4. NO “DIGITAL DIVIDES” IN U.S.A.
YOUTH WHITE BLACK ASIAN LATINO
Own a desktop or laptop 84 72 95 74
computer
Own a cell phone, without 61 60 74 61
internet access
Own a handheld device that 51 64 57 58
connects to the internet
Own a gaming device that 47 51 43 50
connects to the internet
Have access to computer 96 94 98 96
that connects to the internet
Source: Participatory Politics : New Media Political Action
9. Are today’s youth…
TRAGICALLY FLAWED?
(misunderstood)
… or like their avatars…
ARE THEY SOMETHING TO “MARVEL” AT?
How do we value?
Crowd-sourced
Generation
activists “NEXT”
10. cause champion as likely to encourage
+ others to sign a
4x petition or contact a
politician!
2x as likely to
volunteer!
+
2x as likely to ask for
donations!
2x
as likely to take part in
an event!
Source: Sortable
11. Global youth are confident of their power to change the
world, and feel it’s their responsibility to do so.
I can change
the world.
I need to
make money.
~1.2B youth (13 to 23) = 18% of global population
~76M youth (13 to 23) are not gainfully employed
12. ISSUES FREEDOM OF
SPEECH
EDUCATION ACCESS TO
HEALTHCARE
CANCER OBESITY
ACCESS TO
LITERACY
ENERGY EDUCATION
CONSERVATION Source: TBWA / Take Part
13. Brittany Trilphord
17 years old
Speaking on behalf of
the next generation
27. Why brands are relevant
3 OUT OF 4 YOUNG PEOPLE AGREE THAT COMPANIES
HAVE THE MATERIAL RESOURCES TO NEEDED TO
SUPPORT SOCIAL CAUSES
83% of Americans say they wish
brands would support causes
28. Think like a “brand”
DOES YOUR
ORG NEED:
*game design
*video production
*guest blog
*technology training
Lauren Foose Julie Zelinger Logan Pazol
age 15 bullying age 19 age 12
video
blogger tech
cancer
feminism
31. WHY THE ONLINE SOCIAL WORLD MATTERS
Young Adults 18+ are more engaged than traditional activists
Social Traditional
Activity Media Cause
promoter supporter
Donate Money 41% 41%
Volunteer Time 30% 15%
Event Participation 25% 11%
Purchasing for a Cause 25% 10%
Political Recruiting 22% 5%
Petition Recruiting 20% 4%
Donation Recruiting 11% 3%
Source: TNS Global survey 2010
33. YOUTH activate differently
HOW DO YOU LIKE TO 81% PEER
HEAR ABOUT 72% EMAIL
VOLUNTEER 55% FACEBOOK
OPPORTUNTIIES? 67% WEBSITE
30% DATABASE
43% EVENTS
13% OTHER
Want them as your activists? Make your opportunities:
1 social & fun for youth
2 integrate their passions & skills
3 consider “what’s in it for me?”
34. Show how their skills
and passion can serve
the cause and how
their involvement will
make a difference.
Convince them they
count!
EMPOWER
INDIVIDUAL
ACTION
CONSIDER
“CROWD-
SOURCING”
35. 7-in-10
“activist”
81% were
invited by a
friend
2:1 GENY who volunteer
are more likely to donate
36. U.S. “GIVING”
$298B 2011 U.S. giving
HOW DOES THAT
TRANSLATE TO
YOUTH GIVING?
40. SHARE
Knowledge-sharing is the 1st step
towards more familiar forms of action!
71% of college students
talk to their friends about social causes.
TIP: BE SOCIAL & BE SEEN
56% of youth would engage in social causes if they could
do it with their friends.
67% of youth who have interacted with a nonprofit have
done so via facebook
Online visuals photos & videos tend to be more
powerful than words
Easy to share do you have “social share” buttons?
41. LEARN
Beyond social & fun,
youth are going
online to learn!
TIP: SHARE INFORMATION RESOURCES
Shameless self-promotion will be penalized. Your
stakeholders are not giving “to you” but “thru you.”
Give credit where credit is due retweet, comment
back, offer guest-blogging and/or highlight a youth
philanthropic mash-up
42. PARTICIPATE
Offer a continuous string of
short-term volunteering opportunities.
TIP: CALLS TO ACTION MUST BE CLEAR & EASY
Get it done with a click. Make sure you’ve got a 1-step
process for easy engagement.
Mobilize with mobile 63% of all teens say they
exchange text messages every day. Don’t SPAM.
58% of youth activists prefer short-term volunteering,
though almost half (46%) are happy to continue, so
long as they can clearly see their impact.
43. COLLABORATE
2 in 3 care about social causes because
“it’s important to who I am.”
TIP: OFFER POSITIONS OF LEADERSHIP
77% of GenY are seeking a seat on
a nonprofit board.
48% wish they could apply their
professional or academic skills
when volunteering
Passion-driven communities are directly associated
with increased volunteer and charity work.
45. Make it easy
Make it social
Make it real
Make it count
Join us on facebook: http://bit.ly/cause4KDZ
Join us on twitter: @KooDooZ
Email us: info@KooDooZ.com
Editor's Notes
. KAAC has 8 chapters (Ohio, West Va., SC, NC, MN, AZ, and 2 in NY -Long Island & NYC, and Hudson Vallley).2. I have rescued over 1000 dogs/cats and a pink donkey through networking, adoption events, music video, youtube videos, Public Service Announcements, and red carpet events.3. KAAC was founded in 2009 but was not an official Facebook page until July 19, 2010.4. My membership page grew by attending/volunteering at high kill shelters/adoption events in Los Angeles, through media: "The Young Icons," my music video: "1Life2Live," PSA's on youtube, and by networking on Facebook with proven rescues/fosters/organizations (Best Friends, Animal Advocates Alliance).5. KAAC is in the paperwork phase of becoming a 5013c.6. We raise funds by selling t-shirts. We have raised about $1000.7. My parents are very involved with KAAC and support what I do 1000 percent. Both my mom and dad attend adoption events, help with flyers, pay for all expenses (driving to shelters, picking up dogs for transport, pledges for dogs on death row, assist with spay/neuter, money for music videos and youtube videos, money for initial t-shirt orders, 5013c fees, and bank account fees).let me know if you need any videos, pictures, or newspaprer articles. I am so honored that you are talking about KAAC!Thanks so very much!!
Bequests were 8 percent of givingCorporate giving (corporations and corporate foundations) was flat - just 5 percent of the totalFoundation support was up but represents only 14 percent of the total
YOUTH WHO WERE HIGHLY INVOLVED IN NONPOLITICAL, INTEREST DRIVEN ACTIVITIES WERE MORE THAN 5 TIMES AS LIKELY TOP ENGAGE IN PARTICIPATORY POLITICS, AND FOUR TIMES AS LIKELY TO PARTICIPATE IN ALL POLITCAL ACTS, COMPARED WITH THOSE INFREQUENTLY INVOLVED IN SUCH ACTIVITIES. (source: Participatory Politics)
