Unbotify, founded in 2015 and headquartered in Tel Aviv, specializes in differentiating between human and bot interactions to protect mobile apps from fraud and abuse through its patent-pending technology. The company utilizes machine learning-based behavioral analysis and context-aware methods to detect bot activities, which can lead to wasted ad spend and poor user experiences. Their solutions include emulation detection and behavioral biometrics, providing comprehensive protection from various types of bot threats.

1. BERLIN • NEW YORK • SAN FRANCISCO • SÃO PAULO • PARIS • LONDON • MOSCOW • ISTANBUL
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Protecting Your App
From Bots

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Mobile advertising, meet cybersecurity & AI
Adjust acquires Unbotify

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Who are Unbotify?
Founded 05/2015
25 Employees
Patent pending:
Context Aware
& Replay Attacks
HQ Tel-Aviv
Unbotify’s History Accolades
Differentiate between
humans and bots,
to protect customers’
mobile apps from
abuse and fraud
Mission Statement

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ML based behavioral analysis
How does it work?
Collect Human Interaction
Extract ML Features
Anomaly Detection

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‣ Touch Trace over x/y coordinates
‣ Touch Surface Area is dot size
‣ Touch Pressure is colour coded
Touch example:

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A Much Bigger Problem
2In-App Bot
Detection
Adfraud Issue1

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In-App Bot
Detection

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Bots Lie!

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Bots Cheat!

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Bots Steal!

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Bots Steal!

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In other words…
Ad Spend
Wasted
Poor
UX
Security
Risks
Skewed
Analytics
Poor
UX

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How does Unbotify fight this?
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Context Aware
‣ Custom User-Flow
Protection
Patent Pending
4
Device Metadata
‣ Emulation detection
‣ SDK Spoofing
‣ API Highjacking
3
Behavioral Biometrics
‣ Works from day 1
‣ Generic human-device interaction
based anomaly detection
‣ Cumulative insights from all Unbotify
datasets
Replay Attacks
‣ Recorded User + Stochastic
Noise will be detected
Patent Pending
1

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PoC available today!

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Michael Paxman
PRODUCT COMMUNICATIONS LEAD
michael@adjust.com
ADJUST HQ
Saarbrücker Str. 37a
10405 Berlin
Germany