How can you understand your customers, if you never talk to them? You don't.
At Soda studio we believe gathering customer insights needs to be an integrated process in your daily business to really understand your customers.
We shared our insights at the ProductTank meetup on how you can do this with minimal effort.
How to Validate Your Idea with Real Customers in 54 Hours (With No Budget)
Delivered to Startup Weekend, Santa Barbara, November 2012
Like this? Want to see more? Visit www.productdiscovery.com
12 Step Program to a Bigger, Better, Bolder BrandBrandHive
Stuck in the same old habits with your brand and not sure where to go next? Walk with us through a 12-step program designed to help “brand addicts” everywhere break the mold and create something fresh and exciting.
My Feb 2, 2015 keynote at ACLEA in San Diego on Continuing Legal Entrepreneurship including Customer Discovery, Customer Development, Lean Startup, Design Thinking, Customer Interviews.
How to Validate Your Idea with Real Customers in 54 Hours (With No Budget)
Delivered to Startup Weekend, Santa Barbara, November 2012
Like this? Want to see more? Visit www.productdiscovery.com
12 Step Program to a Bigger, Better, Bolder BrandBrandHive
Stuck in the same old habits with your brand and not sure where to go next? Walk with us through a 12-step program designed to help “brand addicts” everywhere break the mold and create something fresh and exciting.
My Feb 2, 2015 keynote at ACLEA in San Diego on Continuing Legal Entrepreneurship including Customer Discovery, Customer Development, Lean Startup, Design Thinking, Customer Interviews.
LaMetric. Leadership principles on the way to the successful product company Nazar Bilous
Leadership principles which laid the foundation during creating the product direction of Lemberg Solutions service company and inventing of the Kickstarter and Red Dot Winner – LaMetric TIME. It will be interesting to people with service background who would like to move into product development and seek for best practices in creating the team who reaches results
Let your customers do the talking: Creating and leveraging great case studiesMatt Volpi
There is nothing more convincing to a potential customer than hearing about the success someone else has had with your product or service - it's way more believable than anything your sales or marketing team can come up with on their own.
This presentation gives you the steps to create an effective case study and start using it to generate leads and close deals. It's for anyone in product management, product marketing or sales that cares about increasing sales and highlighting how their solutions are being used in the real world. You'll walk away with ideas on how to identify good targets for case studies, how to create an interview guide, and how to keep squeezing value out of it after it is published.
Am I building the right product for my target customers? How do I build a deep understanding of my customers’ needs and wants? In this intensive clinic, Elaine Chen, a startup veteran and an MIT Senior Lecturer, will put you through a mini-bootcamp to learn practical skills to design a customer research program, and apply a variety of proven qualitative and quantitative research techniques to build knowledge of your users and economic buyers. These skills will help you stay close to your customers, and help you iterate quickly to build and scale your business from product development to customer acquisition, sales, operations and more.
LaMetric. Leadership principles on the way to the successful product company Nazar Bilous
Leadership principles which laid the foundation during creating the product direction of Lemberg Solutions service company and inventing of the Kickstarter and Red Dot Winner – LaMetric TIME. It will be interesting to people with service background who would like to move into product development and seek for best practices in creating the team who reaches results
Let your customers do the talking: Creating and leveraging great case studiesMatt Volpi
There is nothing more convincing to a potential customer than hearing about the success someone else has had with your product or service - it's way more believable than anything your sales or marketing team can come up with on their own.
This presentation gives you the steps to create an effective case study and start using it to generate leads and close deals. It's for anyone in product management, product marketing or sales that cares about increasing sales and highlighting how their solutions are being used in the real world. You'll walk away with ideas on how to identify good targets for case studies, how to create an interview guide, and how to keep squeezing value out of it after it is published.
Am I building the right product for my target customers? How do I build a deep understanding of my customers’ needs and wants? In this intensive clinic, Elaine Chen, a startup veteran and an MIT Senior Lecturer, will put you through a mini-bootcamp to learn practical skills to design a customer research program, and apply a variety of proven qualitative and quantitative research techniques to build knowledge of your users and economic buyers. These skills will help you stay close to your customers, and help you iterate quickly to build and scale your business from product development to customer acquisition, sales, operations and more.
Are you thinking of starting your own business? Do you have an idea that you want to turn into a reality? Do you want to be your own boss?
If so, then the Business Start Up Boot Camp is for you! It will cover the initial building blocks of setting up a successful business and will provide support, advice, resources, guidance and mentoring to help you create a commercially viable venture.
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...Jason Evanish
An outline of the key parts of the first two steps of Steve Blank's Four Steps to the Epiphany as well as how to do customer development interviews.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
There is a misconception that to be a startup you need to have a team that can build a full product. And only when the product is built can you attract customers and convince them to pay! But this approach takes a lot of time, and an abundance of resources that are unavailable to most entrepreneurs.
In this workshop, Poornima will share strategies for brainstorming, validating your idea, launching it, and even attracting early adopters who are willing to pay, as a scrappy startup.
Conversion Optimization Webninar with Peep Laja Optimizely
During this webinar conversion expert Peep Laja shares his 6 step framework for continuous optimization. Learn what simple steps you can take to maximize online conversions and help turn clicks into customers.
During this webinar conversion expert Peep Laja shares his 6 step framework for continuous optimization. Learn what simple steps you can take to maximize online conversions and help turn clicks into customers.
In this comprehensive Lead Gen Clinic presentation, I share concepts such as Agile Marketing, Cold Warm and Hot Traffic and how to run effective marketing tests. It all rolls up into a system I use in my business. Enjoy!
Lean product discovery: Build the right sh*t - ProductCamp Austin - PCA19Daniel Katz
How do you know what you should be building? Are your customers requests actually what they need? Do they know what they want? … and more importantly, what’s the real cost of getting it wrong? Lean Product Discovery is an easy way to help answer these questions and validate (or define) what you’re about to build. Reconsider your ever growing backlog of epics and stories into a validated list of customer value. Transform your team from being a “feature factory” to becoming a squad of strategic feature ninjas. In this session we will overview Lean Product Discovery, go over strategies, tactics and tips to establish an environment of testing and validation. Although I’m categorizing this under “Product Strategy,” this topic crosses into half of the categories offered. Nobody puts Lean Product Discovery in a corner.
Presenter: Dan Katz Dan Katz is a user-centric technologist who creates products that people want to use. He’s passionate about lean product discovery and user psychology, mixed metaphors, craft coffee and ice cream. Dan is a Director of Product Management at CA Technologies. When not focused on his users, he can be found masquerading as an Agile coach preaching the philosophy of kaizen.
In this intensive 3-part workshop, we will explore specific skills that will help a startup succeed in getting high quality data from primary market research, cheaply and quickly. We will start with a quick overview of common research techniques that are critical for founders to excel in, and then jump right into in-class simulations of three techniques:
• Detailed interviews – the foundational skillset for good primary market research, especially at the discovery stage where we don’t really know what we don’t know. Knowing how to ask open ended questions without leading the witness is a critical skill to learn. We will start with a demonstration, discuss best practices, and then students will pair up to practice their interviewing skills on each other.
• Card sorting – once the startup has a good idea of the target market and the customer’s needs and wants, it’s time to brainstorm solutions. But how do you categorize and prioritize potential features? In this workshop, we will engage the entire class in a card sorting exercise to show how this low-tech method can yield high-quality data in just 5-10 minutes with a potential end user or economic buyer.
• Landing pages – for a lot of direct-to-consumer businesses, as well as some b2b businesses, decision makers and influencers can be reached on line – and there is a wealth of data you can collect with free or very cheap digital experimentation. In this segment we will show how you can set up a landing page on an experimental platform and send it off to a list of target participants to get feedback in less than 20 minutes.
This slide deck covers why primary market research (aka customer development, customer research or customer empathy) is important and necessary, outlines how to organize a successful research program, provides a sampling of common qualitative and quantitative primary market research techniques, and provides an FAQ section on common questions.
Harvesting user insights revolve conf v09Darren Kall
An awareness talk about a low-invasive UX technique for non-scientists to participate in gathering user insights. Not a substitute for professional data gathering but a way to add first-hand experience for ANYONE on a product team. Everyone who plays a role in design decision making should have first hand direct observation of real people doing real tasks in the real world!
Customer Discovery: Validating New Product OpportunitiesProductPlan
Product teams and startups can use customer discovery to validate new product opportunities. This presentation was conducted by Jim Semick from www.productdiscovery.com at University of California Santa Barbara at the Bren School in the New Venture Opportunity Analysis course (ESM 256B, Winter 2013).
Like this? Want to see more? Visit www.productdiscovery.com
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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8. Customer
ˈkʌstəmə/
A person who buys goods or services
from a shop or business.
Insight
ˈɪnsʌɪt/
The capacity to gain an accurate and
deep understanding of someone or
something.
What are customer insights
Source: Wikipedia
9. The capacity to gain an accurate and
deep understanding of people who buy
goods or services from your business.
19. 1. Guerrilla testing
2. User interviewing with Lookback
3. User testing with UsabilityHub
So many methods to do so,
I’ll share three with you:
Get insights with minimal effort
22. You want to know more about your
customer, their problems and the context
in which their problems occur.
23. You do not want to know if they
acknowledge the problem and what they
think about your solution.
24. Do
• Ask about the past and present
• Ask open questions
• Ask about generic subjects
Correct questions
• Can you tell me about the last time you…?
• How did you solve this problem?
• What do you think that happens when
you click there?
• Bonus: ask 5 times Why
How do you get unbiased information?
25. Wrong questions
• Do you think you will use this?
• Do you like this idea?
• How much would you be willing to pay
for this?
Don’t
• Ask about future behavior
• Ask leading questions
• Ask about specifics subjects
How do you get unbiased information?
26. McDonald’s Arch Deluxe
Are we asking the right questions?
Would you like a burger with fresh ingredients?❌
✅ Can you tell me about the last time you visit McDonalds?
29. What do you need?
• Research goals
• Interview questions (mom-test proof)
• Prototype or designs (optional)
• A place where your target group is
• Something to make notes
• Guts to talk to strangers
• An open mind
Guerrilla testing
30.
31. • Avoid social desirable answers
• Let one person do the interview, and the other make notes
• Go somewhere people have spare time
• Bring an incentive
Tips & tricks
Guerrilla testing
34. What do you need?
• Research goals
• Interview questions (mom-test proof)
• Prototype or designs (optional)
• Lookback account
• Participants for the test
• Google Chrome for desktop testing
User interviewing
36. • Make it a habit: plan one interview every week
• Start with your clients, they are more willing to help you than
you might think
• If you want to interview people who are not clients, let an
external company recruit participants
Tips & tricks
User interviewing
39. What do you need?
• Research goals
• Assignments
• Prototype or designs
• UsabilityHub account
• Participants for the test, or:
• Credits to use the UsabilityHub
panel (optional)
User testing
43. Recap
• Just do it
• Keep it simple
• Have an open mind
• Mom test technique
• Involve your colleagues and
stakeholders
• People are willing to share insights
with you
• You will learn more than you
might think
