In the world current disruption and volatility, corporates are under intense pressure for new innovation, transformation and implementation, where most of them were adapting the traditional approach of an annual plan for project innovation, this include, ideas, budget, allocated team and KPI’s, which considered as waterfall approach for managing innovation project. Indeed, many of these innovation projects struggled to be realized if it’s successful or real ones till year end, or till the project fall and collapse by itself unfortunately, where by then, huge amount of investments been lost, time wasted and most important it’s block the opportunity for the real innovation projects to be noticed and have exposure inside the corporate, especially if the yearly (long term) ones have occupied all the budget and intention. Therefore a new mindset of managing innovation project should be adapted and implemented, new agile approach will need to take over to manage the ideas, finance, team and testing how desirable and viable each innovation project is in the market and how it’s feasible to the company.