The document outlines the principles of the Lean Startup methodology, which emphasizes customer development and agile practices to enhance startup success rates. It argues that many startups fail because they do not address real customer needs, and provides a series of strategies, such as creating a minimum viable product (MVP) and seeking early feedback from potential users. The author encourages startups to iterate quickly, focus on problem-solving, and validate their business models to avoid wasting resources on unwanted products.

1. 19.02.2011
THE LEAN STARTUP Lot’s of information is
taken from presentations
of Eric Ries, Steve Blank
and others.
I’m Lukas Fischer
www.netnode.ch - We create webapps with Drupal
www.guzuu.com - handmade online
www.offerten-rechnungen.com - leads & invoices done right
SOON: Facebook Quests - explore, learn, engage - social
follow me on www.twitter.com/lukasfischer
1

2. 2

3. 70%
> fail
10 % earn money
3

4. WHY?
Startups don’t
build what
customers
REALLY want.
4

5. UUH
More startups Fail from a
lack of customers than
from a failure of product
development.
5

6. LEAN
STARTUP
A SET OF PRACTICES TO HELP
STARTUPS SUCCEED
NOT JUST 2 GUYS IN A GARAGE
@ERICRIES (entrepreneur IMVU, StartupsLessonsLearned.com)
@SGBLANK (Standford, Wrote a book about customer development)
6

7. WHAT IS A STARTUP?
a human institution
designed to deliver a
product or service
under extreme uncertainty
experiment
7

8. A startup is the
organisation used to
search for a scalable
business model
8

9. Search for The execution of the
Business Model Business Model
Large
STARTUP TRANSITION
Company
- Business model found
- Reached Product Market fit
- Repeatable sales model found
9

10. LEAN STARTUP assumes customer and
product is unknow
10

11. CUSTOMER DEVELOPMENT
TEST CHARGE START SCALE
HYPOTHESES MONEY SALES
11

12. AGILE DEVELOPMENT
12

13. 13

14. 14

15. 13 LEAN STARTUP TRICKS,
DOS AND DONTS
15

16. #1 FORGET WATERFALL
16

17. #2 LEAN STARTUP TEAM
PROBLEM TEAM
SOLUTION TEAM
17

18. #3 MINIMUM VIABLE
PRODUCT
MVP
TEST YOUR ASSUMPTIONS
BUILD A MVP IN A WEEKEND -> LEAN STARTUP FACTORY
18

19. MVP: DROPBOX
3MIN
VIDEO ON HACKER NEWS
+ A EMAIL SIGNUP FORM
19

20. #4 LESS FEATURES
ELIMINATE
ELIMINATE
DO WE REALLY SOLVE A PROBLEM?
20

21. #5 EARLYEVANGELISTS
FEED
BACK
VISIONARY CUSTOMERS TELL YOU WHAT FEATURES ARE MISSING
21

22. #6 CONTINOUS
INTEGRATION
ITERATE
ITERATE
FAST
22

23. #7 PRODUCT MARKET FIT
PIVOT
GET CLOSER TO PRODUCT MARKET FIT ASAP
A COMPANY HAS PRODUCT MARKET FIT WHEN IT
HAS FOUND A PRODUCT THAT CUSTOMERS
REALLY WANT.
23

24. PRODUCT MARKET FIT
MEASURE PMF
ASK YOUR CUSTOMERS
“WOULD YOU BE SAD IF THE PRODUCT
WILL NO LONGER EXIST?”
HOW MANY CHOOSE VERY DISAPPOINTED?
<25% 25-39% >40%
your product ok, you may pivot it’s time for
sucks a little scale up
24

25. PIVOT
http://www.businessmodelgeneration.com/
25

26. #8 CHARGE
FROM DAY 1
PEOPLE PAY IF THEY
CAN SOLVE A REAL
PROBLEM
26

27. #9 AAARR
@davemclure 27
http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html

28. #10 SPLIT TESTING
28

29. #11 FIX PROBLEMS
MAKE ONE ERROR
ONLY ONCE!
ASK WHY 5 TIMES.
http://en.wikipedia.org/wiki/5_Whys
http://www.startuplessonslearned.com/
2009/07/how-to-conduct-five-whys-root-
cause.html
29

30. #12 RESOURCES
• http://www.startuplessonslearned.com
• http://steveblank.com/
• https://www.socrated.com/user_courses/226
• http://leanstartup.pbworks.com
• http://www.slideshare.net/search/slideshow?
q=leanstartup
• http://www.google.ch/#hl=en&q=leanstartup

31. #13 BE SUCCESSFUL
STOP
CREATING PRODUCTS PEOPLE DON’T WANT!
LISTEN!
SOLVE A PAIN!
DO IT LEAN!
-> Customer Development
-> Agile Product Development
31

32. THX
www.twitter.com/lukasfischer
www.facebook.com/netnode.ch
www.netnode.ch
32

33. DISCUSSION
• IS YOUR STARTUP LEAN?
• DOES IT WORK FOR YOU?
• WHAT DO YOU THINK?
• WHAT IS YOUR EXPERIENCE?
33