The document discusses the evolution and growth of programmatic advertising. It begins with an overview of how programmatic has transformed audiences, media, intelligence, talent, and platforms in the US since the 1990s. It then discusses how these changes have benefited marketers by shifting power from publishers to advertisers, enabling true audience targeting, providing unified views of customers, and allowing for omni-channel campaigns. The document concludes by predicting that programmatic will continue growing globally and that many major brands are committing to programmatic-first strategies to improve ROI.