Presented by 
Mike Schmidtmann 
John Gaillard
Give Yourself an 
Unfair Advantage
Introductions 
John Gaillard 
ScanSource Catalyst 
US Army 
Mike Schmidtmann 
Strategic Products & Services 
Inacom Communications
Attract Quality Candidates 
Screen Effectively 
Avoid Critical Hiring Mistakes
Owner 
Sales 
Inside Sales 
Outside Sales 
AM 1 
AM 2 
AM 3 
Marketing 
Finance 
Services 
Engineering 
Design 
Help Desk 
Tech 1 
Tech 2 
Tech 3 
Operations 
Administration 
H/R 
Sales 
Technical 
Other
Biggest Problem Hiring Great People?
A Great Hiring Process 
• Identifies Great Candidates 
• Makes Your Company & Position Attractive 
• Screens out “Emerging Under - Achievers” 
• Identifies Trouble Areas 
• Closes the Deal 
•Gets Them Productive Quickly
•One GREAT Attribute 
•One Good / Average Attribute 
•One Real Weakness 
Great Employees:
Always Paired
10% 
10% 
30% 
45% 
5%
“Salesperson /Engineer Wanted” 
•Growing Company 
•Leading Products 
•Excellent Service 
•Satisfied Customers 
•Great Benefits 
•High Income Potential 
•Declining Company 
•Terrible Products 
•Awful Service 
•Dissatisfied Customers 
•Lousy Benefits 
•Low Income Probability
“Men wanted for Hazardous Journey. 
Small Wages. Bitter Cold. 
Long Months of Complete Darkness. 
Constant Danger. 
Safe Return Doubtful. 
Honor and Recognition in case of Success.” 
Ernest Shackleton 1914 
“The Most Famous Employment Ad 
Ever Written”
“Men wanted for Hazardous Journey. Small Wages. Bitter Cold. Long Months of Complete Darkness. 
Constant Danger. Safe Return Doubtful. Honor and Recognition in case of Success.” Ernest Shackleton
Does Your Hiring Presentation SIZZLE?
Hiring Presentation
 Who You Are 
 What You Do 
 Why Customers Buy From You 
 What Makes You Different 
“The Boring Part”
 Incentive Trips 
 Career Path 
 Fun 
 Learning 
 Mentoring 
“The Fun Part”
Every Negative is also a Positive 
Remember:
Attract Quality Candidates Screen Effectively Avoid Critical Hiring Mistakes
Why are Bad Candidates Often So Good at Interviewing? 
Because They Get so Much Practice!
10 Most Commonly Asked Interview Questions 
1.Why should I hire you? 
2.What do you see yourself doing five years from now? 
3.What do you consider to be your greatest strengths and weaknesses? 
4.How would you describe yourself? 
5.What college subject did you like the best and the least? 
6.What do you know about our company? 
7.Why did you decide to seek a job with our company? 
8.Why did you leave your last job? 
9.What do you want to earn five years from now? 
10.What do you really want to do in life? 
Nine of These are Considered “Bad” Questions 
Which one is GOOD?
10 Most Commonly Asked Interview Questions 
1.Why should I hire you? 
2.What do you see yourself doing five years from now? 
3.What do you consider to be your greatest strengths and weaknesses? 
4.How would you describe yourself? 
5.What college subject did you like the best and the least? 
6.What do you know about our company? 
7.Why did you decide to seek a job with our company? 
8.Why did you leave your last job? 
9.What do you want to earn five years from now? 
10.What do you really want to do in life? 
Nine of These are Considered “Bad” Questions 
Which one is GOOD?
A Parrot can Answer Those Questions
Use Scenarios to Uncover Practices and Habits 
6 – 8 Core Questions for Everyone 
3 – 4 Specific to Position
#1: Your prospect says “I really like your solution, but your price is too high” 
What do you do?
“The Horse Trader” 
“How much higher? If I could work something out with my manager, would you be prepared to move forward?” 
“The Value Answer” 
“Obviously, we haven’t shown you the value of our product. Let’s review your needs, and why this is a better solution”
Describe a typical complete sale 
from beginning to end
Look For: 
• Where does it start? 
• Where does it end? 
• How many steps? 
• Who is driving the Sale?
Where does it Start? 
Good 
Blueprint - Research 
Target Account 
Prospecting Call
Where does it Start? 
Good 
Bad 
Blueprint - Research 
“I get a lead” 
Target Account 
“I am in the customer’s office” 
Prospecting Call 
“I find out what the customer needs”
Good 
Bad 
Contract Signed 
Order Package Accepted 
Where does it End?
Good 
Bad 
Kickoff Meeting / Implementation 
Contract Signed 
Cutover - Installation 
Order Package Accepted 
D&A 
Collection of A/R 
Where does it End?
Do They Have a Plan? 
Good 
I do this, this, and this… 
I try to work with accounts that… 
I don’t do XYZ until I get commitment
Do They Have a Plan? 
Good 
Bad 
I do this, this, and this… 
“It depends” 
I try to work with accounts that… 
Every sale is different 
I don’t do XYZ until I get commitment 
I try to get as much done as I can before the first meeting
Tell me how you troubleshoot an intermittent problem
• Is there a structured 
process? 
• How many steps? 
• Value of time vs. value of result? 
• Are there clear objectives / purpose in every step? 
What to Look For:
Not Just Who 
It’s How You Hire
“A Proper Diagnosis is Half the Cure”

Recruit & Retain Top Talent - Michael Schmditmann

  • 1.
    Presented by MikeSchmidtmann John Gaillard
  • 5.
    Give Yourself an Unfair Advantage
  • 6.
    Introductions John Gaillard ScanSource Catalyst US Army Mike Schmidtmann Strategic Products & Services Inacom Communications
  • 12.
    Attract Quality Candidates Screen Effectively Avoid Critical Hiring Mistakes
  • 13.
    Owner Sales InsideSales Outside Sales AM 1 AM 2 AM 3 Marketing Finance Services Engineering Design Help Desk Tech 1 Tech 2 Tech 3 Operations Administration H/R Sales Technical Other
  • 16.
  • 17.
    A Great HiringProcess • Identifies Great Candidates • Makes Your Company & Position Attractive • Screens out “Emerging Under - Achievers” • Identifies Trouble Areas • Closes the Deal •Gets Them Productive Quickly
  • 19.
    •One GREAT Attribute •One Good / Average Attribute •One Real Weakness Great Employees:
  • 20.
  • 22.
    10% 10% 30% 45% 5%
  • 24.
    “Salesperson /Engineer Wanted” •Growing Company •Leading Products •Excellent Service •Satisfied Customers •Great Benefits •High Income Potential •Declining Company •Terrible Products •Awful Service •Dissatisfied Customers •Lousy Benefits •Low Income Probability
  • 25.
    “Men wanted forHazardous Journey. Small Wages. Bitter Cold. Long Months of Complete Darkness. Constant Danger. Safe Return Doubtful. Honor and Recognition in case of Success.” Ernest Shackleton 1914 “The Most Famous Employment Ad Ever Written”
  • 26.
    “Men wanted forHazardous Journey. Small Wages. Bitter Cold. Long Months of Complete Darkness. Constant Danger. Safe Return Doubtful. Honor and Recognition in case of Success.” Ernest Shackleton
  • 27.
    Does Your HiringPresentation SIZZLE?
  • 28.
  • 29.
     Who YouAre  What You Do  Why Customers Buy From You  What Makes You Different “The Boring Part”
  • 30.
     Incentive Trips  Career Path  Fun  Learning  Mentoring “The Fun Part”
  • 32.
    Every Negative isalso a Positive Remember:
  • 33.
    Attract Quality CandidatesScreen Effectively Avoid Critical Hiring Mistakes
  • 35.
    Why are BadCandidates Often So Good at Interviewing? Because They Get so Much Practice!
  • 36.
    10 Most CommonlyAsked Interview Questions 1.Why should I hire you? 2.What do you see yourself doing five years from now? 3.What do you consider to be your greatest strengths and weaknesses? 4.How would you describe yourself? 5.What college subject did you like the best and the least? 6.What do you know about our company? 7.Why did you decide to seek a job with our company? 8.Why did you leave your last job? 9.What do you want to earn five years from now? 10.What do you really want to do in life? Nine of These are Considered “Bad” Questions Which one is GOOD?
  • 37.
    10 Most CommonlyAsked Interview Questions 1.Why should I hire you? 2.What do you see yourself doing five years from now? 3.What do you consider to be your greatest strengths and weaknesses? 4.How would you describe yourself? 5.What college subject did you like the best and the least? 6.What do you know about our company? 7.Why did you decide to seek a job with our company? 8.Why did you leave your last job? 9.What do you want to earn five years from now? 10.What do you really want to do in life? Nine of These are Considered “Bad” Questions Which one is GOOD?
  • 38.
    A Parrot canAnswer Those Questions
  • 39.
    Use Scenarios toUncover Practices and Habits 6 – 8 Core Questions for Everyone 3 – 4 Specific to Position
  • 40.
    #1: Your prospectsays “I really like your solution, but your price is too high” What do you do?
  • 41.
    “The Horse Trader” “How much higher? If I could work something out with my manager, would you be prepared to move forward?” “The Value Answer” “Obviously, we haven’t shown you the value of our product. Let’s review your needs, and why this is a better solution”
  • 42.
    Describe a typicalcomplete sale from beginning to end
  • 43.
    Look For: •Where does it start? • Where does it end? • How many steps? • Who is driving the Sale?
  • 44.
    Where does itStart? Good Blueprint - Research Target Account Prospecting Call
  • 45.
    Where does itStart? Good Bad Blueprint - Research “I get a lead” Target Account “I am in the customer’s office” Prospecting Call “I find out what the customer needs”
  • 46.
    Good Bad ContractSigned Order Package Accepted Where does it End?
  • 47.
    Good Bad KickoffMeeting / Implementation Contract Signed Cutover - Installation Order Package Accepted D&A Collection of A/R Where does it End?
  • 48.
    Do They Havea Plan? Good I do this, this, and this… I try to work with accounts that… I don’t do XYZ until I get commitment
  • 49.
    Do They Havea Plan? Good Bad I do this, this, and this… “It depends” I try to work with accounts that… Every sale is different I don’t do XYZ until I get commitment I try to get as much done as I can before the first meeting
  • 50.
    Tell me howyou troubleshoot an intermittent problem
  • 51.
    • Is therea structured process? • How many steps? • Value of time vs. value of result? • Are there clear objectives / purpose in every step? What to Look For:
  • 53.
    Not Just Who It’s How You Hire
  • 55.
    “A Proper Diagnosisis Half the Cure”