This document summarizes MobileAppTracking, a service that allows mobile app developers to track installs from various marketing channels, attribute installs to specific sources, and analyze user engagement metrics. Key features include tracking installs from ad networks and direct publishers without device IDs, sending conversion data to third parties, and providing real-time analytics on a dashboard. Developers need only integrate one SDK to track installs and events across multiple campaigns.

1. An introduction to
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2. Problems with Marketing Mobile Apps
● Can't track installs from all your marketing channels
● Unable to attribute credit to sources accurately
● Inaccurate CPI metrics and ad optimization
● Ad Networks require separate SDK integrations
● Duplicate installs from ad networks
● Difficult to determine aRPU and LTV

3. Benefits of MobileAppTracking
● Track, analyze and optimize mobile app installs.
● Discover the source of mobile app installs.
● Accurately credit sources on last-click attribution.
● Manage publishers and ad networks directly.
● Report user engagement and LTV beyond the install.
● Analyze data in real time through analytics interface.
● Intelligently scale your advertising campaigns.

4. Track Your App Installs

5. Apple AppStore
Track installs of your iOS apps on the Apple AppStore without
Device ID.

6. Google Play
Track installs of your Android apps on Google Play without using Device
ID. Tracking 100% accurate.

7. How Do We Track?
A unique Device fingerprint is created when a user clicks on
an Ad using a MobileAppTracking link.
The user navigates to the app store and installs your
app.
SDK regenerates the fingerprint and sends it to
tracking servers.
The tracking servers correlate the fingerprint back to
the publisher that displayed the ad to the user.
Advantages:
● No Device ID (UDID) required
● No browser flashes or redirects in the user experience.
● Post conversion data to your local databases.

8. Track and Attribute Installs
Track installs from all your marketing channels using a last-click
attribution model. The last source to interact with the user gets the credit.
Track Installs from:
● Ad Networks
● Direct Publishers
● Social Media
● Email Marketing
● Organic Installs
Attribute Installs:
● Determine who's responsible for
install using last-click
● Credit only one source for install
and notify third-parties

9. Ad Network Integrations
Utilize postback templates for several mobile ad networks to make tracking
campaigns across multiple networks simpler. Send conversion data to these
third-parties, or implement your own server postbacks for additional
publishers.

10. Track Direct Publishers
Track which mobile app installs and user engagement comes from
direct publishers.
Generate Unique Tracking Links:
● Create profile for a publisher or marketing source.
● Select the mobile app campaign you wish to track.
● Copy and paste the auto generated tracking link.
Ex. http://hstrk1.com/pub_c?adgroup_id=2971
Pass Conversion Data to Publishers:
● Select publisher on the Server Postback page
● Choose a conversion event (install, open, close, event)
● Enter unique publisher postback URL

11. AND In-App Analytics
Analyze user engagement beyond the install.
● Track Opens, Closes, and Updates.
● Determine active users and analyze app usage.
● Track unlimited user actions and purchases as events.
● Create events dynamically and specify purchase amount.
● Analyze user value by source over specified time periods.

12. Real-time Dashboard
Our HTML5 interface gives you real-time analytics for
efficiently managing campaigns.
Publisher and Campaign Reporting
● Ad clicks and corresponding installs
● Organic installs VS. paid installs
● Publisher and placement reporting
● Accurate ROI measurements of ad campaigns
User Engagement Reporting
● App usage metrics: Opens, Closes, Updates
● Event reporting with purchase/sale amount
statistics
● User value analysis (aRPU, LTV)

14. One SDK
You don't need to integrate SDKs for each ad network and
mobile publisher.
Integrate one SDK with your iOS or Android app.
● Track app installs and events with one integration
● Communicate conversion data to any third-party.
● Track campaigns with multiple networks/publishers.
● Track over 1,000 iOS and Android devices.
Apple Google
iPhone 3.0+ Android 2.1+
iPad 3.0+ Samsung, HTC
iPod 3.0+ Motorola, etc.

15. Get Started Now
Signup at: http://platform.mobileapptracking.com
After approved, login to MobileAppTracking
and follow instructions to create a mobile app.
Install the Mobile App Tracking SDK in your mobile app.
Updated your mobile app in Google Play or the
Apple AppStore.
Create publisher and ad network profiles in your
MobileAppTracking account.
Generate tracking links for each publisher/network and pass
these on as your destination (or campaign) URL.
Begin viewing app installs and in-app events analytics in
real-time.