This document discusses how to effectively engage Generation Z in volunteering and philanthropy. It notes that Gen Z, those born from the mid-1990s to the late 2000s, make up a large portion of the global population. While Gen Z and millennials are willing to volunteer and donate, they want meaningful roles and a say in decision making. The document provides tips for non-profits to better connect with youth, including sharing influence and experiences, co-creating solutions, making opportunities fun and epic, utilizing social networks, being transparent about impact, and giving youth leadership roles and a voice. The goal is activating Gen Z's interest in social causes through a collaborative model of engagement.
This document provides an overview of Generation X, those born between 1966-1981. It discusses how Gen X grew up during a time of societal upheaval and lacked clear role models. As they came of age, Gen X developed an anti-authoritarian identity and ethos. Though often overlooked between the larger Baby Boomer and Millennial generations, Gen X has come to wield influence through leadership positions and pioneering new industries. The document examines Gen X's financial situation, career paths, cultural impact, and relationship to technology as they approach age 50.
**Download the report for fully functioning links.**
The fear that you’re missing out—that your peers are doing, in the know about or in possession of more or something better than you—may be a social angst that’s always existed, but it’s going into overdrive thanks to real-time digital updates and to our constant companion, the smartphone.
This presentation is a companion to our trend report that explores the FOMO phenomenon, identifying which cohort is most prone to FOMO and how they respond to it, spotlighting how FOMO is manifesting in the zeitgeist, and looking at the wide-ranging potential for brands seeking to tap into FOMO.
In addition to desk research, we interviewed experts and influencers in technology and academia, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online tool, to poll 1,024 adults aged 18-plus and 87 teens aged 13-17 from March 4-15, 2011.
Generation Z: 33 Data Points To Influence How You Sell, Teach, Recruit, And L...Ryan Jenkins
If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation—Generation Z.
Generation Z may be the most socially savvy group marketers will ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach.
While it will take time, effort, and resources to understand this emerging generation, engaging these diverse and motivated workers/consumers can prove beneficial for your organization in the long run.
A glimpse into the world of Gen Z - an 8 page Gen Z Manifesto that summarizes the upcoming book, The Gen Z Effect: The Six Forces Shaping the Future of Business, available 11/11/14 at bookstores everywhere. Written by Dan Keldsen and Thomas Koulopoulos.
Who is Gen Z? What makes them tick? What is an accident of birth, and a purposeful decision?
Are YOU Gen Z?
This document discusses gaming and virtual experiences. It notes that for many people today, virtual experiences are providing a higher quality of life than reality. It also references a survey that found virtually all American teens play games on computers, consoles, or phones, and that gaming provides rich social interaction and potential for civic engagement. The document also shares some statistics on percentages of different age groups and genders that consider themselves gamers.
Into Z Future, Understanding Generation Z, the Next Generation of Super Creat...Mercadotecnia Total
This document provides an overview of Generation Z, known as gen Z, who are between 13-22 years old. It discusses how gen Z is more creative than previous generations due to growing up with social media and digital tools. Gen Z uses platforms like Snapchat, Instagram, and YouTube to express themselves creatively through images, videos, and augmented reality. Snapchat in particular has empowered gen Z to create and experiment with their identities. The document also introduces several gen Z creators who are using social media platforms to build businesses and influence culture.
1) The document analyzes four viral videos or memes to understand what factors contribute to something going viral.
2) It finds that variables like views, shares, and engagement alone do not determine virality. Instead, content spreads either as "spikers" with fast, high peaks or "growers" with slower growth over a longer period.
3) The structure and fragmentation of the target audience impacts which spread pattern occurs, with more fragmented audiences correlating with slower, grower-type growth. Understanding audience communities is key to effective distribution strategies.
This document provides an overview of Generation X, those born between 1966-1981. It discusses how Gen X grew up during a time of societal upheaval and lacked clear role models. As they came of age, Gen X developed an anti-authoritarian identity and ethos. Though often overlooked between the larger Baby Boomer and Millennial generations, Gen X has come to wield influence through leadership positions and pioneering new industries. The document examines Gen X's financial situation, career paths, cultural impact, and relationship to technology as they approach age 50.
**Download the report for fully functioning links.**
The fear that you’re missing out—that your peers are doing, in the know about or in possession of more or something better than you—may be a social angst that’s always existed, but it’s going into overdrive thanks to real-time digital updates and to our constant companion, the smartphone.
This presentation is a companion to our trend report that explores the FOMO phenomenon, identifying which cohort is most prone to FOMO and how they respond to it, spotlighting how FOMO is manifesting in the zeitgeist, and looking at the wide-ranging potential for brands seeking to tap into FOMO.
In addition to desk research, we interviewed experts and influencers in technology and academia, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online tool, to poll 1,024 adults aged 18-plus and 87 teens aged 13-17 from March 4-15, 2011.
Generation Z: 33 Data Points To Influence How You Sell, Teach, Recruit, And L...Ryan Jenkins
If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation—Generation Z.
Generation Z may be the most socially savvy group marketers will ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach.
While it will take time, effort, and resources to understand this emerging generation, engaging these diverse and motivated workers/consumers can prove beneficial for your organization in the long run.
A glimpse into the world of Gen Z - an 8 page Gen Z Manifesto that summarizes the upcoming book, The Gen Z Effect: The Six Forces Shaping the Future of Business, available 11/11/14 at bookstores everywhere. Written by Dan Keldsen and Thomas Koulopoulos.
Who is Gen Z? What makes them tick? What is an accident of birth, and a purposeful decision?
Are YOU Gen Z?
This document discusses gaming and virtual experiences. It notes that for many people today, virtual experiences are providing a higher quality of life than reality. It also references a survey that found virtually all American teens play games on computers, consoles, or phones, and that gaming provides rich social interaction and potential for civic engagement. The document also shares some statistics on percentages of different age groups and genders that consider themselves gamers.
Into Z Future, Understanding Generation Z, the Next Generation of Super Creat...Mercadotecnia Total
This document provides an overview of Generation Z, known as gen Z, who are between 13-22 years old. It discusses how gen Z is more creative than previous generations due to growing up with social media and digital tools. Gen Z uses platforms like Snapchat, Instagram, and YouTube to express themselves creatively through images, videos, and augmented reality. Snapchat in particular has empowered gen Z to create and experiment with their identities. The document also introduces several gen Z creators who are using social media platforms to build businesses and influence culture.
1) The document analyzes four viral videos or memes to understand what factors contribute to something going viral.
2) It finds that variables like views, shares, and engagement alone do not determine virality. Instead, content spreads either as "spikers" with fast, high peaks or "growers" with slower growth over a longer period.
3) The structure and fragmentation of the target audience impacts which spread pattern occurs, with more fragmented audiences correlating with slower, grower-type growth. Understanding audience communities is key to effective distribution strategies.
Meet Generation Z: Forget Everything You Learned About MillennialsAnita Valerio
Gen Z, those born after 1995, are now the largest living generation and influence household purchases. They are more entrepreneurial than previous generations and see self-employment as desirable. Gen Z grew up in a diverse world with blurred gender roles and are concerned about economic issues. They are constantly connected through multiple devices and have short attention spans due to their digital lifestyle.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Buzzoole attended this year's edition of the Youth Marketing Summit 2017 in London and presented research focused on Generation Z. The research revealed some interesting insights about the post-millennials and their behaviour.
SME 5 Ways to Build Your Brand for Gen ZZach Kelly
1. The document discusses strategies for brands to connect with Generation Z, those born between 1995-2009, who will make up a quarter of the US population.
2. Generation Z is always connected through mobile devices, wants to build a better world, and curates their own content from various online sources rather than traditional media.
3. The document provides five recommendations for brands to engage Generation Z: use visual and digital content, interact across multiple platforms, immediately capture their short attention spans, engage their entrepreneurial spirit, and embrace constant change.
This version of my Generation Z insight presentation was prepared for the Institute of Directors and so has some social innovation and cause specific insights towards the end. Some of the images are not my own, and their origins are unknown, if they are yours and you want them removed let me know.
Marketing to millennials statistics and trendsRepublic_Media
The document provides statistics and trends about marketing to millennials, including:
- Millennials, aged 18-29, now represent 1/3 of the US population and have $200 billion in annual buying power.
- In the Phoenix market specifically, 20% of the population is millennials, with a median household income of $41,334.
- Millennials are digital natives who are highly likely to use social media, online shopping sites, and streaming services to communicate, gather news and entertainment.
This document summarizes a study about millennials and social media in 2010. It finds that:
1) Social media is deeply integrated into millennials' lives and is their primary means of social interaction and communication, similar to how rock music defined previous generations.
2) Millennials access social media through multiple platforms like Facebook, Twitter, and location-based services. They also produce and share content through "mycasting."
3) Millennials see themselves as the "iGeneration" and believe they are more digital, global, and informed than older generations due to their use of social media.
4) Many millennials think social media can be a force for social change and believe it is
This document discusses how to build a brand to reach Generation Z. Generation Z, born between 1995-2009, makes up a quarter of the American population. They are always connected through mobile devices and digital platforms. The document provides 5 ways for brands to connect with Generation Z: 1) use bold visual and digital content across social media platforms, 2) interact across multiple screens and platforms, 3) create short attention-grabbing content, 4) engage their entrepreneurial spirit through social media, and 5) embrace constant change. Brands must adapt their strategies to reach the always-connected Generation Z.
What defines Generations Y & Z? With influence over $10 trillion globally in spending both directly and indirectly, it's more important than ever to understand how these generations think and feel. In this presentation, I highlight the 7 most important characteristics of Generations Y & Z for marketers and technologists to understand, based on my 15 years of youth research.
This document provides an overview of key characteristics of Generation Z based on research from various sources. Some of the main points made are:
- Generation Z is more global, multicultural and racially diverse than previous generations. They are also more open-minded about issues like gender and sexuality.
- They are self-directed learners who embrace technology and see it as a tool for learning new skills and pursuing their interests and passions. Many are interested in entrepreneurship.
- Socially, they are more private than Millennials and prefer to curate their online image carefully. They favor newer social platforms and apps that emphasize entertainment over sharing personal details.
- Financially, they have grown up during economic uncertainty
This document summarizes a presentation about Generation Z or post-millennials. It discusses their defining characteristics such as being cynical, private, entrepreneurial, and technology-reliant. Generation Z is more ethnically diverse than previous generations and embraces differences in gender and sexuality. They are digital natives who are constantly connected via mobile devices and social media. While they are making healthier choices than previous generations in some areas, they also face increased risks of obesity, poverty, and mental health issues. The presentation concludes by offering suggestions for ministry with Generation Z, such as using multiple platforms to engage their short attention spans, treating them as unique individuals, and accompanying them.
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
This document introduces Generation Z and discusses some of their key characteristics based on generational trends. It summarizes that Generation Z will be highly tech-savvy, accustomed to a digital world, and multi-tasking. The document recommends that to help Generation Z succeed, their environment should support their natural technological abilities and tendencies towards constant connectivity.
The document discusses three generations - Gen X, Millennials, and Gen Edge. It analyzes each generation's cultural context, upbringing, gender dynamics, approach to adulthood, attitudes, behaviors, relationship to technology, and more. The goal is to understand how to best target each generation through appropriate tone, messaging, and innovation.
The Millennial Shift: Engaging the Redefined Millennials' Digital Behaviors v2.0Matt Doherty
The document discusses trends in millennial behaviors and marketing approaches. It notes that millennials are shifting from more pessimistic tendencies to more optimistic ones. They are pioneering, connected, altruistic, and problem-solving. The document also summarizes several trends in marketing to millennials, including real-time co-authorship where millennials see themselves as content creators, gaming to engage given millennials' affinity for games, discovery-enabled commerce through mobile devices, challenging the status quo as millennials are disruptors, providing inviting experiences that stimulate the senses, and surprising and delighting through innovation.
This document discusses generational differences in the workplace. It begins with an agenda for a workshop on managing different generations. It then profiles the Traditionalists, Baby Boomers, Generation X, Generation Y/Millennials, and Generation Z based on their birth years, defining experiences, and characteristics. Some key differences highlighted include technology use, views on work-life balance, and loyalty to employers. The presentation aims to help managers understand generational diversity and adapt their leadership styles accordingly.
Presentation given to MBA students at Boston University School of Management's Internet Marketing class on June 21, 2010. Focus was on how big, established brands can succeed in this new environment of shifting demographics, social technology, and media proliferation.
Gen Z, born in the mid-1990s to 2010s, are the first true digital natives who care deeply about social and environmental issues. As heavy users of technology and social media, they want brands to engage them through unique, customized content. Gen Z is accustomed to feeling in control of their experiences and demands brands align with their values. The "Trash Isles" campaign is cited as an example of successfully engaging Gen Z through an entertaining, socially-conscious initiative that empowered positive action.
Social media and mobile technology are enabling more participatory and localized news. Everyday people can now capture and share news-worthy content, increasing the total time spent consuming news. While online news is growing, traditional media still plays an important role as the reliable source of authority. Rawporter aims to better connect media organizations and citizen journalists by providing a platform for compensating people who submit newsworthy content. This convergence of social, mobile and media presents both challenges and opportunities for the future of journalism.
Dokumen tersebut membahas strategi dan kebijakan pemerintahan Kota Palangkaraya dalam mewujudkan tata kelola pemerintahan yang baik dan bersih. Beberapa program prioritas yang disebutkan adalah program pembinaan penyelenggaraan pemerintahan, pengelolaan keuangan, peningkatan pengawasan internal, dan peningkatan kualitas sumber daya manusia aparatur. Dokumen ini juga menetapkan indikator kinerja untuk mengukur pencapaian program tersebut
Buku "101 Alasan Mengapa Saya Pakai Jilbab" menjelaskan berbagai alasan mengapa penulis memilih untuk mengenakan jilbab. Alasan-alasan tersebut antara lain karena syariat Islam, menutup aurat, mencontoh istri-istri Nabi dan sahabat wanita, meninggikan martabat wanita, melindungi diri dari gangguan, dan mendekatkan diri kepada Allah dan ajaran-ajaran agama.
1. ООО Научно-технический Центр «Химинвест» 603001 г. Нижний Новгород, Нижне- Волжская набережная, д. 6/1 Тел. 8-(831) 430-31-88 Факс 8-(831) 278-67-96 E-mail himinvest@sandy.ru
2. Активная угольная добавка является лечебно-профилактическим средством для борьбы с различными микотоксикозами. Показано, что добавка повышает аппетит у многих животных (коровы, птицы, свиньи, бараны, овцы, рыбы), поэтому они быстрее растут. У животных повышаются показатели продуктивности, улучшаются показатели крови и иммунитет. Среди животных наблюдается резкое снижение смертности.
Meet Generation Z: Forget Everything You Learned About MillennialsAnita Valerio
Gen Z, those born after 1995, are now the largest living generation and influence household purchases. They are more entrepreneurial than previous generations and see self-employment as desirable. Gen Z grew up in a diverse world with blurred gender roles and are concerned about economic issues. They are constantly connected through multiple devices and have short attention spans due to their digital lifestyle.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Buzzoole attended this year's edition of the Youth Marketing Summit 2017 in London and presented research focused on Generation Z. The research revealed some interesting insights about the post-millennials and their behaviour.
SME 5 Ways to Build Your Brand for Gen ZZach Kelly
1. The document discusses strategies for brands to connect with Generation Z, those born between 1995-2009, who will make up a quarter of the US population.
2. Generation Z is always connected through mobile devices, wants to build a better world, and curates their own content from various online sources rather than traditional media.
3. The document provides five recommendations for brands to engage Generation Z: use visual and digital content, interact across multiple platforms, immediately capture their short attention spans, engage their entrepreneurial spirit, and embrace constant change.
This version of my Generation Z insight presentation was prepared for the Institute of Directors and so has some social innovation and cause specific insights towards the end. Some of the images are not my own, and their origins are unknown, if they are yours and you want them removed let me know.
Marketing to millennials statistics and trendsRepublic_Media
The document provides statistics and trends about marketing to millennials, including:
- Millennials, aged 18-29, now represent 1/3 of the US population and have $200 billion in annual buying power.
- In the Phoenix market specifically, 20% of the population is millennials, with a median household income of $41,334.
- Millennials are digital natives who are highly likely to use social media, online shopping sites, and streaming services to communicate, gather news and entertainment.
This document summarizes a study about millennials and social media in 2010. It finds that:
1) Social media is deeply integrated into millennials' lives and is their primary means of social interaction and communication, similar to how rock music defined previous generations.
2) Millennials access social media through multiple platforms like Facebook, Twitter, and location-based services. They also produce and share content through "mycasting."
3) Millennials see themselves as the "iGeneration" and believe they are more digital, global, and informed than older generations due to their use of social media.
4) Many millennials think social media can be a force for social change and believe it is
This document discusses how to build a brand to reach Generation Z. Generation Z, born between 1995-2009, makes up a quarter of the American population. They are always connected through mobile devices and digital platforms. The document provides 5 ways for brands to connect with Generation Z: 1) use bold visual and digital content across social media platforms, 2) interact across multiple screens and platforms, 3) create short attention-grabbing content, 4) engage their entrepreneurial spirit through social media, and 5) embrace constant change. Brands must adapt their strategies to reach the always-connected Generation Z.
What defines Generations Y & Z? With influence over $10 trillion globally in spending both directly and indirectly, it's more important than ever to understand how these generations think and feel. In this presentation, I highlight the 7 most important characteristics of Generations Y & Z for marketers and technologists to understand, based on my 15 years of youth research.
This document provides an overview of key characteristics of Generation Z based on research from various sources. Some of the main points made are:
- Generation Z is more global, multicultural and racially diverse than previous generations. They are also more open-minded about issues like gender and sexuality.
- They are self-directed learners who embrace technology and see it as a tool for learning new skills and pursuing their interests and passions. Many are interested in entrepreneurship.
- Socially, they are more private than Millennials and prefer to curate their online image carefully. They favor newer social platforms and apps that emphasize entertainment over sharing personal details.
- Financially, they have grown up during economic uncertainty
This document summarizes a presentation about Generation Z or post-millennials. It discusses their defining characteristics such as being cynical, private, entrepreneurial, and technology-reliant. Generation Z is more ethnically diverse than previous generations and embraces differences in gender and sexuality. They are digital natives who are constantly connected via mobile devices and social media. While they are making healthier choices than previous generations in some areas, they also face increased risks of obesity, poverty, and mental health issues. The presentation concludes by offering suggestions for ministry with Generation Z, such as using multiple platforms to engage their short attention spans, treating them as unique individuals, and accompanying them.
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
This document introduces Generation Z and discusses some of their key characteristics based on generational trends. It summarizes that Generation Z will be highly tech-savvy, accustomed to a digital world, and multi-tasking. The document recommends that to help Generation Z succeed, their environment should support their natural technological abilities and tendencies towards constant connectivity.
The document discusses three generations - Gen X, Millennials, and Gen Edge. It analyzes each generation's cultural context, upbringing, gender dynamics, approach to adulthood, attitudes, behaviors, relationship to technology, and more. The goal is to understand how to best target each generation through appropriate tone, messaging, and innovation.
The Millennial Shift: Engaging the Redefined Millennials' Digital Behaviors v2.0Matt Doherty
The document discusses trends in millennial behaviors and marketing approaches. It notes that millennials are shifting from more pessimistic tendencies to more optimistic ones. They are pioneering, connected, altruistic, and problem-solving. The document also summarizes several trends in marketing to millennials, including real-time co-authorship where millennials see themselves as content creators, gaming to engage given millennials' affinity for games, discovery-enabled commerce through mobile devices, challenging the status quo as millennials are disruptors, providing inviting experiences that stimulate the senses, and surprising and delighting through innovation.
This document discusses generational differences in the workplace. It begins with an agenda for a workshop on managing different generations. It then profiles the Traditionalists, Baby Boomers, Generation X, Generation Y/Millennials, and Generation Z based on their birth years, defining experiences, and characteristics. Some key differences highlighted include technology use, views on work-life balance, and loyalty to employers. The presentation aims to help managers understand generational diversity and adapt their leadership styles accordingly.
Presentation given to MBA students at Boston University School of Management's Internet Marketing class on June 21, 2010. Focus was on how big, established brands can succeed in this new environment of shifting demographics, social technology, and media proliferation.
Gen Z, born in the mid-1990s to 2010s, are the first true digital natives who care deeply about social and environmental issues. As heavy users of technology and social media, they want brands to engage them through unique, customized content. Gen Z is accustomed to feeling in control of their experiences and demands brands align with their values. The "Trash Isles" campaign is cited as an example of successfully engaging Gen Z through an entertaining, socially-conscious initiative that empowered positive action.
Social media and mobile technology are enabling more participatory and localized news. Everyday people can now capture and share news-worthy content, increasing the total time spent consuming news. While online news is growing, traditional media still plays an important role as the reliable source of authority. Rawporter aims to better connect media organizations and citizen journalists by providing a platform for compensating people who submit newsworthy content. This convergence of social, mobile and media presents both challenges and opportunities for the future of journalism.
Dokumen tersebut membahas strategi dan kebijakan pemerintahan Kota Palangkaraya dalam mewujudkan tata kelola pemerintahan yang baik dan bersih. Beberapa program prioritas yang disebutkan adalah program pembinaan penyelenggaraan pemerintahan, pengelolaan keuangan, peningkatan pengawasan internal, dan peningkatan kualitas sumber daya manusia aparatur. Dokumen ini juga menetapkan indikator kinerja untuk mengukur pencapaian program tersebut
Buku "101 Alasan Mengapa Saya Pakai Jilbab" menjelaskan berbagai alasan mengapa penulis memilih untuk mengenakan jilbab. Alasan-alasan tersebut antara lain karena syariat Islam, menutup aurat, mencontoh istri-istri Nabi dan sahabat wanita, meninggikan martabat wanita, melindungi diri dari gangguan, dan mendekatkan diri kepada Allah dan ajaran-ajaran agama.
1. ООО Научно-технический Центр «Химинвест» 603001 г. Нижний Новгород, Нижне- Волжская набережная, д. 6/1 Тел. 8-(831) 430-31-88 Факс 8-(831) 278-67-96 E-mail himinvest@sandy.ru
2. Активная угольная добавка является лечебно-профилактическим средством для борьбы с различными микотоксикозами. Показано, что добавка повышает аппетит у многих животных (коровы, птицы, свиньи, бараны, овцы, рыбы), поэтому они быстрее растут. У животных повышаются показатели продуктивности, улучшаются показатели крови и иммунитет. Среди животных наблюдается резкое снижение смертности.
The document recommends an overweight position in the healthcare biotechnology industry. Major companies are seeing double digit revenue growth and high profit margins due to limited competition from patents. However, government regulation poses a threat if it imposes price caps or reduces patent lives. Additionally, companies rely on a small number of "star drugs" whose expiration or replacement could significantly harm their value.
Dokumen ini berisi ringkasan tentang kondisi pendidikan di Kota Palangka Raya. Terdapat informasi mengenai jumlah sekolah, guru, dan murid, angka partisipasi sekolah, angka kelulusan, rasio guru-murid, serta angka melek huruf penduduk. Juga terdapat foto-foto kegiatan sekolah seperti lomba debat, seni, dan olahraga siswa.
This document lists 5 types of housing: villa, studio, bungalow, cottage, and duplex. It provides a brief categorization of different residential property styles without further details on each type.
Tiga kalimat:
Dokumen tersebut membahas tentang oksidan, antioksidan, dan radikal bebas. Ia menjelaskan bahwa oksidan dan radikal bebas dapat merusak sel karena mereka bereaksi dengan komponen penting sel. Radikal bebas lebih berbahaya karena mereka dapat menghasilkan reaksi rantai yang menyebabkan kerusakan sel yang lebih besar.
This document discusses the benefits of exercise for both physical and mental health. It states that exercise can improve cardiovascular health, reduce symptoms of depression and anxiety, enhance mood, and reduce stress levels. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.
1. Dokumen ini membahas latar belakang perlunya membuat sistem informasi pengolahan data judul tugas akhir pada Fakultas Ilmu Komputer Universitas Al Asyariah Mandar untuk menghindari duplikasi judul dan meningkatkan efisiensi pengolahan data.
2. Tujuan dari sistem ini adalah mencegah duplikasi judul tugas akhir dan menyediakan informasi judul yang ada secara cepat dan akurat.
3. Sistem ini akan dirancang men
Perumahan Cibolerang Indah awalnya dibangun pada tahun 1979-1980 oleh PT. Biro Satria dan terdiri dari 8 RT. Dokumen ini menjelaskan sejarah singkat RW 07 Kelurahan Margahayu Utara, Kota Bandung, termasuk perubahan administratif wilayah dan susunan pengurus RW.
Maternal death review -surveillance and indicator analysisTapas Chatterjee
1) Maternal death review (MDR) is conducted through community based and facility based surveillance to understand why women die during pregnancy and childbirth.
2) The goal is to reduce maternal mortality and morbidity by identifying avoidable factors, promoting changes in practices, and reviewing outcomes of these changes.
3) MDR involves confidential review of maternal death cases to find medical causes and contributing personal or community factors without blame. Findings stimulate action at all levels to fill gaps in service provision.
CARE uses social media like Facebook, Twitter, YouTube and blogs to support its advocacy and lobbying efforts. It recruits and educates advocates through these platforms and mobilizes them to take action on issues like foreign assistance funding and global hunger. Social media allows CARE to engage with its 170,000-strong advocacy network and also interact with policymakers, who are increasingly using platforms to understand constituents' views.
This document discusses partnerships between nonprofits and youth. It notes that youth are highly engaged in social causes through digital technologies and social media. Youth are more likely than older generations to participate in causes by signing petitions, volunteering, fundraising, and attending events. However, nonprofits must understand how to effectively engage youth by making opportunities social and fun, integrating their passions and skills, and empowering individual action. The document provides tips for nonprofits to increase youth participation through knowledge sharing, learning, participating in short-term opportunities, and offering leadership positions to collaborate.
This document discusses partnerships between youth and nonprofits. It notes that youth are global citizens with powerful online tools who can help drive impactful campaigns. Nonprofits are encouraged to treat all people equally, not underestimate the power of youth, be where youth are (including social media), think like a brand by relinquishing some control, and redefine activism using mobile tools. Effective engagement requires clear calls to action, leadership opportunities for youth, and meeting them on their terms across various platforms.
Is your nonprofit tapping the goodwill of our country’s largest population group? Youth 18 and under are contributing more than 1.3 billion hours of service each year, including some who have raised hundreds of thousands of dollars for a cause or charity. Learn how Important it Is to Create Lifetime Givers and Volunteers by Reaching Out to Gen Y and Gen Z Now!
Gen Z is a large, diverse generation that is about to enter the workforce and influence markets. They grew up during economic uncertainty but are entrepreneurial and want to make an impact. As digital natives who are highly connected globally, they are concerned about social and environmental issues. To engage Gen Z, companies need to communicate authentically through images and allow for independence, creativity, and advancement opportunities.
Gen Z had a unique childhood They were developing their personalities and life skills in a socio- economic environment marked by chaos, uncertainty, volatility and complexity. Blockbusters like The Hunger Games and Divergent depict teens being slaughtered. No wonder Gen Z developed coping mechanisms and a certain resourcefulness.
Meet Generation Z Forget everything you learned about Millennials produced by...Paulo Ratinecas
Excelente estudo sobre o comportamento da nova geração. “Meet Generation Z: Forget everything you learned about Millennials,” produced by New York City advertising agency Sparks & Honey.
Gen Z, those born after 1995, are now the largest living generation and will have a significant impact on markets. They differ notably from Millennials in that they grew up in a period of economic uncertainty and are more entrepreneurial, financially responsible, and community-minded than previous generations. Their diverse, technology-focused upbringing has made them adept multi-taskers seeking to make an impact through education, social change, and self-employment.
Gen Z, those born after 1995, are very different from Millennials in important ways. They grew up during economic turmoil and are more entrepreneurial and financially conscious as a result. They are comfortable with diversity, having grown up in multiracial families with less traditional gender roles. Gen Z are digital natives who are always connected via multiple screens and social media, though they have short attention spans. They communicate visually through images and symbols rather than text. Gen Z are globally aware and concerned about environmental issues.
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
This document discusses characteristics of the Millennial generation born between 1980-1995. It provides statistics showing that Millennials now represent the largest living generation in the US, driving a significant portion of consumer spending. As digital natives who came of age during difficult economic times, Millennials rely heavily on social connections, family support, and optimistically believe in personal improvement despite challenges. Their values emphasize happiness, passion and diversity over tradition.
This document discusses characteristics of the Millennial generation born between 1980-1995. It provides statistics showing that Millennials now represent the largest living generation in the US, driving over $2 trillion in annual spending. As digital natives who are hyper-connected via social media, Millennials are more optimistic than older generations but have faced economic challenges entering the workforce. The document segments Millennials into younger Explorers and older Achievers and notes that while sharing some attributes, Millennials should not be viewed as a homogeneous group.
Generation Z encompasses ages 13 to 19, with a psychographic overlap with young Millennials ages 20 to 24. As digital natives with more familiarity with virtual worlds than previous generations, Generation Z is redefining the "new normal."
Gen Y and Gen Z represent a large and influential segment of the Australian population. They value family, friends, and health above other concerns. While online and engaged with social media, they are protective of their online identities. They are increasingly mobile-centric in their media consumption and shopping behaviors. How brands connect with these generations into the future will depend on understanding their priorities and lifestyle changes.
The State of the Digital Kid @CES @FamilyTech Summit 2018Tonda Bunge Sellers
This document provides information on research from Ypulse regarding Gen Z and Millennial behaviors and attitudes. It includes the following sections:
- Ypulse methodology and proprietary surveys of Gen Z and Millennials
- Generational profiles of Baby Boomers, Gen X, Millennials, and Gen Z
- Topics around Millennial parenting behaviors and media consumption
- How Gen Z and Millennials use their smartphones and social media to communicate with friends
- The increasing digitization of relationships for younger generations
This document summarizes the findings of a 2014 study on civility in America conducted by Weber Shandwick and PowellTate. Some key findings:
- Americans believe civility is eroding and the problem is getting worse, though Millennials are slightly more optimistic about future improvement.
- Millennials experience uncivil behavior more frequently than older generations, especially online. They are also more likely to take proactive steps in response.
- While all generations see civility issues, there is a divide on causes - Millennials and Gen Xers blame social media most, while older groups blame politicians.
- Millennials acknowledge high levels of uncivil behavior online but many also avoid or
This document discusses Generation Z, those born between 1996-2009. It notes that Gen Z is very different than prior generations like Millennials in that they are always connected digitally, want anonymous communication, curate their own content, and have little brand loyalty. Gen Z grew up in a post-9/11 recession and are more economically and environmentally conscious as a result. They have shorter attention spans and consume "snack media." The document provides tips for connecting with Gen Z, like telling stories across multiple screens and including social causes they can support.
This document discusses intergenerational relationships and challenges in Rotary. It defines different generations based on defining historical events and provides characteristics of each. Veterans/Traditionalists were born 1900-1945 and lived through the Great Depression and WWII. Baby Boomers were born 1946-1964 and lived through social movements of the 1960s. Generation X was born 1965-1980 and came of age during times of rising divorce and crime rates. Millennials were born 1981-1999 and the first to come of age in the new millennium and with new technology. The youngest generation, called Centennials or Gen Z, were born 1997-present and have never known life without the internet. The document notes challenges in communication and motivation across generations
This document discusses the characteristics of Generation Z, the generation after Millennials. Some key points:
- Gen Z is more ethnically and racially diverse than previous generations. They are also the first generation to have no memory of a world before the internet.
- They are digital natives who are constantly connected via smartphones and average over 8 hours of media consumption per day. Social media platforms like Snapchat are very important to them.
- Compared to previous generations, Gen Z is making healthier choices in terms of substance use, sexual activity, and other risk behaviors. However, rates of gaming, obesity, and depression are rising.
- They are entrepreneurial, civic-minded, and want to solve issues
Similar to Lee Fox - Youth and Nonprofit Partnerships (20)
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
Now that social media channels are a part of the fabric of how we communicate, nonprofits are looking beyond shiny social tools to understand the value of community. Learn strategies from Megan Keane for setting up organizational processes to create a culture of engagement at your organization and find quantifiable ways community can contribute to your mission and impact.
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
Explore the generational, cultural, and technological revolution that's changing our world and learn tactical skills that will increase the effectiveness and sustainability of your fundraising strategies. Roderick Campbell, one of Silicon Valley's brightest social-impact entrepreneurs, will be your unpredictable and amusing guide.
This document outlines strategies for getting busy parents and others to take action through grassroots organizing. It discusses the policy priorities of MomsRising.org and barriers to engagement like lack of time. Five key principles for engagement are outlined: be nimble, test ideas, maintain dialogue, open engagement avenues, and have fun. The document then details a "layer cake" approach to organizing that incorporates online and grassroots tactics like technology-enabled advocacy, sharing personal stories, proxy representation at events, on-the-ground actions supported by online engagement, traditional and new media outreach, and rapid response. It emphasizes testing new approaches, collaboration, and keeping engagement creative, respectful of people's time, metrics-driven,
Did you know that 8 out of 10 donors say that online reviews influence their giving decision? If you are a great nonprofit waiting to be discovered, build social proof around it by putting it in front of the right early supporters and create marketing campaigns designed to be shareable. Use it to find new supporters and remind existing supporters why they made a smart choice. In the age of the social web, social proof is the new marketing.
Sending a text message is the easiest way for new supporters to connect with your cause. Nick Allen talked about how to maximize mobile donations and how mobile activist networks run by organizations like the Humane Society and No Kid Hungry are recruiting new supporters. Nick also shared the first US test of a mobile strategy that’s recruited thousands of new monthly donors in the UK by inviting people to send a text message for info, triggering a phone call from the nonprofit.
We’ve all felt the emotional pull of a great video. Videos can convey messages, emotions and impact in seconds. Now, with social media platforms seamlessly integrating video, it’s more important than ever for nonprofits to understand how to leverage this powerful tool. In this very tactical session, Michael Hoffman of See3 Communications shared the best practices for incorporating video into your communications strategy and across social media platforms, with a focus on how it can be used to help make an impact on your year-end fundraising.
Watch the recording on our site: http://socialmedia4nonprofits.org/webinars/use-video-to-drive-donations
Cultivating community is a key way to keep a group in engaged around an idea or cause. In this session Regina Walton talked about building and growing community in a group that meets in person around a central idea: technology for social good. You'll learn about SFTech4Good, the largest of the many worldwide Netsquared groups and NTEN 501 Tech Clubs, and how they keep their member count growing, keep events fresh, and the tools they use to effectively communicate with their large and growing group.
You see the potential that Facebook offers for engaging supporters and creating more exposure for your nonprofit. But with declining reach, and more competition in the newsfeed, reaching your supporters is more challenging than ever before. This presentation from John Haydon will show you innovative ways to get more engagement on Facebook, from high-quality fans.
The document provides tips for using Twitter to build a fundraising pipeline. It recommends searching hashtags to find people with similar interests, engaging followers by asking questions and listening, and using Followerwonk to find potential donors. It also suggests setting up Tweet Deck alerts for hashtags and VIPs, creating Twitter lists to group contacts, publicly thanking donors, and setting up Twitter campaigns or battles to drive donations. The overall message is that nonprofits can use Twitter's social features like hashtags, lists, and alerts to engage supporters and donors, provide updates on fundraising progress, and help fill their fundraising pipeline over time.
The document outlines 11 steps for a successful social media strategy: 1) Create a committee, 2) Start with people, 3) Define goals, 4) Identify strategies, 5) Choose channels, 6) Create policies, 7) Listen, 8) Create and curate content, 9) Get visual, 10) Work smarter using tools, and 11) Measure and improve. The key aspects are getting the right people involved, defining goals and strategies based on the target audience, choosing appropriate social media channels, creating policies, consistently creating and sharing visual content, and measuring results to improve over time.
Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance of how you are crafting meaningful ties with your stakeholders. In this session at #SM4NP Boston, Debra Askanase profiled successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution and measurement.
Crowd-funding for #GivingTuesday, the global day of giving back to launch the holiday season, has fast become a cornerstone of fundraising. These slides from a #SM4NP webinar with Leo Buc and Bre DiGiammarino will give you practical and tactical resources for making it a success.
The data doesn’t lie, the mobile era is upon us. But how do you go beyond the data to make mobile work for your nonprofit? Learn from Ethan Kearns of the Nature Conservancy about many of the real life examples of mobile adoption and understand specific ways to go beyond the surface level statistics to fully grasp the mobile potential.
Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media?
In this 60 minute webinar with Jereme Bivins of The Rockefeller Foundation and Kimaya Dixit of Hattaway Communications, we explored how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.
Connections matter. Often it is easiest to connect with other people like us, but being able to build relationships across differences and learn from different perspectives is powerful. Discover how to use Twitter chats (or any social platform) to cultivate conversations which amplify your message and increase impact for your constituents. Dorothy Ponton gave this presentation at #SM4NP Silicon Valley.
Do you ever feel like messaging decisions are made in a vacuum at your organization? Some simple testing can make the difference in connecting with your target audience. Learn from Marcia Silva how the Second Harvest Food Bank leveraged a small budget on Facebook Ads to test branding elements, as well as how the data helped them tighten their 2015 childhood hunger messages and improve campaign results.
You’ve heard it over and over again: storytelling gets you more donations. It’s actually easier than you think to create a compelling story. Fairy tales, fireside stories, and your favorite Hollywood movies all follow the tried and true storylines every popular story follows. In this session, Rob Wu, CEO of CauseVox, walked through three storylines that you can use for nonprofit fundraising, and to help you understand how to repurpose storylines for your nonprofit at #SM4NP Silicon Valley.
While content creation is a top priority for most nonprofits, a huge challenge is distribution. When thinking about how to get your amazing content beyond your existing network, consider this: the top 5% of supporters in your CRM, on average, have a reach 200 times greater than your entire email file. These social media influencers not only help extend the reach of your amazing content, but expose more people to your good work. Cheryl Contee, CEO of Fission and Co-Founder of Attentive.ly, explored how to identify your influencers, the best sharable content and how to get them talking about your campaigns at #SM4NP Silicon Valley.
2. Every generation has seen the emergence of a
“disruptive technology” that rendered existing
technologies irrelevant.
3. Why in the world do youth matter?
314M
20% of USA 43.2% of
population the Afghan
27.7% is GenZ population
of USA ~(63M) is GenZ
population 34.7% of ~(13M)
is GenY Pakistani
~(76M) 32.5% of population
Egyptian is GenZ
population ~(66M)
is GenZ
CIA WORLD FACTBOOK 2012
~(27M)
Generation: X X Y Y Z Z
Age Range: 43.7 31.2 25.0 18.7 12.5 6.2
49.9 43.7 31.2 25.0 18.7 12.5
4. 14 year old Malala Yousafzai is known for
her education and women’s rights activism
in the Swat Valley.
She was 11 years old when she began
writing about her life under the Taliban.
Attempted assassination: 10/10/12
5. 74% of teens
GLOBALLY
consider
climate change
GENERATION “WE” and
global warming
a greater
threat than
drugs, violence
Brittany Trilphord or war!
17 years old Habbo Study
6. on one hand
GenX & Boomers see value in
nonprofits
and a majority get involved
through organizations (60%)
on the other hand
7. GenY /
Gen Z
however
9 in 10 (92%) wish they
02/2012 Study
could do more to
help those in need.
8. So what’s the problem?
when “volunteering”
youth feel discounted because they’re
typically given menial tasks and often
left out of strategic decision-
making and/or ideation.
13. (18 - 32 YEARS)
77% of GenY are seeking a
seat on a nonprofit board.
48% wish they could apply their
professional or academic
skills when volunteering
(SKILLS-BASED VOLUNTEERISM)
15. SMARTyou share the EXPERIENCE ?
Can you share the INFLUENCE ?
Can PHONE MARKET (USA % ownership)
74% GenY (25-to-34)
16 M users (Q2 2012)
they’re curious
46% scan b/c 63% of all teens
exchange texts
41% scan to get more info
every day.
18% scan to get a free gift
16% scan to get exclusive
content
58% GenZ (13-to-17) own smart phones
90% GenZ (13-to-17) own cell phones
19. YOUTH activate differently
HOW DO YOU LIKE TO
HEAR ABOUT
VOLUNTEER
OPPORTUNTIIES?
81% PEER
72% EMAIL
55% FACEBOOK
67% WEBSITE
30% DATABASE
43% EVENTS
13% OTHER
20. U.S. “GIVING”
$298B 2011 U.S. giving
TIP #5 don’t leave
MONEY on the table
2:1 GENY who
volunteer
are more likely to
donate
21. In 2011 how did you make your donations?
online
facebook
e-mail
in person
other
verbally online deduct mobile
over phone payroll
23. 26% GENZ gave in 2011
Source: 2011 Harris Interactive Study
24. ARE YOU LEAVING MONEY
ON THE TABLE?
53% said they could have
given more
ELIMINATE over solicitation
Be MORE transparent about what
“giving” accomplishes
25. What’s YOUR epic story?
83% conduct research
ANSWER THESE QUESTIONS:
What’s the latest “news”
What do “gifts” and specific to the cause and
“volunteering” accomplish? organization?
Photo via Big Stock Photo
26. TIP #6 youth have bright ideas
we
believe in
the power
of one
27. CALL TO ACTION FOR PREVIOUS GENERATIONS
"The Trust Pyramid“
by John Haydon
28. FLIP THE TRAIDIONAL MODEL FOR “GENERATION WE”
"The Passion Pyramid“
by Lee Fox
32. LAST TIP:
Make it easy
Make it social
Make it real
Make it count
Join us on facebook: http://bit.ly/cause4KDZ
Join us on twitter: @KooDooZ
Email us: info@KooDooZ.com
Editor's Notes
Mobilize with mobile:Take a pictureAccess the internetSend / receive emailDownload appPlay a gamePlay musicRecord a videoAccess a social networking siteWatch a videoPost a photo or video online
According to Nielsen, Instagram is the top photography site among teens ages 12 to 17, with 1 million teens visiting the site during July 2012. Every generation has seen the emergence of a “disruptive” technology that rendered existing technologies irrelevant. New technologies continue to emerge faster than ever and “innovation leaps” are becoming smaller, leading to a stronger “connection” between newer generations.
Teenagers, with a volunteer rate of 26 percent, outpaced young adults, both those ages 20 to 24 (18.6 percent) and 25 to 34 (22.9 percent). ~source = youthtoday.org
Passion-driven communities are directly associated with increased volunteer and charity work.
As one example, American Idol was debuted in 2002 with 9.9 million viewers. After watching contestants perform and hearing feedback from a panel of judges, viewers can call in or SMS text to place votes for different performers. As an audience participation TV show, American Idol is part of the growing trend in viewer or user-participation and collaboration in driving a storyline and outcome. This trend is real-time audience participation TV runs parallel with the growth of web 2.0 tools, particularly social networking tools, in which users connect, interact and react and respond to each other on the direction of the storyline and the gates of the participants. http://www.netwitsthinktank.com/mobile/scanning-for-good-how-one-nonprofit-used-qr-codes-to-raise-awareness.htmPEW Internethttp://www.slideshare.net/fullscreen/PewInternet/teens-2012-truth-trends-and-myths-about-teen-online-behavior/6http://www.educationnews.org/technology/study-social-media-helps-with-teenage-empathy-awareness/http://www.huffingtonpost.com/2012/08/14/facebook-teenage-email_n_1777169.html?utm_hp_ref=parents&ir=Parents&ncid=edlinkusaolp00000008http://pewinternet.org/Presentations/2012/July/Teens-2012-Truth-Trends-and-Myths-About-Teen-Online-Behavior.aspx67% of 18-to-24 year olds have a cell phone71% of 23-34 year olds77% of teens (of which 87% are 14-17)
JaneMcgonigalWhen students engage in game play, they don’t fear failure or concern themselves with their abilities (or inabilities) to master new concepts and abilities. In fact, gamers have a number of positive emotional reactions to game play:joyrelieflovesurprisepridecuriosityexcitementawe & wondercontentmentcreativityMost game play today is social and cooperative – it requires us to interact positively with those around us. Games provide us a creative agency in the virtual world. Those of us from the ‘gamer generation’ realize that games have evolved into more than just the ‘button mashing’ elements of previous generations. They now engage the user, require creativity, collaboration, thought, and multi-tasking.
Bequests were 8 percent of givingCorporate giving (corporations and corporate foundations) was flat - just 5 percent of the totalFoundation support was up but represents only 14 percent of the total
2) Make a private Twitter list of small and large-scale donors- and make a point to interact with them. Retweet them, @ reply them. Whatever you do, don’t ignore them. Because Twitter is a site for active engagement and open information-share, there’s potential to summon excitement and connection through this platform. It’s a bit more difficult to create direct conversation on Facebook. Quick Google searches can often indicate whether or not a specific donor has a twitter account. It’s easy to quickly search and compile a list of donor’s Twitter accounts to pass along to the marketing department (or whomever is managing social media). Give them the list and ask them to keep tabs on these folks using Twitter’sprivate lists. This way, followers cannot see your donors, but the person running social media has a quick and easy way to remember who to keep an eye on and engage. 3) Take note of donor’s interests through social media to hone your story and find your connection.Social media profiles and activities can provide a lot of personal information about donors. Marketeers use this information to help trace their demographic, but fundraisers should be using social media to fill in gaps about donors’ interests so that they can be more efficiently ‘courted’ at events and on-site. Checking up on social media activities doesn’t just help by uncovering that, say, a donor is running a half marathon next week (which may or may not be useful to you). By utilizing your museum’s social media channels, fundraisers can learn a lot about what it is about the institution that engages the donor. If someone tends to ‘like’ statuses about specific events or artists, that gives you a peek into their interests– And even better than that; it gives you a peek into your shared interests.
2) Make a private Twitter list of small and large-scale donors- and make a point to interact with them. Retweet them, @ reply them. Whatever you do, don’t ignore them. Because Twitter is a site for active engagement and open information-share, there’s potential to summon excitement and connection through this platform. It’s a bit more difficult to create direct conversation on Facebook. Quick Google searches can often indicate whether or not a specific donor has a twitter account. It’s easy to quickly search and compile a list of donor’s Twitter accounts to pass along to the marketing department (or whomever is managing social media). Give them the list and ask them to keep tabs on these folks using Twitter’sprivate lists. This way, followers cannot see your donors, but the person running social media has a quick and easy way to remember who to keep an eye on and engage. 3) Take note of donor’s interests through social media to hone your story and find your connection.Social media profiles and activities can provide a lot of personal information about donors. Marketeers use this information to help trace their demographic, but fundraisers should be using social media to fill in gaps about donors’ interests so that they can be more efficiently ‘courted’ at events and on-site. Checking up on social media activities doesn’t just help by uncovering that, say, a donor is running a half marathon next week (which may or may not be useful to you). By utilizing your museum’s social media channels, fundraisers can learn a lot about what it is about the institution that engages the donor. If someone tends to ‘like’ statuses about specific events or artists, that gives you a peek into their interests– And even better than that; it gives you a peek into your shared interests.