1. The document discusses strategies for brands to connect with Generation Z, those born between 1995-2009, who will make up a quarter of the US population.
2. Generation Z is always connected through mobile devices, wants to build a better world, and curates their own content from various online sources rather than traditional media.
3. The document provides five recommendations for brands to engage Generation Z: use visual and digital content, interact across multiple platforms, immediately capture their short attention spans, engage their entrepreneurial spirit, and embrace constant change.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
At SME we pride ourselves on understanding our client’s target audiences. Whether it’s Gen Z social engagement, Millenial experiential activation or diving into a Gen X perspective for a mobile targeting campaign, having a well researched and in depth cognizance allows us to always be on our game.
Check out our top 5 ways to build your brand for Generation Z in the deck below and give us a call to chat about how you can implement these ideas into your own brand strategy.
Generation Z: 33 Data Points To Influence How You Sell, Teach, Recruit, And L...Ryan Jenkins
If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation—Generation Z.
Generation Z may be the most socially savvy group marketers will ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach.
While it will take time, effort, and resources to understand this emerging generation, engaging these diverse and motivated workers/consumers can prove beneficial for your organization in the long run.
This report invites you to deep dive into the minds, behaviours and online habits of Generation Z.
Unpacking some of the key reports and surveys on Generation Z from the last two years, this report collates the most important findings and insights (...so you don’t have to!) to inform new ideas and ways in to creating content that will engage with this lucrative, generational audience.
Meet generation Z, the 12- to 19-year-old cohort, who care deeply about ethical consumption, are the most progressive generation to date, use digital technology more than any previous group, and are set to change the world with their optimism and ambition.
This is an executive summary of the report. To purchase the full 79-page report, visit www.jwtintelligence.com.
Into Z Future, Understanding Generation Z, the Next Generation of Super Creat...Mercadotecnia Total
Snapchat en conjunto con JWT Intelligence presentan el estudio "Into Z Future, Understanding Generation Z, the Next Generation of Super Creatives"
Donde podemos observar algunos insights interesantes:
- "Los gen Z son absolutamente más creativos, pero son más utilitarios que otras generaciones".
- "56% de los gen Z's usan aplicaciones sociales para expresarse creativamente".
- "Gen Z tiene una relación única con la cultura digital que se manifiesta el uso de herramientas que ocupan para crear contenidos".
- "Los gen Z combinan el panorama digital, con la artesanía y la estética".
If businesses are still focused on mastering communication with the Millennials, they will fast fall behind. Because Generation Z is already forming brand preferences, spending their allowances, and becoming entrepreneurs.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
At SME we pride ourselves on understanding our client’s target audiences. Whether it’s Gen Z social engagement, Millenial experiential activation or diving into a Gen X perspective for a mobile targeting campaign, having a well researched and in depth cognizance allows us to always be on our game.
Check out our top 5 ways to build your brand for Generation Z in the deck below and give us a call to chat about how you can implement these ideas into your own brand strategy.
Generation Z: 33 Data Points To Influence How You Sell, Teach, Recruit, And L...Ryan Jenkins
If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation—Generation Z.
Generation Z may be the most socially savvy group marketers will ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach.
While it will take time, effort, and resources to understand this emerging generation, engaging these diverse and motivated workers/consumers can prove beneficial for your organization in the long run.
This report invites you to deep dive into the minds, behaviours and online habits of Generation Z.
Unpacking some of the key reports and surveys on Generation Z from the last two years, this report collates the most important findings and insights (...so you don’t have to!) to inform new ideas and ways in to creating content that will engage with this lucrative, generational audience.
Meet generation Z, the 12- to 19-year-old cohort, who care deeply about ethical consumption, are the most progressive generation to date, use digital technology more than any previous group, and are set to change the world with their optimism and ambition.
This is an executive summary of the report. To purchase the full 79-page report, visit www.jwtintelligence.com.
Into Z Future, Understanding Generation Z, the Next Generation of Super Creat...Mercadotecnia Total
Snapchat en conjunto con JWT Intelligence presentan el estudio "Into Z Future, Understanding Generation Z, the Next Generation of Super Creatives"
Donde podemos observar algunos insights interesantes:
- "Los gen Z son absolutamente más creativos, pero son más utilitarios que otras generaciones".
- "56% de los gen Z's usan aplicaciones sociales para expresarse creativamente".
- "Gen Z tiene una relación única con la cultura digital que se manifiesta el uso de herramientas que ocupan para crear contenidos".
- "Los gen Z combinan el panorama digital, con la artesanía y la estética".
If businesses are still focused on mastering communication with the Millennials, they will fast fall behind. Because Generation Z is already forming brand preferences, spending their allowances, and becoming entrepreneurs.
Gen Z had a unique childhood They were developing their personalities and life skills in a socio- economic environment marked by chaos, uncertainty, volatility and complexity. Blockbusters like The Hunger Games and Divergent depict teens being slaughtered. No wonder Gen Z developed coping mechanisms and a certain resourcefulness.
Buzzoole attended this year's edition of the Youth Marketing Summit 2017 in London and presented research focused on Generation Z. The research revealed some interesting insights about the post-millennials and their behaviour.
The 'Hunger Games' Generation: 7 insights into 'Gen Z'Brand Genetics
Whether or not they’re your target audience today, Gen Z are already starting to influence how the world works. Their traits are only just starting to emerge but they show a marked difference to Gen Y / Millennials. Brand Genetics distilled existing studies and its own experience to uncover key Gen Z needs, identifying 7 relevant innovation opportunities that can help your business stay ahead of the game.
A glimpse into the world of Gen Z - an 8 page Gen Z Manifesto that summarizes the upcoming book, The Gen Z Effect: The Six Forces Shaping the Future of Business, available 11/11/14 at bookstores everywhere. Written by Dan Keldsen and Thomas Koulopoulos.
Who is Gen Z? What makes them tick? What is an accident of birth, and a purposeful decision?
Are YOU Gen Z?
Gen Z, also known as the Swipe Generation, is about to change the world and set it on fire. Learn more about this creative, committed, social conscious generation and how to communicate, manage and motivate them.
The second edition of Ford’s annual publication on micro trends, Looking Further with Ford, examines the drivers of change and the complex response of consumers worldwide. This collection of 10 micro trends reflects our view of the attitudes that will alter consumer dynamics across the globe in 2014 and beyond.
What defines Generations Y & Z? With influence over $10 trillion globally in spending both directly and indirectly, it's more important than ever to understand how these generations think and feel. In this presentation, I highlight the 7 most important characteristics of Generations Y & Z for marketers and technologists to understand, based on my 15 years of youth research.
Gen Z Digital-Book: A Primer For All Things Gen ZOlogie
Just like you, we’re curious about Gen Z—the college students of today and tomorrow. So we’ve spent some time studying them.Now is the time to get smarter about communicating and connecting with this new generation. Our book offers facts and valuable insights, as well as bottom-line implications for your communications.
Think of it as a primer for all things Gen Z.
Gen Z had a unique childhood They were developing their personalities and life skills in a socio- economic environment marked by chaos, uncertainty, volatility and complexity. Blockbusters like The Hunger Games and Divergent depict teens being slaughtered. No wonder Gen Z developed coping mechanisms and a certain resourcefulness.
Buzzoole attended this year's edition of the Youth Marketing Summit 2017 in London and presented research focused on Generation Z. The research revealed some interesting insights about the post-millennials and their behaviour.
The 'Hunger Games' Generation: 7 insights into 'Gen Z'Brand Genetics
Whether or not they’re your target audience today, Gen Z are already starting to influence how the world works. Their traits are only just starting to emerge but they show a marked difference to Gen Y / Millennials. Brand Genetics distilled existing studies and its own experience to uncover key Gen Z needs, identifying 7 relevant innovation opportunities that can help your business stay ahead of the game.
A glimpse into the world of Gen Z - an 8 page Gen Z Manifesto that summarizes the upcoming book, The Gen Z Effect: The Six Forces Shaping the Future of Business, available 11/11/14 at bookstores everywhere. Written by Dan Keldsen and Thomas Koulopoulos.
Who is Gen Z? What makes them tick? What is an accident of birth, and a purposeful decision?
Are YOU Gen Z?
Gen Z, also known as the Swipe Generation, is about to change the world and set it on fire. Learn more about this creative, committed, social conscious generation and how to communicate, manage and motivate them.
The second edition of Ford’s annual publication on micro trends, Looking Further with Ford, examines the drivers of change and the complex response of consumers worldwide. This collection of 10 micro trends reflects our view of the attitudes that will alter consumer dynamics across the globe in 2014 and beyond.
What defines Generations Y & Z? With influence over $10 trillion globally in spending both directly and indirectly, it's more important than ever to understand how these generations think and feel. In this presentation, I highlight the 7 most important characteristics of Generations Y & Z for marketers and technologists to understand, based on my 15 years of youth research.
Gen Z Digital-Book: A Primer For All Things Gen ZOlogie
Just like you, we’re curious about Gen Z—the college students of today and tomorrow. So we’ve spent some time studying them.Now is the time to get smarter about communicating and connecting with this new generation. Our book offers facts and valuable insights, as well as bottom-line implications for your communications.
Think of it as a primer for all things Gen Z.
The Presentation explains the growing potential of social media in building brand advocates as well as strengthening customer relationships. Creating brand ambassadors depends on leveraging this social engagement tool to find new brand relationships, and then capitalize on nurturing these relationships. These 5 proven social ways are effective for daily–deal networking with customers and clients in the social marketing space.
This is a presentation that I did for the lead referral group at the Greater Derry & Londonderry Chamber of Commerce. It discusses how small businesses should be considering the Marketing Funnel in their online marketing efforts, and strategies that they can use to better lead customers and prospects to the ultimate goal in the funnel: Advocacy.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
GenZ is the largest generation yet and they are truly digital natives. The attitudes and behaviors of Zs will have a huge impact on the future of technology. Grounded in data from hundreds of online research sessions, diaries, and interviews, learn what Gen Z really does online and the ways it will change how we design the experience.
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
My presentation @ #youthmarketing of Marketing Week in Greece. The info/ the pics are not mine they are copied from all over the internet. If something is yours and you want me to take it out.. pls let me know. As always I'm very dyslexic so if your find a mistake pls do not kill me! Further reading and sources at the end! Happy Reading
Marketing Through Generations: Masterclass by Hetvi Kamdar for Purpose StudiosPurposeStudios
How do you successfully market to the Gen-Z and Millennials? What strategies should you use? In this presentation, we cover everything from statistics to theories about the best ways to create engaging digital content for all the generations.
References:
The Gen Z Frequency: How Brands Tune In and Build Credibility - Derek E. Baird and Gregg L. Witt
Gen Z Effect: The Six Forces Shaping the Future of Business - Dan Keldsen and Tom Koulopoulos
Marketing to Gen Z - 5 things you need to know - https://www.youtube.com/watch?v=pG-vm2fxJYU
Marketing to the Unmarketable- https://www.youtube.com/watch?v=8XGQmzywsPU
https://www.socialsamosa.com/2021/11/netflix-india-red-notice-marketing-strategy/
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
Are You Listening To Your Customers? Engage Customers Like Never Before.SAP Asia Pacific
Social Media channels offer marketers a rich opportunity to really engage their customers like never before.
Sadly, customer engagement today has namely been oneway' with many marketers using Social Media as a Digital Megaphone to shout about their Brand and Products in the hope that someone will 'like' them and find their 'content' funny.
This presentation explores the challenges marketers face in effectively engaging todays digital natives, as well as the opportunities that Social Channels offer them in really being able to 'listen' to their customers and harness insights on what is influencing them so as to be able to craft content that is both contextual and relevant.
The Millennials are aged between 18 and 33 and they will earn $200 billion annually starting in 2017. But who are they? What are their attitudes, what do they value? Imagination explores the Millennials in this short presentation. For a longer deck or to discuss a presentation please contact garreth.owen@imagination.com.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
(Graham Brown mobileYouth) PAID to EARNED MEDIA (Part 3/5 50 key trends in th...Graham Brown
Part 3 of Youth Mobile Age: a 5 part series of presentations highlighting key Youth Trends for 2011. To download all 5 parts ->
http://www.YouthMobileAge.com
Going Beyond the Empowered Buyer: The Next Five Mega Marketing Challenges Demandbase
In the modern B2B buying cycle, control has moved away from businesses and into the hands of their buyers. This challenge has inspired a wave of marketing innovation, but there are even bigger challenges ahead. Follow along as Mathew Sweezey reveals the next Five Mega challenges facing B2B marketers – and how to confront them.
Engaging with Millennials in the Right WayXPotential
The millennial lifestyle is mostly about multitasking, accelerated communication, constant connection, and immediate gratification. It is a lifestyle that typically contradicts traditional marketing and research methods. And so brands and marketers have a tough task in finding the right way to engage with this group of consumers who have a combined purchasing power of $2.45 trillion worldwide.
The second annual Adobe Consumer Content Survey—a December 2018 survey of 1,000 U.S. consumers who own at least one digital device—found that digital content consumption is on the rise and consumers have already established expectations and preferences.
Similar to SME 5 Ways to Build Your Brand for Gen Z (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
1. SME Inc.
O 212.924.5700
F 646.439.9071
www.smebranding.com
Zach Kelly, VP Brand Strategy
Zkelly@smebranding.com
WHAT’S NEXT FOR 2015?
5 WAYS TO BUILD YOUR BRAND FOR
GENERATION Z
AUGUST, 2014
2. 2
It is to be noted, by us and also TrendWatching.com, that: “With
aspiration becoming increasingly globalized and age-agnostic
demographic segments are becoming less meaningful predictors of
consumption patterns.”
Always, “Think Adaptation”
TrendWatching - http://trendwatching.com/
4. 4
Move over Millennials, we’re here to stay!
THE LARGEST GENERATIONAL GROUP IN THE U.S.
Source: U.S. Census Bureau, 2012 (via Mintel 2014)
5. UNDERSTANDING YOUR AUDIENCE
• Born between 1995-2009
• Make up a quarter of the American population
• Are eager to build a better planet
• Are always connected through mobile, digital and social mediums
• Want anonymous and unrestricted communication
• Love to curate their own content
• Are economically and environmentally conscious
• Hold little to no defined brand loyalty
• Are influenced by social and digital personalities rather than traditional
media celebrities
Generation Z…
5
6. Compared to 39% of Millennials, 60% of Gen-Z are active volunteers
who want to have an impact on the world
6
Source: Creative Artists Agency & Intern Sushi, 2014; U.S. Department of Labor, 2013,
7. Outside of school, Generation Z spends 41% of their time with
computers or mobile devices
And 66% of kids 6-11 say online gaming is their main source of
entertainment
http://www.sparksandhoney.com/
7
Flickr Creative Commons
Source: Mintel, Activities of Teens and Kids 2013, Entertainment software association 2013
8. Generation Z creates anonymous and secretive content through
apps like Secret, Whisper, Yik Yak and Snapchat
8
Sources – http://www.bloombergview.com/
http://www.sparksandhoney.com/
http://Digiday.com
9. 9
Content curation and the ability to build customized, playlists,
selections of videos and edited / remixed tracks hold great appeal
for Gen Z
10. 10
57% of Generation Z would rather save their money than spend it
http://www.sparksandhoney.com/
And over 76% are concerned about the harmful impact humans have
on the environment
Source: Unilever Project Sunlights How Children Inspire Sustainable Behavior
in Adults, August 2013; JWT Intelligence
Source: Centers for Disease Control and Prevention via vox.com; Cassandra
Report: WebMD (CDC Survey 2014)
11. For Gen Z, product quality is more important than brand loyalty and
they want to test products (either physically or virtually) before
making a purchase
11
http://www.forbes.com/
Source: http://businessinsider.com
http://mwpartners.com/
http://www.piperjaffray.com/
12. A recent survey from Variety
Magazine states that YouTube
stars are more popular than
mainstream celebs among
Generation Z
12
http://www.forbes.com/
Infographic & Study - http://www.variety.com/
14. Communicate Through Bold Visual and Digital Content
Interact and Engage Across Multiple Brand Platforms
Immediately Capture Their Attention
1
2
3
Engage Their Entrepreneurial Spirit4
Embrace Change5
14
16. And they prefer to communicate in images, emojis, GIFs and Memes
because it’s faster and more intuitive
The majority of Generation Z are connected within an hour of waking
up every morning
http://www.sparksandhoney.com/
16
Source: Pew Research, 2012
17. 17
Because Generation Z is accustomed to rapid communication,
instant gratification prevails
Source: Pew Research, 2012
18. 2 INTERACT AND ENGAGE ACROSS
MULTIPLE BRAND PLATFORMS
18
19. Generation Z multitasks across at least five screens: TV, phone,
laptop, desktop and tablet… plus their wearable tech companion
19
Source: JWT Intelligence
20. We must create an immersive brand experience that continuously
engages Gen Z across all platforms
20
22. Generation Z has an 8-second attention span
22
So content should be in short, easily digestible, attention grabbing
snippets
Disney Pixar
Source: National Center for Biotechnology Information, U.S.
National Library of Medicine, The Associated Press
23. 23
Create platform specific content across Twitter, Vine, Instagram,
Snapchat, YouTube and other digital channels to engage your audience
25. 72% of high school students want to start a business someday and 61%
would rather be an entrepreneur than an employee
25
http://www.sparksandhoney.com/
25
Source: Millennial Branding and Internship.com, 2014, Mintel 2014
28. 28
Generation Z is growing up in a constantly evolving world – they expect
and are ready to embrace change
29. 29
Thus, the gap between early tech, product and trend adopters and the
general public is shrink rapidly. It’s crucial to be on the verge.
30. BUILD YOUR BRAND FOR GEN Z
WITH SME
30
SME Inc.
O 212.924.5700
F 646.439.9071
www.smebranding.com
Zach Kelly, VP Brand Strategy
Zkelly@smebranding.com
Your brand must be ready!
31. SOURCES
Bloomberg View: http://www.bloombergview.com
Business Insider: http://www.businessinsider.com
DigiDay: http://digiday.com
Fast Company: http://www.fastcompany.com
Forbes: http://www.forbes.com
MaClean’s: http://www.macleans.ca
Sparks & Honey: http://www.sparksandhoney.com
New York Times: http://nytimes.com
Variety: http://variety.com
U.S. Census Bureau, 2012 (via Mintel 2014)
National Center for Biotechnology Information, U.S. National Library of Medicine, e
Associated Press
Mintel, activities of teens and kids 2013, entertainment software association 2013
JWT Intelligence
Pew Research, 2012
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