This document provides an overview of a 6-part startup school program aimed at helping entrepreneurs learn the fundamentals of entrepreneurship. The program will teach participants how to craft an elevator pitch, complete a business model canvas, conduct customer discovery, build a minimum viable product, understand costs and revenue, and develop a business plan. By the end of the program, participants will have iterated their business model canvas, developed a successful 30-second elevator pitch, conducted customer discovery analysis, created a profitable company, and developed the tools to grow their business. The document outlines the goals and topics that will be covered in each of the 6 parts of the startup school program.
Entrepreneurial Development Course will strive to provide unique learning experiences based on artifacts, stories and lives from Indian business traditions of ingenuity, resourcefulness and innovation.
This 14 Week Bootcamp starts 29th April 2020 and helps business owners tackle the widespread disruption to small and medium businesses dues to COVID 19. It is crucial to take measures and formulate action plans to mitigate risks on impacts to business operations.
For most businesses, this involves renewing business models, customer acquisition, finding new revenue streams and always, always be innovating.
This Innovation Program, designed by The Scale Institute at Charles Sturt University, is tailored to ensure your business not only can survive, but continues to thrive!
The cost is $150 per week and involves a 3-hour commitment from those who enrol in the program.
Redesign Your Career With (Business Model You)Mohamed Yasser
Replace your career plan with the personal business model, whether you want to improve in your career, change jobs, or start your own business. This methodology teaches you step-by-step how to define and redesign your Personal Business Model "the logic by which you create and deliver value". Business model you Book founded by Dr. Tim Clark.
This 14 Week Bootcamp starts 29th April 2020 and helps business owners tackle the widespread disruption to small and medium businesses dues to COVID 19. It is crucial to take measures and formulate action plans to mitigate risks on impacts to business operations.
For most businesses, this involves renewing business models, customer acquisition, finding new revenue streams and always, always be innovating.
This Innovation Program, designed by The Scale Institute at Charles Sturt University, is tailored to ensure your business not only can survive, but continues to thrive!
The cost is $150 per week and involves a 3-hour commitment from those who enrol in the program.
Entrepreneurial Development Course will strive to provide unique learning experiences based on artifacts, stories and lives from Indian business traditions of ingenuity, resourcefulness and innovation.
This 14 Week Bootcamp starts 29th April 2020 and helps business owners tackle the widespread disruption to small and medium businesses dues to COVID 19. It is crucial to take measures and formulate action plans to mitigate risks on impacts to business operations.
For most businesses, this involves renewing business models, customer acquisition, finding new revenue streams and always, always be innovating.
This Innovation Program, designed by The Scale Institute at Charles Sturt University, is tailored to ensure your business not only can survive, but continues to thrive!
The cost is $150 per week and involves a 3-hour commitment from those who enrol in the program.
Redesign Your Career With (Business Model You)Mohamed Yasser
Replace your career plan with the personal business model, whether you want to improve in your career, change jobs, or start your own business. This methodology teaches you step-by-step how to define and redesign your Personal Business Model "the logic by which you create and deliver value". Business model you Book founded by Dr. Tim Clark.
This 14 Week Bootcamp starts 29th April 2020 and helps business owners tackle the widespread disruption to small and medium businesses dues to COVID 19. It is crucial to take measures and formulate action plans to mitigate risks on impacts to business operations.
For most businesses, this involves renewing business models, customer acquisition, finding new revenue streams and always, always be innovating.
This Innovation Program, designed by The Scale Institute at Charles Sturt University, is tailored to ensure your business not only can survive, but continues to thrive!
The cost is $150 per week and involves a 3-hour commitment from those who enrol in the program.
5 ways to take your entrepreunership teaching to the next levelSAGE Publishing
Heidi M. Neck from the world-renowned Babson Entrepreneurship program give lively discussion on how to enhance your entrepreneurship courses. A SAGE author, Heidi talks about different ways to bring your entrepreneurship teaching to the next level with five simple, yet powerful tips.
The thought process of the entrepreneur varies from a normal person to an extent that it functions differently. Learn about the difference, the role creativity plays, what motivates an entrepreneur and the process of transitioning from Idea to Business opportunity!
Also get an insight why business fail, so that you can avoid those mistakes and how to start a business with low investment.
Entrepreneurship in Design - ERP SiriusERPSirius UK
When it comes to designing and developing Enterprise Resource Planning (ERP) systems, there is one quality that a person or team must have above all and that is entrepreneurship or Entrepreneurship in Design.
20 slides to outline the new Entrepreneurship programme delivered on behalf of the GMIT Innovation in Business Centres (IiBC) in Galway and Castelebar by Donncha Hughes.
Entrepreneurship, Types of Entrepreneurship and how to start your idea and ta...Gaurav Ray
Entrepreneurship, Types of Entrepreneurship and how to start your idea and take it to prototype and finally to Product and its Marketing - Gaurav Roy
.
.
Feel free to reach me for online classes and Guest lectures on ENtrepreneurship, Unique CV designing, Programming classes, Onlne and offline Training on Technical Topics and subjects at gauravkxj26@gmail.com
Over the past few years as I've started my own business and pursued a few other entrepreneurial and startup endeavors, I've gotten a chance to observe, collaborate with, and even coach dozens of other entrepreneurs and business owners.
I began to notice that a majority of us generally fit into one of these three categories:
1) Someone in the infant stages of starting and developing their own business and having difficulty getting clients and obtaining the results they want.
2) Someone either running their own business, or with a partner, and having difficulty adjusting and operating business with a rapid increase and demand for their services.
3) Someone currently in charge of an established and successful business over a longer period of time, yet works excessively and has difficulty balancing other areas of their life ( family, health, hobbies, etc.)
With an education and background in Counseling, I've always had a knack for observing human behavior and noticing commonalities. Keeping this in mind, I'd say one of the most interesting observations I noticed was that despite the differences in 'status' or 'success' of anyone fitting in these three categories, there were MANY distinct similarities in their personality traits, beliefs, challenges, work ethic, and personal relationships.
And, of course, I became more and more aware of the similarities in MYSELF as well.
Over time, I've began to work on these challenges in my own business and have seen progress in certain areas. Moreover, I've seen TREMENDOUS success in my clients when I've implemented the concepts and strategies I intend to teach in this workshop.
And, as I kept seeing the same similarities and struggles in my conversations with other entrepreneurs over and over again, I thought that it would be incredible to have a "network" or "support" for those of us like minded people to get together and combine forces to shed light and overcome many of these challenges. I believe there is a significant amount of more power in groups of people coming together for a common goal, and ironically (myself included) many of us creative types and entrepreneurs often have the tendency to want to "do it all on our own," and consequently reject the very support we need to succeed.
Bizsmart Lunch & Learn Webinar - Apprenticeships a GuideBizSmart Select
Have you been considering hiring an apprentice? In our next BizSmart Webinar we will discuss why an apprentice would be right for your business and the benefits of taking an apprentice on.
How do you know an apprenticeship is for you
What to look for in an apprentice
What to look for in an apprenticeship
A guide to what to look for in a Training providers
5 ways to take your entrepreunership teaching to the next levelSAGE Publishing
Heidi M. Neck from the world-renowned Babson Entrepreneurship program give lively discussion on how to enhance your entrepreneurship courses. A SAGE author, Heidi talks about different ways to bring your entrepreneurship teaching to the next level with five simple, yet powerful tips.
The thought process of the entrepreneur varies from a normal person to an extent that it functions differently. Learn about the difference, the role creativity plays, what motivates an entrepreneur and the process of transitioning from Idea to Business opportunity!
Also get an insight why business fail, so that you can avoid those mistakes and how to start a business with low investment.
Entrepreneurship in Design - ERP SiriusERPSirius UK
When it comes to designing and developing Enterprise Resource Planning (ERP) systems, there is one quality that a person or team must have above all and that is entrepreneurship or Entrepreneurship in Design.
20 slides to outline the new Entrepreneurship programme delivered on behalf of the GMIT Innovation in Business Centres (IiBC) in Galway and Castelebar by Donncha Hughes.
Entrepreneurship, Types of Entrepreneurship and how to start your idea and ta...Gaurav Ray
Entrepreneurship, Types of Entrepreneurship and how to start your idea and take it to prototype and finally to Product and its Marketing - Gaurav Roy
.
.
Feel free to reach me for online classes and Guest lectures on ENtrepreneurship, Unique CV designing, Programming classes, Onlne and offline Training on Technical Topics and subjects at gauravkxj26@gmail.com
Over the past few years as I've started my own business and pursued a few other entrepreneurial and startup endeavors, I've gotten a chance to observe, collaborate with, and even coach dozens of other entrepreneurs and business owners.
I began to notice that a majority of us generally fit into one of these three categories:
1) Someone in the infant stages of starting and developing their own business and having difficulty getting clients and obtaining the results they want.
2) Someone either running their own business, or with a partner, and having difficulty adjusting and operating business with a rapid increase and demand for their services.
3) Someone currently in charge of an established and successful business over a longer period of time, yet works excessively and has difficulty balancing other areas of their life ( family, health, hobbies, etc.)
With an education and background in Counseling, I've always had a knack for observing human behavior and noticing commonalities. Keeping this in mind, I'd say one of the most interesting observations I noticed was that despite the differences in 'status' or 'success' of anyone fitting in these three categories, there were MANY distinct similarities in their personality traits, beliefs, challenges, work ethic, and personal relationships.
And, of course, I became more and more aware of the similarities in MYSELF as well.
Over time, I've began to work on these challenges in my own business and have seen progress in certain areas. Moreover, I've seen TREMENDOUS success in my clients when I've implemented the concepts and strategies I intend to teach in this workshop.
And, as I kept seeing the same similarities and struggles in my conversations with other entrepreneurs over and over again, I thought that it would be incredible to have a "network" or "support" for those of us like minded people to get together and combine forces to shed light and overcome many of these challenges. I believe there is a significant amount of more power in groups of people coming together for a common goal, and ironically (myself included) many of us creative types and entrepreneurs often have the tendency to want to "do it all on our own," and consequently reject the very support we need to succeed.
Bizsmart Lunch & Learn Webinar - Apprenticeships a GuideBizSmart Select
Have you been considering hiring an apprentice? In our next BizSmart Webinar we will discuss why an apprentice would be right for your business and the benefits of taking an apprentice on.
How do you know an apprenticeship is for you
What to look for in an apprentice
What to look for in an apprenticeship
A guide to what to look for in a Training providers
MVPs are a hotly debated topic and often opinions differ. I want to propose a different way of looking at the MVP as well as how we design version of the MVP. These are not without flaws which need to be addressed.
“Startup Toolbox” is about sharing the tools that entrepreneurs can use to build and grow their business. This session is focused on digital tools that provide leverage over traditional methods and help entrepreneurs make the most of their limited resources. It is a practitioner-level event focused on specific tools rather than broader theory
This event was held at NewsCred's office in Dhaka, Bangladesh on November 19, 2013
Google Analytics 101 - Manchester Metropolitan University Business schoolManuel Da Costa
Talk given on 11/2/2014 at Manchester Metropolitan uni business school introducing students to Google analytics.
Manuel da Costa is a web analytics and conversion rate optimisation consultant. He runs Digital Tonic, a consultancy based in Manchester, UK
Investors & Opportunities by StartupBashBDStartupBashBD
“Investors & Opportunities” is about connecting investors & entrepreneurs so they can better understand each other’s need within the local context. Sessions will cover stories about successful investments and raising funds along with interactive sessions to put what we’re learning into action
This event was held at NewsCred's office in Dhaka, Bangladesh on November 20, 2013
Startup toolbox for Entrepreneurs and Business Managers...Marzooq Prince
The most comprehensive and unique list of tools and resources for Online Entrepreneurs and Managers. Increase your productivity.
Believe! Knowledge is Power!
Zero-to-One - Building a Marketing Plan for Your Small BusinessAnalytive
Are you trying to figure out how to grow your small business? In this talk, Tyler Brooks from Analytive breaks down how to put together a strategy for your business that gets you leads.
Materials from "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014. http://2014.uxlondon.com/speakers/lane/#workshop
You can find the opportunity statement and persona 4x4 worksheets at bit.ly/uxl-worksheets, and the set of six UX Recipe Cards at bit.ly/ux-recipe
This file contains templates for creating a provisional persona and hypothesis statement. For more information about how they are used, see the materials from the "Hands-on Lean UX for Digital Designers" workshop http://www.slideshare.net/LaneHalley/hands-on-lean-ux-for-digital-designers
How to prepare for the Non Executive Director Interview Richard Davies
I share practical tips to help you increase your chances of landing and being successful in an interview for a NED or Non Executive Director position. This is also available as a webinar with Q&A on BrightTalk
https://www.brighttalk.com/webcast/14157/369031?utm_campaign=knowledge-feed&utm_source=brighttalk-portal&utm_medium=web
My life and career journey and workshop inspiring organisations to do things differently and better, as they strive to survive, build, grow and succeed
1. From Idea to Profit
ASU Startup School / Stage 1.0: Introduction & Overview
2. By the end of this lesson, you
should be able to:
• Understand the process and phases of Startup School
• Be able to differentiate your Why?
• Understand the commitment to this course.
• Understand why ASU has invested in these resources.
• Understand how to increase your success as a startup
entrepreneur.
3. Before we start this lesson, consider:
• What would success look like to you as an entrepreneur?
• What problem are you solving with your product or
service?
• What value are you creating with your product or service?
4. Startup School is…
• Startup School is a 6-part series to help entrepreneurs learn the
fundamentals of entrepreneurship. At the end of this series,
Entrepreneurs will be able to express their ideas with an excellently
crafted elevator pitch. Have completed the Business Model Canvas,
Customer Discovery, Built or Identified an MVP and Understand the Cost
and Revenue needed to be successful. Finally, we will translate all of
this into a Business Plan to execute against.
5. Aaron D. Bare
I am an Entrepreneur Educator, making an impact on Entrepreneurs starting
businesses.
• Chief Facilitator & Curriculum Design, ASU Startup School
• Former Entrepreneur-in-Residence, Arizona State University
• Aaron has driven over $4.5 billion of value creation through growth initiatives for various
Fortune 1000 companies, and has served as CEO for 6 privately funded companies & founder of
over a dozen companies.
• 12x Entrepreneur, 100+ websites, 20+ software projects + 15+ apps
• MBA, Thunderbird; Stanford D.School; MA, Indiana; BSc. (Honors) Indiana Tech.
Kaospilot. Hyper Island. Singularity University.
10. Startup
An organization formed to search for a
repeatable, predictable, scalable &
sustainable business model to apply
innovation.
pay.
Key Definitions
Business Model
How a company creates, delivers and
captures value.
12. Why?
• Simon Sinek is fascinated by the leaders who make impact in the
world, companies and politicians with the capacity to inspire,
Simon Sinek has discovered some remarkable patterns in how
they think, act and communicate.
• An ethnographer by training, Sinek is an adjunct of the RAND
Corporation. He writes and comments regularly for major
publications and teaches graduate-level strategic communications
at Columbia University.
24. • Group in groups of 3-4, 30
minutes.
• Task to complete:
• Name Lemonade Stand
Company
• Answer questions in
Simplified Business Model
Canvas for your teams
Lemonade Stand
• Make up any conflicts,
define with assumptions
• There are no rules
• You will present to class
Innovation Exercise
25. Today, we will cover the building blocks
Review what groups did in
26. Checkered Flag Run Activation
* Slide from C&C Founder, Frederick Carlstrom
28. Innovation Exercise
Take an idea you have or a business
you admire and use the Simplified
Business Model Canvas to work
through it, answering all the questions
provided.
34. Pitch your Idea
With your simplified canvas complete,
select three classmates to pitch your
idea and get feedback. *If you are
online, pitch your idea to three friends.
35. A good Elevator Pitch
• 1 sentence about to introduce the idea.
• 1 sentence defining who your customer.
• 1 sentence defining what your product does.
• 1 sentence about how this will be profitable.
• 1 sentence about what you are looking for.
36. Give feedback on
other pitches
Write down or now take the class and
ask for feedback on their pitch, identify
good pitches, where they could be
improved.
37. Homework: Elevator Pitch
• As a result of this class, go out and pitch your idea to 10
strangers and bring your feedback to the next class to have ready
to share.
38. Why does it matter?
Getting started is half the battle, as
others gain interest in your idea and as
you get real feedback, we will be able
to dive deeper on brainstorming the
idea continue to shape the idea for
success.
.
39. Continue to seek
feedback
What is your value? Who is your
customer? What product will be
valuable? What profit do you make per
product?
41. What we will learn in the next 5 classes:
• It starts with an Idea
• Find your Customer
• Build your Product
• Build a Profitable Company
• Grow your Business
42. At the end of this course, you will have:
• Completed many Iterations of the Business Model Canvas
• Completed of a Successful 30-Second Elevator Pitch
• Created of a Customer Discovery Analysis
• Developed a Minimum Viable Product
• Created of a Profitable Company
• Understanding of a Fundable Business Plan
• Have tools to grow your company
43. Additional materials
Let’s watch Simon Sinek’s TED talk- Here’s the full 18 minute presentation.
What’s your definition of a “startup” - http://goo.gl/s1qVJy
Articulate which type of venture you’d like to launch and why -
http://blogs.wsj.com/accelerators/2013/06/24/steve-blank-the-6-types-of-startups-2/
Establish a free Disciplined Entrepreneurship Toolbox venture profile and complete the introductory
tasks - http://detoolbox.com/
Select an initial name for your venture - http://mashable.com/2013/07/20/startup-name/
Let’s hear from Eric Ries (video) about the most fundamental question all startups should ask.
44.
45. How to use Homework Guide and Facilitator Guide. Please DELETE Slide after use.
DELETE SLIDE AFTER FIRST USE
Editor's Notes
Homework Guide: No notes here.
Facilitators Guide: This should be the slide on the screen, when students enter the room.
Homework Guide: No notes needed
Facilitators Guide:
Share the following as things they will be able to do:
Understand the process and phases of Startup School
Be able to differentiate your Why?
Understand the commitment to this course.
Understand why ASU has invested in these resources.
Understand how to increase your success as a startup entrepreneur.
Homework Guide: No notes needed, follow Facilitators Guide below
Facilitators Guide:
Spend a couple minutes discussing each question:
What would success look like to you as an entrepreneur?
What problem are you solving with your product or service?
What value are you creating with your product or service?
Homework Guide: No notes needed
Facilitators Guide:
Startup School is a 6-part series to help entrepreneurs learn the fundamentals of entrepreneurship. At the end of this series, Entrepreneurs will be able to express their ideas with an excellently crafted elevator pitch. Have completed the Business Model Canvas, Customer Discovery, Built or Identified an MVP and Understand the Cost and Revenue needed to be successful. Finally, we will translate all of this into a Business Plan to execute against.
Homework Guide: No action required
Facilitators Guide: Action Required
DELETE “UPDATE WITH YOUR BIOGRAPHY”
Who am I? REPLACE MY BIO HERE WITH YOUR BIOGRAPHY> Add your bio here for other Facilitators. In Facilitation Training, have Facilitators create their own bios.
Homework Guide: Follow notes below
Facilitators Guide: Hit play by selecting the picture.
https://www.youtube.com/watch?v=xYwTAJMbFy8
Mikaila Ulmer is only 11 years old but she's all about the business of bees.
She's a social entrepreneur, public speaker, philanthropist and a savvy 6th-grader from Austin, Texas whose signature venture, "Me & The Bees" lemonade — developed from her great-grandmother's 1940 recipe — is now a thriving national business.
After securing $60,000 on the hit TV show "Shark Tank," last year, Mikaila's lemonade will now be sold in 55 Whole Food stores — the world's leader in natural and organic foods — in states including Texas, Oklahoma, Arkansas, Louisiana and Florida.
While accepting her honors as one of the Movement50 (MVMT50) Top 10 Innovators of the Year at the South by Southwest festival, Mikaila also announced expanded distribution through UNFI (United Natural Foods), a leading national distributor of natural foods and beverages.
<img class="img-responsive img_inline" src="http://media1.s-nbcnews.com/j/newscms/2016_12/1473456/mikaila_and_dad_shark_tank_c2015_american_broadcasting_companies_inc_f13a827825e488f3d9c6e82b85aaf9fa.nbcnews-fp-360-360.jpg" alt="" title="" itemprop="image"/>
Mikaila Ulmer with her father on the TV show, "Shark Tank," where she secured $60,000 for her business. Michael Desmond / Michael Desmond
Mikaila, who started her lemonade business in 2009, said the operation takes organization, commitment and energy.
"I work on the business after school, after I do my homework, and on weekends and during spring breaks," Mikaila said in an interview with NBCBLK. "There are not too many times when I feel stressed."
But Mikaila didn't always like bees.
"When I was four years old, I got stung by two bees in one week," she said. "It was painful. I was terrified of bees."
Mikaila said her mother, D'Andra, turned the scary experience into an insect research assignment where Mikaila learned that bees could possibly become extinct in the years to come.
"And then it clicked!" she said.
Mikaila decided to create a lemonade business and sweeten her lemonade with honey instead of sugar or artificial sweetener, which would be healthier, save the bees, and support beekeepers.
<img class="img-responsive img_inline" src="http://media1.s-nbcnews.com/j/newscms/2016_12/1473486/beekeeper_mikaila_c_me_the_bees_2f64a65a5c5fcf341dff4635cfdb9268.nbcnews-fp-360-360.jpg" alt="Image: Mikaila Ulmer" title="Image: Mikaila Ulmer" itemprop="image"/>
After getting stung by bees when she was four, Mikaila Ulmer's fear of bees shifted to a fascination. Ulmer became an activist after she learned how crucial honeybees are to sustaining life. Courtesy of BeeSweet / Me & the Bees / Courtesy of BeeSweet / Me & the Bees
For Mikaila, her enterprise is an environmental and social mission. She donates a portion of the profits from the sale of her lemonade to local and international organizations that are trying to save the honeybees.
Honey bees pollinate more than $15 billion of crops each year, about one-third of American food groups, including cherries and apples.
"Last year, beekeepers lost 40 percent of all their hives," Mikaila said. "Bees are dying." She quoted Albert Einstein who said: "If the bee disappeared off the surface of the globe then man would only have four years of life left."
Today, Mikaila leads workshops on how to save the honeybees, and she participates in social entrepreneurship panels.
"I think she is a pretty hard worker," D'Andra Ulmer, Mikaila's mother, told NBCBLK. "I'm impressed with how she gets her homework done during her travels. She has a gift for public speaking but what makes me very proud is that she is not only a smart entrepreneur but she's a good person and she's kind to people. That's more important than business."
<img class="img-responsive img_inline" src="http://media2.s-nbcnews.com/j/newscms/2016_12/1473496/taste_test_c_me_the_bees_fe3bbdbe64f47664f81b6359354da203.nbcnews-fp-360-360.jpg" alt="" title="" itemprop="image"/>
Founder of BeeSweet Lemonade Mikaila Ulmer tests out a sample of her product. Courtesy of BeeSweet / Me & the Bees / Courtesy of BeeSweet / Me & the Bees
Mikaila said when she first started her lemonade operation, her friends were skeptical.
"At first, they didn't believe me," she said. "Now I am helping my friends start their own businesses."
But Mikaila is busy for a school-age girl.
She appeared on the television show "Shark Tank" where she was poised during her presentation.
"I was nervous and excited," she said. "Not everyone gets an opportunity to pitch their products in front of millions of people and make a deal so I was excited and grateful."
FUBU CEO Daymond John, an investor on "Shark Tank," said he was pleased to join Mikaila's team.
"Partnering with Mikaila made perfect sense," John said in a statement. "She's a great kid with a head for business and branding,"
Mikaila also attended the White House Kids' State Dinner last year where she met President Barack Obama.
"The President said 'sorry to crash the party!' It was very cool," Mikaila said.
<img class="img-responsive img_inline" src="http://media2.s-nbcnews.com/j/newscms/2016_12/1473481/mikaila_at_the_white_house_c_me_the_bees_a9907cce82a973d8ab6725ab14562882.nbcnews-fp-360-360.jpg" alt="" title="" itemprop="image"/>
11-year-old Mikaila Ulmer poses in front of the White House. Ulmer met President Barack Obama in 2015 when she attended the White House Kids' State Dinner. Courtesy of BeeSweet / Me & the Bees / Courtesy of BeeSweet / Me & the Bees
She will return to the White House in April for the annual White House Easter Egg Roll.
And in June, Mikaila will travel to Cape Town, South Africa to speak to young girls about entrepreneurship.
"I'm very excited," she said.
In the meantime, Mikaila said she is moving forward with creating new lemonade flavors as her business continues to expand.
"I want to help save the bees," she said, "and use my great-grandmother Helen's lemonade recipe."
Homework Guide: Follow notes below
Facilitators Guide:
Overview of 6 Modules –
1. Overview is a chapter to introduce the concept of the simplified canvas.
2. Idea chapter is how to test your idea.
3. Customer is finding your customer.
4. Product is knowing that satisfies a need for that customer.
5. Profit is understanding the cost and pricing of your product or service.
6. Growth is all about growing your product or service.
Homework Guide: No notes needed If in online course, introduce yourself in chat to other students, read 3-5 others bios.
Facilitators Guide:
Now go around the room and introduce yourself: Who you are? What you want to learn? Why you are here?
Homework Guide: Follow notes below
Facilitators Guide:
Click picture to play video, this is the overview of a lean startup.
Today we will cover what a lean startup is and how we leverage this to reduce
Homework Guide: No notes needed
Facilitators Guide:
Here are a couple key definitions that will help us as we move through the material:
Startup: An organization formed to search for a repeatable, predictable, scalable & sustainable business model to apply innovation.
Business Model: How a company creates, delivers and captures value.
Homework Guide: Follow notes below
Facilitators Guide:
Lesson 1, Why? Let’s review why you are here?
Homework Guide: Follow notes below
Facilitators Guide:
Why?
Simon Sinek is fascinated by the leaders who make impact in the world, companies and politicians with the capacity to inspire, Simon Sinek has discovered some remarkable patterns in how they think, act and communicate.
An ethnographer by training, Sinek is an adjunct of the RAND Corporation. He writes and comments regularly for major publications and teaches graduate-level strategic communications at Columbia University.
Homework Guide: Follow notes below
Facilitators Guide:
If you have only 5 minutes, choose this link. If you have time to fill and need an 18 minute break, use the longer video.
Homework Guide: Follow notes below
Facilitators Guide:
Spend a few minutes reviewing the definitions of the Golden Circle – What, How and Why?
What – Every organization on the planet knows what they do. These are the products they sell or the services that they offer.
How – Some organizations know How they do it. These are the things to make them special or set them apart from their competitors.
Why – Very few organizations know Why they do what they do. Why is not about making money. That’s a result. It’s a purpose. Cause or Belief. It’s the very reason your organization exists.
Homework Guide: Follow notes below
Facilitators Guide:
Have each member in the class write down their “why” after they have watched the video and discussed.
Homework Guide: Skip
Facilitators Guide:
Share that we will be introducing the Simplified Business Model Canvas.
Homework Guide: Follow notes below
Facilitators Guide:
Here are some questions to prompt the class on IDEA. Ask and have people write answers down to a handle on the content.
Idea:
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each customer segment?
Which customer needs are we satisfying?
Homework Guide: Follow notes below
Facilitators Guide:
Here are some questions to prompt the class on CUSTOMER. Ask and have people write answers down to a handle on the content.
Customer Segments: (When introducing new terms, make sure you are ready to define.
DEFINE HERE
For whom are we creating value?
Who are our most important customers?
Channels:
Through which channels do our customer segments want to be reached?
How are we reaching them now?
How are our Channels integrated?
Customer Relationships:
What type of relationship does each of our customer segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
Homework Guide: Follow notes below
Facilitators Guide:
Here are some questions to prompt the class on PRODUCT. Ask and have people write answers down to a handle on the content.
Key Activities:
DEFINE HERE
What key activities do our value propositions require?
Our Distribution channels? Customer Relationships? Revenue Streams?
Key Resources:
What key resources do our value propositions require?
Distribution Channels? Customer Relationships?
Revenue Streams?
Awareness: How do we raise awareness about our company’s products and services?
Evaluation. How do we help customers evaluate our organization’s Value Proposition?
Purchase. How do we allow customers to purchase specific products and services?
Delivery. How do we deliver a Value Proposition to the customer?
After Sales. How do we provide post-purchase customer support?
Key Partners:
Who are our key partners?
Who are our key suppliers?
Which key resources are we acquiring from partners?
Which key activities do partners perform?
Homework Guide: Follow notes below
Facilitators Guide:
Here are some questions to prompt the class on PROFIT.
Cost Structure:
DEFINE HERE
What are the most important costs inherent in our business model?
Which key resources are most expensive?
Which key activities are most expensive?
Revenue Streams:
For what value are our customers really willing to pay? For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each revenue stream contribute to overall revenues?
Homework Guide: Follow notes below
Facilitators Guide:
Growth Hacking is ….
We will use this structure to expand each box’s impact with Growth Hacking. We will improve our idea with continuous feedback, find new customers through Growth Hacking, improve the product, its virility, and customer desire for your product with these principles.
Homework Guide: Follow notes below
Facilitators Guide:
What is this? Answer: Hopefully a lemon.
Homework Guide: Follow notes below
Facilitators Guide: How do we reinvent the Lemonade Stand?
Homework Guide: Follow notes below
Facilitators Guide:
Group in groups of 3-4, 30 minutes.
Task to complete:
Name Lemonade Stand Company
Answer questions in Simplified Business Model Canvas for your teams Lemonade Stand
Make up any conflicts, define with assumptions
There are no rules
You will present to class
Homework Guide: Follow notes below
Facilitators Guide: Does your idea add value?
Idea:
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each customer segment?
Which customer needs are we satisfying?
Homework Guide: Follow notes below
Facilitators Guide: What is value?
Homework Guide: Follow notes below
Facilitators Guide:
Price is what you pay, value is what you get. - Warren Buffet
Homework Guide: Follow notes below
Facilitators Guide: Innovation Exercise
Take an idea you have or a business you admire and use the Simplified Business Model Canvas to work through it, answering all the questions provided.
Homework Guide: Follow notes below
Facilitators Guide:
Spend 10 minutes on each section, asking these questions to get people thinking:
Idea:
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each customer segment?
Which customer needs are we satisfying?
Homework Guide: Follow notes below
Facilitators Guide:
Spend 10 minutes on each section, asking these questions to get people thinking:
Customer Segments:
For whom are we creating value?
Who are our most important customers?
Channels:
Through which channels do our customer segments want to be reached?
How are we reaching them now?
How are our Channels integrated?
Customer Relationships:
What type of relationship does each of our customer segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
Homework Guide: Follow notes below
Facilitators Guide:
Spend 10 minutes on each section, asking these questions to get people thinking:
Key Activities:
What key activities do our value propositions require?
Our Distribution channels? Customer Relationships? Revenue Streams?
Key Resources:
What key resources do our value propositions require?
Distribution Channels? Customer Relationships?
Revenue Streams?
Awareness: How do we raise awareness about our company’s products and services?
Evaluation. How do we help customers evaluate our organization’s Value Proposition?
Purchase. How do we allow customers to purchase specific products and services?
Delivery. How do we deliver a Value Proposition to the customer?
After Sales. How do we provide post-purchase customer support?
Key Partners:
Who are our key partners?
Who are our key suppliers?
Which key resources are we acquiring from partners?
Which key activities do partners perform?
Homework Guide: Follow notes below
Facilitators Guide:
Spend 10 minutes on each section, asking these questions to get people thinking:
Cost Structure:
What are the most important costs inherent in our business model?
Which key resources are most expensive?
Which key activities are most expensive?
Revenue Streams:
For what value are our customers really willing to pay? For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each revenue stream contribute to overall revenues?
Homework Guide: Follow notes below
Facilitators Guide:
Next, we will cover the Value Proposition and its relationship to the Elevator Pitch.
Homework Guide: Follow notes below
Facilitators Guide: Pitch your Idea
With your simplified canvas complete, select three classmates to pitch your idea and get feedback. *If you are online, pitch your idea to three friends.
Homework Guide: Follow notes below
Facilitators Guide:
1 sentence about to introduce the idea.
1 sentence defining who your customer.
1 sentence defining what your product does.
1 sentence about how this will be profitable.
1 sentence about what you are looking for.
Homework Guide: Follow notes below
Facilitators Guide: Groups of 3 to talk about their pitches and give feedback.
Give feedback on other pitches
Write down or now take the class and ask for feedback on their pitch, identify good pitches, where they could be improved.
Homework Guide: Follow notes below
Facilitators Guide: Homework.
Pitch your idea to 10 people and get feedback using the Pitch Feedback Form.
Homework Guide: Follow notes below
Facilitators Guide:
Why does it matter?
Getting started is half the battle, as others gain interest in your idea and as you get real feedback, we will be able to dive deeper on brainstorming the idea continue to shape the idea for success.
Homework Guide: Follow notes below
Facilitators Guide: Continue to seek feedback
What is your value? Who is your customer? What product will be valuable? What profit do you make per product?
Homework Guide: Follow notes below
Facilitators Guide:
Thanks for working through Session 1: From Idea to Profit. This should give you the framework for which the next 5 weeks are built. From here, we dive deeper into “It starts with an idea.” We will create a relationship between your idea and customer, hopefully solving a problem for a specific customer. Then build that product with some design thinking and rapid proto-typing. The course will share a framework for success in “Build a Profitable Company.” Finally, we will use Growth Hacking to Grow your Business.
It starts with an Idea
Find your Customer
Build your Product
Build a Profitable Company
Grow your Company
Homework Guide: Follow notes below
Facilitators Guide:
Preparing Startup School students for graduation is more about creating the essentials for a Startup. It is not about grades and homework, it is about knowing what it takes to create a successful startup. We hope that the course work prepared for you will give you the tools to launch a business with completion of the following:
Completed many Iterations of the Business Model Canvas
Completed of a Successful 30-Second Elevator Pitch
Created of a Customer Discovery Analysis
Developed a Minimum Viable Product
Created of a Profitable Company
Understanding of a Fundable Business Plan
Have tools to grow your company
Any questions?
Homework Guide: Follow notes below
Facilitators Guide: Here are some materials not required in the course, yet may be substantive.
Dive deeper on areas you want to know more. Be prepared to share one thing you learned with the class from additional materials.
THE END
Homework Guide: See Facilitators Guide notes below.
Facilitators Guide:
Print with Notes, go to Print and under Layout, select Notes, as circled in RED.