The document outlines the agenda for a marketing class for startups. It includes: - Presentations from speakers and entrepreneurs on topics like company positioning, targeting the right users, and differentiation. - Discussion of common marketing channels like SEO, social media, email marketing, and paid advertising on platforms like Google Adwords. - Tips for startups on testing different marketing approaches from free to more expensive options. - Key influences on the market and importance of early evangelists. - Metrics to track like the AARRR framework (acquisition, activation, retention, referral, revenue). - Examples of creative marketing stunts from companies like Half.com and Virgin.

1. Class 8 Marketing para startups: todo lo que hay que saber

3. Q&A / 15 mins

4. Break / 10 mins

6. Jaime / 10 min

7. Renato Cortez / 10 min

13. Nail targets Tradicional

20. Google Adwords

22. training webcasts

23. sponsorships

24. radio, tv, magazines First care about the low hanging fruit

25. Key market influences Media? Big companies? Other customers? Vendder: store owners ask other store owners and seek help online on blogs about ecommerce tools Earlyvangelists !

26. Metrics: AARRR

31. #nerdbird / Twitter hashtag

33. Today's take away...