The document outlines strategies for testing a business idea with real customers while minimizing risk and investment. It emphasizes the importance of quick iterations, customer feedback, and using tools like landing pages and usability tests to assess demand. Additionally, it advises that an MVP should be acceptable even if it feels imperfect at launch.

1. HOW TO TEST
YOUR IDEA?

2. Testing Parts of your Idea with
🙎 real customers
💰 little capital
💥 limited risk (for you and the customer)
🎨 no design
📦 no product
As FAST as possible: Optimise for SPEED

3. Interview Product Review
Is the problem important enough?

5. https://www.youtube.com/watch?v=XVnqSIVG6WE

6. W-Motors

7. Headline 3 benefits
or features.
Visual
showing the
hero.
Social proof
Call To Action
Landing Page

8. Does the customer want my offer?

9. Can I solve the customer problem?
Hotels Direct Solutions
https://www.youtube.com/watch?
v=KUnCGQ7k0xo

12. Your MVP is not the perfect product
If you are not embarrassed by the first version of your product
you've launched too late.

13. Testing your product

14. Usability Test

15. Wireframing

16. Role Playing

17. Fake Door

18. Test the price
$39/months

19. Testing demand at Scale: Crowdfunding

20. Pre-sales