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1. PHILIPPINE
POPULAR
CULTURE
Lesson 5

2. 1. KOMIKS
•Komiks – is a “purveyor of
entertainment and moral
lessons, disseminator of values
and attitudes, and a source of
practical knowledge on
farming, government policies,
medicine, and science.”

3. •Kenkoy – was
the first
Filipino
comic strip.
•Its first
appearance
was in 1929.

4. •Kulafu. He
roamed the
mountains of
Luzon similar
with Tarzan
who did
Africa.

5. • Huwapelo (1933)
- A comic strip
about a wily but
kind-hearted
Tsinoy Sari-sari
store
owner, Akong.

6. •Sariong
Albularyo. He
is a barrio
doctor with a
last name that
actually meant
“quack”.

7. •Goyo and Kikay. Are
characters from the Filipino
comic strip created by Mars
Ravelo, which first appeared
in 1952, revolves around the
comedic adventures of Goyo,
a mischievous and street-
smart boy, and his friend
Kikay, a spunky and
adventurous girl.

8. •Jiggs and
Maggie – are the
main characters
in an American
comic strip
named Bringing
Up Father.

9. •Dyesebel. She
is a mermaid
created by
Mars Ravelo,
the same
legendary
cartoonist who
created Darna.

10. •Valentina. She
is the arch
enemy of Darna,
also created by
Mars Ravelo.

11. •Darna. She is a
Filipino super
heroine created
by the
legendary
cartoonist Mars
Ravelo.

12. •Petra. He is a
horse-bodied
character.
Karina. A
magical agent
of good with a
flying kariton
(pushcart).

13. •Karina. A
magical agent
of good with a
flying kariton
(pushcart).

14. •Phantomanok.
A character
who is a
combination
of a phantom
and a rooster.

15. 2. FILM
•Cinematrografo
– are short-
featured films
that were first
shown in the
Philippines

16. •The first
feature films
that were
produced
locally were in
1909,
featuring the
life of Jose
Rizal.

17. •Jose
Nepomuceno’s
“Dalagang
Bukid” was the
first full-length
feature film
shown in 1919.

18. •“Ang Aswang”
was the first
talking
picture made
in 1932 by
Musser.

19. •There were a total
of 214 movie
houses in the
Philippines in 1924.

20. •In 1939, the Philippine movie
industry became fifth in world
rank when it came to the
number of talkies produced.
•The movie houses were filled
especially with stars like
Dolphy, Nora Aunor, Vilma
Santos and Sharon Cuneta,
Fernando Poe, Jr.,

21. •The movie houses
were filled
especially with
stars like Dolphy,
Nora Aunor, Vilma
Santos and
Sharon Cuneta,
Fernando Poe, Jr.,

22. •Dayang-
Dayang. The
first color
film to be
processed in
the
Philippines.

23. •Directed by
Nemesio
Caravana and
released on
June 24, 1950,
in Life.

24. OTHER
FILIPINO
MOVIES

28. MANUNURI NG
PELIKULANG
PILIPINO
•The members are film buffs
and writers who come from
the academe and journalism.

29. •The word bakya is a
derogatory term used by
Filipino directors in the late
fifties to characterize bad
films.
•Bakya is a wooden shoe worn
by the lower classes in the
Philippines that symbolizes
low taste or low quality.

30. Bienvenido Lumbera
•He is a
poet,
librettist,
and scholar.

31. •As a poet, he introduced to
Tagalog literature what is
now known as Bagay poetry,
a landmark aesthetic
tendency that has helped to
change the vernacular poetic
tradition.

32. •Likhang Dila, Likhang Diwa
(poems in Filipino and
English)
•Tulang Lunot at Manibalang,
2002;
•Sa Sariling Bayan, Apat na
Dulang May Musika, 2004;
“Agunyas sa Hacienda
Luisita, ” Pakikiramay, 2004.

33. Nicanor Tiongson
•He is professor emeritus of
the U.P Film Institute and
former dean of the College of
Mass Communication,
University of the Philippines
Diliman.

34. •He is a
founding
member and
former chair
of the
Manunuri ng
Pelikulang
Pilipino.

35. •The Cinema of Manuel Conde
•The Urian Anthology
•The Women of Malolos
•Pilipinas Circa 1907
•Basiila ng Malolos
•Noli at Fili Dekada 2000, and
Mabining Mandirigma.

36. 3. RADIO
•Radio stations in the
20s were owned and
operated by an
electrical supply
company and organized
by an American named
Henry Hermann.

37. •In the Second World War,
during the Japanese
occupation, all radio stations
were closed except for KZRH,
which was then renamed to
PIAM.

38. Radio programs
during WW2:
•The Voice of Juan de la Cruz
•Voice of Freedom from
Corregidor and
•Voice of America

39. The Voice of Juan
de la Cruz
•Is a radio program
broadcasted from Corregidor
during World War II, aimed at
boosting the morale of
Filipinos during the Japanese
occupation of the Philippines.

40. The Voice of
Freedom
•It provided news and
information to people in
occupied territories during
World War II.

41. •The broadcasts included
news updates, inspirational
messages, music, and
entertainment to uplift the
spirits of Filipinos during a
time of great hardship.

42. The Voice of
America
•Is a U.S. government-funded
international multimedia
agency that provides news
and information in various
languages, aimed at overseas
audiences.

43. •During World War II, Voice of
America played a crucial role
in broadcasting news and
messages of hope to people
living under Axis occupation.

44. •Axis powers were a coalition
of countries led by Nazi
Germany, Fascist Italy, and
Imperial Japan. The term
"Axis" was coined in
reference to the Axis alliance
between these three major
powers.

45. Bolinao Electronics
Corporation
•BEC was founded in 1946 by
American electronics
engineer James
Lindenberg as Bolinao
Electronics Corporation.

46. Beginning
of
ABS-CBN

47. •In 1952, BEC was renamed
Alto Broadcasting System
(ABS) after Judge Antonio
Quirino, brother of President
Elpidio Quirino, purchased the
company and later launched
the first TV station in the
country

49. •Though they had little money
and resources, ABS was able
to put up its TV tower by July
1953 and import some 300
television sets.

50. •The company later merged
with CBN company to form
ABS-CBN.
•CBN was founded in 1956 as
Chronicle Broadcasting
Network, Inc. by Eugenio
Lopez Sr. and his
brother Fernando Lopez, who
was the sitting Vice President
of the Philippines.

51. •A year later, the Lopezes
acquired ABS. The ABS-CBN
brand was first used on
television in 1961.
•ABS-CBN or Alto
Broadcasting Sytem-
Chronicle Broadcasting
Network

52. •And now, it
became one of
the giant
broadcasting
coporation in
the Philippines.

53. Global Media Arts
•The original meaning of the
GMA acronym was Greater
Manila Area, referring to the
initial coverage area of the
station.

54. •Is a Philippine free-to-air
television and radio network.
It is the flagship property of
publicly traded GMA Network,
Inc.
•Its first broadcast on
television was on October 29,
1961.

55. •GMA Network formerly known
as:
1. Republic Broadcasting
System
2. GMA Radio-Television Arts
3. GMA Rainbow Satellite
Network logo.

56. •GMA – is commonly referred
to as the Kapuso Network in
reference to the outline of the
company's logo.

57. • As the
network
expanded, it
changed into
Global Media
Arts.

58. TV 5
•TV5 was founded by
businessman Edward Tan and
began its operations in 1960
under the name "Associated
Broadcasting Corporation"
(ABC).

59. •It started as the third
television station in the
Philippines.
•Throughout its history, ABC
underwent several ownership
changes.

60. •In 1972, during the
declaration of Martial Law in
the Philippines, the network
was shut down.
•It was later reopened under
government control.

61. •In 1992, businessman
Tonyboy Cojuangco acquired
ABC through his company, the
Associated Broadcasting
Company.
•In 1986, after the People
Power Revolution, control of
the network returned to the
private sector.

62. •In 2008, the
network
underwent a
major
rebranding and
became known
as TV5.

63. •This rebranding was
accompanied by significant
changes in programming,
targeting a more youthful and
diverse audience compared to
its competitors.

64. DRZH
•It is a radio station owned
and operated by Manila
Broadcasting Company.
•The station has nationwide
coverage through its relay
stations located across the
Philippines.

65. 4. POPULAR
MAGAZINE
•The Philippine Magazine –was
the first magazine circulated
in the Philippines in 1905.

66. 4. POPULAR
MAGAZINE
•The Philippine Magazine was
the first magazine circulated
in the Philippines in 1905.
•The Philippines Free Press is
the oldest news weekly in the
Philippines, established in
1907.

67. •It is the
Philippines'
oldest existing
English weekly
news-magazine

68. •It is a leading
Tagalog weekly
magazine since
1922.
•In fact, it is the
oldest Tagalog
published
magazine in the
Philippines.

69. •It contains Tagalog serialized
novels, short stories, poetry,
serialized comics, essays,
news features, entertainment
news and articles, and many
others.
•Its sister publications are
Bannawag, Bisaya Magasin,
and Hiligaynon.

70. •The weekly Liwayway was
placed under strict
surveillance until it was
managed by Japanese named
Ishiwara.
•Its sister publications are
Bannawag, Bisaya Magasin,
and Hiligaynon.

71. 5. POPULAR MUSIC
•At the
beginning of
the 50s,
Philippine pop
music was
certainly
American.

72. •Philippine Pop Music – started
with Bob Gonzales, Habol-
habol, a local version of the
rock and roll songs of the
1950.
•Rico Puno’s Luneta, a local
adaptation from the song The
Way We Were.

73. •The Pinoy musical
trend emerged
when Rolando
Tinio, a poet,
translated an album
of American songs
into Filipino for
Celeste Legaspi, a
Filipina singer

74. •This immediately click with
the youth and eventually
gained wide acceptance.

75. •Philippine popular music was
also present in the form of
kundimans, love songs,
zarzuelas, street songs, and
children’s nonsense songs but
these were not sung on
stages or even played in the
airwaves.

76. •Philippine pop culture was
basically American, from pop,
to rock, and even Broadway,
to variety shows in television.
Pinoy rock emerged in 1973
through Joey Smith.

77. METRO MANILA
POP SONG
FESTIVAL
•Is one of the songwriting
competitions in the
Philippines that cater to the
promotion of Filipino music.

78. •It has
launched the
careers of
singers and
songwriters
in the
country.