In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.
This is the document describing scenario design process lectured by drhhtang. This is an older version of this process. A newer version please contact drhhtang@drhhtang.net or www.ditldesign.com
Download the slides for the speaker notes.
A 40-minute presentation at Computers in Libraries in Washington, D.C. on Wednesday, April 28, 2015.
Have you been longing for an interactive touchscreen like the ones you see at airports? How would you use one? What would patrons get out of it? Goodman introduces several methods for designing your own kiosk, discusses which features are most useful to patrons (maps, computer usage, browsing the catalog, etc.), and describes how to user-test your designs to make sure that they make sense for your building space. Interactive kiosks are a fun way to appeal to the “It’s a giant iPad” generation and for adults who appreciate interactive visuals.
Introduction to building and using personas and scenarios in designPenny Hagen
Introduction to building and using Personas and Scenarios in Design given to UTS first year design students.
An overview of how they are created, and how they are useful in the design process, including getting from user research to design, and how they inform design.
Lightning Talk #15: Beyond Usability: Elements of Great Modern User Experienc...ux singapore
We are now at an era where reliability, speed and usability are baseline expectations in every piece of technology in our lives. We are now at a stage where we should be asking much richer, much complex questions that will guide where we focus our attention in creating great user experiences. Usability is an important part of user experience, but it is far from being the only factor in creating great user experiences.
Through this talk, you will learn about the historic development of the field of ergonomics and its influence on the field of usability and the parallel developments in computing. You will also be introduced to 10 areas of focus that constitute the success of modern user experiences.
This is the document describing scenario design process lectured by drhhtang. This is an older version of this process. A newer version please contact drhhtang@drhhtang.net or www.ditldesign.com
Download the slides for the speaker notes.
A 40-minute presentation at Computers in Libraries in Washington, D.C. on Wednesday, April 28, 2015.
Have you been longing for an interactive touchscreen like the ones you see at airports? How would you use one? What would patrons get out of it? Goodman introduces several methods for designing your own kiosk, discusses which features are most useful to patrons (maps, computer usage, browsing the catalog, etc.), and describes how to user-test your designs to make sure that they make sense for your building space. Interactive kiosks are a fun way to appeal to the “It’s a giant iPad” generation and for adults who appreciate interactive visuals.
Introduction to building and using personas and scenarios in designPenny Hagen
Introduction to building and using Personas and Scenarios in Design given to UTS first year design students.
An overview of how they are created, and how they are useful in the design process, including getting from user research to design, and how they inform design.
Lightning Talk #15: Beyond Usability: Elements of Great Modern User Experienc...ux singapore
We are now at an era where reliability, speed and usability are baseline expectations in every piece of technology in our lives. We are now at a stage where we should be asking much richer, much complex questions that will guide where we focus our attention in creating great user experiences. Usability is an important part of user experience, but it is far from being the only factor in creating great user experiences.
Through this talk, you will learn about the historic development of the field of ergonomics and its influence on the field of usability and the parallel developments in computing. You will also be introduced to 10 areas of focus that constitute the success of modern user experiences.
Lightning Talk #14: Blueprint for change by Ally Reevesux singapore
By changing the way we see large businesses and government, we can begin to understand what should be changed.
Service Blueprinting can be a powerful way to bring people together from different product lines, service lines, and disciplines. In this lightning talk session, Ally will share her own experience of using service blueprints in design for healthcare.
You will walk away with an understanding of how service blueprints are created and ways in which the resulting knowledge can immediately begin to transform how you do business.
The value of experience design is changing. Tools that were once designed to help people make decisions are being reimagined into products and services that actively make people’s lives easier through anticipating what a user wants and making choices on their behalf.
New smart products and services that anticipate user needs and make decisions according to our preferences with as little interaction as possible will release us from the tyranny of choice and give us more time to spend on the things that matter most.
Hear Kieran speak about how to navigate these new digital complexities when creating new experiences.
Lightning Talk #12:7 cognitive biases we shouldn’t ignore in research by Ruth...ux singapore
There are cognitive biases lurking everywhere in the research process. Cognitive biases are psychological tendencies that cause the human brain to draw incorrect conclusions.
We all want our research to provide reliable input into our projects and most of us wouldn’t deliberately distort data. Yet, we’re human, and we’re all susceptible to many cognitive biases that can affect the outcomes at any stage of our projects.
Biases are unavoidable, but being a good researcher is about understanding our inherent biases and how we can minimise the effects.
Distorted or misleading results can be very detrimental to a project. It can misinform the direction of a project, or provide false confidence about decisions. This session will highlight seven common cognitive biases in research, from recruitment, to the actual sessions, and the analysis and reporting of research findings. This will be illustrated with examples and stories, along with how we can minimise the bias.
Lightning Talk #11: Designer spaces by Alastair Simpsonux singapore
You can’t take creative people, stick them in sterile, lowest cost per square foot spaces, and expect them to achieve the best work of their lives. Atlassian has been focussing heavily on the design of their work spaces, to create flexible, engaging, delightful, and yes productive places for their teams to work in.
Hear Alastair Simpson from Atlassian talk about the creative spaces they’ve designed that have scaled with the changing needs of their teams and what they’ve learned about the benefits of creating better environments through thoughtful design.
Lightning Talk #10: Creating a Design-Centered Culture in Organizations: Lear...ux singapore
It’s not easy to introduce a UX culture within an Organization. There are ways, however, to slowly introduce the culture and get buy-in from other teams. It involves regular meet-ups and getting small wins.
Join Elymar as he shares his journey on how he created a UX Community in the Philippines, and how he brought his learnings into the corporate setting and promoted a Design-Centered culture.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Lightning Talk #8: Digital Transformation in Asia – The Real Deal by Kanika A...ux singapore
Digital Transformation has become a heart throbbing topic for every business, leader and employee. Many don’t know what it is but everyone still wants to be a part of it. Leaders know its importance yet they are struggling with how to drive digital transformation.
In her presentation Kanika would like to share about the state of digital transformation in Asia and a step by step guide on how to become a digital enterprise.
Lightning Talk #7: Outwards and Inwards Experiential Transformation: A KASKUS...ux singapore
Kaskus was founded in 1999, and ever since, has been the largest online community in Indonesia. Many of the old-time users have reluctance to change, and any changes done can shake the ground of the hard-core fans. On the other hand, with the shift in the user behavior and the new wave of competitions, change is inevitable. KASKUS needs to adapt to stay relevant and to continuously deliver great experiences for its users.
In this presentation, the presenters will share two sides of the stories: first is the transformation of the Kaskus products, and second is the transformation of the organisation to support this new direction.
Lightning Talk #6: UX Coaching for Organisational Transformation by Jodine St...ux singapore
UX coaching done well can motivate the disenchanted and inspire the disconnected. Join Jodine as she shares perspectives from her experience as an ‘outsider’ bringing UX coaching into organizations that have a high demand for UX work but lack the internal expertise. She will also offer some principles for smoothing the coaching journey so that you / your clients can reach a common goal — to give internal teams the experience of engaging directly with customers, and to empower teams to integrate new UX methods into their work with confidence, enthusiasm, and pride.
Lightning Talk #5: User Onboarding: Patterns and Anti-Patterns Explored by Pa...ux singapore
This presentation will provide you with ammunition you can use to sell the value of user onboarding design in your organisation, as well as as analysis of some great, good, and not-so-good examples of user onboarding experience design from around the web and mobile.
Whether you’re a designer, developer or researcher, you’ll appreciate this in-depth exploration of initial user experience patterns.
Lightning Talk #2: Sustaining Transformation in Government Agencies by Gerry ...ux singapore
The presenters have worked on a range of projects with the Department of Justice, and some of them have been transformative. One of the projects that they will be sharing about is the implementation of a new Jury Management System – while ostensibly an “IT” project, it enabled the organisation to reimagine the way it viewed the citizenry, re-engage them in a more positive fashion, and even “export” the solution to other jurisdictions to turn it into a revenue stream.
Join Gerry and Julian as they share with you a truthful account of these projects, exploring which elements are crucial to embarking on the journey of transformation, and discussing the traps and the pitfalls that can derail your efforts.
Workshop #14: Behaviour, government policy and me: applying behavioural insig...ux singapore
Behavioural insights (BI) helps us understand human behaviour and decision making. Following on from Dr. Rory Gallagher’s keynote address, this session will invite attendees to participate in some behavioural experiments, hear about how the findings can be applied to government policy and then learn some simple tips that could boost their own productivity.
Workshop #13: Scenario Based Design_handoutsAux singapore
In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.
Workshop #13: Scenario Based Design by Shane Morrisux singapore
In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.
Workshop #12: Research toolbox: Exploring innovation opportunities, emotion a...ux singapore
This workshop will help you select the best research methods for transformational projects – where innovation, desirability, and real-world relevance are essential. You will also practice a selection of techniques for involving users in designing products and services.
Workshop #11: What is Right and Wrong Mindfulness by Venerable Chuan Guanux singapore
Mindfulness is the buzzword these days and is sometimes seen as the panacea for everything. Can mindfulness really cure all our ills?
This workshop gives you a sample of mindfulness meditation and highlights the various ways mindfulness is not meant to be applied.
Workshop #7: Get Strategic: Learn To Embed UX More Deeply Into Your Organizat...ux singapore
As UX practitioners, managers and leaders, we all know how hard it is to stop, think about and plan a strategy for embedding user experience processes more firmly in your organization.
Good user experience research and design are no longer “nice to have”… they are essential. But most organizations don’t know how to effectively integrate UX practices into existing practices and processes. This workshop will equip you with the knowledge and tools to create, advocate for, and guide UX practices aligned to a strategic plan.
Workshop #6: UX In The Jungle by DJ (Der-Jeng) Lin & Mike Chouux singapore
UX In The Jungle is a tabletop game that empowers UX practitioners to see the big picture of product development. It can help them with evangelizing the importance of different UX functions and skills within the organisation. Players in the same group must collaborate to understand requirements, figure out user needs, make trade-offs between different features, manage market change risks, and deal with various other development cycle challenges to release their products on time with good usability and (most important of all) make lots money.
Workshop #5: Phygital - The Future of Seating by L+Wux singapore
In this workshop, L+W will guide participants to look at how Phygital Experience can reconcile the gap between the Physical and the Digital in the domains of Work, Healthcare, Fitness and Hospitality. What new valuable experiences can the User have in-context? What new data sets can be captured as an intended result, for the Business?
To articulate these intents, the workshop vehicle will be Seating and its rituals, and imagining its Future. Through new archetypes of “Chairs”, L+W will help participants write stories of the Products, Services and Experiences of the Phygital tomorrow.
Workshop #5: Phygital - The Future of Seating by L+W_printed materialux singapore
In this workshop, L+W will guide participants to look at how Phygital Experience can reconcile the gap between the Physical and the Digital in the domains of Work, Healthcare, Fitness and Hospitality. What new valuable experiences can the User have in-context? What new data sets can be captured as an intended result, for the Business?
To articulate these intents, the workshop vehicle will be Seating and its rituals, and imagining its Future. Through new archetypes of “Chairs”, L+W will help participants write stories of the Products, Services and Experiences of the Phygital tomorrow.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Lightning Talk #14: Blueprint for change by Ally Reevesux singapore
By changing the way we see large businesses and government, we can begin to understand what should be changed.
Service Blueprinting can be a powerful way to bring people together from different product lines, service lines, and disciplines. In this lightning talk session, Ally will share her own experience of using service blueprints in design for healthcare.
You will walk away with an understanding of how service blueprints are created and ways in which the resulting knowledge can immediately begin to transform how you do business.
The value of experience design is changing. Tools that were once designed to help people make decisions are being reimagined into products and services that actively make people’s lives easier through anticipating what a user wants and making choices on their behalf.
New smart products and services that anticipate user needs and make decisions according to our preferences with as little interaction as possible will release us from the tyranny of choice and give us more time to spend on the things that matter most.
Hear Kieran speak about how to navigate these new digital complexities when creating new experiences.
Lightning Talk #12:7 cognitive biases we shouldn’t ignore in research by Ruth...ux singapore
There are cognitive biases lurking everywhere in the research process. Cognitive biases are psychological tendencies that cause the human brain to draw incorrect conclusions.
We all want our research to provide reliable input into our projects and most of us wouldn’t deliberately distort data. Yet, we’re human, and we’re all susceptible to many cognitive biases that can affect the outcomes at any stage of our projects.
Biases are unavoidable, but being a good researcher is about understanding our inherent biases and how we can minimise the effects.
Distorted or misleading results can be very detrimental to a project. It can misinform the direction of a project, or provide false confidence about decisions. This session will highlight seven common cognitive biases in research, from recruitment, to the actual sessions, and the analysis and reporting of research findings. This will be illustrated with examples and stories, along with how we can minimise the bias.
Lightning Talk #11: Designer spaces by Alastair Simpsonux singapore
You can’t take creative people, stick them in sterile, lowest cost per square foot spaces, and expect them to achieve the best work of their lives. Atlassian has been focussing heavily on the design of their work spaces, to create flexible, engaging, delightful, and yes productive places for their teams to work in.
Hear Alastair Simpson from Atlassian talk about the creative spaces they’ve designed that have scaled with the changing needs of their teams and what they’ve learned about the benefits of creating better environments through thoughtful design.
Lightning Talk #10: Creating a Design-Centered Culture in Organizations: Lear...ux singapore
It’s not easy to introduce a UX culture within an Organization. There are ways, however, to slowly introduce the culture and get buy-in from other teams. It involves regular meet-ups and getting small wins.
Join Elymar as he shares his journey on how he created a UX Community in the Philippines, and how he brought his learnings into the corporate setting and promoted a Design-Centered culture.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Lightning Talk #8: Digital Transformation in Asia – The Real Deal by Kanika A...ux singapore
Digital Transformation has become a heart throbbing topic for every business, leader and employee. Many don’t know what it is but everyone still wants to be a part of it. Leaders know its importance yet they are struggling with how to drive digital transformation.
In her presentation Kanika would like to share about the state of digital transformation in Asia and a step by step guide on how to become a digital enterprise.
Lightning Talk #7: Outwards and Inwards Experiential Transformation: A KASKUS...ux singapore
Kaskus was founded in 1999, and ever since, has been the largest online community in Indonesia. Many of the old-time users have reluctance to change, and any changes done can shake the ground of the hard-core fans. On the other hand, with the shift in the user behavior and the new wave of competitions, change is inevitable. KASKUS needs to adapt to stay relevant and to continuously deliver great experiences for its users.
In this presentation, the presenters will share two sides of the stories: first is the transformation of the Kaskus products, and second is the transformation of the organisation to support this new direction.
Lightning Talk #6: UX Coaching for Organisational Transformation by Jodine St...ux singapore
UX coaching done well can motivate the disenchanted and inspire the disconnected. Join Jodine as she shares perspectives from her experience as an ‘outsider’ bringing UX coaching into organizations that have a high demand for UX work but lack the internal expertise. She will also offer some principles for smoothing the coaching journey so that you / your clients can reach a common goal — to give internal teams the experience of engaging directly with customers, and to empower teams to integrate new UX methods into their work with confidence, enthusiasm, and pride.
Lightning Talk #5: User Onboarding: Patterns and Anti-Patterns Explored by Pa...ux singapore
This presentation will provide you with ammunition you can use to sell the value of user onboarding design in your organisation, as well as as analysis of some great, good, and not-so-good examples of user onboarding experience design from around the web and mobile.
Whether you’re a designer, developer or researcher, you’ll appreciate this in-depth exploration of initial user experience patterns.
Lightning Talk #2: Sustaining Transformation in Government Agencies by Gerry ...ux singapore
The presenters have worked on a range of projects with the Department of Justice, and some of them have been transformative. One of the projects that they will be sharing about is the implementation of a new Jury Management System – while ostensibly an “IT” project, it enabled the organisation to reimagine the way it viewed the citizenry, re-engage them in a more positive fashion, and even “export” the solution to other jurisdictions to turn it into a revenue stream.
Join Gerry and Julian as they share with you a truthful account of these projects, exploring which elements are crucial to embarking on the journey of transformation, and discussing the traps and the pitfalls that can derail your efforts.
Workshop #14: Behaviour, government policy and me: applying behavioural insig...ux singapore
Behavioural insights (BI) helps us understand human behaviour and decision making. Following on from Dr. Rory Gallagher’s keynote address, this session will invite attendees to participate in some behavioural experiments, hear about how the findings can be applied to government policy and then learn some simple tips that could boost their own productivity.
Workshop #13: Scenario Based Design_handoutsAux singapore
In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.
Workshop #13: Scenario Based Design by Shane Morrisux singapore
In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.
Workshop #12: Research toolbox: Exploring innovation opportunities, emotion a...ux singapore
This workshop will help you select the best research methods for transformational projects – where innovation, desirability, and real-world relevance are essential. You will also practice a selection of techniques for involving users in designing products and services.
Workshop #11: What is Right and Wrong Mindfulness by Venerable Chuan Guanux singapore
Mindfulness is the buzzword these days and is sometimes seen as the panacea for everything. Can mindfulness really cure all our ills?
This workshop gives you a sample of mindfulness meditation and highlights the various ways mindfulness is not meant to be applied.
Workshop #7: Get Strategic: Learn To Embed UX More Deeply Into Your Organizat...ux singapore
As UX practitioners, managers and leaders, we all know how hard it is to stop, think about and plan a strategy for embedding user experience processes more firmly in your organization.
Good user experience research and design are no longer “nice to have”… they are essential. But most organizations don’t know how to effectively integrate UX practices into existing practices and processes. This workshop will equip you with the knowledge and tools to create, advocate for, and guide UX practices aligned to a strategic plan.
Workshop #6: UX In The Jungle by DJ (Der-Jeng) Lin & Mike Chouux singapore
UX In The Jungle is a tabletop game that empowers UX practitioners to see the big picture of product development. It can help them with evangelizing the importance of different UX functions and skills within the organisation. Players in the same group must collaborate to understand requirements, figure out user needs, make trade-offs between different features, manage market change risks, and deal with various other development cycle challenges to release their products on time with good usability and (most important of all) make lots money.
Workshop #5: Phygital - The Future of Seating by L+Wux singapore
In this workshop, L+W will guide participants to look at how Phygital Experience can reconcile the gap between the Physical and the Digital in the domains of Work, Healthcare, Fitness and Hospitality. What new valuable experiences can the User have in-context? What new data sets can be captured as an intended result, for the Business?
To articulate these intents, the workshop vehicle will be Seating and its rituals, and imagining its Future. Through new archetypes of “Chairs”, L+W will help participants write stories of the Products, Services and Experiences of the Phygital tomorrow.
Workshop #5: Phygital - The Future of Seating by L+W_printed materialux singapore
In this workshop, L+W will guide participants to look at how Phygital Experience can reconcile the gap between the Physical and the Digital in the domains of Work, Healthcare, Fitness and Hospitality. What new valuable experiences can the User have in-context? What new data sets can be captured as an intended result, for the Business?
To articulate these intents, the workshop vehicle will be Seating and its rituals, and imagining its Future. Through new archetypes of “Chairs”, L+W will help participants write stories of the Products, Services and Experiences of the Phygital tomorrow.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Workshop #13: Scenario Based Design_handoutsB
1. SCENARIO-BASED DESIGN
UX Singapore, 2016 - Shane Morris
Shane Morris
@shanemo
shane@automaticstudio.com.au
SCENARIO-BASED
DESIGN
UX SINGAPORE 2016
WORKSHOP
STORIES
ELEMENTS OF A SCENARIO
EXERCISE: CHARACTER
SCENARIO CONTENTS
EXERCISE: PLOT
SCENARIO RULES
EXERCISE: SCENARIO
SCENARIO REVIEW
EXERCISE: REVIEW
NEXT STEPS
WRAP-UP
AGENDA
USABILITY TESTING STORIES
2. SCENARIO-BASED DESIGN
UX Singapore, 2016 - Shane Morris
STORIES "Evidence strongly suggests
that humans in all cultures
come to cast their own
identity in some sort of
narrative form. We are
inveterate storytellers.“
Owen Flanagan,
Consciousness Reconsidered
wikipedia.org/wiki/Narrative
ELEMENTS OF A STORY
CHARACTER
SETTING
CONFLICT
PLOT
THEME
ME, AND THE CHILDREN
PROJECT OFFICE
ME VS THE DEVELOPERS
HOW I OVERCAME ADVERSITY
USABILITY TESTING
stories and
user
experience
Stories describe people’s
behaviour OVER TIME
Which is exactly what we are in the
business of doing…
User Experience Designers
design behaviour over time
Future ways for people to behave.
SCENARIOS
SCENARIOS ARE “DAY IN THE LIFE OF…” STORIES THAT CAPTURE THE INTENDED
EXPERIENCE OF PEOPLE USING A NEW PRODUCT OR SERVICE.
Scenarios help project members and stakeholders focus on how the system will be used
in the ‘real world’. Scenarios are often used to start imagining how behaviour will
change with the introduction of a new product. For this reason, they describe the whole
context and environment of use, not just the features and behaviour of the product.
TO MAKE SCENARIOS MORE RELEVANT, THEY DESCRIBE A PARTICULAR SITUATION
AND CONTEXT.
For example, they might describe the way one particular person might solve a problem
with the product. This does not imply that all people/situations will be the same.
SCENARIOS DO NOT INCLUDE DETAILS OF WHAT THE PRODUCT ACTUALLY LOOKS
LIKE.
The ‘look and feel’ will be addressed later, once issues of workflow and user behaviour
have been addressed.
SO WHAT ARE THEY?
3. SCENARIO-BASED DESIGN
UX Singapore, 2016 - Shane Morris
LET’S SEE ONE!
Jason and Grace are a busy working couple living in the inner city. Jason works as a civil engineer and drives a lot to different
construction sites for work. Grace works as a lawyer at a big city law firm and is completing an MBA. With less and less time for exercise,
Jason and Grace have at least been trying to improve their eating habits. They thought about those home-delivered pre-cooked meals
but, as Grace says: "They just seem so sterile!".
On Wednesday night, Jason gets home from work around 7pm. He collects the mail on the way in and dumps it on the table. Grace isn't
home yet. She messaged him to say she was on her way and asked him to organise dinner. There's no way Jason is going to cook at this
hour, so it looks like take away again... That's when Jason notices the flier from a new pizza company called “Virtuous Circle” on the
table.
Apparently, they offer the convenience of fast food with the nutritional value of home cooked. Intrigued, Jason loads up Virtuous Circle's
mobile app.
Jason immediately gets to work ordering the pizzas. Interestingly, the app starts by asking how many people he is ordering for.
Jason browses the pizza options. Grace is vegetarian, so he filters the list to make things easier. The Black Bean Salsa pizza looks good.
He adds one medium to the order. When he does, he sees a running total of calories, carbohydrates, fat and salt for their order -
represented as a percentage of the daily recommended intake for 2 people.
Hmm, the salt level is a bit higher than the average - and Grace has been told to watch her blood pressure. Jason finds an alternative -
Broccoli and Rocket. He adds that and removes the Black Bean Salsa from the order. Cool.
He then finds a pizza for himself: Lamb Lahmahjoon. He checks the ingredients. Jason is allergic to onions, so he removes the shallots.
He replaces them with baby spinach then adds the second pizza to their order.
The nutritional information for the whole order checks out - so he proceeds to pay. When he does, he is alerted to Virtuous Circle's
introductory offer of a small Summer Berries dessert pizza for $6. Before Jason adds it he can see how it will affect the scores for the
meal. They're still in the green zone, so he goes ahead.
Jason enters his payment details and watches while his credit card is validated. Sitting down in front of the TV, he can easily keep an eye
on the progress of his order. He watches as their order moves from 'received' to 'preparing' to 'cooking' and finally to 'on its way'. The
app alerts him when the order is 5 minutes away. Time to set the table!
ELEMENTS OF A STORY
CHARACTER
SETTING
CONFLICT OR CHALLENGE
PLOT
THEME
CHARACTERS
Jason and Grace are a busy working couple living in the inner city. Jason works as a civil engineer and drives a lot to different
construction sites for work. Grace works as a lawyer at a big city law firm and is completing an MBA. With less and less time for exercise,
Jason and Grace have at least been trying to improve their eating habits. They thought about those home-delivered pre-cooked meals
but, as Grace says: "They just seem so sterile!".
On Wednesday night, Jason gets home from work around 7pm. He collects the mail on the way in and dumps it on the table. Grace isn't
home yet. She messaged him to say she was on her way and asked him to organise dinner. There's no way Jason is going to cook at this
hour, so it looks like take away again... That's when Jason notices the flier from a new pizza company called “Virtuous Circle” on the
table.
Apparently, they offer the convenience of fast food with the nutritional value of home cooked. Intrigued, Jason loads up Virtuous Circle's
mobile app.
Jason immediately gets to work ordering the pizzas. Interestingly, the app starts by asking how many people he is ordering for.
Jason browses the pizza options. Grace is vegetarian, so he filters the list to make things easier. The Black Bean Salsa pizza looks good.
He adds one medium to the order. When he does, he sees a running total of calories, carbohydrates, fat and salt for their order -
represented as a percentage of the daily recommended intake for 2 people.
Hmm, the salt level is a bit higher than the average - and Grace has been told to watch her blood pressure. Jason finds an alternative -
Broccoli and Rocket. He adds that and removes the Black Bean Salsa from the order. Cool.
He then finds a pizza for himself: Lamb Lahmahjoon. He checks the ingredients. Jason is allergic to onions, so he removes the shallots.
He replaces them with baby spinach then adds the second pizza to their order.
The nutritional information for the whole order checks out - so he proceeds to pay. When he does, he is alerted to Virtuous Circle's
introductory offer of a small Summer Berries dessert pizza for $6. Before Jason adds it he can see how it will affect the scores for the
meal. They're still in the green zone, so he goes ahead.
Jason enters his payment details and watches while his credit card is validated. Sitting down in front of the TV, he can easily keep an eye
on the progress of his order. He watches as their order moves from 'received' to 'preparing' to 'cooking' and finally to 'on its way'. The
app alerts him when the order is 5 minutes away. Time to set the table!
LET’S SEE ONE
SETTING
Jason and Grace are a busy working couple living in the inner city. Jason works as a civil engineer and drives a lot to different
construction sites for work. Grace works as a lawyer at a big city law firm and is completing an MBA. With less and less time for exercise,
Jason and Grace have at least been trying to improve their eating habits. They thought about those home-delivered pre-cooked meals
but, as Grace says: "They just seem so sterile!".
On Wednesday night, Jason gets home from work around 7pm. He collects the mail on the way in and dumps it on the table. Grace isn't
home yet. She messaged him to say she was on her way and asked him to organise dinner. There's no way Jason is going to cook at this
hour, so it looks like take away again... That's when Jason notices the flier from a new pizza company called “Virtuous Circle” on the
table.
Apparently, they offer the convenience of fast food with the nutritional value of home cooked. Intrigued, Jason loads up Virtuous Circle's
mobile app.
Jason immediately gets to work ordering the pizzas. Interestingly, the app starts by asking how many people he is ordering for.
Jason browses the pizza options. Grace is vegetarian, so he filters the list to make things easier. The Black Bean Salsa pizza looks good.
He adds one medium to the order. When he does, he sees a running total of calories, carbohydrates, fat and salt for their order -
represented as a percentage of the daily recommended intake for 2 people.
Hmm, the salt level is a bit higher than the average - and Grace has been told to watch her blood pressure. Jason finds an alternative -
Broccoli and Rocket. He adds that and removes the Black Bean Salsa from the order. Cool.
He then finds a pizza for himself: Lamb Lahmahjoon. He checks the ingredients. Jason is allergic to onions, so he removes the shallots.
He replaces them with baby spinach then adds the second pizza to their order.
The nutritional information for the whole order checks out - so he proceeds to pay. When he does, he is alerted to Virtuous Circle's
introductory offer of a small Summer Berries dessert pizza for $6. Before Jason adds it he can see how it will affect the scores for the
meal. They're still in the green zone, so he goes ahead.
Jason enters his payment details and watches while his credit card is validated. Sitting down in front of the TV, he can easily keep an eye
on the progress of his order. He watches as their order moves from 'received' to 'preparing' to 'cooking' and finally to 'on its way'. The
app alerts him when the order is 5 minutes away. Time to set the table!
LET’S SEE ONE
4. SCENARIO-BASED DESIGN
UX Singapore, 2016 - Shane Morris
CONFLICT OR CHALLENGE
Jason and Grace are a busy working couple living in the inner city. Jason works as a civil engineer and drives a lot to different
construction sites for work. Grace works as a lawyer at a big city law firm and is completing an MBA. With less and less time for exercise,
Jason and Grace have at least been trying to improve their eating habits. They thought about those home-delivered pre-cooked meals
but, as Grace says: "They just seem so sterile!".
On Wednesday night, Jason gets home from work around 7pm. He collects the mail on the way in and dumps it on the table. Grace isn't
home yet. She messaged him to say she was on her way and asked him to organise dinner. There's no way Jason is going to cook at this
hour, so it looks like take away again... That's when Jason notices the flier from a new pizza company called “Virtuous Circle” on the
table.
Apparently, they offer the convenience of fast food with the nutritional value of home cooked. Intrigued, Jason loads up Virtuous Circle's
mobile app.
Jason immediately gets to work ordering the pizzas. Interestingly, the app starts by asking how many people he is ordering for.
Jason browses the pizza options. Grace is vegetarian, so he filters the list to make things easier. The Black Bean Salsa pizza looks good.
He adds one medium to the order. When he does, he sees a running total of calories, carbohydrates, fat and salt for their order -
represented as a percentage of the daily recommended intake for 2 people.
Hmm, the salt level is a bit higher than the average - and Grace has been told to watch her blood pressure. Jason finds an alternative -
Broccoli and Rocket. He adds that and removes the Black Bean Salsa from the order. Cool.
He then finds a pizza for himself: Lamb Lahmahjoon. He checks the ingredients. Jason is allergic to onions, so he removes the shallots.
He replaces them with baby spinach then adds the second pizza to their order.
The nutritional information for the whole order checks out - so he proceeds to pay. When he does, he is alerted to Virtuous Circle's
introductory offer of a small Summer Berries dessert pizza for $6. Before Jason adds it he can see how it will affect the scores for the
meal. They're still in the green zone, so he goes ahead.
Jason enters his payment details and watches while his credit card is validated. Sitting down in front of the TV, he can easily keep an eye
on the progress of his order. He watches as their order moves from 'received' to 'preparing' to 'cooking' and finally to 'on its way'. The
app alerts him when the order is 5 minutes away. Time to set the table!
LET’S SEE ONE
PLOT
Jason and Grace are a busy working couple living in the inner city. Jason works as a civil engineer and drives a lot to different
construction sites for work. Grace works as a lawyer at a big city law firm and is completing an MBA. With less and less time for exercise,
Jason and Grace have at least been trying to improve their eating habits. They thought about those home-delivered pre-cooked meals
but, as Grace says: "They just seem so sterile!".
On Wednesday night, Jason gets home from work around 7pm. He collects the mail on the way in and dumps it on the table. Grace isn't
home yet. She messaged him to say she was on her way and asked him to organise dinner. There's no way Jason is going to cook at this
hour, so it looks like take away again... That's when Jason notices the flier from a new pizza company called “Virtuous Circle” on the
table.
Apparently, they offer the convenience of fast food with the nutritional value of home cooked. Intrigued, Jason loads up Virtuous Circle's
mobile app.
Jason immediately gets to work ordering the pizzas. Interestingly, the app starts by asking how many people he is ordering for.
Jason browses the pizza options. Grace is vegetarian, so he filters the list to make things easier. The Black Bean Salsa pizza looks good.
He adds one medium to the order. When he does, he sees a running total of calories, carbohydrates, fat and salt for their order -
represented as a percentage of the daily recommended intake for 2 people.
Hmm, the salt level is a bit higher than the average - and Grace has been told to watch her blood pressure. Jason finds an alternative -
Broccoli and Rocket. He adds that and removes the Black Bean Salsa from the order. Cool.
He then finds a pizza for himself: Lamb Lahmahjoon. He checks the ingredients. Jason is allergic to onions, so he removes the shallots.
He replaces them with baby spinach then adds the second pizza to their order.
The nutritional information for the whole order checks out - so he proceeds to pay. When he does, he is alerted to Virtuous Circle's
introductory offer of a small Summer Berries dessert pizza for $6. Before Jason adds it he can see how it will affect the scores for the
meal. They're still in the green zone, so he goes ahead.
Jason enters his payment details and watches while his credit card is validated. Sitting down in front of the TV, he can easily keep an eye
on the progress of his order. He watches as their order moves from 'received' to 'preparing' to 'cooking' and finally to 'on its way'. The
app alerts him when the order is 5 minutes away. Time to set the table!
LET’S SEE ONE
THEME (THE PRODUCT AS SOLUTION)
Jason and Grace are a busy working couple living in the inner city. Jason works as a civil engineer and drives a lot to different
construction sites for work. Grace works as a lawyer at a big city law firm and is completing an MBA. With less and less time for exercise,
Jason and Grace have at least been trying to improve their eating habits. They thought about those home-delivered pre-cooked meals
but, as Grace says: "They just seem so sterile!".
On Wednesday night, Jason gets home from work around 7pm. He collects the mail on the way in and dumps it on the table. Grace isn't
home yet. She messaged him to say she was on her way and asked him to organise dinner. There's no way Jason is going to cook at this
hour, so it looks like take away again... That's when Jason notices the flier from a new pizza company called “Virtuous Circle” on the
table.
Apparently, they offer the convenience of fast food with the nutritional value of home cooked. Intrigued, Jason loads up Virtuous Circle's
mobile app.
Jason immediately gets to work ordering the pizzas. Interestingly, the app starts by asking how many people he is ordering for.
Jason browses the pizza options. Grace is vegetarian, so he filters the list to make things easier. The Black Bean Salsa pizza looks good.
He adds one medium to the order. When he does, he sees a running total of calories, carbohydrates, fat and salt for their order -
represented as a percentage of the daily recommended intake for 2 people.
Hmm, the salt level is a bit higher than the average - and Grace has been told to watch her blood pressure. Jason finds an alternative -
Broccoli and Rocket. He adds that and removes the Black Bean Salsa from the order. Cool.
He then finds a pizza for himself: Lamb Lahmahjoon. He checks the ingredients. Jason is allergic to onions, so he removes the shallots.
He replaces them with baby spinach then adds the second pizza to their order.
The nutritional information for the whole order checks out - so he proceeds to pay. When he does, he is alerted to Virtuous Circle's
introductory offer of a small Summer Berries dessert pizza for $6. Before Jason adds it he can see how it will affect the scores for the
meal. They're still in the green zone, so he goes ahead.
Jason enters his payment details and watches while his credit card is validated. Sitting down in front of the TV, he can easily keep an eye
on the progress of his order. He watches as their order moves from 'received' to 'preparing' to 'cooking' and finally to 'on its way'. The
app alerts him when the order is 5 minutes away. Time to set the table!
LET’S SEE ONE
THINGS TO NOTICE
CHARACTER
SETTING
CONFLICT OR CHALLENGE
PLOT
THEME
JASON AND GRACE, AND A LITTLE BIT ABOUT
THEM AS PEOPLE
AT HOME, AFTER WORK
TRYING TO IMPROVE EATING HABITS, BUT BUSY
BEGINNING (PROBLEM), MIDDLE (ACTION) AND
END (RESOLUTION)
OUR PRODUCT
5. SCENARIO-BASED DESIGN
UX Singapore, 2016 - Shane Morris
SCENARIOS
WE USE SCENARIOS TO ENVISAGE HOW A NEW PRODUCT OR SERVICE WILL BE
USED IN PEOPLE’S LIVES
Does the product fit with the way people need to work?
Are new behaviours implied by the scenario realistic?
Are the product features described actually desirable and feasible?
SCENARIOS ARE OUR FIRST DESIGNS
SCENARIOS CAN ALSO DESCRIBE THE STATUS QUO (“CURRENT STATE SCENARIO”)
Capturing the opportunity in a compelling, contextualised way
scenarios are our first
designs
A STORY, NOT AN EPIC
YOUR SCENARIO DOESN’T NEED MAJOR PLOT TWISTS OR EPIC BATTLES
It probably does need a happy ending, though, and…
it certainly does have a protagonist.
BUT… SOMETHING THAT MAKES A COMPELLING STORY MAKES A COMPELLING
PRODUCT OR PRODUCT FEATURE
So don't be afraid to look for a little drama or emotion.
CURRENT STATE SCENARIO
BARBARA – THE “DESIGNATED SEARCHER”
Barbara has always liked looking things up. Her job as a writer and editor for a technical
magazine lets her explore new topics for articles. In addition to the Web, she has access
to news sources, legal and medical databases, and online publication archives. Recently,
a friend was diagnosed with colon cancer. She helped him identify the best hospitals for
this cancer and read up on the latest treatments. She looked for clinical trials that might
help him, and even read up on some alternative treatments being offered in Mexico
and Switzerland. She was glad to be able to find articles in journals she trusted to give
her depth that more popular medical sites lacked.
Storytelling for User Experience:
Crafting Stories for Better Design
Whitney Quesenbery, Kevin Brooks. 2010
6. SCENARIO-BASED DESIGN
UX Singapore, 2016 - Shane Morris
ELEMENTS OF A SCENARIO
A specific person (or people) in a specific situation
A challenge or opportunity
A resolution
Describe the information in and out
Include people’s inner dialogue and emotional state
No user interface!
SCENARIOS THROUGHOUT THE
PROJECT LIFECYCLE
BUT ALSO
Capture current experience
Sell the concept
Get everyone on the same page
By externalising thoughts and
stipulating the end result (not HOW it
will work)
Script for design (divide the design
space)
Script for testing
Primer for marketing, training,
documentation…
Envision the
new experience
AUDIENCE
Storytelling for User Experience:
Crafting Stories for Better Design
Whitney Quesenbery, Kevin Brooks. 2010
WHERE DO SCENARIOS COME FROM?
IDEALLY, USER RESEARCH
A real story that resonated with you
OR, PERSONAS MAY BE THE INSPIRATION
OR, USER GOALS AND BUSINESS GOALS
Look for interesting relationships between them
OR, COMBINE USER STORIES/USE CASES
If they exist already.
7. SCENARIO-BASED DESIGN
UX Singapore, 2016 - Shane Morris
PERSONAS AND SCENARIOS
SCENARIOS NEED CHARACTERS, AND PERSONAS ARE THE PERFECT SOURCE…
"JUST AS PERSONAS MAKE USERS COME ALIVE FOR USER EXPERIENCE DESIGNERS,
STORIES MAKE USERS’ LIVES REAL".
Ginny Riddish, foreword to
"Storytelling for User Experience ", Whitney Quesenbery & Kevin Brooks, 2010
PEOPLE WITH A PROBLEM
LET’S GET STARTED!
SCENARIO STEPS
1. IDENTIFY A PRODUCT/SERVICE
2. CHARACTER(S)
3. PLOT
4. DRAFT SCENARIO
5. REVIEW
EXERCISES
A
SCENARIO PRODUCT/SERVICE
GROUP A
AN AIRLINE WANTS TO MAKE MORE
USE OF ITS IN-SEAT ENTERTAINMENT
SCREENS BY ALLOWING FREQUENT
FLIERS TO LOGIN AND PERFORM A
RANGE OF ACTIVITIES.
IS THAT A GOOD IDEA?
STEP 1
GROUP B
A NEW RESTAURANT HOPES TO
ATTRACT A YOUNG TECH-SAVVY
CROWD BY INSTALLING LARGE-FORMAT
MULTI-TOUCH SCREENS IN ALL ITS
TABLES.
BUT WHAT SHOULD IT DO WITH THEM?
Or… A product or service of your choice.
B
8. SCENARIO-BASED DESIGN
UX Singapore, 2016 - Shane Morris
SCENARIO STEPS
1. IDENTIFY A PRODUCT/SERVICE
2. CHARACTER(S)
3. PLOT
4. DRAFT SCENARIO
5. REVIEW
EXERCISES
CHARACTER(S)
IN YOUR GROUPS, BRAINSTORM
POSSIBLE CUSTOMERS/USERS FOR
YOUR PRODUCT OR SERVICE.
What types of people would find the
product/service useful
What problems or opportunities do
they have? (“Jobs”)
What motivates them? (“Gains”)
What frustrates them? (“Pains”)
YOU HAVE 5 MINUTES
STEP 2.
CHOOSE ONE MAIN
CHARACTER AND COMPLETE THE
“CUSTOMER SEGMENT” HALF OF A
“VALUE PROPOSITION CANVAS”.
When you are ready, draw the
Customer Segment diagram for your
main character as a group.
Large enough for others to see, please.
YOU HAVE 5 MINUTES
CHARACTERS
CUSTOMER JOBS
Goals
Problems
Opportunities
GAINS
Motivators
Delighters
PAINS
Frustrations
Fears
Failure
STEP 2. 5 MINUTES
9. SCENARIO-BASED DESIGN
UX Singapore, 2016 - Shane Morris
SHOW AND TELL
CHARACTERS
SCENARIO STEPS
1. IDENTIFY A PRODUCT/SERVICE
2. CHARACTER(S)
3. PLOT
4. DRAFT SCENARIO
5. REVIEW
EXERCISES
PLOT
SCENARIO PLOTS SHOULD FOCUS ON
THE KEY BENEFITS OF THE PRODUCT,
AND HOW PEOPLE WILL REALISE THAT
BENEFIT.
STEP 3
What is the setting in which the product
will be used?
Will it be used for extended amounts of
time?
Is the persona frequently interrupted?
Are there multiple users?
What other products is it used with?
How much complexity is reasonable?
What primary activities does the persona
need to accomplish to meet her goals?
What is the expected end result of using
the product?
Adapted from Kim Goodwin in
About Face, Cooper et al.
DON’T MAKE THINGS TOO EASY
ADD SOME (MANAGEABLE) CHALLENGES ALONG THE WAY…
It's 11am and Elizabeth is just returning from her coffee break. She turns the corner into
the hospital receiving dock and immediately notices a 7 foot tall patient lifting machine
has been left on the dock! There's no-one in sight.
"Here we go, what am I supposed to with this?!?!", she thinks.
She can tell the machine is not new, so it presumably belongs to the hospital. She starts
by looking for a barcode. The good news is, she finds one. The bad news is the barcode
scanner won't reach from her desk against the wall. So she memorises the last 4 digits
and walks over to the laptop…
STEP 3 - PLOT
ADD SOME (MANAGEABLE) CHALLENGES ALONG THE WAY…
It's 11am and Elizabeth is just returning from her coffee break. She turns the corner into
the hospital receiving dock and immediately notices a 7 foot tall patient lifting machine
has been left on the dock! There's no-one in sight.
"Here we go, what am I supposed to with this?!?!", she thinks.
She can tell the machine is not new, so it presumably belongs to the hospital. She starts
by looking for a barcode. The good news is, she finds one. The bad news is the barcode
scanner won't reach from her desk against the wall. So she memorises the last 4 digits
and walks over to the laptop…
10. SCENARIO-BASED DESIGN
UX Singapore, 2016 - Shane Morris
TASK SCENARIOS
ONCE YOU’VE IDENTIFIED YOUR CHARACTERS,
YOU CAN START TO THINK ABOUT PLOTS.
‘TASK SCENARIOS’* ARE ONE SENTENCE DESCRIPTIONS OF A USER TASK OR GOAL
“Mark needs to schedule pump maintenance for this weekend.”
“Alka’s friends split the dinner bill.”
“Shane researches a trip to India.”
“Arvid buys his first family car.”
*My term
STEP 3 PLOT
PLOT – TASK SCENARIOS
IN YOUR GROUP
Quickly Brainstorm 5 task scenarios
(One sentence each)
STEP 3 – PART 1
YOU HAVE 5 MINUTES
EXAMPLE
“Mark needs to schedule pump
maintenance for this weekend.”
PLOT
WHAT IS YOUR CHARACTER’S:
Situation?
Context, Location
Problem?
Job, Challenge, Opportunity
WHAT WILL HAPPEN?
What are the basic steps?
WHAT IS THE RESOLUTION?
How did your product or service help?
STEP 3 – PART 2
YOUR TASK
AS A GROUP
Select one task scenario to flesh out
from the last step
Brainstorm the plot
Write out the main steps of your plot
in bullet points*
YOU HAVE 10 MINUTES
* This is not your scenario!
We are just preparing…
SHOW AND TELL
PLOT
11. SCENARIO-BASED DESIGN
UX Singapore, 2016 - Shane Morris
SCENARIO STEPS
1. IDENTIFY A PRODUCT/SERVICE
2. CHARACTER(S)
3. PLOT
4. DRAFT SCENARIO
5. REVIEW
EXERCISES
BREAK
SCENARIO TEMPLATE
INTRODUCTION
<Character> is…
They need to…
They start by…
BODY
Goal,
Action,
Response,
Assess
(Repeat)
RESOLUTION
<Character> feels <emotion> that…
STEP 4
Action
ResponseAssess
Goal
SCENARIO TEMPLATE
Kylie Crisp has been working in the education sales team for 6 months and is
comfortable with most sales calls. Every morning she comes in to work and opens her
activity centre, which shows her list of pending tasks.
It’s Monday morning, so she needs to take care of all the training enrolments that came
in over the web on the weekend
She starts by sorting her tasks by type so she can see all the enrolments first.
Kylie reads the first training request. It’s from Susan Armstrong, who has requested a
quote for enrolling 3 people for the MegaPlan Software Fundamentals course on
November 2-3 in Melbourne. Kylie recognises Susan as a regular customer. It’s
important to keep priority customers happy, so she immediately brings up the course
availability. Fortunately, there are 4 places left, so she places 3 on hold…
…
With her first request for the day done, Susan feels confident she’ll get through them all
by lunchtime.
STEP 4 - EXAMPLE
12. SCENARIO-BASED DESIGN
UX Singapore, 2016 - Shane Morris
SCENARIO TEMPLATE
Kylie Crisp has been working in the education sales team for 6 months and is
comfortable with most sales calls. Every morning she comes in to work and opens her
activity centre, which shows her list of pending tasks.
It’s Monday morning, so she needs to take care of all the training enrolments that came
in over the web on the weekend
She starts by sorting her tasks by type so she can see all the enrolments first.
Kylie reads the first training request. It’s from Susan Armstrong, who has requested a
quote for enrolling 3 people for the MegaPlan Software Fundamentals course on
November 2-3 in Melbourne. Kylie recognises Susan as a regular customer. It’s
important to keep priority customers happy, so she immediately brings up the course
availability. Fortunately, there are 4 places left, so she places 3 on hold…
…
With her first request for the day done, Susan feels confident she’ll get through them all
by lunchtime.
STEP 4 - EXAMPLE
Character is…
They need to…
They start by… Response
Assess
Goal
Action
Response
Character feels…
SCENARIO RULES
BE SPECIFIC
Don’t describe every possible situation
INCLUDE A CHALLENGE
A reasonable roadblock to overcome
WRITE IN PROSE
Sentences, not bullet points
INCLUDE INTERNAL DIALOG
Reactions, plans
DESCRIBE EMOTION
How does the character feel?
DESCRIBE THE INFORMATION IN AND OUT
What information or actions does the user provide, what information is provided in response?
DON’T DESCRIBE THE USER INTERFACE
Design the experience, not the controls or presentation
STEP 4
WHY WRITE IN PROSE?
• Forces you to think
about context
• Forces you to think
about flow
DRAFT SCENARIO
INTRODUCTION
<Character> is…
They need to…
They start by…
BODY
RESOLUTION
<Character> feels <emotion> that…
STEP 4
RULES
BE SPECIFIC
INCLUDE A CHALLENGE
WRITE IN PROSE
INCLUDE INTERNAL DIALOG
DESCRIBE EMOTION
DESCRIBE THE INFORMATION IN AND OUT
DON’T DESCRIBE THE USER INTERFACE
YOU HAVE 20 MINUTES
Action
ResponseAssess
Goal SHOW AND TELL
DRAFT SCENARIO
13. SCENARIO-BASED DESIGN
UX Singapore, 2016 - Shane Morris
SCENARIO STEPS
1. IDENTIFY A PRODUCT/SERVICE
2. CHARACTER(S)
3. PLOT
4. DRAFT SCENARIO
5. REVIEW
EXERCISES
Review
Review by
• Product owners
• Marketing
• Sales
• Support and training
• Technical staff
• And users
STEP 5
Because they are stories, Scenarios
are ideal for review
• They reveal how new products will
integrate into people’s larger lives
• They capture the interplay with
other products and services
• They focus on workflow
The sequence of user activity is
one of the most important things
to get right
• They reveal feature priorities
• They are easy to relate to
REVIEW
PAIR UP WITH A TEAM FROM THE
OTHER PRODUCT GROUP
Each team presents their scenario
The other team provides feedback
Make edits to your scenario
YOU HAVE 10 MINUTES
(5 MINUTES PER TEAM)
STEP 5
THINGS TO LOOK FOR
BE SPECIFIC
INCLUDE A CHALLENGE
WRITE IN PROSE
INCLUDE INTERNAL DIALOG
DESCRIBE EMOTION
DESCRIBE THE INFORMATION IN AND OUT
DON’T DESCRIBE THE USER INTERFACE
SCENARIO STEPS
1. IDENTIFY A PRODUCT/SERVICE
2. CHARACTER(S)
3. PLOT
4. DRAFT SCENARIO
5. REVIEW
EXERCISES
14. SCENARIO-BASED DESIGN
UX Singapore, 2016 - Shane Morris
NEXT STEPS
NEXT STEPS FOR YOUR SCENARIOS
ILLUSTRATED SCENARIOS
Sketches to flesh out the scenario screens
STORYBOARD
Illustrations of the context of use
JOURNEY MAPS
STORY MAPS
Break down scenario and identify UI and technical details (in text)
USER STORIES / USE CASES
WIREFRAMES
WRAP UP
SCENARIOS MAKE DESIGN
APPROACHABLE
SCENARIOS HELP AVOID ’BLANK PAGE’ SYNDROME
You don’t have to design the whole product, only this flow
COMBINE ILLUSTRATED SCENARIOS TO FORM AN OVERALL INTERACTION MODEL
Making adjustments as necessary
15. SCENARIO-BASED DESIGN
UX Singapore, 2016 - Shane Morris
HOW MANY SCENARIOS?
DON’T USE SCENARIOS TO DESCRIBE
EVERY POSSIBLE FLOW AND FUNCTION
FOR A TYPICAL PHONE APPLICATION, I
MIGHT CONSIDER UP TO 6 SCENARIOS
FOCUS ON THE MAIN END-TO-END
FLOWS THAT SUPPORT THE VALUE
PROPOSITION
We need to get these right
YOU MIGHT ALSO ADD 1-2 ‘CRITICAL
SCENARIOS’
Scenarios that don’t happen often, but
you need to get right.
SCENARIOS THROUGHOUT THE
PROJECT LIFECYCLE
BUT ALSO
Capture current experience
Sell the concept
Get everyone on the same page
By externalising thoughts and
stipulating the end result (not HOW it
will work)
Script for design (divide the design
space)
Script for testing
Primer for marketing, training,
documentation…
Envision the
new experience
SCENARIOS IN PRACTICE
YOU DON’T HAVE TO FOLLOW TODAY’S
PROCESS EXACTLY
We’ve followed a very structured
process today
You don’t need to break scenario
creation up in to as many steps.
SCENARIOS ARE MOST USEFUL FOR
TRANSACTIONAL PRODUCTS
But still have a place for ‘browsing’
products.
TIPS
DESIGN WORKSHOPS
Scenario writing is useful early in the
project to introduce the role (and
importance) of user experience
Team members, stakeholders and
users can contribute to scenarios.
Don’t get too caught up with
feasibility.
Technical discussions can quickly shut
down the scenario process.
Allow the team to maintain their
creativity
SCENARIOS
USE ‘STORY’ TO HELP THE READER RELATE TO THE USER
FOCUS ON END TO END FLOW
TAKE CONTEXT INTO ACCOUNT
CAPTURE EMOTION AND INTERNAL DIALOG
ARE EASY TO WRITE
ARE ACCESSIBLE TO EVERYONE
ARE YOUR FIRST DESIGN
16. SCENARIO-BASED DESIGN
UX Singapore, 2016 - Shane Morris
SCENARIOS ARE
YOUR FIRST
DESIGN
EVEN THOUGH THEY DON’T
DESCRIBE THE USER INTERFACE
Shane Morris
@shanemo
shane@automaticstudio.com.au
SCENARIO-BASED
DESIGN
THANK YOU
DESIGNING WITH SCENARIOS:
PUTTING PERSONAS TO WORK
KIM GOODWIN
articles.uie.com/designing_scenarios/
STORYTELLING FOR USER EXPERIENCE
WHITNEY QUESENBERY & KEVIN
BROOKS
Rosenfeld Media
USING STORIES FOR A BETTER USER
EXPERIENCE
WHITNEY QUESENBERY & KEVIN
BROOKS
www.writersua.com/articles/stories/
USING SCENARIOS
UX THINK
uxthink.wordpress.com/2010/11/30/using
_scenarios/
RESOURCES