Innovation and Value Creation through Business Development | Tarush Agarwal

A Little About Us
Born in 2011, offices in Stockholm,
San Francisco
38 total apps, over 150 million
downloads, 160 countries
16 million+ monthly active users
Leaders in several markets globally
Includes sister company Sago Mini,
both owned by Spinmaster

We believe in open-
ended, imaginative digital
play.

We are committed to
diversity. No kid should
ever feel excluded.

We design every detail
from the kid perspective.

Toca Kitchen 2 
Play with your food! Cook
whatever, however you want.
Come up with your own recipes
for your special guests.
Play Pattern: Discovery,
Creativity
Ages: 3+

Brands
(top charts - kids paid)
Source: App Annie - Consolidated positioning for 2015 in iOS kids category. Market includes: Australia, Brazil, Canada, China, Japan, Sweden, U.K. and U.S.

Apps - iOS
(top charts - kids paid)
Jan. 1, 2015 Jan. 1, 2016 Christmas Day 2016Jan. 1, 2017
Source: App Annie - Top Charts Kids, iOS Paid Category U.S. - App Store

Apps - Google Play
(top charts - kids)
Source: App Annie - Top Charts Kids, Family Category U.S.

Partnership Principles
Long term value creation
Innovation and creativity- new business models
Think global, act local
Research and data driven approach to ﬁnd new trends and opportunities
Strive to be early adopters

Distribution Eco-System
CORE PRODUCT
MAJOR PLATFORMS BTC
(iOS, GP,AMAZON)
NEW BUSINESS MODELS
(SUBSCRIPTION FOR APPS)
MAJOR BTB CHANNELS
NEW TECHNOLOGIES
(AI, AR, VR)
NEW MARKETS
EMERGING CHANNELS
(RESTAURANTS, AIRLINES, HOTELS)
KIDS SPECIFIC PARTNERS
(OEMS)

Distribution Contribution
74%
26%
Distribution Other Revenue

Multi Developer Bundle Success
7x normal sales

New Channels : Ziosk
Partnered with Table top restaurant tablet provider in
2016
Exposed to 50M customers at over 2000 restaurant
locations
Highest engagement amongst all content providers
Average play session was 7-8 Minutes

Content Network Partners
APPS CLUBE- LATIIN AMERICA VERIZON KIDS

SAMSUNG KIDS
Content Network Partners
AMAZON KINDLE FREETIME

Partner Events
Examples of some partner events conducted in various locations in the US

Delivered at Casual Connect Europe 2017. As the dynamics of app stores change, what does that mean for developers and business models? Head of Business Development at Toca Boca, Tarush Agarwal, will discuss how the company is leveraging partner networks and a diversified business model to reach new consumers globally. He will touch on key insights and best practices for developers looking for creative solutions to add value for customers.

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