Enric Pedró, CMO at Lab Cave, presenting at Mobile Spree Berlin 2019 - After launching over 700 games, achieving more than 250 million organic downloads, doing over 2,000 updates, more than 3,500 a/b tests and assisting top tier game developers with their organic reach one thing is clear, Lab Cave has mastered how to increase organic mobile traffic and visibility. In this session, Enric Pedró will cover what a good CRO can achieve, how to improve your app organic reach and quick wins to improve an app chance to organically be found and maintain a healthy Retention Rate.