Suggests a way for creating and verifying business model which is essential for businessman by workshop using LEGO® SERIOUS PLAY® methodologies to express a variety of nonverbal aspects and Workshop using business model canvas to represent business models in a structured way.

1. Business model creating and problem solving
LEGO Business Play Workshop
http://www.pminside.com
(8H)
Han Donghwan, Ph.D.
ace@pminside.com
010-6205-3010

2. What is LEGO business play?
Leverage the LEGO® SERIOUS PLAY® methodology and business model
canvas to visualize business models and understand associations
between business-related elements to ensure complete business
readiness without failure.
Lego Business Play is a powerful experience tool for maximizing
innovation and business performance. It allows you to share and
understand complex business-related issues, so you can quickly find
answers to them.
Using storytelling method with the metaphors made with Lego blocks,
you can repeatedly evolve through the communication of groups and
find out vulnerable part of business and make the best decisions
together.
The LEGO Serious Play methodology is an effective process for enhancing the innovation
and business performance of companies and organizations developed by LEGO, Denmark.
The LEGO Serious Play Workshop is a process where everyone is immersed in the
application of play format, and is an effective decision making experience based on 100%
participation of all participants.

3. Lego Business Play
Business
Item
Organized
Idea
Structured
Business
model
Environmental
analysis
Visualizing BM
Idea
arrangement
[Advantage of LBP]
• Visualize the characteristics and benefits of business items with proven Lego
Sirius play methodology
• Derive business risk and develop countermeasure with Lego models
composed of business model canvas
• Business model canvas enables you to understand the entire business
system and develop specific, actionable business plans
• Can create additional revenue models that are a step further from existing
business models
• Can Analyze your business environment to help you organize revenue
opportunities
• Understand the business ecosystem with a broad perspective
Business Plan &
Action Item

4. 1. Process outline
Subject
name
Lego business play workshop
Process term 8H
Course
outline
Suggests a way for creating and verifying business model which is essential for
businessman by workshop using LEGO® SERIOUS PLAY® methodologies to
express a variety of nonverbal aspects and Workshop using business model
canvas to represent business models in a structured way.
Course goal
- Shape a business model of a company.
- Analyze business risks and derive additional success items to maximize
business performance
- Establish a business plan that can be implemented in the future based on the
results of the workshop
Course
target
- People who want to shape their new business model and plan their business
- Someone who wants to systematically validate their business models
Course
features
- To conduct the optimal workshop, the workshop is designed through
consulting in advance.
- It's done by individual and team practice.
Contents
Module Contents
1 Understanding Business Model canvas
2 Understanding Customer value proposition
3 Understanding LEGO® SERIOUS PLAY®
4 Creating BMC 9 Block model with Lego
5 Creating Customer profile and Value map
6 Identifying and preparing business risks and responses
7 Establish business plans based on business models
8 Wrap up

5. 2. Process details
Contents
Module 1. Understanding business model canvas(1H)
▪ What is BMC(Business model canvas)?
▪ BMC application method
▪ Case of application
▪ Lean Business Model(Lean canvas)
Module 2. Understanding Value proposition design(1H)
▪ Customer profile(Jobs, pains, gains)
▪ Value map(Products and services, pain relievers, gain creators)
▪ Fit
Module 3. Understanding LEGO® SERIOUS PLAY® (2H)
▪ What is LEGO® SERIOUS PLAY® ?
▪ Case of domestic/overseas application
▪ Skill building
▪ Hand releasing
Module 4. Creating BMC 9 Block model with Lego (1H)
▪ 9 Block factor derivation
▪ Creating metaphor
Module 5. Creating Customer profile and Value map (1H)
▪ Configuring Customer profile
▪ Configuring Value map
▪ Fit checking
Module 6. Identifying and preparing business risks and responses(1H)
▪ 9 Block business risk identification
▪ Development of risk response measures
Module 7. Establish business plans based on business model(1H)
▪ Establish a business plan to bring the business model into real business

6. 3. Sample picture of workshop

7. 4. Workshop review
New experience!
It was fresh and
fun
Time went too fast
during class
It was such a good
time!
It was interesting and
enjoyable to design a
business using Lego.
Lego is funnier than I
thought.
Think I should buy one!
It was good to have
enough activity time.
I didn't have to use
Legos in general, but
I was able to listen
to the lecture with
more interest and fun
thanks to activities.
It's been a useful
time with fresh
items.
I’m looking
forward to the
infinite possibility
and utilization of
LSP
It was refreshing
to see the results
of the business
plan in real, not
paper.
Experiencing Lego
has made it easy for
me to proofread. I
love playing Lego
I felt that there
were a lot of
considerations when
I started a new
business and it was
a worthwhile time
to pinpoint those
factors.
It was hard
time but fun and
exiting
Preparation of a
business plan by
assembling Legos was
a new fact .
It was a very helpful
education to
understand the
business structure.