"Protecting your app from bots” - Michael Paxman, Product Communications Lead at Adjust.
Michael on the expo stage at OMR 2019 sharing insight into protection from bot fraud.
Mobile Spree San Francisco 2018: Spoofing is a buzzword that gets thrown around whenever people talk about fraud. Adjust’s Product Research Manager, Michael Paxman, discusses how much of it is true, and what can you do to protect yourself.
Luis Guzmán, Head of Web Marketing at Glovo, presenting at Mobile Spree Berlin 2019 - What's the role of the web in a user acquisition campaign for mobile-first products. How companies in different verticals take advantage of both platforms to acquire users. The dynamics of where the user is acquired and where it converted. How to measure cross-platform activities. Behavioral differences between platforms according to the stage of the user.
Improving your profitability, success and organic traffic through ASOAdjust
Enric Pedró, CMO at Lab Cave, presenting at Mobile Spree Berlin 2019 - After launching over 700 games, achieving more than 250 million organic downloads, doing over 2,000 updates, more than 3,500 a/b tests and assisting top tier game developers with their organic reach one thing is clear, Lab Cave has mastered how to increase organic mobile traffic and visibility.
In this session, Enric Pedró will cover what a good CRO can achieve, how to improve your app organic reach and quick wins to improve an app chance to organically be found and maintain a healthy Retention Rate.
Mobile Spree Berlin 2018: Jerome Perani, VP of Growth & Partnerships, L'Express
A keynote focusing on how to improve engagement by 45% through the use of push notifications, technical excellence, and reasonable ad experience.
Google recently upgraded all AdWords app install campaigns to Universal App campaigns (UAC), which presents opportunities and challenges for app marketers. In this webinar, we'll help you get more out of UAC by leveraging your own customer data and focusing on the goals that matter to your business.
Where's the Money, Lebowski? How to Spot And Fix an In-Game Economy Problem
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...Adjust
Fraud in the performance sector truly is a game of cat and mouse. In extreme cases, campaigns can consist of up to 90% of fake traffic—thus wasting ad budgets completely. At Online Marketing Rockstars Hamburg 2018, Adjust's CTO and co-founder Paul H. Müller discussed in which sectors fraud is a major nuisance, how to recognize such traffic and how to protect yourself from it.
Mobile Spree San Francisco 2018: Spoofing is a buzzword that gets thrown around whenever people talk about fraud. Adjust’s Product Research Manager, Michael Paxman, discusses how much of it is true, and what can you do to protect yourself.
Luis Guzmán, Head of Web Marketing at Glovo, presenting at Mobile Spree Berlin 2019 - What's the role of the web in a user acquisition campaign for mobile-first products. How companies in different verticals take advantage of both platforms to acquire users. The dynamics of where the user is acquired and where it converted. How to measure cross-platform activities. Behavioral differences between platforms according to the stage of the user.
Improving your profitability, success and organic traffic through ASOAdjust
Enric Pedró, CMO at Lab Cave, presenting at Mobile Spree Berlin 2019 - After launching over 700 games, achieving more than 250 million organic downloads, doing over 2,000 updates, more than 3,500 a/b tests and assisting top tier game developers with their organic reach one thing is clear, Lab Cave has mastered how to increase organic mobile traffic and visibility.
In this session, Enric Pedró will cover what a good CRO can achieve, how to improve your app organic reach and quick wins to improve an app chance to organically be found and maintain a healthy Retention Rate.
Mobile Spree Berlin 2018: Jerome Perani, VP of Growth & Partnerships, L'Express
A keynote focusing on how to improve engagement by 45% through the use of push notifications, technical excellence, and reasonable ad experience.
Google recently upgraded all AdWords app install campaigns to Universal App campaigns (UAC), which presents opportunities and challenges for app marketers. In this webinar, we'll help you get more out of UAC by leveraging your own customer data and focusing on the goals that matter to your business.
Where's the Money, Lebowski? How to Spot And Fix an In-Game Economy Problem
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...Adjust
Fraud in the performance sector truly is a game of cat and mouse. In extreme cases, campaigns can consist of up to 90% of fake traffic—thus wasting ad budgets completely. At Online Marketing Rockstars Hamburg 2018, Adjust's CTO and co-founder Paul H. Müller discussed in which sectors fraud is a major nuisance, how to recognize such traffic and how to protect yourself from it.
A Multi-Touch Attribution In Mobile Retrospective With TrendyolAdjust
Mobile Spree Berlin 2018: Erdem Inan, Head of Marketing, Trendyol
Why, when and how multi touch attribution in mobile should be considered, and what actions can be taken afterwards. Insights and results from an actual multi-touch attribution process in mobile marketing.
The State of App Marketing in Brazil and LATAM 2018 by AppsFlyerAppsFlyer
Para ajudar os profissionais de marketing a compreender as faces do mercado mobile, a AppsFlyer preparou um report com os principais insights do mercado de aplicativos no Brasil. Não perca!
Analytics for iOS apps (crash/diagnostic/usage/sales) Jurgis Kirsakmens
How to make apps and app sales better by integrating and using analytics platforms and services for crash logging, diagnostics, usage tracking and tracking app sales. Hints and tips on analyzing social and paid campaigns for app.
Using analytics in iOS apps - #uikonf2016 #unconferenceJurgis Kirsakmens
We need to look on analytics as something that helps us make apps better.
Making software is hard - QA helps but there are at least 1 more bug left & fixing bug introduces another bugs. When app crash we want to know what happened. When customer sends feedback we want to know more about his specific situation.
To make my app better we have to understand how people use app. Where they stuck with app? Did they discover app features? Do app navigation works? How often they open app? What forces them to upgrade to paid version of the app? How they found app, what can we do to improve discoverability?
Indie developer perspective on analytics tracking. Presented at UIKonf 2016 unconference.
Considering running retargeting campaigns? From the targeting capabilities when building your retargeting segments, to the key components of creating successful creatives, Adjust and Remerge gives you a complete overview of the best practices for app retargeting.
Learn about:
1. How to encompass the full framework of app retargeting
2. What elements to consider when it comes to creatives
3. How to manage timeframe expectations
Ad Revenue Attribution: The Missing Piece in Your LTV AppsFlyer
Mobile advertising is exploding, accounting for 69.9% of all digital advertising revenues in 2018, according to eMarketer. Additionally, combining in-app ad revenue and in-app purchase (IAP) revenue means measuring the full mobile LTV and ROI of each campaign and optimizing accordingly.
By including ad revenue in your next campaign measurement, you will see your average user LTV increase, allowing you to spend more while remaining profitable.
Three Mobile User Acquisition Megatrends for 2017Eric Seufert
I gave this presentation at Pocket Gamer Connects in London on January 16, 2017. This presentation contains three predictions of user acquisition megatrends in mobile advertising for 2017.
Join AppsFlyer Co-Founder and CTO, Reshef Mann, and Alexander Grach, Head of Sales EMEA, as we kick off by taking a look at some of the remarkable trends in the dynamic Central and Eastern European mobile market.
Interact 2017 Short Keynote: Video & TV Advertising: State of the convergence...IAB Europe
Interact 2017 Short Keynote: Video & TV Advertising: State of the convergence by Nicolas Mignot, SVP International Key accounts Sales & Solutions, FreeWheel
The internet access landscape has changed fairly dramatically over the last 2 years. In 2013 we asked people what type of device they used primarily to access the Internet 26% of the people used primarily a mobile device to get on the internet. In 2015 this has increased to 52%.
Many of us think directly about Google Analytics. It’s the tool we use every day and are familiar with. But how can we prepare our trusted Google Analytics tool to work on mobile?
4 Elements of a Mission-Critical Marketing PlatformAppsFlyer
Oren Kaniel, CEO and Co-Founder of AppsFlyer, at NOAH TLV in April 2019. The talk covered the 4 key elements that are crucial for a mission-critical marketing platform.
Is Black Friday obsolete? Store closed, apps open? It's never too early to develop strategies to leverage in-app messaging, message center and mobile wallet for holiday shopping.
The first two days of the holiday sales period have netted $4.45 billion in U.S. online purchases, with mobile devices — led by smartphones — accounting for a record $1.5 billion of that amount, with $2.72 billion spent on BlackFriday and $1.73 billion on Thanksgiving. The figures come from Adobe, which has been tracking some 4,500 sites, including 80% of the top 100 retailers.
Mobile accounted for 60% of all online traffic on Thanksgiving, IBM said, up 14.8% on a year ago; and it took 54.4% of traffic on Black Friday, up 16.6%. On Thanksgiving, 40% of all sales were completed on mobile devices, another rise compared to last year, when one-third of sales were made on smartphones and tablets. Black Friday saw 35.3% of sales on mobile
A Multi-Touch Attribution In Mobile Retrospective With TrendyolAdjust
Mobile Spree Berlin 2018: Erdem Inan, Head of Marketing, Trendyol
Why, when and how multi touch attribution in mobile should be considered, and what actions can be taken afterwards. Insights and results from an actual multi-touch attribution process in mobile marketing.
The State of App Marketing in Brazil and LATAM 2018 by AppsFlyerAppsFlyer
Para ajudar os profissionais de marketing a compreender as faces do mercado mobile, a AppsFlyer preparou um report com os principais insights do mercado de aplicativos no Brasil. Não perca!
Analytics for iOS apps (crash/diagnostic/usage/sales) Jurgis Kirsakmens
How to make apps and app sales better by integrating and using analytics platforms and services for crash logging, diagnostics, usage tracking and tracking app sales. Hints and tips on analyzing social and paid campaigns for app.
Using analytics in iOS apps - #uikonf2016 #unconferenceJurgis Kirsakmens
We need to look on analytics as something that helps us make apps better.
Making software is hard - QA helps but there are at least 1 more bug left & fixing bug introduces another bugs. When app crash we want to know what happened. When customer sends feedback we want to know more about his specific situation.
To make my app better we have to understand how people use app. Where they stuck with app? Did they discover app features? Do app navigation works? How often they open app? What forces them to upgrade to paid version of the app? How they found app, what can we do to improve discoverability?
Indie developer perspective on analytics tracking. Presented at UIKonf 2016 unconference.
Considering running retargeting campaigns? From the targeting capabilities when building your retargeting segments, to the key components of creating successful creatives, Adjust and Remerge gives you a complete overview of the best practices for app retargeting.
Learn about:
1. How to encompass the full framework of app retargeting
2. What elements to consider when it comes to creatives
3. How to manage timeframe expectations
Ad Revenue Attribution: The Missing Piece in Your LTV AppsFlyer
Mobile advertising is exploding, accounting for 69.9% of all digital advertising revenues in 2018, according to eMarketer. Additionally, combining in-app ad revenue and in-app purchase (IAP) revenue means measuring the full mobile LTV and ROI of each campaign and optimizing accordingly.
By including ad revenue in your next campaign measurement, you will see your average user LTV increase, allowing you to spend more while remaining profitable.
Three Mobile User Acquisition Megatrends for 2017Eric Seufert
I gave this presentation at Pocket Gamer Connects in London on January 16, 2017. This presentation contains three predictions of user acquisition megatrends in mobile advertising for 2017.
Join AppsFlyer Co-Founder and CTO, Reshef Mann, and Alexander Grach, Head of Sales EMEA, as we kick off by taking a look at some of the remarkable trends in the dynamic Central and Eastern European mobile market.
Interact 2017 Short Keynote: Video & TV Advertising: State of the convergence...IAB Europe
Interact 2017 Short Keynote: Video & TV Advertising: State of the convergence by Nicolas Mignot, SVP International Key accounts Sales & Solutions, FreeWheel
The internet access landscape has changed fairly dramatically over the last 2 years. In 2013 we asked people what type of device they used primarily to access the Internet 26% of the people used primarily a mobile device to get on the internet. In 2015 this has increased to 52%.
Many of us think directly about Google Analytics. It’s the tool we use every day and are familiar with. But how can we prepare our trusted Google Analytics tool to work on mobile?
4 Elements of a Mission-Critical Marketing PlatformAppsFlyer
Oren Kaniel, CEO and Co-Founder of AppsFlyer, at NOAH TLV in April 2019. The talk covered the 4 key elements that are crucial for a mission-critical marketing platform.
Is Black Friday obsolete? Store closed, apps open? It's never too early to develop strategies to leverage in-app messaging, message center and mobile wallet for holiday shopping.
The first two days of the holiday sales period have netted $4.45 billion in U.S. online purchases, with mobile devices — led by smartphones — accounting for a record $1.5 billion of that amount, with $2.72 billion spent on BlackFriday and $1.73 billion on Thanksgiving. The figures come from Adobe, which has been tracking some 4,500 sites, including 80% of the top 100 retailers.
Mobile accounted for 60% of all online traffic on Thanksgiving, IBM said, up 14.8% on a year ago; and it took 54.4% of traffic on Black Friday, up 16.6%. On Thanksgiving, 40% of all sales were completed on mobile devices, another rise compared to last year, when one-third of sales were made on smartphones and tablets. Black Friday saw 35.3% of sales on mobile
company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
Mobile Trends Report 2014 for Travel industryCollective Camp
Mobile Trends 2014 for Travel Industry : Mobile First best practices for Travel, key-figures, iOS and Android penetration, mobile advertising, wearables, mobile marketing, , PureAgency.com, mobile and video, mobile and socia, internet trends, mobile predictions
Customers crave the convenience of being able to use their mobile phones to make transactions, but security concerns may be impeding adoption and business growth. In our 2014 Views of Consumers on Electronic Fraud survey 53% of respondents cited security concerns as a deterrent to mobile banking. With the rapid rise of alternative mobile payment options, protecting your mobile channel is no longer just a security department problem, but a real business growth priority.
In this webinar you will learn:
- New and cutting-edge threats targeting mobile devices
- The role of mobile in accelerating faster payments, improving customer retention and generating cross-selling opportunities
- How rogue applications are created, distributed and used to carry out fraud
- Security approaches to grow your business without impeding the mobile experience
Watch the replay here: http://www.easysol.net/resources-mobile-security-strategies-to-grow-your-business
The Evolution of Mobile Application Development Past, Present, and FutureBitCot
The story of mobile application development begins in the early 2000s when the concept of mobile apps was in its infancy. The first apps were simple, often serving a singular purpose. The introduction of the Apple App Store in 2008 marked a significant milestone, unleashing a wave of creativity and innovation. Developers began exploring the possibilities of creating apps for a rapidly growing user base.
M-Commerce: Converting Browsers To Buyers On MobileEmarketeers
As mobile continues to grow at a staggering rate, digital marketers, strategists and business owners find themselves under increasing pressure to provide transactional content and services to mobile consumers.
During this free lunchtime webinar, Steffane Aquarone reveals the very latest developments in mobile apps and m-commerce, discussing the business case for m-commerce, how to encourage consumers to purchase on mobiles and issues around gathering customer data.
WITI Summit 2013 Mobile Technology Trends & StrategyAmanda McConnell
The complete presentation from the Mobile Technology & Strategy Workshop at the 2013 Women in Technology Summit. Includes slides from Bess Ho and Amanda McConnell.
Rise of Hyper-Casual as challenge for the UA of mid-core games (without videos)Adjust
Felix Janzen, Director Performance Marketing at InnoGames, presenting at Mobile Spree Berlin 2019 - InnoGames is Germany’s leading developer and publisher of mobile and online games. The company based in Hamburg is best known for Forge of Empires, Elvenar and Tribal Wars. InnoGames’ first mobile title Warlords of Aternum is a fantasy turn-based strategy game. InnoGames’ complete portfolio encompasses seven live games and several mobile titles in production. Born as a hobby, InnoGames today has a team of 400 employees from more than 30 nations who share the passion of creating unique games that players across the globe enjoy for years.
In this session, Felix talked about Hyper-Casual: How a genre takes over the ad sales market and what challenges it implicates for the UA activities of a mid-core game.
Insider tips to get more out of Google App campaigns for engagementAdjust
As a mobile app marketer, acquiring users is only but the first step in making your app profitable. One of the biggest challenges many apps currently face is how to successfully retain their mobile users.
According to Adjust’s Global Benchmark tool, an average of only 11.4% of app users are retained 7 days after the install.
In this webinar, learn about Google's latest product offering for re-engagement, App campaigns for engagement, to help you retain more of the users that matter.
Data , Data Everywhere, Nor Any Drop To DrinkAdjust
On the stage of Mobile Spree San Francisco 2018, Andrew Platts, Director of Data Engineering, discussed how Smule developed a BI system that allowed them to quantify user behaviour at each step of the funnel. By then linking this behaviour with acquisition data from Adjust (at a user level), Smule was able to link users across channels.
Mobile Spree San Francisco 2018: In the startup world, it's difficult to stretch your marketing budget. Leigh Isaacson CEO&Co-Founder and Casey Isaacson, Co-Founder & CCO of Dig - The Dog Person's Dating App, discuss how to find quality users even with these constraints.
Mobile Spree 2018: Kerem Almedar, UA Manager, Gram Games, discusses the differences of UA mentality between Ad-base titles and IAP base titles and unknown leverages of Ads for IAP titles.
Mobile Spree Berlin 2018: Marat Zhanabekov, Growth Hacker, Edadeal
How-to guide of boosting retention rate and volume of installs with the power of machine learning.
How Blablacar Rebranded While Maintaining Top PerformanceAdjust
Mobile Spree Berlin 2018: Laura Veuillez, Marketing Manager France, BlaBlaCar.
When BlaBlaCar rebranded early this year, one of the objectives was to appeal to a less price-sensitive audience. In order to be aligned with the new brand identity and tone of voice, this meant they had to change everything from the way they speak to prospects to new performance marketing templates, all while maintaining the same level of performance as before.
Gamify Your User Acquisition In Non-Gaming VerticalsAdjust
Mobile Spree Berlin 2018: Michael Bork, Head of User Acquisition, Runtastic GmbH
What can other verticals learn from the gaming industry to improve their acquisition? A brief overview of opportunities and adaptions for tracking, channels and creatives.
[Adjust & Snapchat] How to capture meaningful attention in 3 secondsAdjust
Learn more about the Snapchat platform, audience, and products that make it unique and the benefits the integration between Adjust and Snapchat offers.
You will learn:
- What the different ad formats look like
- How to optimize them
- How to measure their performance
- How you create powerful audiences with Snapchat and Adjust
See here for the video: https://www.youtube.com/watch?v=5nF4kkxc8_g
Saving Push: 5 Mobile Onboarding Lessons from SmartNewsAdjust
Adjust and Leanplum walk you through an in-depth analysis of how SmartNews, the information distribution mobile app with over 25 million users worldwide, optimizes its push notification strategy through metric analysis. Get a better understanding of why machine learning can't solve everything and why push priming may not necessarily be the right choice for your app.
Most Valuable Retargeting Strategies for Mobile Gaming AppsAdjust
In this webinar, advertisers will get a better understanding of the most efficient retargeting strategies for mobile gaming apps. Leveraging Aarki’s extensive experience and relevant examples, and Adjust’s data granularity and accuracy, you’ll be able to take away actionable items to optimize your current retargeting efforts and increase the ROI of your app.
Best Practice Audience Segmentation for App Retargeting: Early and Late Stag...Adjust
Audience segmentation is perhaps the most important aspect of any marketing strategy. But too often app marketers overlook the importance of a well-thought-out approach to segmentation. We’ll show you what an advanced segmentation strategy can look like, as well as some best practices for getting started with audience segmentation.
What you will learn:
- Why is an audience segmentation strategy necessary?
- What events to track to segment your app’s audience
- How to optimize your retargeting campaigns with audience segmentation
- Some practical segmentation examples
You can find the full video here: https://youtu.be/XYKGL9Btfm0
Leveling Up: Best Practices for Your Mobile Gaming App LaunchAdjust
With this presentation, mobile gaming app developers and marketing teams will apprehend the most important elements to focus on in order to achieve a successful gaming app launch. Leveraging Nexon’s experience, Adjust and ironSource will give actionable recommendations and examples on how to optimize the overall launch process.
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
Unlock App Marketing Success With Rewarded AdsAdjust
Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect.
You'll discover:
- Current state of Rewarded Ads in 2017: How it has grown from being more than just incentivised traffic
- Evolution of Rewarded Ads: From burst campaigns to ongoing incentivised campaigns
- Volume and scale of doing rewarded ads: How to take advantage of volume and popularity of doing incent on organic
- How to measure the impact of rewarded ads
Optimisez le parcours client de votre application mobileAdjust
Découvrez comment analyser le comportement de vos utilisateurs et créer des parcours clients plus efficaces et optimisés.
Ce webinar est illustré par des cas clients Azetone et Adjust.
Adjust Workshop - PUSHING AND PULLING YOUR DATA Adjust
Measurement platforms are and should be your central point of data collection. That’s why Adjust offers a range of services for syncing and downloading the data you collect. What are these options, and how can you use them? Our team will take you through all your options for data domination.
Deep links are a powerful tool for engagement & user acquisition. But it’s not a switch you can flip to make it work. How can the marketer plan and specify the app’s deep link integration – and once it’s available, how can you put them to work in your campaigns? And what are Universal Links, really?
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
When stars align: studies in data quality, knowledge graphs, and machine lear...
Protecting your app from bots
1. BERLIN • NEW YORK • SAN FRANCISCO • SÃO PAULO • PARIS • LONDON • MOSCOW • ISTANBUL
SEOUL • SHANGHAI • BEIJING • TOKYO • MUMBAI • SINGAPORE • TEL AVIV
Protecting Your App
From Bots
3. 3
Who are Unbotify?
Founded 05/2015
25 Employees
Patent pending:
Context Aware
& Replay Attacks
HQ Tel-Aviv
Unbotify’s History Accolades
Differentiate between
humans and bots,
to protect customers’
mobile apps from
abuse and fraud
Mission Statement
4. 4
ML based behavioral analysis
How does it work?
Collect Human Interaction
Extract ML Features
Anomaly Detection
5. 5
‣ Touch Trace over x/y coordinates
‣ Touch Surface Area is dot size
‣ Touch Pressure is colour coded
Touch example:
13. 13
How does Unbotify fight this?
2
Context Aware
‣ Custom User-Flow
Protection
Patent Pending
4
Device Metadata
‣ Emulation detection
‣ SDK Spoofing
‣ API Highjacking
3
Behavioral Biometrics
‣ Works from day 1
‣ Generic human-device interaction
based anomaly detection
‣ Cumulative insights from all Unbotify
datasets
Replay Attacks
‣ Recorded User + Stochastic
Noise will be detected
Patent Pending
1
15. New York
Paris
São Paulo
San Francisco
London Berlin
Istanbul
Moscow
Mumbai
Beijing
Seoul
Tokyo
Shanghai
Singapore
Tel Aviv
Michael Paxman
PRODUCT COMMUNICATIONS LEAD
michael@adjust.com
ADJUST HQ
Saarbrücker Str. 37a
10405 Berlin
Germany