This document summarizes a study about millennials and social media in 2010. It finds that:
1) Social media is deeply integrated into millennials' lives and is their primary means of social interaction and communication, similar to how rock music defined previous generations.
2) Millennials access social media through multiple platforms like Facebook, Twitter, and location-based services. They also produce and share content through "mycasting."
3) Millennials see themselves as the "iGeneration" and believe they are more digital, global, and informed than older generations due to their use of social media.
4) Many millennials think social media can be a force for social change and believe it is
with Melissa Morgan (www.ememdesign.com)
An introduction to gauging the impact of social-media on society in this media saturated, hyper-networked, über-techie, digitally innovative world.
TITLES
SOCIAL MEDIA
WHAT IS SOCIAL MEDIA
WHY SOCIAL MEDIA IS IMPORTENT
WHAT IS SOCIAL MEDIA MARKING
BENEFITS FOR STUDENTS AND BUSINESS
NEGATIVE IMPACT
TYPES OF SOCIAL MEDIA
TWITTER
FACEBOOK
YOUTUBE
INSTAGRAM
LINKEDIN
TELEGRAM
ADVANTAGE OF SOCIAL MEDIA
DISADVANTAGES OF SOCIAL MEDIA
HOW TO USE SOCIAL MEDIA SAFELY
CONCLESION
Effects of social media on youth
Effects of social media on youth
Effects of social media on youthEffects of social media on youthEffects of social media on youthEffects of social media on youth
A mock presentation designed to explain the debut of social media, its impact on business, and the benefits (or lack of benefits) it offers for this mock client.
with Melissa Morgan (www.ememdesign.com)
An introduction to gauging the impact of social-media on society in this media saturated, hyper-networked, über-techie, digitally innovative world.
TITLES
SOCIAL MEDIA
WHAT IS SOCIAL MEDIA
WHY SOCIAL MEDIA IS IMPORTENT
WHAT IS SOCIAL MEDIA MARKING
BENEFITS FOR STUDENTS AND BUSINESS
NEGATIVE IMPACT
TYPES OF SOCIAL MEDIA
TWITTER
FACEBOOK
YOUTUBE
INSTAGRAM
LINKEDIN
TELEGRAM
ADVANTAGE OF SOCIAL MEDIA
DISADVANTAGES OF SOCIAL MEDIA
HOW TO USE SOCIAL MEDIA SAFELY
CONCLESION
Effects of social media on youth
Effects of social media on youth
Effects of social media on youthEffects of social media on youthEffects of social media on youthEffects of social media on youth
A mock presentation designed to explain the debut of social media, its impact on business, and the benefits (or lack of benefits) it offers for this mock client.
Social Media & it's Impact in Today's WorldStephen Mokiwa
Social media and it's impacts on today's world. On Politics, Business and Society.
I was invited by and presented this to the Rotaract Club of Dar City, Tanzania on 8th August 2015.
Social Media Gurukul provides and overview on the importance of social media. This presentation on social media is backed by social media statistics, facts and figure.
This ppt contains following contents:
what is social media?
facts about social media.
importance of social media
types of social media
some famous social media and founders.
elements of social media
language of social media
negative and positive effects of social media
responsible use of social media
use of social media
social media and cybercrime
usage of social media according to gender, age and time.
conclusion
Social Media & it's Impact in Today's WorldStephen Mokiwa
Social media and it's impacts on today's world. On Politics, Business and Society.
I was invited by and presented this to the Rotaract Club of Dar City, Tanzania on 8th August 2015.
Social Media Gurukul provides and overview on the importance of social media. This presentation on social media is backed by social media statistics, facts and figure.
This ppt contains following contents:
what is social media?
facts about social media.
importance of social media
types of social media
some famous social media and founders.
elements of social media
language of social media
negative and positive effects of social media
responsible use of social media
use of social media
social media and cybercrime
usage of social media according to gender, age and time.
conclusion
Using social media strategy in building the corporate brand image is a route a lot of people imagine they know - what with the number of influencers, opinion leaders, trend watchers, and spotters laying claims to so-called virile strategy which generate likes, impressions and conversations. However, that is not all there is to capturing corporate essence in an era of great cynicism. Using Social Media as a route to build corporate stature requires the need to develop and manage strategic partnerships, the monitoring of trends and applications of knowledge from trends in building conversations while measuring the impact of efforts in order to intensify or discontinue a course of action. Beyond this, this presentation attempts a historical perspective of the social media phenomenon as well as platform possibilities looking at the Nigerian context.
Social media are interactive technologies that allow the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks.
Presentation for Power on your career by listening to industry experts at Microsoft Sri Lanka - YouthSpark Live 2016.
Via: https://www.facebook.com/MicrosoftSL/photos/gm.1794889820798558/1498147356865636/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
2. > Millennials and Social Media
About the study
• In-depth online survey conducted by MicroDialogue, June 2010
• 500 millennials (aged 18–25) and 100 “olders” (aged 40–55) in each of 5
markets (total n=3,004)
• Extensive secondary category research
China France India U.K. U.S.
n=600 n=600 n=600 n=600 n=600
2
3. > Millennials and Social Media
Introduction
• By whatever name they’re called—
iGeneration, Generation C, Gen Y, Gen
Next, echo boomers—the millennials are
“ Social media is changing our
lives and our society: It makes
us more sociable, more global,
the first true digital natives and more informed. These
digital communities are like a
• They have never known a world other than second world that each day
one of constantly improving digital
turns more important to us.”
technologies —Carla Lozano, Account Group and
Planning Director, J. R. Vallejo y Asociados,
• Yet what sets this generation apart is not Ecuador
so much the use of Internet technology
(everyone uses that), but their use of
social media
• For millennials, social media is as
seamlessly integrated into their lives as
their computers and cell phones; it’s how
they communicate and socialize, conduct
business and explore the world
3
4. > Millennials and Social Media
Social media is to millennials what rock “n” roll
was to baby boomers
• A shared phenomenon shaping youth culture and how the generation views itself
• A means by which to distinguish itself from earlier generations
• A tool for self-expression and sociopolitical change
4
6. > Millennials and Social Media
1. SOCIAL MEDIA IS TODAY’S
SOCIAL GLUE
6
7. > Millennials and Social Media
“ Young people and millennials think and
experience society through social media.”
—Luc Basier, Strategic Planning Director, Euro RSCG C&O,
Suresnes, France
7
8. > Millennials and Social Media
A global phenomenon
8
9. > Millennials and Social Media
SoMe keeps millennials in constant contact
• Unlike in days of landline phones and snail mail, SoMe connects people
instantly and constantly via message posts, instant messaging, VoIP, and
video chats
• Appeal lies not so much in connecting with strangers in far-flung places as with
staying in touch with family and friends
• SoMe is a new tool for satisfying very basic human needs: connection,
conversation, community
9
10. > Millennials and Social Media
“ Time is of the essence and people rarely have the time for elaborate
conversations. This means microblogging is here to stay. In the
present global village, social media is the lounge where everyone
knows your name. Through social media, the distance between,
say, Baltimore and Bangalore is one click, AND it’s free.” —Shourya
Ray Chaudhuri, Senior Executive, Brand Identity and Corporate Communication, Euro RSCG
4D Matrix, Bangalore, India
10
11. > Millennials and Social Media
2. MULTIPLE ACCESS POINTS
11
12. > Millennials and Social Media
The social media mix varies by country and
through time
• Facebook (FB) is an increasingly global phenomenon, having usurped the
once-dominant MySpace
• 500MM+: Active users
• 700BN+: # of mins/mo. people spend on site
• 90: # of pieces of content average user creates each
month (30BN pieces shared per month in total)
• 70: % of users outside U.S.
• 150MM+: Active users currently accessing FB through
mobile devices (mobile users are 2x as active on FB as
nonmobile users)
Source: Facebook.com
“ Facebook is the number one site in Lebanon, ahead of Google, Live, and
Yahoo. Because it is cheap and efficient, many marketers are using it. Fan
pages and groups and games are very popular. The Lebanese pressure
groups use it to shape and affect political, environmental, and social issues.
This is something that will stay; it is not a phenomenon that will fade away.”
—Nada Metni, New Business Development, Euro RSCG Beirut
12
13. > Millennials and Social Media
Microblogging platform Twitter is generating
55MM+ tweets a day
• 37% of Twitter users access service via phone
• Social networking is by far the fastest-growing mobile activity, reports comScore
• In June 2010, nearly 93MM visited Twitter.com, +109% from previous year
• In U.S., awareness has exploded from 5% of Americans aged 12+ in 2008 to
87% in 2010, but usage trails FB significantly (7% of Americans vs. 41% for FB)
• Nearly 2/3 of active Twitter users access social networking sites via mobile phone
• 51% of active Twitter users follow companies, brands, or products on social
networks
Sources: comScore; “Twitter Usage in America: 2010,” Edison Research/Arbitron Internet and Multimedia
Series; mashable.com
“ Today social media is strongly linked to the medium itself, but what about
tomorrow? Social media will be mainstream when it is no longer necessary to
master the medium, which still excludes some types of people. Twitter,
Foursquare are not available to everyone, but forums and opinions that reflect
the social media quickly expand through to all.” —Luc Basier, Strategic Planning Director,
Euro RSCG C&O, Suresnes, France
13
14. > Millennials and Social Media
Location-based services = next step
• Social media services based on
geolocation allow users to register
their physical location digitally, in
cyberspace, and connect up
physically, in “meatspace”
• # of users still small, but growing
– Google Latitude = 3MM active users
– Foursquare and Gowalla bring in
elements of game play and
competition
• These services bridge gap between
virtual online world and face-to-face
offline world
14
15. > Millennials and Social Media
3. MILLENNIALS SELF-IDENTIFY
AS THE iGENERATION
15
16. > Millennials and Social Media
Generational identifiers vary by market maturity
• In West, both generations agree being “more digital” is primary factor that sets
millennials apart
• In China and India, being “more global” is paramount
• Significant # of Indians in both generations consider millennials “more informed”
than older generations
16
17. > Millennials and Social Media
“ In China, it is mainly youths aged 15–30 who are using social
networking platforms—and, with this usage, the younger generation is
becoming more closely connected and engaged with each other.
People interact through the use of comment threads, games, pictures,
videos, notes, status updates, and live chats. They now live both real
life and virtual life on a single platform.” —Simone Zhang, Strategic Planning
Director, Euro RSCG Shanghai
“ Younger people (aged 16–25) are making e-mail démodé, since they
tend to use more instant messaging and consider e-mail as
something more formal and adult. Their use of social media will
reshape the way they meet people, since they can get to know
people outside their regular circle of friends and school. Their
intense activity online since the beginning of their careers is also
going to change the way companies recruit people; the CV will not
be necessary any longer. In general, social media will lead to a more
transparent society, where there will be little room to hide.” —Maria Jose
Lopez, Market Intelligence Manager, Euro RSCG Spain
17
18. > Millennials and Social Media
Millennials are mycasting specialists
• Creating their own news, stories,
and conversations
• Active participants and producers
rather than passive listeners and
consumers
“ Millennials don’t rely on established
experts. The age of the central news-
gathering spot is gone forever. Social
media threw that model out the window;
people everywhere now tap their personal
universe of contacts to swap advice, news,
and entertainment.”—Marian Salzman, President,
Euro RSCG Worldwide PR, North America
Image: www.ist-citizenmedia.org
18
19. > Millennials and Social Media
4. SOCIAL MEDIA FOR A CHANGE
19
20. > Millennials and Social Media
The development of social media is coinciding
with emergence of issues that hold particular
interest for young people
• For a time after social unrest of 1960s,
young people in many developed
countries didn’t have much to rally around
• No distinct agenda beyond pursuing
higher education and enjoying fruits of
consumerist lifestyle
• Now, several societal shifts are causing
youth to become more aware of
themselves as a group with common
interests, including:
– Being on wrong side of demographic bulge
(having to support huge #s of elderly)
– Climate change
– Massive debt in some markets
20
21. > Millennials and Social Media
Desire for change is in the air
• Huge majorities of both generations believe change is in order, including more
than 9 in 10 millennials in each market
21
22. > Millennials and Social Media
In the minds of many, social media will be a key
factor in creating whatever change there is to be
• 7 in 10 millennials believe social media is a force for change
• Similar % also agree SoMe is about entertainment, suggesting this generation is
perfectly comfortable with social media playing dual roles in their lives, both
playful and serious
• India stands out as market with more serious intentions/expectations for SoMe
22
23. > Millennials and Social Media
Millennials assuming responsibility for
changing world
• Despite a reputation for apathy among some of their elders, millennials
demonstrate a strong commitment to drive change
• Overall, 8 in 10 millennials (9 in 10 in China) believe it’s their duty to create
change
• In contrast, less than 2/3 of older sample are willing to place that burden on
youth; China and India most likely to count on youth for change
23
24. > Millennials and Social Media
“ How a generation uses social media defines its place in society
and its level of influence.” —Anthony K. Roxas, Strategic Planning Director,
Euro RSCG Manila
24
25. > Millennials and Social Media
But can millennials change the world?
• A resounding “Yes!” was heard in every market but France, where only around
2/3 of millennials consider their generation capable of changing the world
• Majorities in the Eastern markets and U.S. believe their power is even greater
today than that of their parents at the same age
25
26. > Millennials and Social Media
Everywhere but France, boomers agree
change is in the hands of youth
• Faith in the power of this new generation to effect change is particularly
strong in emerging markets of China and India
• Only in France is there a sense that change is equally likely to happen at the
hands of the older generations
26
27. > Millennials and Social Media
Source of youth empowerment: social media
• 6 in 10 millennials believe SoMe is a source of their power, with agreement
highest in China and India, and lowest in France
27
28. > Millennials and Social Media
Millennials wielding social media as weapon for
change
Tens of thousands of Chinese joined Friends of Tai Long Sai Wan on social
networking sites to protest a residential development being built on one of Hong
Kong’s most treasured beachfronts
“ We helped wake up
a giant. The quiet
majority of Hong
Kong people have
shown they will no
longer stand by and
let developers take
away their core
assets.” —Wayne Yim,
Founder, Save Tai Long Sai
Wan
28
29. > Millennials and Social Media
Millennials wielding social media as weapon for
change
Ni putes ni soumises
(“Neither Whores Nor
Submissives”) was started
by teen girls in Paris who
mobilized to fight for rights
of women and girls facing
violence
They communicate with
international community
on website and via
Facebook
29
30. > Millennials and Social Media
Millennials wielding social media as weapon for
change
In India, young people are using SoMe—personal Internet
pages, Facebook, Orkut, and even an anonymous community
page called I Protest—to oppose human rights abuses
30
31. > Millennials and Social Media
Millennials wielding social media as weapon for
change
Run by young people for young people, U.K. Youth Parliament provides
opportunities for 11- to 18-year-olds to use their voice in creative ways to bring
about social change
31
32. > Millennials and Social Media
Millennials wielding social media as weapon for
change
DreamACTivist: Multicultural social media club led by migrant youth, pushing for
passage of legislation aimed at mending “broken immigration system”
32
33. > Millennials and Social Media
As source of change, SoMe beats politics by a
landslide
• Even at a time when several recent elections were won on a platform of
change (e.g., Sarkozy in France, Obama in U.S., Cameron in U.K.), politics is
considered a distant second to social media as a force for change
• In the Western markets, combined power of corporations and consumers is
seen as potent mix
33
34. > Millennials and Social Media
“ Historical sociologists and philosophers [e.g., David Emile Durkheim
(1858–1917) and Karl Marx (1818–1883)] go as far as to say that our
social nature contributes to or even drives our morality and
consciousness. The social Web brings new opportunities for technology
to connect humans in ways never thought possible before, and that’s
the real power of it. People have always been social, and people have
always used technology as a means to enhance their ability to connect
and experience that connection in more meaningful ways.”—Kandace
Hudspeth, Global Strategy Manager, Euro RSCG 4D–New York
“ Millennials and Xers are more willing to use social media to create
their own movements. Two weeks ago there was a protest against a
thermoelectric company here in Chile. It started in a blog and was
viralized through Twitter and Facebook. ‘Termoeléctrica’ was a
Trending Topic in Twitter, which means it was one of the most
tweeted-about topics. There were online streamings right from the
protest. It was beautiful!” —David Oyarzún, Head of Planning, Euro RSCG Santiago
34
35. > Millennials and Social Media
In practice, forces of change are intertwined
• Politicians use SoMe to mobilize support and connect with voters
• NGOs and grassroots movements use SoMe to push their issues and opinions
into the political arena and onto boardroom agendas
• Examples of the use of SoMe to influence consumption choices and encourage
more mindful spending can be found across the Internet
• In a very short time, social media has worked itself into the social, political, and
economic fabric of our lives
35
36. > Millennials and Social Media
CONCLUSION: A PHENOMENON
WITH LASTING IMPLICATIONS
36
37. > Millennials and Social Media
Social media is integral to millennials’ lives
• In our increasingly globalized world, social media offers youth a shared
experience and powerful ways of interacting and working together
• Just as with boomers and rock ‘n’ roll, a teen or 20-something who’s not
plugged in to SoMe is detached from a fundamental generational experience
37
38. > Millennials and Social Media
Social media fulfills a special function
• Music provided the soundtrack, style, and ideology for baby boomers
• SoMe enables millennials, from anywhere, to interact, communicate, share,
learn, inform, congregate, create, mobilize, and/or play, seamlessly
• SoMe lubricates and energizes millennials’ lives at school, work, and home
38
39. > Millennials and Social Media
Social media shapes behavior and attitudes
• Rock ‘n’ roll was the vehicle for an
entire set of distinctive cultures still
visible today among aging boomers
• Among millennials, SoMe is so
pervasive that academics and
researchers are seriously
wondering whether it is “rewiring”
the brains of users
• Judging from the rapt attention
today’s youth give to their screens
(computer and mobile), there can
be little question SoMe is shaping
behavior and creating a different
view of the world and how one
interacts with it
39
40. > Millennials and Social Media
Millennials identify with SoMe
• Rock ‘n’ roll shocked pre-WWII generations
and, for that, was all the more embraced by
rebellious boomers
• Now, people of all generations recognize
that millennials have a natural affinity for
digital technology in general and social
media in particular
• Social media is millennials’ “thing”—and its
impact shows no signs of waning
• In culture and commerce, the implications of
social media on this newest generation will
be profound
40
41. > Millennials and Social Media
“ The world has changed, or so say my kids. The world has changed,
or so say my clients. The change has been caused by social media. It
has, through the empowerment of each of us, delivered the promise
of digital. We are connected. We have influence. We make things
happen. The impact of social media is far-reaching, well beyond how
we connect with our friends. It has changed how we work. It is
changing how we make markets. It has, critically, re-leveled the
playing field.” —George Gallate, Global Chairman, Euro RSCG 4D
41
42. About Euro RSCG Worldwide
• Euro RSCG Worldwide is a leading integrated marketing communications
company and the world’s largest advertising agency by global brands. It enjoys
the unique distinction of being the only agency ever to have been named Global
Agency of the Year by Advertising Age and Advertising Network of the Year by
Campaign in the same year. Made up of 233 offices in 75 countries throughout
Europe, North America, Latin America, and Asia-Pacific, Euro RSCG provides
advertising, marketing services, corporate communications, and digital and
social media solutions to global, regional, and local clients. Its client roster
includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group,
Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, PSA Peugeot
Citroën, Reckitt Benckiser, sanofi-aventis, and Schering- Plough.
Headquartered in New York, Euro RSCG Worldwide is the largest unit of
Havas, a world leader in communications (Euronext Paris SA: HAV.PA).
43. > Visit Euro RSCG’s Social Life and Social Media Site
• Go to http://eurorscgsocial.com/ for additional materials on the study (also
available to Euro RSCG employees through the Knowledge Exchange),
including:
– Millennials and Social Media white paper
– Social media background sheets on each market surveyed
– Global and market-specific press releases
Colleagues/clients: The complete data set is available for download from
the Knowledge Exchange on My.EuroRSCG.com.
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44. > Sample of Digital and Social Media Milestones at Euro RSCG Worldwide
• Launched Social Life and Social Media website and blog (www.eurorscgsocial.com), which incorporates
contributions from experts from around world, as part of Euro RSCG Social
• Created most-downloaded piece of commercial content in history, Evian Rollerbabies, with 128MM+
downloads to date (as of 9/10)
• Gathered 17MM+ supporters for digital-based Tck Tck Tck campaign for climate justice and ushered in a
global first: a digital music petition created by our in-house record label, The:Hours
• Gave creative, digital, and strategic advice to David Cameron as lead agency in his successful bid for
British prime minister
• Won IBM’s global digital business from Digitas in biggest digital pitch of 2009
• Landed biggest digital pitch in France’s history: global digital business of EDF, country’s largest energy co.
• Other big global wins incorporating social and digital include Akzo Nobel’s Dulux, Charles Schwab, and
Reckitt Benckiser, and being named to Unilever’s global digital roster
• Named digital agency of record and/or social media AOR for many large companies and brands, including
Clearasil, GSK, Heineken USA, Ikea, Lacoste, method, P&G, sanofi-aventis, Shire Pharmaceuticals,
Sprint, Volvo, and Woolmark
• Doubled digital business in China YTD with addition of major accounts such as Dulux, Hershey’s, Balabala,
and Sun Hung Kai Properties
• Launched The Sisterhood, a one-of-a-kind social marketing lab—using Web, YouTube, Facebook, and
Twitter—that’s by, for, and about teenage girls, at Euro RSCG Worldwide PR
• First agency network to publish social media guidelines for its staff
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45. Media Inquiries
For inquiries regarding Euro RSCG Worldwide’s studies, please contact:
Lisa Gruber
Global Communications Manager
Euro RSCG Worldwide
T +1 212.886.2018
E lisa.gruber@eurorscg.com
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46. For more insights from Euro RSCG research,
visit www.prosumer-report.com
And follow us on Twitter (@prosumer_report)