The document discusses Lean Startup methodology which focuses on validating business ideas through iterative customer feedback rather than traditional product development approaches. It emphasizes identifying risks, testing assumptions quickly through minimum viable products, and using metrics to guide decisions rather than advancing through stages of development. The goal is continuous learning about customers to reduce uncertainty rather than focusing on the initial technology or business idea.

1. JAKARTA

2. thank you!

3. STARTUP 101
LEAN

4. LEAN

5. LEAN ≠BEING CHEAP

6. LEAN =
STRIVE TO
OPTIMIZE
TIME.

7. STARTUP

8. STARTUP≠TECH

9. STARTUP =
UNCERTAINTY.
GROWTH.
SPEED.

10. STARTUP
LEAN
identify the riskiest parts of your
business plan, then finds ways to
reduce those risks in a quick, iterative
cycle of learning.

11. STARTUP
LEAN
don’t sell what you can make;
make what you can sell.

12. YUM!

14. who gives a crap
about your idea?

17. TRADITIONAL PRODUCT DEVELOPMENT
Unit of Progress: Advance to Next Stage

18. AGILE
Unit of Progress: A Working Line of Code

19. LEAN STARTUP PRODUCT DEVELOPMENT
Unit of Progress: Validated Learning About Customers ($$)

20. who gives a crap
about your idea?

21. STEVE BLANK’S CUSTOMER DEVELOPMENT

22. CUSTOMER’S PROBLEM HIERARCHY

23. step 1:
document plan A.

25. step 2:
identify riskiest
parts of your plan.

27. step 3:
test to validate and
frikkin’ learn.

28. if a metric won’t
change how you
behave, it’s a

31. fail fast.

32. DESIGN THINKING

33. PIRATE METRICS

34. YAY buzzwords:
MVP
Pivot
Product/Market Fit
Problem/Solution Fit
Growth Hacking
Bootstrapping
Agile Marketing
Rapid Prototyping
Eliminate Waste
Five Whys
Validated Learning
Continuous Deployment

36. practice trumps
theory.

37. get out of the
building.

38. say hi!
@farinajs