All Your Burning UAC Questions Answered

•

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Google recently upgraded all AdWords app install campaigns to Universal App campaigns (UAC), which presents opportunities and challenges for app marketers. In this webinar, we'll help you get more out of UAC by leveraging your own customer data and focusing on the goals that matter to your business.

Marketing

● 30 Minutes
● Ask questions at any time via this panel -->
● Q&A at the end
● Recording & slides via E-mail
Housekeeping

Agenda
1. Introductions
2. UAC
3. Case Studies
4. Q&A

42%
Market Share of
Performance Ad Spend
Measurement
#1
200+ Billion 1,000+
180+
employees
6 Petabytes
Monthly
Traffic
iOS
Attribution SDK*
Integrated
Partners
Data Points
Tracked Monthly
* Source http://mightysignal.com/top-ios-sdks?tag-24

Confidential + Proprietary
300 million
What are Universal
App campaigns?

Universal App campaigns helped us drive app installs and engagement in
an automated and efficient way. It helped us to engage more active bookers
and we’re looking forward to replicating this success in other countries.
“ “

Proprietary + Confidential
Viber grows a more loyal
user base
21% higher user retention rate
11.3% lower CPA

Using Universal App campaigns with action optimization helped us acquire
more [high- quality] users with better budget utilization. It allowed us to directly
optimize our campaign for our business goal, which is to acquire loyal users.
“ “
- Moshi Blum, Head of User Acquisition, Viber

Proprietary + Confidential
Zynga surpasses
business profitability
goals
54% higher returns than the target
goal
97% higher campaign
performance

We ran Universal App campaigns with Google, including user value and
actions we wanted to drive. Not only did we notice goals were being hit, but they
were exceeded by as much as 54%.
“ “

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Felix Janzen, Director Performance Marketing at InnoGames, presenting at Mobile Spree Berlin 2019 - InnoGames is Germany’s leading developer and publisher of mobile and online games. The company based in Hamburg is best known for Forge of Empires, Elvenar and Tribal Wars. InnoGames’ first mobile title Warlords of Aternum is a fantasy turn-based strategy game. InnoGames’ complete portfolio encompasses seven live games and several mobile titles in production. Born as a hobby, InnoGames today has a team of 400 employees from more than 30 nations who share the passion of creating unique games that players across the globe enjoy for years. In this session, Felix talked about Hyper-Casual: How a genre takes over the ad sales market and what challenges it implicates for the UA activities of a mid-core game.

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All Your Burning UAC Questions Answered

2. ● 30 Minutes ● Ask questions at any time via this panel --> ● Q&A at the end ● Recording & slides via E-mail Housekeeping

3. Agenda 1. Introductions 2. UAC 3. Case Studies 4. Q&A

5. 42% Market Share of Performance Ad Spend Measurement #1 200+ Billion 1,000+ 180+ employees 6 Petabytes Monthly Traffic iOS Attribution SDK* Integrated Partners Data Points Tracked Monthly * Source http://mightysignal.com/top-ios-sdks?tag-24

6. Confidential + Proprietary 300 million What are Universal App campaigns?

7. Proprietary + Confidential GoEuro delivers a holistic brand experience to more customers Expansion to 4 new markets +15% incremental increase in user activities Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

8. Universal App campaigns helped us drive app installs and engagement in an automated and efficient way. It helped us to engage more active bookers and we’re looking forward to replicating this success in other countries. “ “

9. Proprietary + Confidential Viber grows a more loyal user base 21% higher user retention rate 11.3% lower CPA

10. Using Universal App campaigns with action optimization helped us acquire more [high- quality] users with better budget utilization. It allowed us to directly optimize our campaign for our business goal, which is to acquire loyal users. “ “ - Moshi Blum, Head of User Acquisition, Viber

11. Proprietary + Confidential Zynga surpasses business profitability goals 54% higher returns than the target goal 97% higher campaign performance

12. We ran Universal App campaigns with Google, including user value and actions we wanted to drive. Not only did we notice goals were being hit, but they were exceeded by as much as 54%. “ “

13. UAC Do’s & Dont’s

14. Q&A

All Your Burning UAC Questions Answered

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