experience rather than just the product. Successful brands like Starbucks have leveraged innovation and built emotional affinity through a differentiated brand platform focused on quality and integrity. Understanding consumer lifestyles and trends through research helps brands maintain relevance. Marketing should shift from product negatives to product positives and solutions that address consumer needs.
Back to normal, a new normal, or perhaps a new abnormal? Either way, peoples’ attitudes, expectations, hopes and fears are evolving. And businesses need to adapt and evolve with them. In tracking how things are changing, we have developed a series of guidelines for how to respond and lead the way to recovery.
WHO recommends insecticide-treated nets as the best way to prevent malaria, which kills almost 3,000 people daily in Africa. Netmark's social marketing campaign in 7 African countries from 1999-2009 sold over 60 million nets. The campaign targeted at-risk groups like pregnant women and children under 5 through promotional efforts. Barriers to net use included lack of awareness, cost, and availability. Strategies included subsidizing nets to reduce cost and large promotional campaigns. Outcomes included increasing net supply and demand, ensuring equitable access, and developing a sustainable market.
This document defines trends and discusses various aspects of trend analysis and spotting. It begins by defining a trend as a pattern of group behavior that lasts a long period of time and can shape the future. It then discusses how to spot trends, looking for things that gain momentum and influence many people. Trends are differentiated from short-lived fads. Characteristics of trends like the number of participants and long time frame are outlined. The document also discusses analyzing trends through identifying parts of a whole trend and looking for emerging patterns of repetitive behavior. Strategic analysis and intuitive thinking are presented as tools for trend analysis.
Dissertation report on switching behavior of consumer Pinkey Rana
Dissertation report on “To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.) .
1) The document discusses future trends in tourism including megatrends like globalization, individualism, and an increasing focus on community and sustainability.
2) It explores how these megatrends could impact tourism through more personalized and tailored experiences that meet changing identities, a focus on communities and belonging, and businesses operating in a self-conscious and holistic way.
3) Examples of future concepts discussed include the "vacation house of the future" and trends like slowing down, downshifting, and conscious consumption.
Voluntary Choice And Dangerous ConsumptionStephen Dann
This document discusses social marketing approaches for influencing behaviors related to "dangerous consumption". It argues that prescriptive regulatory approaches are ineffective and can lead people to substitute one risky behavior for another. Instead, it advocates using marketing principles like understanding consumer motivations, identifying barriers to change, and offering viable alternatives to satisfy needs in a healthier way. The goal is to facilitate voluntary behavior change through respectful engagement with consumers rather than compulsion.
The document provides an overview of key topics covered in Chapter 3, which analyzes a company's marketing environment. It discusses the internal and external factors that influence marketing decisions, including suppliers, customers, competitors, and societal forces. Demographic trends like population growth and aging, as well as geographic shifts and diversity increases, are changing the business landscape and requiring companies to adapt their marketing strategies.
This document summarizes consumer behavior and the factors that influence it. It discusses that consumer behavior is the study of how individuals select, buy, use, and dispose of goods and services. It is influenced by cultural, social, personal, and psychological factors. The major theories of consumer behavior are economic, psychological, psychoanalytical, and sociocultural theories. The document also examines the consumer buying process and models used to understand it.
Social marketing is the systematic application of marketing concepts to promote social good. It uses commercial marketing principles to influence behaviors for the benefit of individuals and society. Some key points:
- Social marketing aims to achieve social goals like public health rather than financial profits. It uses strategies like the "marketing mix" of product, price, place, and promotion.
- Challenges include accurately analyzing target markets, developing complex behaviors as "products," addressing intangible costs, and evaluating impact on social and behavioral changes.
- Common social change strategies include rational/information-based approaches, normative/re-educative approaches, and power/coercive approaches like policies. Specific strategies range from non-
This document discusses the differences between trends and fads. It states that trends have longer lifespans, can influence markets for years or decades, and involve altered classics. Fads, on the other hand, are short-lived passing enthusiasms that last only a season or less and are novelty driven. Examples of trends include social networking sites, denim jeans, and business process outsourcing. Fads include Loombands, ALDUB, and gadgets. The document emphasizes that while engaging in fads can be fun, trends are more worthy of significant investment of time and money.
TNT 12 Q1_0101_PS_Definition, Characteristics, and Elements of a Trend.pptxDan Lhery Gregorious
This document discusses trends, their characteristics, elements and types. It defines a trend as a continuous pattern of change that occurs in conditions, processes or outputs. Trends have five characteristics: they prevail for a considerable time, are accepted by many people, have cultural roots, may increase or decrease in popularity, and are flexible. The elements of a trend include fulfilling basic needs, driving change and innovation. There are three types of trends: megatrends that have long-standing influence, macrotrends that are specific to parts of megatrends, and microtrends that are limited in scope.
Lesson 1- Trends, Networks, Critical Thinking in the 21st Century CultureJENNIFERFORTU1
This document discusses trends, networks, and critical thinking in the 21st century. It begins by differentiating between trends and fads, explaining that trends last for a long period of time and influence future generations, while fads are short-lived interests or styles. The document then provides examples of trends, like social networking sites and cashless transactions, and fads, such as fidget spinners and mannequin challenges. Finally, it outlines five ways to spot and capitalize on trends: anticipate change, see trends coming, distinguish between fads and long-term trends, ensure solutions are realistic, and create a competitive advantage.
This document summarizes key concepts about personal influence and the diffusion of innovations from marketing literature. It discusses personal influence as communication that leads to changes in attitudes or behaviors. It also describes opinion leaders as individuals who influence others, and the two-step flow model of communication where mass media messages flow to opinion leaders and then to others. Regarding diffusion of innovations, it outlines the innovation adoption process individuals go through (awareness, decision, implementation) and categorizes adopter types from innovators to laggards. Marketers can target early adopter opinion leaders to accelerate new product diffusion.
With innovation cycles becoming shorter and shorter, the foresight skills become one of the most important in building sustainable brands, businesses and products. Here is a short introduction outlining the ways in which we can systematically think about trends and their impact.
This document provides an overview of key concepts in consumer behavior, including:
1. The meaning and nature of consumer behavior is defined, focusing on how individuals make decisions to spend resources on consumption items.
2. Models of consumer decision making and factors influencing consumer behavior are discussed. Consumer behavior draws from various disciplines and is influenced by both personal and external factors.
3. An example of innovative consumer products is given to illustrate the dynamic nature of today's marketplace. Consumer behavior is constantly evolving with new technologies and products.
The Changing Consumer - Rise of the Consumer ActivistMarkKershaw11
At Continuous, we believe that brands no longer need radical transformation. What they do need to do is adapt - to stay relevant in a constantly changing landscape. But what is that constantly changing landscape? What does it mean for our consumers?
At the end of 2020, after a particularly challenging year,
we set about researching exactly how consumers had changed. We read trend reports (lots), articles, news stories and other research papers and then workshopped all of
our ideas. What we found? An emerging, but powerful voice; a consumer holding brands accountable and ready to boycott the ones that didn’t match up. They demanded certainty, responsibility and connection. We called them the Consumer Activist.
We’ve written a lot in the past year about the Consumer Activist, but it was still a hypothesis — albeit backed up with lots of desk research. We wanted to test our thinking; to find out if the Consumer Activist really existed, if they thought and acted how we thought they did and, most importantly, how they’re growing. We got in touch with our research partners at Market Measures to help us.
This piece forms the beginning of tracking the Consumer Activist and the influence that they have on other consumer groups. It explores what they care about, what other brands they like, and how that compares to other groups. It proves they exist.
Say hello to the Consumer Activist.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
TNC_QUARTER 3_WEEK 1_SESSION 1 AND 2.pptxleslie1984
This document provides an overview of a course on trends, networks, and critical thinking in the 21st century. The course aims to help students discover patterns and extract meaning from emerging trends in order to develop critical and creative thinking skills. It covers topics like defining trends, understanding local and global networks, planetary networks related to climate change, information and communication technology, and neural and social networks. The document includes sample content from Week 1 which focuses on defining trends versus fads and providing guidelines for how to spot trends. It describes trends as ideas or innovations that gain consistent acceptance over the long term and have impact, while fads are short-lived novelties.
The slide consists of the basics of the fashion trend analysis terms, you will get to know about the basics of FAD MICRO MACRO and MEGA trends. and the difference between a fashion forecaster and fashion analyst
Building value through branding food & nutritionPeter Leighton
Branded companies tend to outperform unbranded companies financially. Brands that are consistently managed have better performance through higher margins, returns, and growth. Building brand value requires focusing on the customer experience rather than just the product. Successful brands like Starbucks have leveraged innovation and built emotional affinity through a differentiated brand platform focused on quality and integrity. Understanding consumer lifestyles and trends through research helps brands maintain relevance. Marketing should shift from product negatives to product positives and solutions that address consumer needs.
Back to normal, a new normal, or perhaps a new abnormal? Either way, peoples’ attitudes, expectations, hopes and fears are evolving. And businesses need to adapt and evolve with them. In tracking how things are changing, we have developed a series of guidelines for how to respond and lead the way to recovery.
WHO recommends insecticide-treated nets as the best way to prevent malaria, which kills almost 3,000 people daily in Africa. Netmark's social marketing campaign in 7 African countries from 1999-2009 sold over 60 million nets. The campaign targeted at-risk groups like pregnant women and children under 5 through promotional efforts. Barriers to net use included lack of awareness, cost, and availability. Strategies included subsidizing nets to reduce cost and large promotional campaigns. Outcomes included increasing net supply and demand, ensuring equitable access, and developing a sustainable market.
This document defines trends and discusses various aspects of trend analysis and spotting. It begins by defining a trend as a pattern of group behavior that lasts a long period of time and can shape the future. It then discusses how to spot trends, looking for things that gain momentum and influence many people. Trends are differentiated from short-lived fads. Characteristics of trends like the number of participants and long time frame are outlined. The document also discusses analyzing trends through identifying parts of a whole trend and looking for emerging patterns of repetitive behavior. Strategic analysis and intuitive thinking are presented as tools for trend analysis.
Dissertation report on switching behavior of consumer Pinkey Rana
Dissertation report on “To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.) .
1) The document discusses future trends in tourism including megatrends like globalization, individualism, and an increasing focus on community and sustainability.
2) It explores how these megatrends could impact tourism through more personalized and tailored experiences that meet changing identities, a focus on communities and belonging, and businesses operating in a self-conscious and holistic way.
3) Examples of future concepts discussed include the "vacation house of the future" and trends like slowing down, downshifting, and conscious consumption.
Voluntary Choice And Dangerous ConsumptionStephen Dann
This document discusses social marketing approaches for influencing behaviors related to "dangerous consumption". It argues that prescriptive regulatory approaches are ineffective and can lead people to substitute one risky behavior for another. Instead, it advocates using marketing principles like understanding consumer motivations, identifying barriers to change, and offering viable alternatives to satisfy needs in a healthier way. The goal is to facilitate voluntary behavior change through respectful engagement with consumers rather than compulsion.
The document provides an overview of key topics covered in Chapter 3, which analyzes a company's marketing environment. It discusses the internal and external factors that influence marketing decisions, including suppliers, customers, competitors, and societal forces. Demographic trends like population growth and aging, as well as geographic shifts and diversity increases, are changing the business landscape and requiring companies to adapt their marketing strategies.
This document summarizes consumer behavior and the factors that influence it. It discusses that consumer behavior is the study of how individuals select, buy, use, and dispose of goods and services. It is influenced by cultural, social, personal, and psychological factors. The major theories of consumer behavior are economic, psychological, psychoanalytical, and sociocultural theories. The document also examines the consumer buying process and models used to understand it.
Social marketing is the systematic application of marketing concepts to promote social good. It uses commercial marketing principles to influence behaviors for the benefit of individuals and society. Some key points:
- Social marketing aims to achieve social goals like public health rather than financial profits. It uses strategies like the "marketing mix" of product, price, place, and promotion.
- Challenges include accurately analyzing target markets, developing complex behaviors as "products," addressing intangible costs, and evaluating impact on social and behavioral changes.
- Common social change strategies include rational/information-based approaches, normative/re-educative approaches, and power/coercive approaches like policies. Specific strategies range from non-
3. Trendsetters reveal how to motivate consumers today. Cutting edge experts reveal how trends will evolve in the future. Interviews with young “trailblazers” Interviews with cutting edge experts Role models for their peers. They thrive on adopting and living all that is new and cutting edge Social leaders with their fingers on the pulse of society. They analyse where their society is now, and where it’s headed in the future
4.
5. I. Trend Tracking: Trends tested by the crisis some strengthen some emerge some decline some make a comeback
6. "Green" partners Active consumer I am independent I have impact Everyday spirituality Time tested End of Supersize EMERGING STRENGTHENING WEAKENING COMING BACK I lead the way Reboot Bring the Bling Reluctant ostentation Little luxuries Response-Ability Connected @ home Consume differently New communities Essential Matters Me and mine first Quality sense I experiment I question I. Trend Tracking (continued)
7. III. Recommendations: Consumers are not questioning the idea of consumption, but rather its current form. Be green Be High-Tech Be social Be Quality
8.
Editor's Notes
France usually presents this in about 1.5 hours and then adds ½ hour for questions. the fastest they have presented this is 45 minutes (pared down) Positioned as a way to learn about world outside of your own sector.
Interviews with young "trailblazers" in France, the USA, Canada, Japan, the UK and Sweden: 12 per country, aged 20-35 (PUT DETAILS INTO NOTES PAGE….) In the workforce (not students) in fields with an artistic or creative leaning (fashion / design / art / music / new media…) living an "open" lifestyle (nights, social life, clothing, events, …) particularly reactive to new trends, taking ownership of what is new Role models for their peers: thrive on adopting and living all that is new and cutting edge Interviews with cutting edge experts fields in France, the USA, Canada, Japan, the UK and Sweden: 4 experts per country in food, fashion, technology, luxury goods, design aged 40 and over who have with long university careers… -- FUTURE/FORWARD FOCUSED CAREERS … or in private research and development labs … … or those who have created their own companies Social leaders who keep their hands on the pulse of their societies, and so can analyse where they are now, and where they’re headed in the future
Clients already know about the crisis, this is where we add to their knowledge with our 4 categories
Spirituality: saw lots of this in North American interviews we conducted. Emerging – I direct the movie of my life -- I take control of it to experience it fully. Emerging, strengthening, disappearing and coming back. The ‘strengthening’ trends are not new, but are being reinforced or amplified by the crisis. Work Life Balance- over used…. “ Search for meaning”: -a resurgence of church attendance communities where people are losing jobs. - people are retiring from business careers and joining the not-for-profit sector or spending time in volunteer organizations looking for more meaning in their work.
Bien Avoir- not a question of having less but having the right thing(s ) that fit your own aspirations. No longer consuming in order to show off. The Goldilocks Principle- consumers are searching for the products that feel good to have and are ‘just right’ for them on an increased number of dimensions- quality, price, green, ecological (meaningful consumption) A culture of « enough » is developing Il faudra mettre en avant des bénéfices « humains », des valeurs de confort, de pertinence, de simplicité…