SunIdee is a consulting firm that provides innovation services to businesses. They offer workshops, coaching, and tools to help companies develop new products and services through a customer-focused innovation process. Their workshops guide teams through brainstorming sessions, strategic planning, roadmapping, and identifying "blue oceans" of new market opportunities. Customers praise SunIdee for their professional and flexible approach to accelerating innovation and supporting implementation of new plans.

3. Reality is often less bright

4. Unravel the fuzzy front end Make your strategy leading Identify great ideas early in the process Develop better products and services Use resources more effectively Shorten time to market

5. SunIdee clients B 2 C B 2 B/C B 2 B

8. SunIdee innovation venue

9. Four important themes in innovation

10. SunIdee innovation workshops Brainstorm sessions (1 or 2 days) Strategic workshop year plan Roadmap workshop Blue Ocean Strategy Workshop Create many ideas for future products and services. We help your team members to think out-of-the-box, in a practical and inspiring way, with clear objectives in mind. Define ambitious and realistic goals for next year. You also build strategies and create support within your organisation for the implementation of the new plans. Creates a clear and concise roadmap containing future products, launches and marketing actions. This roadmap is based on current trends in your industry and your vision. The Blue Ocean Strategy is a method to create new market space and thereby making the competition irrelevant. In the workshop we lead your team through a step-by-step process to identify blue oceans.

11. Customer-driven innovation Design your products & services around customer needs! = x x = x x strong offer customer need simple message good product .

12. What our customers say “ SunIdee combines a professional and flexible attitude with well-designed innovative tools. The pleasant workshops were prepared into detail. Refreshing.” Global Brand Manager, Unilever “ It is truly amazing how SunIdee guides your organisation through the innovation proces. They are flexible, professional and forward-thinking, but reach the desired results without taking sidetracks or distractions.” Manager Colour Marketing & Innovation, PPG Industries

13. What our customers say “ In three days time, you’ve actually created a completely workable marketing and positioning model, my compliments” Vice President Brand Leader Savoury Europe Unilever “ The portfolio framework helped us to plot and then explain our competitive environment in the highly scattered lighting controls market. Furthermore it helped us to identify the threshold between a product business and a combined product/service business.” Program Manager Lighting Controls Philips

14. What our customers say "Working with SunIdee is more than hiring in good business, strategy and innovation consultants and methods. It's a cooperative process that multiplies and accelerates output and results." Global Marketing, Philips Lighting “ The innovation strategy programme is practical and straightforward. The workshops invoke powerful thinking, strength of action and total commitment. It allows the players to communicate openly and encourages enthusiastic and willing participation. SunIdee supports their clients through the change process by communicating openly and injecting their own ‘get up and go’.” Director, Bouwhaven Consultants

15. We look forward to working with you! For more information please contact: Thomas de Groen Partner m: +31 (0)6 24999120 e: thomas@sunidee.com SUNIDEE, Prinsengracht 739-741, 1017 JX Amsterdam t: +31 (0)20 6244291, www.sunidee.com