Designing spatial experiences workshop
Facilitated by
Abhimanyu Kulkarni
Creative Director
Philips Design, India
and
Rahul Pradhan
Senior Art Director
Philips Design, India
Course Notes for the design of spatial applications course. The course presents an overview of the technologies, tradition, psychology and methodology for the design of maps and other spatial applications
Using Kano Analysis to prioritise Business Requirements
Noriaki Kano, recipient of the Deming Prize, developed a model to work out what stakeholder requirements are mandatory, which ones are value for money proposition (i.e. more is better,) and which requirements will delight them. This talk introduces the Kano model in the business/software requirements context, and presents a step by step application of the model so that you can delight your stakeholders.
Facilitated by
Alexandra Health System team, Singapore
led by Tan Liren
Industrial Designer
and
Ministry of Manpower, Singapore
led by Teo Ya Chih
Senior Manager
In this lecture, I explain the origins of Experience Design and discuss the concept of experience from a cultural-historical perspective. I also present four design approaches: linear, a-mazing, theatrical, and total. These approaches do not apply solely to digital channels, in fact, all of them emphasize to consider spaces, activities and things equally.
Audio recording from the lecture http://multimidia.usabilidoido.com.br/podcasts/experience_design_broad_view.mp3
Course Notes for the design of spatial applications course. The course presents an overview of the technologies, tradition, psychology and methodology for the design of maps and other spatial applications
Using Kano Analysis to prioritise Business Requirements
Noriaki Kano, recipient of the Deming Prize, developed a model to work out what stakeholder requirements are mandatory, which ones are value for money proposition (i.e. more is better,) and which requirements will delight them. This talk introduces the Kano model in the business/software requirements context, and presents a step by step application of the model so that you can delight your stakeholders.
Facilitated by
Alexandra Health System team, Singapore
led by Tan Liren
Industrial Designer
and
Ministry of Manpower, Singapore
led by Teo Ya Chih
Senior Manager
In this lecture, I explain the origins of Experience Design and discuss the concept of experience from a cultural-historical perspective. I also present four design approaches: linear, a-mazing, theatrical, and total. These approaches do not apply solely to digital channels, in fact, all of them emphasize to consider spaces, activities and things equally.
Audio recording from the lecture http://multimidia.usabilidoido.com.br/podcasts/experience_design_broad_view.mp3
Where should you include a call to action? What's a euphemism? How many words in a radio script? As part of Delucchi Plus' internal Delucchi University initiative, this presentation teaches account managers, digital marketers & designers about all elements of copywriting: what goes in and what comes out.
Speaker: Adam Polansky
Public speaking isn’t just for big rooms with a podium and microphone.
Sometimes it’s just you and five, ten, maybe twenty people, who might be your clients or stakeholders or project team members. Any time you address a group, you need to get your message across and know you'll be understood, and so prep and practice are always important. But when you’re speaking close-up there are different things to think about and opportunities you don’t have in a conference hall.
You’ll leave the workshop with a set of tools to prepare for and deliver a great presentation to clients, peers, or execs.
During the workshop, we’ll talk about how to:
- prepare a presentation with long or short notice
- manage your delivery and the room dynamics
- speak successfully to executives
- keep the conversation alive after the meeting
- give a pitch (yes, we’ll even talk about that)
This session will set you up to own the room the next time you have to present.
Getting and keeping your team aligned while
designing a product or service is an ongoing
effort. By visualizing our context and purpose
we can ensure that everyone involved knows
what they’re working towards and why. In this
workshop we went through the early phases
of a typical design project to set that context
and chart a path towards designing
solutions.
We started by making the context of our
project visual by finding imagery that
communicates the essence of our mission.
This material would go on the wall of our “war
room” and be the first thing everyone sees
when they enter the project space.
The next important aspect to understand is
the customer. We used a fun, low-fi method
to express the characters involved in our
story, giving us a starting place to validate the
assumptions we are making about them.
Finally, we visualized the journey our
customers take and identified their potential
pain points, our solutions, and the
assumptions we need to test along the way.
All of these exercises focused on the visual
artifacts and how, when accessible to
everyone, they create a shared sense of
purpose, encourage participation, and foster
group ownership of the solution.
Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017Dana Mitroff Silvers
Slides from "Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Product Development" at the 2017 Museums and the Web conference in Cleveland, Ohio.
Slides from our presentation to Year 11 children on writing as career in IT. We looked at the different writing postions in companies such as Apple, and then looked at the role of the Technical Author/Writer. The class had to write an instruction manual for a new eco-messaging product (aka a typewriter).
Speaking to Small Rooms - UX Australia 2017Adam Polansky
Workshop slides from UX Australia - 7 August 2017
Public speaking isn’t just for big rooms with a podium and microphone.
Sometimes it’s just you and 5,10 maybe 20 people. They might be your clients or stakeholders or your project team. Any time you address a group, you need to get your message across and know you’ll be understood. Prep and practice are always important but when you’re speaking close-up there are different things to think about and opportunities you don’t have in a conference hall.
In this half-day workshop, Adam Polansky will cover:
Preparation with long or short notice
Delivery and room dynamics
What to consider when you speak to executives
Keeping the conversation alive after the meeting
We’ll even talk about giving a pitch.
This session will set you up to own the room the next time you have to present.
Pattern Mining Workshop (FUTURE LEARNING?! Symposium on the Future of Learning)Takashi Iba
Takashi Iba , Ayaka Yoshikawa, Konomi Munakata, Haruka Mori,
Hitomi Shimizu, Tomoki Kaneko, Akiko Kumasaki, Taichi Isaku, "Pattern Mining Workshop: How to find and organize patterns from experiences", FUTURE LEARNING?! - Symposium on the Future of Learning, Vienna, Austria, 2017
This slides designed by Ayaka Yoshikawa, Taichi Isaku, and Takashi Iba
Styles of Storytelling - Cultivating Longform ContentCourtney Clark
In our DrupalCon session, we will:
- dissect what’s become a major buzzword – “longform content.”
- take a look at different types of longform content
explore how “story” fits in
- uncover what types of storytelling best suit your needs
- help you figure out when long-form is right for you and your organization.
Many organizations are embracing storytelling techniques to better connect with their audiences and drive them to action. They’re implementing longform content as a platform for storytelling making use of its rich imagery, interactive elements, and better sharing capabilities.
Lightning Talk #15: Beyond Usability: Elements of Great Modern User Experienc...ux singapore
We are now at an era where reliability, speed and usability are baseline expectations in every piece of technology in our lives. We are now at a stage where we should be asking much richer, much complex questions that will guide where we focus our attention in creating great user experiences. Usability is an important part of user experience, but it is far from being the only factor in creating great user experiences.
Through this talk, you will learn about the historic development of the field of ergonomics and its influence on the field of usability and the parallel developments in computing. You will also be introduced to 10 areas of focus that constitute the success of modern user experiences.
Lightning Talk #14: Blueprint for change by Ally Reevesux singapore
By changing the way we see large businesses and government, we can begin to understand what should be changed.
Service Blueprinting can be a powerful way to bring people together from different product lines, service lines, and disciplines. In this lightning talk session, Ally will share her own experience of using service blueprints in design for healthcare.
You will walk away with an understanding of how service blueprints are created and ways in which the resulting knowledge can immediately begin to transform how you do business.
The value of experience design is changing. Tools that were once designed to help people make decisions are being reimagined into products and services that actively make people’s lives easier through anticipating what a user wants and making choices on their behalf.
New smart products and services that anticipate user needs and make decisions according to our preferences with as little interaction as possible will release us from the tyranny of choice and give us more time to spend on the things that matter most.
Hear Kieran speak about how to navigate these new digital complexities when creating new experiences.
Lightning Talk #12:7 cognitive biases we shouldn’t ignore in research by Ruth...ux singapore
There are cognitive biases lurking everywhere in the research process. Cognitive biases are psychological tendencies that cause the human brain to draw incorrect conclusions.
We all want our research to provide reliable input into our projects and most of us wouldn’t deliberately distort data. Yet, we’re human, and we’re all susceptible to many cognitive biases that can affect the outcomes at any stage of our projects.
Biases are unavoidable, but being a good researcher is about understanding our inherent biases and how we can minimise the effects.
Distorted or misleading results can be very detrimental to a project. It can misinform the direction of a project, or provide false confidence about decisions. This session will highlight seven common cognitive biases in research, from recruitment, to the actual sessions, and the analysis and reporting of research findings. This will be illustrated with examples and stories, along with how we can minimise the bias.
Lightning Talk #11: Designer spaces by Alastair Simpsonux singapore
You can’t take creative people, stick them in sterile, lowest cost per square foot spaces, and expect them to achieve the best work of their lives. Atlassian has been focussing heavily on the design of their work spaces, to create flexible, engaging, delightful, and yes productive places for their teams to work in.
Hear Alastair Simpson from Atlassian talk about the creative spaces they’ve designed that have scaled with the changing needs of their teams and what they’ve learned about the benefits of creating better environments through thoughtful design.
Lightning Talk #10: Creating a Design-Centered Culture in Organizations: Lear...ux singapore
It’s not easy to introduce a UX culture within an Organization. There are ways, however, to slowly introduce the culture and get buy-in from other teams. It involves regular meet-ups and getting small wins.
Join Elymar as he shares his journey on how he created a UX Community in the Philippines, and how he brought his learnings into the corporate setting and promoted a Design-Centered culture.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Lightning Talk #8: Digital Transformation in Asia – The Real Deal by Kanika A...ux singapore
Digital Transformation has become a heart throbbing topic for every business, leader and employee. Many don’t know what it is but everyone still wants to be a part of it. Leaders know its importance yet they are struggling with how to drive digital transformation.
In her presentation Kanika would like to share about the state of digital transformation in Asia and a step by step guide on how to become a digital enterprise.
Lightning Talk #7: Outwards and Inwards Experiential Transformation: A KASKUS...ux singapore
Kaskus was founded in 1999, and ever since, has been the largest online community in Indonesia. Many of the old-time users have reluctance to change, and any changes done can shake the ground of the hard-core fans. On the other hand, with the shift in the user behavior and the new wave of competitions, change is inevitable. KASKUS needs to adapt to stay relevant and to continuously deliver great experiences for its users.
In this presentation, the presenters will share two sides of the stories: first is the transformation of the Kaskus products, and second is the transformation of the organisation to support this new direction.
Lightning Talk #6: UX Coaching for Organisational Transformation by Jodine St...ux singapore
UX coaching done well can motivate the disenchanted and inspire the disconnected. Join Jodine as she shares perspectives from her experience as an ‘outsider’ bringing UX coaching into organizations that have a high demand for UX work but lack the internal expertise. She will also offer some principles for smoothing the coaching journey so that you / your clients can reach a common goal — to give internal teams the experience of engaging directly with customers, and to empower teams to integrate new UX methods into their work with confidence, enthusiasm, and pride.
Lightning Talk #5: User Onboarding: Patterns and Anti-Patterns Explored by Pa...ux singapore
This presentation will provide you with ammunition you can use to sell the value of user onboarding design in your organisation, as well as as analysis of some great, good, and not-so-good examples of user onboarding experience design from around the web and mobile.
Whether you’re a designer, developer or researcher, you’ll appreciate this in-depth exploration of initial user experience patterns.
Lightning Talk #2: Sustaining Transformation in Government Agencies by Gerry ...ux singapore
The presenters have worked on a range of projects with the Department of Justice, and some of them have been transformative. One of the projects that they will be sharing about is the implementation of a new Jury Management System – while ostensibly an “IT” project, it enabled the organisation to reimagine the way it viewed the citizenry, re-engage them in a more positive fashion, and even “export” the solution to other jurisdictions to turn it into a revenue stream.
Join Gerry and Julian as they share with you a truthful account of these projects, exploring which elements are crucial to embarking on the journey of transformation, and discussing the traps and the pitfalls that can derail your efforts.
Workshop #14: Behaviour, government policy and me: applying behavioural insig...ux singapore
Behavioural insights (BI) helps us understand human behaviour and decision making. Following on from Dr. Rory Gallagher’s keynote address, this session will invite attendees to participate in some behavioural experiments, hear about how the findings can be applied to government policy and then learn some simple tips that could boost their own productivity.
Workshop #13: Scenario Based Design_handoutsBux singapore
In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.
Workshop #13: Scenario Based Design_handoutsAux singapore
In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.
Workshop #13: Scenario Based Design by Shane Morrisux singapore
In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.
Workshop #12: Research toolbox: Exploring innovation opportunities, emotion a...ux singapore
This workshop will help you select the best research methods for transformational projects – where innovation, desirability, and real-world relevance are essential. You will also practice a selection of techniques for involving users in designing products and services.
Workshop #11: What is Right and Wrong Mindfulness by Venerable Chuan Guanux singapore
Mindfulness is the buzzword these days and is sometimes seen as the panacea for everything. Can mindfulness really cure all our ills?
This workshop gives you a sample of mindfulness meditation and highlights the various ways mindfulness is not meant to be applied.
Workshop #7: Get Strategic: Learn To Embed UX More Deeply Into Your Organizat...ux singapore
As UX practitioners, managers and leaders, we all know how hard it is to stop, think about and plan a strategy for embedding user experience processes more firmly in your organization.
Good user experience research and design are no longer “nice to have”… they are essential. But most organizations don’t know how to effectively integrate UX practices into existing practices and processes. This workshop will equip you with the knowledge and tools to create, advocate for, and guide UX practices aligned to a strategic plan.
Workshop #6: UX In The Jungle by DJ (Der-Jeng) Lin & Mike Chouux singapore
UX In The Jungle is a tabletop game that empowers UX practitioners to see the big picture of product development. It can help them with evangelizing the importance of different UX functions and skills within the organisation. Players in the same group must collaborate to understand requirements, figure out user needs, make trade-offs between different features, manage market change risks, and deal with various other development cycle challenges to release their products on time with good usability and (most important of all) make lots money.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
7. monomyth
a basic pattern found in many narratives from around the world
8. Follow your bliss
Sat-chit-anand
a helpful guide for the journey each of us walks through life
9. The hero’s
journey
THE
ORDINARY
WORLD
CHALLENGES
A CALL TO
ADVENTURE
TRANSFORMATION
BEGINS
TEMPTATIONS
REVELATION
(ABYSS)
TRANSFORMATION
COMPLETES
THE HERO
RETURNS
Mentor
Helper
19. The hero’s journey:
Star Wars
THE
ORDINARY
WORLD
CHALLENGES
A CALL TO
ADVENTURE
TRANSFORMATION
BEGINS
TEMPTATIONS
REVELATION
(ABYSS)
TRANSFORMATION
COMPLETES
THE HERO
RETURNS
30. The hero’s journey:
Airport
THE
ORDINARY
WORLD
CHALLENGES
A CALL TO
ADVENTURE
TRANSFORMATION
BEGINS
TEMPTATIONS
REVELATION
TRANSFORMATION
COMPLETES
THE HERO
RETURNS
31. Writer
• The writer uses cinema elements (camera, lighting,,
sound, costume, time, dialogue, editing etc.) to
breath life into the theme
Designer
• The designer uses spatial elements (architecture,
lighting, colors, layout, signage etc.) to breath life
into the theme
32. The theme is brought to life
through various cinematic
elements
Color
Speed
Symbols
34. Writer
• Writers uses cinema elements (camera, lighting,
location, sound, costume, time, dialogue, editing
etc.) to breath life into theme
• Theme brings unity of emotion and meaning
Designer
• Designers uses spatial elements (architecture,
lighting, finishes, colors, layout, signage etc.) to
breath life into the theme
• Theme brings unity, emotion and meaning
35. theme
unites emotion and meaning
to create an experience
Start wars is the story Luke Skywalker’s maturation and self-realisation
37. Writer
• The writer uses cinema elements (camera, lighting,
location, sound, costume, dialogue, editing etc.) to
breath life into the theme
• Theme brings unity, emotion and meaning
• Personal vision; found through insight into the story
material
Designer
• Designers uses spatial elements (architecture,
lighting, finishes, colors, layout, signage etc.) to
breath life into the theme
• Theme brings unity, emotion and meaning
• Personal vision; found through insight into the
story material
38. Who is the space meant for…
Travelers
Office workers
Patients
Children
Home makers
42. And what they do (over space and time)
Experience
flow
43. Personas & experience flow
+
observations,
quotes &
notes
activities
words
patterns
dreams
frustrations
observations
ideas
statistics
trends
44. Play
with the elements to piece together the
experience
45. Clustering
to identify key needs
EXAMPLE:
airport gate
Stressful
Bored
Entertain myself
Long wait
Keep checking departure
AnticipationFind where to go
Finish work
Check email
Confusing
Everything looks the same
Wasting time
Take a nap
Keep getting up
Stay near gate
Relaxing,
cheerful
ambience
Zoning as per
passenger needs
Keep visual connect
with airline (staff)
Orient and help
navigate
46. Hierarchy of needs
Keep getting up
Stay near gate
Keep checking departure
Keep visual
connect with
airline (staff)
Wasting time
Finish work
Entertain myself
Take a nap
Find where to go
Confusing
Everything looks the same
Orient and
help navigate
Stressful
Bored
Anticipation
Relaxing,
cheerful
ambience
Long wait
Check email
Zoning as per
passenger
needs
INSPIRATIONAL NEEDS
(Wow!)
ASPIRATIONAL NEEDS
(Identity)
FUNCTIONAL NEEDS
(Security)
47. EMOTIONAL
NEEDS
Hierarchy of needs
ASPIRATIONAL
NEEDS
(Identity)
INSPIRATIONAL
NEEDS
(Wow!)
+
=
Building on emotional needs helps to build
an experience theme
48. Experience theme for an Airport
48
Passage through India
September
16,
2014
Philips
Design
49. 49
Examples of themes
brought to life
using spatial elements
September
16,
2014
Philips
Design
53. Design a changing room
for a clothing store
Dressing room is the most important space
in a store, more than even the selling floor
of the store
Paco Underhill
55. Choose one of the following and
make a 4x4 persona
58
1. Young man getting married in a hurry and choosing a suit from a readymade clothes store
2. Young marketing executive woman wants to impress her management team
3. A student shopping for his first date
4. Two women shopping for Christmas party wear
5. Young woman shops for lingerie for her honeymoon
September
16,
2014
Philips
Design
56. Name & photo
Behaviors
Description
Needs
Choose one of the following and
make a 4x4 persona
57. Map out their hero’s journey
Make observations, cluster them
and evolve a theme
Design a changing room based
on your experience theme
59. Plan your activities
61
Break
10 mins
Persona
20 mins
Experience flow
30 mins
Theme identification
10 mins
Design & prototype concept
45 mins
Presentation
7 mins/group
September
16,
2014
Philips
Design