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Designing great products and the skinny on MVP, Minimum Viable Products
The document discusses the concept of Minimum Viable Products (MVPs), emphasizing the importance of understanding customer needs and the significance of empathy in product design. It provides practical steps for conducting effective customer interviews to gain insights, and outlines various types of cheap experiments to validate ideas. Additionally, it highlights the necessity of a clear product vision and alignment within teams to drive successful innovation.
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Designing great products and the skinny on MVP, Minimum Viable Products
- 1. Designing Great Products TheSkinny on MVPs
- 5. What We’ll Cover •The Basics on MVP – why we love being skinny • The importance of the why when we create experiences…Mission and Vision • The tools to deliver awesome MVP experiences…including the experiment loop • A bit of practice and role playing • A case study to demonstrate the process • The challenge at networking
- 7. The basics ofcreating MVPs using D4D and Lean Start Up principles AND The Importance of Why…the Mission
- 8. We need todrive innovation…this next breakthrough will bring at least $5M
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- 10. The Minimum ViableProduct, MVP
- 11. The Minimum ViableProduct, MVP The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.
- 12. Build it andthey will come…
- 13. The Myth Build itand they will come…
- 14. Source: The LeanStartUp
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- 16. A moment onmeasuring…Behavior • No surveys allowed… • You need currency – a way to measure whether someone will use your product/service/experience 4:10 pm
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- 19. Design for Delight Evokingpositive emotion by going beyond customer expectations in delivering ease and benefit ...so people buy more and tell others about their experience
- 21. 21 Sample Problem Statement Iam an undergrad and I want to gain muscle but I haven’t been able to even to gain muscle even though I work out which makes me feel insecure. “Jacob”
- 22. Customer Empathy: EngagingTechniques 22
- 23. Why do wecare? We need to gain empathy and a deeper understanding of our target customer so that we can build products and services that reflect our customer’s needs and go beyond their expectations! 23
- 24. Steps to aGreat Interview 1. Think about what questions you want to ask – Questions should be open-ended and non-leading • What do you think of this?vs. Do you like this? • What would you do next? vs. Would you go here? • What do you like or dislike? vs. Do you like this feature? Important questions: “why?”, “tell me about…”, or “tell me more” 2. Put Customer at ease – Introduce yourself and try to make the customer feel comfortable – Build rapport – ask what they do, where they live, kids etc. 3. Ask your questions and listen actively – Remember to focus on the details and probe for more info – Minimize how much you are talking – if you’re talking, you’re not learning – Don’t assume you know the answer -- Test your discoveries, “let me make sure I understand…”
- 25. Steps to aGreat Interview 4. Thank the customer! – Tell them that you learned a lot from them (even if you didn’t!) 25
- 26. Let’s role play(Handouts)
- 27. Observations • Jacob worksout 5xs a week with low weights • Jacob gets about (4) hours of sleep…he doesn’t really sleep • He hasn’t changed his diet – follows mostly a vegetarian diet
- 28. Insights • Low proteinin Jacob’s diet: Key to bulking up • Sleep deprivation: Jacob’s lack of sleep leads to low body mass
- 29. Inspire Align A product visionis more than a statement. It is a belief in how your product will impact the lives of those you serve. It aligns the team’s passion and obsession to deliver nothing less than awesome. Intuit Confidential
- 30. MISSION/PURPOSE Why we exist Changepeople’s financial lives so profoundly they can’t imagine going back to their old way PRODUCT VISION What we’re going to achieve Start-to-finish tax prep in 10 minutes for simple filers STRATEGY How we’re going to get there Deliver awesome product experiences.
- 31. 31 Vision 10% increase in campustalk about Jacob because he gained 10 lbs of muscle mass Let’s be honest...it’s all about the chicks Source: Getrippedathome.com
- 32. “A thousand songsin your pocket” Intuit Confidential
- 33. A Moment onGoing “Cheap”… Cheap Experiments
- 34. 34 Types of CheapExperiments – Concierge – Mechanical Turk – Mocked up prototypes – Story boards – Concept sheets
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- 37. Assumptions • Most peoplewho will take the test would know about the blog…( TT has 26M customers and that 70% of the blog readers were returning TT customers) • We assumed that people would find the articles helpful • We assumed that we just had to organize things better
- 38. Insights • Almost noawareness that blog existed • Everyone loved the content –all said it was helpful • Everyone wanted to share articles or bookmark but no easy way to do this • We also were surprised by the articles that were most popular – those that helped people understand key deductions for side businesses
- 39. The Vision Empower youwith knowledge and confidence to take control of your finances, starting with taxes, so that you can keep 20% more of your hard- earned money
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- 41. 41 Key Insights •“Get mewhere I want to go” (less steps) •People prefer visual icons over descriptive text •Lead the way; help me find useful articles
- 42. Before and AfterHome Page 42
- 43. Before and AfterMenu 43
- 44. Before and AfterInteraction with Blog 44
- 45. The E2E View…Build,Measure, Learn Vision Release MVP Release MVP Cheap experiment Cheap experiment LOF – Leap of faith assumption LOF – Leap of faith assumption Observations, Insights, what’s the next Leap of Faith to test?
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- 47. Your Brainstorm Challenge(Handouts) Goal: Create a problem statement that answers the following… "what problems does someone have that we can solve when they travel alone to conferences” Aliza, Joy and Carolyn will monitor and help people along (4) Teams: 2 using stickies, 2 bumpercar teams
- 48. Problem Statement Template Iam a ___________(description) and I want __________ (what are they trying to achieve) but I have been ___________(state the barrier), which makes me feel _________(emotion)
- 49. Resources • The LeanStartUp by Eric Ries • The Lean Entrepreneur by Brant Cooper • Innovation Catalyst (HBR): http://hbr.org/2011/06/the-innovation- catalysts/ar/1 • Design for Delight: http://vimeo.com/user7289841 ; http://www.slideshare.net/stephengay/inno vation-d4d-v2
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